Start Your Business Strong

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GROW YOUR BUSINESS New Consultant How-To Guide


THE THIRTY-ONE STORY With support from my husband, Scott, and our two kids, I started Thirty-One in my basement in 2003. From those humble beginnings we’ve grown into a hugely successful direct-selling company, with independent sales Consultants across the U.S. and Canada – many of whom are reaching their dreams through this opportunity! Thirty-One is about so much more than just a bag. We are a family of individuals who share a passion for empowering and supporting women, and we’re committed to celebrating, encouraging and rewarding people for who they are. With a name inspired by the strong, virtuous woman described in Proverbs 31, our mission is to help women by giving them the opportunity to own their own business, and providing all the tools and support they need to be successful. We’re also passionate about giving back and paying forward the many blessings we’ve received as a company. That’s why we created Thirty-One Gives, a charitable program dedicated to empowering girls, women and families. Since 2012, Thirty-One Gives has donated over $100 million in product and cash to nonprofit organizations that share our mission. Whatever brought you to Thirty-One, I hope this opportunity empowers you to reach your dreams and discover your full potential! Blessings,

foundation for

SUCCESS GET COMFORTABLE USING TOT

ThirtyOneToday (TOT) is your go-to online resource for information and training. Bookmark this site and visit it regularly. On the homepage you'll find a New Consultant Toolkit with training and info designed to help you get your business off to a great start.

PERSONALIZE YOUR WEBSITE

Your MyThirtyOne website is where friends and family can shop online! Add a picture and short bio by going to your Virtual Office (access on the home page of TOT), then go to My Profile > Edit Profile > My Website Information. Add a photo and click “Personalize” to give your website a unique name.

PLAN YOUR LAUNCH PARTY

Get ready to share your new business with the world! On pg. 4 of this Guide you'll find details and tips to help make your Launch Party a smashing success.

EARN YOUR FIRST $100 Cindy Monroe Founder & CEO

Start earning money by sharing what YOU love about Thirty-One! With just $400 in sales you’ll earn $100 in commission, all while setting yourself up to earn even more in the future!

US: Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income. Such amounts are before expenses, if any. For more information about what you can expect to earn as a Thirty-One Consultant, please read our Income Disclosure Statement posted on the “Join Us” page at mythirtyone.com. CA: Thirty-One Gifts Canada Inc. Statement of Typical Participant’s Earnings – 2018: The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of Thirty-One Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $139 and $2,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually.

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LAUNCH PARTY

Let the world know you’re open for business! Whether it’s in your home or online (or both!), get your friends and family together to celebrate your new adventure. Follow these steps to make your Launch Party a hit!

INVITE PEOPLE!

The more, the merrier! We recommend inviting at least 40-50 people. When you’re sending invites, let everyone know how excited you are about this new opportunity – and that you’d love to share it with them at your very first party! PRO TIP: Encourage everyone you invite to bring a guest!

PARTY ON!

You can host your Launch Party at home, at a restaurant, on Facebook or anywhere else you can think of. But your best bet is to do a combination of them all! Hold an in-person party PLUS an online party so those out-of-town friends can join the fun.

BOOK MORE!

Use your Launch Party to fill your calendar with future parties! While you’re sharing our awesome product solutions, let everyone know how they can save in the future by being an Insider!

make it a ‘W.O.W.’

EXPERIENCE Make every interaction count! Thirty-One is a relationship business, and the better you treat people, the quicker your business will grow. Our secret to success is the ‘W.O.W.‘ formula:

WOW WARM CONNECTION

OFFER SOLUTIONS

WORK IT

Be open and friendly

Learn how our products can make someone’s life easier

Help her finalize her order

Ask questions and listen more than you talk Get to know people on a personal level

Share the solution, showing how the product can help Let her know if it can be personalized to mean even more!

Get her contact information so you can stay in touch Follow up and continue building the relationship

All they have to do is get a few friends together to shop with you. The bigger her party, the more rewards she’ll earn! PRO TIP: Set a goal to get 2+ bookings at every party. The more you offer the opportunity to host, the more successful you’ll be!

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TRENDING Get ready to share the hottest styles! Meet the top five trends for the season.

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Rounded Bags Circular and half-moon handbags are a huge trend in fashion right now – like our Round Utility Tote shown here. We love their unique shape and how great they look with personalization. Like this style? You'll love our Half Moon Crossbody, too!

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Terrazzo The Terrazzo trend has exploded in the last two years, making the leap from floors to fashion prints. Solid backgrounds speckled with colorful "chips" are popping up everywhere like couture confetti. Our Inspired Crossbody Ltd. and Around Town® Tote are just two items available in our Terrazzo Pebble print.

Rose Gold What's old is new again. First used in Fabergé eggs in the 1800s, Rose Gold is now associated with spring romances and elegant summer weddings. A new desire for iridescent fabrics along with the Rose Gold trend, inspired our new spring print, Rose Blush Metallic.

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Switching Straps

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Handbags with interchangeable straps are a new trend offering convenience and affordability. Why buy a whole new bag when you don't have to?

Shibori Borrowing from ancient textiles is a popular trend right now; like the art of Japanese Shibori, a process similar to tie-dying with indigo ink.

Our Wristlet & Crossbody Straps now come in thin pebble and wide woven options to create even more looks. Our wide straps can even be personalized!

Two of our new prints that debuted in spring – Tie Dye Sky and Indigo Burst – are inspired by the revived Shibori trend.

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start earning

REWARDS Did you know you can get rewarded just by working your business? It’s true, and it’s super easy! Our AllMyPerks (AMP) program is designed to reward you at every step of your Thirty-One journey. And it all starts right now, with a special reward just for new Consultants (like you!):

AMP JUMPSTART

When you submit $1,000 in sales by the end of your first full month as a Consultant, you’ll earn a FREE reward specific to your sign-up month. So if you join in April, you have until the end of May to submit $1,000. The earning period includes your sign-up month AND the month after. This is just ONE of the awesome AMP Rewards you can start earning today. There’s more – to learn about them all, go to TOT > Programs & Events > AMP Rewards.

endless

POSSIBILITIES Thousands of women have found their tribe through the Thirty-One family. Will you be next?

Before I started Thirty-One, I was a stay-at-home mom for 11 years. I was ready to do something for me, but it had to be something flexible so I could still be there for my three kids. Thirty-One has allowed us some ‘extras’ for the kids and also paid for some home expenses. I am happy to help my family through Thirty-One.”

Thirty-One has literally changed my life in so many ways. Since joining, I have gained more self-esteem and confidence in myself. Thirty-One has allowed me the chance to take something that I am truly passionate about and share it with others. And of course, the extra income is definitely a nice bonus.”

ERICA

SHAUN

SENIOR CONSULTANT Flemington, NY Joined August 2016

DIRECTOR Kenora, ON c Joined February 2017

For US Consultants: Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income. Such amounts are before expenses, if any. For more information about what you can expect as a Thirty-One Consultant, please read our Income Disclosure Statement posted on the "Join Us" page at mythirtyone.com.

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For Canadian Consultants: Thirty-One Gifts Canada Inc. Statement of Typical Participant’s Earnings – 2018 The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of Thirty-One Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $139 and $2,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually.

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TALKING THIRTY-ONE ADDITIONAL RESOURCES YOUR SPONSOR She’s your No. 1 resource for questions or advice, or even just words of encouragement. Remember, your success is her success – so you’re in this together! Make the most of that partnership so you’re both succeeding.

PINK BUBBLE FACEBOOK GROUP You're invited to be a part of this exclusive online community, open only to Consultants! Join to get important updates from Home Office and connect with some of your Thirty-One sisters. To join, simply follow the steps outlined in your welcome email.

THIRTYONETODAY (TOT) Designed exclusively for Thirty-One Consultants, this website has all the training, tools and info you need to grow your new business. Bookmark it and visit it regularly to stay up to date on all the latest news and announcements.

CONSULTANT SUPPORT This Home Office team is dedicated to helping you succeed. They’re available from 9 a.m. to midnight ET every weekday, and they’re happy to answer any questions you have about your business. U.S. Consultants: 1-866-GIFTS31 (1-866-443-8731) ordersupport@thirtyonegifts.com

Canadian Consultants: 1-855-GIFTS31 (1-855-443-8731) ordersupportcanada@thirtyonegifts.ca

ACTIVE CONSULTANT: A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior). AllMyPerks (AMP): One of our signature rewards programs, through which you can unlock special product discounts each month. BOOKING: The act of scheduling a Thirty-One party. COMMISSION: You receive 25% commission on all Personal Volume you submit. Commissions are paid out twice a month. CONSULTANT: The first title in our Career Plan. Also used as a general term referring to the independent sales field as a whole, regardless of title. CONSULTANT GUIDEBOOK: A detailed guidebook available on TOT, outlining additional information you might need during your Thirty-One journey. CONSULTANT SUPPORT: The Home Office team that helps answer questions you have as you operate your Thirty-One business. DOWNLINE: The Consultants who have signed up under you, plus any other Consultants who have signed up under them. ENROLLMENT DATE: The date you submitted your online agreement, or the date your agreement was entered into the system if sent by mail or fax. It is “day one” for incentives.

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INSIDER: Someone who brings their friends together (either in person or online) to shop with you! INSIDER COACHING: The act of working with an Insider before her party to create her guest list, send invitations, build her wish list and get her prepared for the party. INSIDER REWARDS: Every Insider can earn amazing rewards like credit to use on products she’d like, plus half-price items and access to shop Insider Exclusives! MTO: Abbreviation for Thirty-One's public website (mythirtyone.com & mythirtyone.ca), that links to your personal business. Customers can order online and your Hostesses can invite guests to parties and accept online orders. PERSONAL VOLUME (PV): The dollar value of the products sold by a Consultant, minus tax and shipping charges. Consultants don’t receive commissions on products purchased using Insider Rewards. PEQA: A Consultant who you Personally Enrolled, is Qualified and Active. QUALIFIED CONSULTANT: An active Consultant who submits her first $1,000 in Personal Volume (PV).

SPONSOR: Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise). THIRTY-ONE OPPORTUNITY: The opportunity we offer people to join our family as a Consultant and start their own business. TOT: Refers to ThirtyOneToday.com and ThirtyOneToday.ca. Designed exclusively for Consultants, this website is where you will find company updates, training, product information and much more to help you as you operate your Thirty-One business. UPLINE: The team of leaders you signed up under, starting with your Sponsor. VIRTUAL OFFICE: This is the back office where you place orders, personalize your website, view information for downline Consultants, view commissions, set up party events, manage contacts and view account balances. Your Virtual Office is accessible by clicking on “Virtual Office” in the header on TOT. WHY: The reasons “why” you decided to become a Thirty-One Consultant.

QUALIFYING PARTY: A party with a minimum of $200 in sales.

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CONSULTANT ID:

MY BUSINESS EMAIL:

MY WEBSITE:

SPONSOR’S NAME, PHONE & EMAIL:

TEAM LEADER:

©2020 Thirty-One Gifts LLC. 2962SP200000

*2962FA190000*


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