Traits by Jenny Oh

selected projects of Jenny Oh //

TRAITS

selected projects of Jenny Oh //

TRAITS

Jenny Oh // +1 415 571 9058 designjennyo@gmail.com designjennyo.com Academy of Art University // 79 New Montgomery Street Graphic Design Department ÂŠ2016 Jenny Oh // All rights reserved. No part of this publication can be reproduced or transmitted in any from or by any means, electronic or mechanical without prior permission from Jenny Oh. Written and produced by Jenny Oh.

Trait

/trﾄ》/

a characteristic feature or quality distinguishing a particular person or thing.

TABLE OF PERSONALITY

RATIONAL [ p. 6 - 23 ]

ADORABLE

ENERGETIC

[ p. 24 - 39 ]

HEROIC [ p. 40 - 53 ]

[ p. 96 - 105 ]

SOCIABLE [ p. 54 - 69 ]

ADVENTUROUS [ p. 70 - 83 ]

AGREEABLE [ p. 84 - 95 ]

MAGNANIMOUS [ p. 106 - 147 ]

TRAITS

COURSE Typography 4 YEAR Fall 2015 INSTRUCTOR Ariel Grey PROJECT Conference design D U R AT I O N 15 weeks KEYWORDS Robotic Coexist Organic Movement Singularity Colorful Textural

[ selected works of Jenny Oh ]

PAG E 6 / 7

[ SY N T H E S I S 2 . 0 ]

personality traits //

RATIONAL

OBJECTIVE

C AT EGO R IES

Create a three-day conference with a futuristic topic along with promotional materials. print APPROACH

packaging

People are experiencing the brilliant Artificial Intelligence technology around the world. Humans bra nding have been coexisting with AIâ&#x20AC;&#x2122;s and actually have benefited tremendously from them. The goal is t y p o g r aby p husing y to help create a positive outlook in the eyes of the public regarding artificial intelligences brighter colors and graphics compared to the dark and fearful colors.

ux/ui

TRAITS

COURSE

[ selected works of Jenny Oh ]

No. 1

Typography 4

question ››

YEAR

What Kind Of Robot Are You?

Fall 2015 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Ariel Grey

‹‹ yes

no ››

Answer s ››

PROJECT

Prefer to have a dog?

Conference design

Interested in engineering?

WALL-E

Strong and brave?

You are Wall-E!!

D U R AT I O N

Like to help people?

Sometimes clumsy and always curious,

15 weeks

Like ice cream?

you’re a bit of a hoarder. Your inquisitive

Don’t want to be helped?

nature and helpful sprite make you very

KEYWORDS Robotic Coexist Organic Movement Singularity Colorful Textural

Mostly sensitive? Likes warm greetings? Wants to show off? Have good neighbours? Often not realistic? Have lots of enemies? Likes to just relax? Often lose your temper? Able to breath fire? Don’t like little kids?

friendly and eager to meet new people.

C-3PO You are C-3PO!! Logical and calculating, facts are your security blanket. You’ve never met a subject you don’t have a well-reasoned opinion on. Fighting? Forget it.

R2-D2 You are R2-D2!! Loyal and skilled. You’re the hardest working droid in the galaxy. People might not always notice it, but you’re constantly busy, keeping them out of trouble.

PAG E 6 / 7

[ SY N T H E S I S 2 . 0 ]

personality traits //

RATIONAL

OBJECTIVE

Create a three-day conference with a futuristic topic along with promotional materials. APPROACH

People are experiencing the brilliant Artificial Intelligence technology around the world. Humans have been coexisting with AIâ&#x20AC;&#x2122;s and actually have benefited tremendously from them. The goal is to help create a positive outlook in the eyes of the public regarding artificial intelligences by using brighter colors and graphics compared to the dark and fearful colors.

TRAITS

[ selected works of Jenny Oh ]

[ SY N T H E S I S 2 . 0 ]

PAG E 8 / 9

TRAITS

[ selected works of Jenny Oh ]

[ SY N T H E S I S 2 . 0 ]

PAG E 10 / 17

TRAITS

[

[ selected works of Jenny Oh ]

-[[[[[+++++,,__¶¶]-[

,,+

[

,,+

<<<<<<<<>>>===,,,, [øø]-<<<[>>><<[[+++++,___[[[ø[ ]==+,,,,{ø}--[}]><.,,,+

,,+ M,

[

,,+

-[[[[[+++++,,__¶¶]-[

,,+

[

[[+++++ ,,+

,,+

<<<<<<<<>>>===,,,, [øø]-<<<[>>><<[[+++++,___[[[ø[ ]==+,,,,{ø}--[}]><.,,,+

,,+

[

,,+

[[+++++

[ SY N T H E S I S 2 . 0 ]

PAG E 12 / 13

TRAITS

[ selected works of Jenny Oh ]

[ SY N T H E S I S 2 . 0 ]

PAG E 14 / 15

TRAITS

[ selected works of Jenny Oh ]

[ SY N T H E S I S 2 . 0 ]

PAG E 16 / 17

[ selected works of Jenny Oh ]

TRAITS

[ selected works of Jenny Oh ]

[ SY N T H E S I S 2 . 0 ]

PAG E 20 / 21

TRAITS

[ selected works of Jenny Oh ]

[ SY N T H E S I S 2 . 0 ]

PAG E 22 / 23

TRAITS

COURSE Identity 2 YEAR Fall 2014 INSTRUCTOR Todd Hedgpeth PROJECT Rebranding D U R AT I O N 15 weeks KEYWORDS Friendly Adorable Character Colorful Approachable Bright

[ selected works of Jenny Oh ]

PAG E 24 / 25

[ P E T S M A RT ]

personality traits //

ADORABLE

C AT EGO R IES

print packaging branding typography ux/ui

TRAITS

COURSE

[ selected works of Jenny Oh ]

No. 2

Identity 2

question ››

YEAR

What Kind Of Animal Are You?

Fall 2014 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Todd Hedgpeth

‹‹ yes

no ››

Answer s ››

PROJECT

Easy going and quite?

Rebranding

Reliable and responsible?

MONKEY

Mostly like to sleep?

You are a Monkey!!

D U R AT I O N

Have okay body shape?

You are fun-loving. You can be crazy at

15 weeks

Like to travel around?

one point, but very caring the next. Your

Always strive for accuracy?

friends love hanging around you because

KEYWORDS Friendly Adorable Character Colorful Approachable Bright

Like working in groups? Think outside of the box? Often daydream? Manage time efficiently? Love having risks? Can’t live without own bed? Enjoys challenges? Mostly morning person? Hard worker? Like smelling grass?

you are encouraging and entertaining.

SWAN You are a Swan!! Romantic and faithful you make a perfect life partner. You also highly value family life and would do anything to protect your closest ones.

LION You are a Lion!! The Lion, you are strong willed, you put family first. You have a strong sense of duty to your home and loved ones. You’re a provider and a protector.

PAG E 24 / 25

[ P E T S M A RT ]

personality traits //

ADORABLE

OBJECTIVE

To redesign the corporate identity, including mock-up applications of an existing brand. APPROACH

Just like all other pets, pet stores need to be friendly and welcoming. The idea came from creating a non-living creature/pet/dino character to represent the largest specialty pet retailer of services Petsmart, to make it more fun and enjoyable. Unlike their original brand color; red and blue, having brighter color palette works well with the brand. All together, Petsmart brand becomes bright, active and alive.

TRAITS

[ selected works of Jenny Oh ]

[ P E T S M A RT ]

PAG E 26 / 27

TRAITS

[ selected works of Jenny Oh ]

[ P E T S M A RT ]

PAG E 28 / 29

TRAITS

[ selected works of Jenny Oh ]

[ P E T S M A RT ]

PAG E 30 / 31

TRAITS

[ selected works of Jenny Oh ]

[ P E T S M A RT ]

PAG E 32 / 33

TRAITS

[ selected works of Jenny Oh ]

Petsmart 3520 S El Camino Real San Mateo, California 94403 +1 650 577 9010 Reg 001

Trans 267

Date/time 11/07/2015 14:36

Cashier 043876

KONG Slow Feed Dog Bowl 29-3231739

17.99

GREENIES速 Regular Dog Chew 36-5140698

36.99

Milo's Kitchen Dog Treats 34-6165239

subtotal tax

3.99

58.97 3.40

TOTAL

62.37

cash

70.00

change

7.63

At PETSMART we value your feedback. please go to www.petsmart.com/feedback to take a quick survey and enter to win a $50 gift card.

[ P E T S M A RT ]

PAG E 34 / 35

TRAITS

[ selected works of Jenny Oh ]

[ P E T S M A RT ]

PAG E 36 / 37

TRAITS

[ selected works of Jenny Oh ]

[ P E T S M A RT ]

PAG E 38 / 39

Course identity 2 Year spring 2014 Instructor Bryan Pieratt Project rebranding Duration 15 weeks Keywords bright friendly active approachable colorful enjoyable

TRAITS

COURSE Visual System 2 YEAR Spring 2015 INSTRUCTOR Sean Mcguire PROJECT Brochure D U R AT I O N 15 weeks KEYWORDS Bold Doctor Hero Patient Help Experience

[ selected works of Jenny Oh ]

PAG E 40 / 41

[ D O C TO R S W I T H O U T B O R D E R S ]

personality traits //

HEROIC

C AT EGO R IES

print packaging branding typography ux/ui

TRAITS

COURSE

[ selected works of Jenny Oh ]

No.3

Visual System 2

question ››

YEAR

What Kind Of Superhero Are You?

Spring 2015 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Sean Mcguire

‹‹ yes

no ››

Answer s ››

PROJECT

Likes to help strangers?

Brochure

Wanted to be a super hero?

SUPERMAN

Mostly a night person?

You are Superman!!

D U R AT I O N

Enjoys challenges?

Truth and justice, the American way!

15 weeks

Like working in groups?

You are the purest of them all! The people

Often wish for riches?

around you look up to you and you see

KEYWORDS Bold Doctor Hero Patient Help Experience

Interested in space travel? Like to wear a cape? Use people to get your way? Good at reading people? Have a good sense of humor? Able to help strangers? Talented in only one area? Value independence? Have ever stolen anything? Like to build things?

the best in everyone!

GREEN LANTERN You are Green Lantern!! You can guide your will through tough times! You can be arrogant and cocky, but your charm gets you through messy situations!

BATMAN You are Batman!! You are dark and can be moody at times, but at the same time you are charming and mysterious. Everything a girl wants!

PAG E 40 / 41

[ D O C TO R S W I T H O U T B O R D E R S ]

personality traits //

HEROIC

OBJECTIVE

Create promotional materials including brochure, website and mobile version for a non-profit organization. APPROACH

Médecins Sans Frontières (MSF)/ Doctors Without Borders is an organization that help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters, or exclusion from health care. I would say they are heroes to their patients. The idea is to represent doctors as heroes by sharing their stories and their patient’s. The color palette is soft, but a hint of bright red represents the boldness with photography.

TRAITS

[ selected works of Jenny Oh ]

[ D O C TO R S W I T H O U T B O R D E R S ]

PAG E 42 / 43

TRAITS

[ selected works of Jenny Oh ]

[ D O C TO R S W I T H O U T B O R D E R S ]

PAG E 44 / 45

TRAITS

[ selected works of Jenny Oh ]

[ D O C TO R S W I T H O U T B O R D E R S ]

PAG E 46 / 47

TRAITS

[ selected works of Jenny Oh ]

[ D O C TO R S W I T H O U T B O R D E R S ]

PAG E 48 / 49

TRAITS

[ selected works of Jenny Oh ]

[ D O C TO R S W I T H O U T B O R D E R S ]

PAG E 50 / 51

TRAITS

[ selected works of Jenny Oh ]

[ D O C TO R S W I T H O U T B O R D E R S ]

PAG E 52 / 53

TRAITS

COURSE Package Design 3 YEAR Fall 2014 INSTRUCTOR Christine George PROJECT Beer Packaging D U R AT I O N 15 weeks KEYWORDS Bright Enjoyable Family Approachable Various Characteristic Neighbor

[ selected works of Jenny Oh ]

PAG E 54 / 55

[ T H E B LO C K ]

personality traits //

SOCIABLE

OBJECTIVE

C AT EGO R IES

Create a packaging for a fictitious beer brand including labels and 6-pack carrier. print APPROACH

packaging

The Block is a neighbor beer-drinking brand with 6 characters that has different b r aflavors. n d i n g This design was inspired by one of my high school art teachers who drinks beer everyday with his t y p o g rfor a p heach y friends and neighbors. That being said, each character gives variety and uniqueness beer in a set. Calling the brand â&#x20AC;&#x153;The Blockâ&#x20AC;? imbues feelings of socializing since beer makes ux/u i people sociable.

TRAITS

[ selected works of Jenny Oh ]

COURSE

No.4

Package Design 3

question ››

YEAR

What Kind Of Drunk Are You?

Fall 2014 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Christine George ‹‹ yes

PROJECT Beer Packaging D U R AT I O N 15 weeks KEYWORDS Bright Enjoyable Family Approachable Various Characteristic Neighbor

no ››

Answer s ››

Silent type at a party? Reliable and responsible?

SLOPPY DRUNK

Reserved and quiet?

You are a Sloppy Drunk!!

Industrious person at work?

You like people, but you do better with

Enjoys challenges?

people you trust. You'll bite if you're

Like working in groups?

too startled. People will forgive you, of

Often not realistic? Very thoughtful of others? Like to play king game? Reliable and responsible? Like loud music? Very easily get excited? Night person? Have ability to lead a group? Good listener? Like to eat while drinking?

course. You're too cute!

HAPPY DRUNK You are a Happy Drunk!! You’re happy, joyous, and the life of the party. You laugh at everything, dance whenever they get the chance, speak in hyperbolic superlatives.

SENTIMENTAL DRUNK You are a Sentimental Drunk!! You spend all night telling everyone how much they love them, and cry because you don’t hang out enough anymore like in the old days.

PAG E 54 / 55

[ T H E B LO C K ]

personality traits //

SOCIABLE

OBJECTIVE

Create a packaging for a fictitious beer brand including labels and 6-pack carrier. APPROACH

The Block is a neighbor beer-drinking brand with 6 characters that has different flavors. This design was inspired by one of my high school art teachers who drinks beer everyday with his friends and neighbors. That being said, each character gives variety and uniqueness for each beer in a set. Calling the brand â&#x20AC;&#x153;The Blockâ&#x20AC;? imbues feelings of socializing since beer makes people sociable.

TRAITS

[ selected works of Jenny Oh ]

[ T H E B LO C K ]

PAG E 56 / 57

TRAITS

[ selected works of Jenny Oh ]

[ T H E B LO C K ]

PAG E 58 / 59

TRAITS

[ selected works of Jenny Oh ]

[ T H E B LO C K ]

PAG E 60 / 61

TRAITS

[ selected works of Jenny Oh ]

[ T H E B LO C K ]

PAG E 62 / 63

5 . 4 %5 .A OZ Z 4L%C ABLYC V O L B Y V O L 1 2 F L1 2 F L O

CI IC BT LERO N LA M B IC U E T LA M B

j u n ior punk craz y aunt

sleazy c ar sales man j unior punk

PE C H E LA M B IC CA S S I S LA M B IC

BRE

BRE BRE W E DW E D WITW ITY TY H IPTAHS S PIAOSNS IFOONRFQ RAQLU A L I OU

RAB LE U IC M B E T LA M BM B I OI SE LA B REED W WW I TW ED H IPTA S S I O N F O R Q U A L I T YL I T Y H PA S S I O N F O R Q U A

BRE

DR P EUIF LA M B ICC C H E LA M B I WED W I T H PA TY S S I O N F O R Q UA L I WED W I T H PA TY S S I O N F O R Q UA L I

BRE

highschool dropout cr e p py n ei ghbor

BRE WED W I T H PA TY S S I O N F O R Q UA L I WED W I T H PA TY S S I O N F O R Q UA L I

W I T H PA TY S S I O N F O R Q UA L I

W I T H PA TY SS I O N F O R Q UA L I

WED

BRE BRE

creppy n eig h bor h ous e w i f e f r om h e l l

5 .4% A Z LC B Y V O L 12 FL O 5 .4% A Z LC B Y V O L 12 FL O

D RC C IUAISFSLA M B ICB ICC M I T ROIS LAM N LA B

W I T H PA TY S S I O N F O R Q UA L I BRE BW RE D WE WDI T H PA LITY TY W I T H SPSAI O N F O R Q U A S S I O N F O R Q UA L I

BRE BR W E DE W E W I TDH W LITY ITY I TSHS IPOANS SFIO PA OAR Q U A L ORN QFU

highschool h ousew ifedropout fr om hell 5 .4% A Z LC B Y V O L 12 FL O 5 .4% A Z LC BY V O L 12 FL O

CRI ARM T B IC B I OBN OILSAEMLA M

sleazy c craz ar sales y auntman highschool dropout 5 .4% A Z 5 . 4L%CAB Y V O L 1 2 F L OF L OZ LC B Y V O L 12

5 .4% A 5 .4% LCAB Y V O L 2 F L OZ LC BY V O L 1 1 2 F L OZ 5 .4% A Z LC B Y V O L 12 FL O

WED

W I T H PA TY SS I O N F O R Q UA L I W I T H PA TY S S I O N F O R Q UA L I

WED

Z 12 FL O

PE IC BC DR LEHE LA M BIC IC UIU F ELTALMABM B Z 12 FL O

5 .4% A Z LC B Y V O L 12 FL O 5 .4% A 5 .L4C%BAY OZ LV COBLY V O L1 2 F L 1 2 F L OZ

jun ior punk p p ys ne i ghbor sleazycrce ar a les man 5 .4% A LC B Y V O L 5 .4% A LC BY V O L

BL C C I E U E T LA M B I C I T RO N LA M B

BRE

BRE WED

cr e p p y n e i ghbor highschool dropout

BRE BR W E DE W W IETDH W ALITY ITY I TSHS IPOANS SFIO PA O R Q UA L ORN QFU BRE WED W I T H PA TY S S I O N F O R Q UA L I

BRE

5 .4% A Z 5 .L4C% A B YLV C OBLY V O L1 2 F L 1O2 F L OZ

BRE WED BRE W I T H PA TY BR WED S S I O N F O R Q UYA L I EW W I T H PA TY ED W Q U A L IT SSIO N FO R Q I T H PA S S I O N F O R UA L I

TRAITS [ selected works of Jenny Oh ]

W I T H PA TY S S I O N F O R Q UA L I

EUE T LA M B

PE C H E LA M B IC Z 12 FL O

WED

5 .4% A LC B Y V O L

BRE

W I T H PA TY S S I O N F O R Q UA L I

Z 12 FL O

WED

5 .4% A LC B Y V O L

BRE

[ T H E B LO C K ] PAG E 64 / 65

j unior pun k

TRAITS

[ selected works of Jenny Oh ]

[ T H E B LO C K ]

PAG E 66 / 67

TRAITS

[ selected works of Jenny Oh ]

[ T H E B LO C K ]

PAG E 68 / 69

TRAITS

COURSE Package Design 2 YEAR Spring 2014 INSTRUCTOR Thomas McNulty PROJECT Paint Packaging D U R AT I O N 15 weeks KEYWORDS Structure Dome Colorful Powder Architecture Paint

[ selected works of Jenny Oh ]

PAG E 70 / 71

[ O C U LU S ]

personality traits //

ADVENTUROUS

C AT EGO R I ES

print packaging branding typography ux/ui

TRAITS

COURSE

[ selected works of Jenny Oh ]

No. 5

Package Design 2

question ››

YEAR

Which Architectural Style Are You?

Spring 2014 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Thomas McNulty

‹‹ yes

no ››

Answer s ››

PROJECT

Like to travel around?

Paint Packaging

Love studying architecture?

SLOPPY DRUNK

Hard to take criticism?

You are a sloppy drunk!!

D U R AT I O N

Interested in structures?

You like people, but you do better with

15 weeks

Strong in 3D form?

people you trust. You'll bite if you're

Like to stay indoors?

too startled. People will forgive you, of

KEYWORDS Structure Dome Colorful Powder Architecture Paint

Love inspirations? Have been to New York? Outgoing and bold? Favorite game is chess? Don’t like parties? Often become motional? Math person? Dreams are adjustable? Thoughtful and nice? Have no fashion sense?

course. You're too cute!

HAPPY DRUNK You are a happy drunk!! You like people, but you do better with people you trust. You'll bite if you're too startled. People will forgive you, of course. You're too cute!

SENTIMENTAL DRUNK Sentimental drunk!! You like people, but you do better with people you trust. You'll bite if you're too startled. People will forgive you, of course. You're too cute!

PAG E 70 / 71

[ O C U LU S ]

personality traits //

ADVENTUROUS

OBJECTIVE

Create a packaging of sustainable powdered mixed paints. APPROACH

The California Academy of Sciences, located in San Franciscoâ&#x20AC;&#x2122;s Golden Gate Park, is among the largest museums of natural history in the world. The dome-shaped roofs at The Academy of Science, one of the most sustainable museums, inspired this packaging structure. It is very uniquely structured and has a modern organic look that leads to represent new powdered mixed paints.

TRAITS

[ selected works of Jenny Oh ]

[ O C U LU S ]

PAG E 72 / 73

TRAITS

[ selected works of Jenny Oh ]

5 O Z | 0 . 9 5 L I T E RS

LI-290

LIME

5 OZ | 0.95 LITERS

VOC-FREE | VIRTUALLY ODORLESS | ALL NATURA L | ECO-FRIENDLY

POWDERED MIXED LATEX PAINTS

EXTERIOR

F L AT F I N I S H

PREMIUM

F L AT F I N I S H

PREMIUM PREMIUM

Renzo Piano Building Workshop: www.rpbw.com

A BO UT R E NZO PIAN O

ORANGE F L AT F I N I S H

One of his most-celebrated 21st-century projects, notable for its green architecture, was a new building for the California Academy of Sciences in San Francisco’s Golden Gate Park.

OR-520

VOC-FREE | VIRTUALLY ODORLESS | ALL NATURA L | ECO-FRIENDLY

POWDERED MIXED LATEX PAINTS

EXTERIOR

Piano’s interest in technology and modern solutions to architectural problems was evident in all his designs thus, he modiﬁed his attempts to generate an architectural character based on technological forms with a concern for user comfort and needs.

5 OZ | 0.95 LITERS

Renzo Piano Building Workshop: www.rpbw.com

AB OUT RENZO PIAN O

LIME PREMIUM

One of his most-celebrated 21st-century projects, notable for its green architecture, was a new building for the California Academy of Sciences in San Francisco’s Golden Gate Park.

LI-290

F L AT F I N I S H

OR-520

ORANGE

VOC-FREE | VIRTUALLY ODORLESS | ALL NATURAL | ECO-FRIENDLY

POWDERED MIXED LATEX PAINTS

EXTERIOR 5 O Z | 0 . 9 5 L I T E RS

VOC-FREE | VIRTUALLY ODORLESS | ALL NATURAL | ECO-FRIENDLY

POWDERED MIXED LATEX PAINTS

EXTERIOR

AB O UT O UR PAIN T

A B O U T O U R PA I NT

This Exterior Paint continues Oculus's commitment to providing the most environmentally friendly paint. Our paint emits zero VOCs, all without compromise to performtance or color selection. Oculus is truly "Green Without Compromise."

HAN DLIN G & STOR AGE

H A N D L I N G & STOR AGE

Avoid contact with skin, eyes and clothing. Avoid breathing vapors, spray mists or sanding dust. Keep container tightly closed. Keep out of the reach of children.

Distributed by:

1. Pour powdered paint in the tray. 3. Mix every thing together. 2. Add certain amount of water. 4. It’s Ready for you!

Oculus U.S.A., INC. 380 Paces Ferry Rd. Brooklyn, New York, 31029

INST RUCTIO N S

Distributed by:

5 OZ | 0.95 LITERS

I NST RU CT I O N S

BL-480

1. Pour powdered paint in the tray. 3. Mix every thing together. 2. Add certain amount of water. 4. It’s Ready for you!

Oculus U.S.A., INC. 380 Paces Ferry Rd. Brooklyn, New York, 31029

5 O Z | 0 . 9 5 L I T E RS

RO-360

ROSE

BLUE

POWDERED MIXED LATEX PAINTS

VO C - FRE E | VIRT UALLY O DO RL E S S | A L L NAT URAL | ECO-FRIEND LY

VOC -F RE E | VIRT UALLY ODORLESS | ALL NAT URAL | E C O-F RIE NDLY

INTERIOR

F L AT F I N I S H

PREMIUM

F L AT F I N I S H

PREMIUM F L AT F I N I S H

PREMIUM

Renzo Piano Building Workshop: www.rpbw.com

ROSE

ABOU T RE N ZO PIAN O

RO-360

VOC -F RE E | VIRT UALLY ODORLESS | ALL NAT URAL | E C O-F RIE NDLY

POWDERED MIXED LATEX PAINTS

INTERIOR

One of his most-celebrated 21st-century projects, notable for its green architecture, was a new building for the California Academy of Sciences in San Francisco’s Golden Gate Park.

Renzo Piano Building Workshop: www.rpbw.com

A BO UT RENZO PIAN O

One of his most-celebrated 21st-century projects, notable for its green architecture, was a new building for the California Academy of Sciences in San Francisco’s Golden Gate Park.

PREMIUM

BLUE F L AT F I N I S H

5 OZ | 0.95 LITERS

5 O Z | 0 . 9 5 L I T E RS

BL-480

VO C - FRE E | VIRT UALLY O DO RL E S S | A L L NAT URAL | ECO-FRIEND LY

POWDERED MIXED LATEX PAINTS

INTERIOR

A BO U T O U R PA I NT

AB OU T OU R PAINT

H A N D L I N G & STOR AGE

HANDLING & STORAGE

Avoid contact with skin, eyes and clothing. Avoid breathing vapors, spray mists or sanding dust. Keep container tightly closed. Keep out of the reach of children.

Distributed by:

I NST RUCTIONS 1. Pour powdered paint in the tray. 3. Mix every thing together. 2. Add certain amount of water. 4. It’s Ready for you!

Distributed by:

INSTRUCTIONS

Oculus U.S.A., INC. 380 Paces Ferry Rd. Brooklyn, New York, 31029

1. Pour powdered paint in the tray. 3. Mix every thing together. 2. Add certain amount of water. 4. It’s Ready for you!

PAG E 74 / 75

Oculus U.S.A., INC. 380 Paces Ferry Rd. Brooklyn, New York, 31029

[ O C U LU S ]

TRAITS

[ selected works of Jenny Oh ]

[ O C U LU S ]

PAG E 76 / 77

TRAITS

[ selected works of Jenny Oh ]

[ O C U LU S ]

PAG E 78 / 79

TRAITS

[ selected works of Jenny Oh ]

[ O C U LU S ]

PAG E 80 / 81

TRAITS

[ selected works of Jenny Oh ]

[ O C U LU S ]

PAG E 82 / 83

TRAITS

COURSE Graphic design 3 YEAR Spring 2014 INSTRUCTOR Bryan Pieratt PROJECT App Design D U R AT I O N 15 weeks KEYWORDS Clean Shareable Soft Photography Tourist

[ selected works of Jenny Oh ]

PAG E 84 / 85

[ TA K E H E R E ]

personality traits //

AGREEABLE

C AT EGO R IES

print packaging branding typography ux/ui

TRAITS

COURSE

[ selected works of Jenny Oh ]

No. 6

Graphic design 3

question ››

YEAR

What Type Of Photographer Are You?

Spring 2014 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Bryan Pieratt

‹‹ yes

no ››

Answer s ››

PROJECT

Rather work indoors?

App Design

Make people laugh at party?

INSTAGRAMMER

Like random places?

You are a Instagrammer!!

D U R AT I O N

Always have a camera?

With a load of followers on Instagram

15 weeks

Like to take selfie?

you selfie every moment you have. You

Can’t live without snacks?

are the selfie-obsessed star who finds

KEYWORDS Clean Shareable Soft Photography Tourist

Often not realistic? Like to surf the internet? Loud type at a party? Enjoy uploading photos? Like watching comedy? Industrious person at work? Have good eyes? Like to develop own film? Rather shoot objects? Like digital photography?

a way to hashtag the moment!

MICROSCOPIC PHOTOGRAPHER You are a Microscopic Photographer!! You tend to find small items, like water driplets or snowflakes, and turn them into something incredible. Small things are amazing in their own way.

NATURE LOVER You are a Nature Lover!! You take really concentrated photos that always end up looking amazing in the end! Go travel! I’m sure you would get some good photos outta that!

PAG E 84 / 85

[ TA K E H E R E ]

personality traits //

AGREEABLE

OBJECTIVE

To create a mobile application for smartphone users in the Bay Area. APPROACH

It is not easy for everyone to find the best photo spot. TakeHere is a mobile app that contains information about the basic tourist and photo places in the Bay Area. Users are able to share places and edited photos with photo filtering features. In terms of design, having a simple layout with a fresh mint color helps to focus more on the photography.

TRAITS

[ selected works of Jenny Oh ]

[ TA K E H E R E ]

PAG E 86 / 87

TRAITS

[ selected works of Jenny Oh ]

[ TA K E H E R E ]

PAG E 88 / 89

TRAITS

[ selected works of Jenny Oh ]

[ TA K E H E R E ]

PAG E 90 / 91

TRAITS

[ selected works of Jenny Oh ]

[ TA K E H E R E ]

PAG E 92 / 93

TRAITS

[ selected works of Jenny Oh ]

[ TA K E H E R E ]

PAG E 94 / 95

TRAITS

COURSE Package Design 2 YEAR Fall 2013 INSTRUCTOR Kathrin Blatter PROJECT Coffee Packaging D U R AT I O N 15 weeks KEYWORDS Dessert Ice Cream Coffee Energetic Paring

[ selected works of Jenny Oh ]

PAG E 96 / 97

[ S I G H TG L A S S C O F F E E ]

personality traits //

ENERGETIC

C AT EGO R IES

print packaging branding typography ux/ui

TRAITS

COURSE Package Design 2 YEAR Fall 2013

[ selected works of Jenny Oh ]

question ››

No. 7

What Kind Of Coffee Are You? Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

INSTRUCTOR Kathrin Blatter PROJECT

‹‹ yes

no ››

Answer s ››

Always wake up early?

Coffee Packaging

Drink coffee in the morning?

FRAPPUCCINO

Extra shots in the coffee?

You are a Frappuccino!!

D U R AT I O N

Have personal mug at work?

You’re an adventure seeker! You love

15 weeks

Addicted to coffee?

to try new things and be spontaneous.

Usually over-think things?

You’re socially bold, outgoing and

KEYWORDS

Like to drink iced?

Dessert

Have favorite coffee shop?

Ice Cream

Own a coffee maker?

Coffee

Old enough to have coffee?

Energetic

Likes to try new things?

Paring

Want to keep things simple? Likes to please people? Know how to make coffee? Like to making changes? Don’t make healthy choices?

have a big imagination.

LATTE You are a Latte!! You’re often indecisive but always willing to help others with their own problems. You are calm and supportive in a relationship.

BLACK COFFEE You are a Black coffee!! Ambition is your middle name! You like to keep things simple, but you are very competitive and like to be efficient.

PAG E 96 / 97

[ S I G H TG L A S S C O F F E E ]

personality traits //

ENERGETIC

OBJECTIVE

Redesign the existing coffee or tea brand. APPROACH

Coffee and dessert is always a perfect pair. Food pairing is not just flavor matching but enhancing the flavor and tasting each drink and dessert in the best way. In this redesigned Sightglass coffee packaging suggests the best pairing for each coffee flavor by showing the dessert icon on each bottle. The structure and color of the ice cream style packaging also gives a hint of sweetness harmonizing with bitterness.

TRAITS

[ selected works of Jenny Oh ]

[ S I G H TG L A S S C O F F E E ]

PAG E 98 / 99

TRAITS

[ selected works of Jenny Oh ]

[ S I G H TG L A S S C O F F E E ]

PAG E 100 / 101

TRAITS

[ selected works of Jenny Oh ]

PAG E 102 / 103

[ S I G H TG L A S S C O F F E E ]

ETHIOPIA COFFEE Dark Notes

lavender, honey, rosmary, berries

NET WT. 8.0 oz / 227 g

LOCATION

GROWING ALTITU

Guji Zone

1900-2000 masl

PROCESSING METHOD

INGREDIENTS

Ethiopian Heirloom/Washed

Lavender, Rosmary, Honey, Blackberry

LATIN AMERICA

Often showcasing deep sweetness, mild acidity, and m , straig ward flavor notes with clean, crisp flavors. A diverse ra flavor profiles can be found here from cocoa, nougat to berry.

HONDURAS COFFEE Light Notes

aromatic, mango, plum, caramel

SIGHTGLASS

Francisco. Good craftsperson works tirelessly to perfe deliver excellence. At Sightglass, origin in tiny, freshly harvested lots.

TASTE NOTES

A well-rounded, aromatic cup with ﬂavors of mango and and a caramel ﬁnish.

LOCATION

GROWING ALTITU

El Cedral, Santa Barbara

1550-1600 masl

PROCESSING METHOD

INGREDIENTS

Catuaí & Pacas/ Washed

Mango, Plum, Caram

NET WT. 8.0 oz / 227 g

KENYA COFFEE Medium Notes

sweet blackberry, peeled orange

LOCATION

GROWING ALTITU

El Cedral, Santa Barbara

1550-1600 masl

PROCESSING METHOD

INGREDIENTS

SL34 & SL28/Washed NET WT. 8.0 oz / 227 g

Red currant, Blackbe orange peel

TRAITS

[ selected works of Jenny Oh ]

[ S I G H TG L A S S C O F F E E ]

PAG E 104 / 105

TRAITS

COURSE Package Design 4 YEAR Spring 2015 INSTRUCTOR Michael Osborn PROJECT Group Collaboration D U R AT I O N 15 weeks KEYWORDS Sweet Inviting Cozy Simple Fresh Homey

[ selected works of Jenny Oh ]

PAG E 106 / 107

[ C O S TC O ]

personality traits //

MAGNANIMOUS

OBJECTIVE

C AT EGO R IES

To create a branding solution for Costco’s in-house brand, Kirkland, as well as ptor idevelop nt private brands for sale within Costco’s warehouse stores. packaging APPROACH

branding Take a holistic approach by creating a comprehensive system of essential and lifestyle products t y p oon g rthe a p hFOOD, y to meet our audience’s needs. The initial phase of the redesign project will focus HOME, and HEALTH categories. The design will take on a “home-sweet-home”u xtheme. Kirkland /ui Signature products are sweet, simple, and inviting to our customers. Our products will complete their daily needs and elevate their living experience.

TRAITS

COURSE

[ selected works of Jenny Oh ]

No. 8

Package Design 4

question ››

YEAR

What Kind Of Shopper Are You?

Spring 2015 INSTRUCTOR

Takes less than 5 minutes. Answer honestly, even if you don’t like the questions.

Michael Osborn

‹‹ yes

no ››

Answer s ››

PROJECT

Like to shop at the mall?

Group Collaboration

Know all the brands?

IMPULSE SHOPPER

Buy just what you need?

You are a Impulse Shopper!!

D U R AT I O N

Organize shopping list?

You know where those shoes would look

15 weeks

Own 2 or more credit cards?

nice? Sure, it’s $200, when will you

Like to collect coupons?

ever see another pair of shoes that cute

KEYWORDS Sweet Inviting Cozy Simple Fresh Homey

Like to wear casual outfit? Shop whenever you like? Enjoy go shopping alone? Follow fashion trands? Plan in advance before? Know exact size? Like to share with others? Grab a coffee togo? Look for well designed items? Hesitate to buy products?

again? Buy it! Right now.

LONE WOLF You are a Lone Wolf!! You prefer to shop alone and are often secretive about where you find your killer purchases you don’t want anyone stealing your unique style!

PACK HUNTER You are a Pack Hunter!! You value the friend’s opinions and you all have a similar taste in shops. When you need a new outfit, you can’t just buy something without friends’ approval.

PAG E 106 / 107

[ C O S TC O ]

personality traits //

MAGNANIMOUS

OBJECTIVE

To create a branding solution for Costco’s in-house brand, Kirkland, as well as to develop private brands for sale within Costco’s warehouse stores. APPROACH

Take a holistic approach by creating a comprehensive system of essential and lifestyle products to meet our audience’s needs. The initial phase of the redesign project will focus on the FOOD, HOME, and HEALTH categories. The design will take on a “home-sweet-home” theme. Kirkland Signature products are sweet, simple, and inviting to our customers. Our products will complete their daily needs and elevate their living experience.

TRAITS

[ selected works of Jenny Oh ]

BRAND

T YP E

Kirkland Signature

House Brand

KEY ADJECTIVES

C AT E G O R I E S

Lifestyle

Food

Quality

K itchen

Accessible

Health

Simplicity BRAND PROMISE “Live Better, Live Smart" TA R G E T A U D I E N C E & S T R AT E G Y Targeted towards the gen-x, baby b oomers audience (ages 3869). Redesign Kirkland Signature brand and products. The updated brand will reflect the company’s commitment to delivering the best quality + value products to its customers. A modern and distinctive brand that will span four categories from home goods, health care, and food. The updated Kirkland Signature brand will reflect the company’s commitment to delivering the best quality and value products to its customers while drawing a bigger audience.

PAG E 108 / 109

[ C O S TC O ]

BRAND

TYPE

Farm Next Door

Artisan food products

KEY ADJECTIVES

C AT E G O R I E S

artisan

Food

Gourmet fresh reliable BRAND PROMISE “Organic By Nature” TA R G E T A U D I E N C E & S T R AT E G Y Targeted to the millennials (ages 20-37). Farm Ne will expand Costco’s target audience toward reaching the Millennials as well as reinvigorating their already established audience.

BRAND

TYPE

Flying Acorn

Baby Products

KEY ADJECTIVES

C AT E G O R I E S

Trustworthy

Baby Accessories

Nutritous

Baby Food

Approachable

Baby Cosmetics

Genuine BRAND PROMISE “ The Stuff For Little One" TA R G E T A U D I E N C E & S T R AT E G Y Targeted to the millennials (ages 20-37). Flying Acorn i s for the new parents who are looking for trustworthy baby products that they can keep coming back to.

BRAND

TYPE

Butler & Cookie

Pet Products Cookie

K EY A DJEC T I VES

C AT E G O R I E S

trustworthy

Pet Food

Friendly

Pet Grooming

n utritious

Pet Toys

premium

Pet Accessories

BRAND PROMISE “Only The Best” TA R G E T A U D I E N C E & S T R AT E G Y Targeted to the millennials (ages 20-37).

Butler & Cookie will carry

specialty pet products ranging from gourmet food, healthy treats and one-of-kind accessories for pet lovers who treat and love their pets like a part of the family.

TRAITS

[ selected works of Jenny Oh ]

PAG E 110 / 111

TRAITS

[ selected works of Jenny Oh ]

PAG E 112 / 113

TRAITS

[ selected works of Jenny Oh ]

PAG E 114 / 115

TRAITS

[ selected works of Jenny Oh ]

PAG E 116 / 117

TRAITS

[ selected works of Jenny Oh ]

PAG E 118 / 119

TRAITS

[ selected works of Jenny Oh ]

PAG E 120 / 121

TRAITS

[ selected works of Jenny Oh ]

PAG E 122 / 123

TRAITS

[ selected works of Jenny Oh ]

PAG E 124 / 125

TRAITS

[ selected works of Jenny Oh ]

PAG E 126 / 127

TRAITS

[ selected works of Jenny Oh ]

PAG E 128 / 129

TRAITS

[ selected works of Jenny Oh ]

PAG E 130 / 131

TRAITS

[ selected works of Jenny Oh ]

PAG E 132 / 133

TRAITS

[ selected works of Jenny Oh ]

PAG E 134 / 135

TRAITS

[ selected works of Jenny Oh ]

PAG E 136 / 137

TRAITS

[ selected works of Jenny Oh ]

PAG E 138 / 139

TRAITS

[ selected works of Jenny Oh ]

PAG E 140 / 141

TRAITS

[ selected works of Jenny Oh ]

PAG E 142 / 143

TRAITS

[ selected works of Jenny Oh ]

PAG E 144 / 145

TRAITS

[ selected works of Jenny Oh ]

PAG E 146 / 147

TRAITS

[ selected works of Jenny Oh ]

[ IDENTITY ]

PAG E 148 / 149

TRAITS

[ selected works of Jenny Oh ]

[ IDENTITY ]

PAG E 150 / 151

TRAITS

[ selected works of Jenny Oh ]

[ IDENTITY ]

PAG E 152 / 153

THANK YOU

T O M Y FA M I LY, Mom and Dad you are my biggest supporters. I wouldn’t be able to stand here right now without endless support and love from you. Thank you for every word that encouraged me to take the other step when I faced challenges. You have sacrificed so much to provide for me this environment and opportunities. I know that I wasn’t the best or kindest daughter who also doesn’t express her thankfulness to you but I always am and always will be. Thank you to my brother/housemate for dealing with the sensitive sister and for your nice meals that you made for me. I really love you and thank you. <3 T O M Y O T H E R H A L F, You know that I’m not a good writer so please understand. I really appreciate you as the friend of mine during school life. It was funny that every situation made us like this. We both are different but somewhat similar in person. But thank you so much for every word and being present here with me. Now we did it! Pack your stuff now and let’s go!! Get me that boarding pass!!! TO MY COLLEAGUES, Sinae, Sikyung, Saerona, Jake, and all my AAU friends, thank you for all the support, comments and inspiration during school life. TO MY INSTRUCTORS, Mary Scott, Ariel Grey, Thomas McNulty, Christine George, Michael Osborne, Darrell Hayden, David Hake, Kathrin Blatter, thank you for your guidance and inspiration.

COLOPHON

DESIGNER

PRINTER

Jenny Oh

Giant Horse Printing 1336 San Mateo Ave,

BOOK TITLE

South San Francisco, CA 94080

Traits BINDERY SCHOOL

Key Binding

Academy of Art University,

1934 Park Blvd,

School of Graphic Design

Oakland, CA 94606

COURSE

TYPEFACES

Senior Portfolio

Clear Sans Kulturista

EMAIL designjennyo@gmail.com

TEXT STOCK 100# Finch Fine

WEBSITE designjennyo.com

SOFTWARE Adobe Creative Cloud

PHOTOGRAPHY Jenny Oh Yejoo Kwon