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Jenny Ly Magazine and Newspaper Design Fall 2013
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CONTENTS 3
JOB JACKET
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TYPE-ONLY COMMEMORATIVE POSTER
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DIRECT MAIL ITEMS
6 SCANNING 7
RECYCLE SYMBOL
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POWER OF RECYCLING: APPLICATIONS
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POWER OF RECYCLING
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HOWARD UNIVERSITY CAMPUS ART
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RESEARCH QUESTION: HISTORY OF TYPE
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JOB JACKET Redesign job jacket for personal design work Software: Adobe Indesign
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Type-only Commemorative Poster MLB WORLD SERIES Poster using only colors blue and orange Red as accent color Typography only Software: Adobe Illustrator
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Direct mail Postcard Poster Brochure Business Reply Envelope Outer Envelope Software: Adobe Illustrator and Photoshop
NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO 0000 WASHINGTON DC
POSTAGE WILL BE PAID BY ADDRESSEE
J CREATIVE 601 FAIRMONT ST. NW WASHINGTON, DC 20059-1234
Brochure (front)
Business Reply Envelope
Postcard (front)
Brochure (back) freedmen’s column
HOWARD UNIVERSITY
HOWARD UNIVERSITY freedmen’s column
J CREATIVE 601 FAIRMONT ST. NW WASHINGTON, DC 20059-1234
MR. & MRS. KARDASHIAN 1919 DARWIN AVE APT. 201 LOS ANGELES, CA 90031-1234
Postcard (back) Outer Envelope
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Photo-Retouching Repair and enhance damaged photos Software: Adobe Photoshop
Line drawing Add color to a line drawing Software: Adobe Photoshop
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Recycle symbol Redesign a symbol for recycling Development sketches Variation of symbol on bottom Software: Adobe Illustrator
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The power of recycling RECYCLE POSTER Poster made of recycle trash using recycle symbol representing the power of recycling
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COFFEE CUP Mockup of poster application on recyclable coffee cup
BUTTON Mockup of poster application on a button
SCANNED OBJECTS trash scanned to create the poster
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HOWARD UNIVERSITY CAMPUS ART
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by Jacob Lawrence 1980 Blackburn 2nd floor Paint on metal
E X P L O R AT I O N
FREDDMEN”S COLUMN by Richard Hunt 1989 In front of Cramton Auditorium Bronze
HOWARD UNIVERSITY freedmen’s column
FREEDMEN’S COLUMN
FREDDMEN”S COLUMN STAMP Stamp designed from Howard campus art
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A BRIDGE ACROSS AND BEYOND
by Richard Hunt 1978 In front of Blacburn Center Sculptureout of bronze
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SYMBIOSIS
by Richard Hunt 1981 Front of Carnegie Hall Sculpture from cortn steel
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Lady Fortitude by James Kind 1979 The Valley Sculpture from corten steel
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history of Typography
Type is visual language.Type is verbal language
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t dates back to the early days when the printing press first came out and has continued to be one of the biggest factors of design. The history of typography varies anywhere from early blackletters, to sans serifs of the Bauhaus, then to the diverse typography we see in today’s digital age. In between those events consists of many historical and notable developments in type design. Many people can agree that the founder of typography was a German man name Johannes Gutenburg. He invented the first printing press that was used to mass-produce. Before Gutenburg came along, people used to write on scribes manually, which was evidently a serious time-consuming and expensive process. Gutenburg created the first ever typeface called Blackletter, which resembled the same style of writing on the scribes. This sort of typeface was good for scribes however, not great for printing. The solution was to create a new typeface called roman type that was made my Nicholas Jenson. He was inspired by the roman buildings in Italy, which was made with straight lines and regular curves with serifs. This typeface was much more legible than Blackletter. What came after that was a form of style called italics, stylized versions of roman type that looked to be slanted at an angle. Italics were designed to fit more letters on a page and saved more money. That idea is not how designers use italics today; instead they are used to create more of an emphasis. Later during the 18th century, William Caslon designed a typeface that would be more legible and was categorized in a separate typeface style called “Old Style”. After
that, John Baskerville created another typeface that would be defined in a separate category called “Transitional”. French typography Didot and Italian Typographer Bodoni created typefaces that would go under “Modern”. Old Style typefaces have characters with thick serifs and low contrast between thick and thin strokes. Transitional typefaces have letters with thinner serifs and a higher contrast between thick and thin strokes. Modern typefaces have very thin serifs and a really high contrast between thick and thin strokes. William Caslon’s grandson began removing serifs from the typefaces and made a new kind of typeface called sans serif. During the second industrial revolution, it called for new types of typefaces such as skinny, tall, expanded typefaces, etc. This called for a new typeface called “Egyptian” which had slab serifs or block serifs. In the early 1920’s, Paul Renner created something simple called Futura which was a typeface based on geometric shapes later known as “Geometric sans”. Eric Gill created a typeface called Gill Sans that was similar to Futura but looked more natural than Futura, known as the Humanist Sans. In Switzerland of 1957, Helvetica was introduced with many different weights. Till this day, some may even refer to it as the world’s favorite typeface because of its versatility and universal attributes. Once computers were designed, the world of typography has escalated on many different levels of creativity. Designers have created typefaces for anything. There are countless unique and interesting typefaces created today and the world of typography has been limitless.
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Jenny Ly jennyly19@gmail.com www.jennyly19.wix.com/jcreative 3234046262 My name is Jenny Ly and I am a graphic designer with a genuine love for beautiful, functional, and eye-catching design. Being a native of Los Angeles, CA made me appreciate the city’s artistic culture and inspires me to be a unique individual. As a creative, I have worked with various mediums of art such as painting, animation, sculpting, film and digital photography. I am a very detail-oriented and hands-on designer who enjoys learning new things everyday.