2021
I AM JENNIFER REID TH I S I S M Y E M E RG E N C E
PORTFOLIO
VIEW MY PORTFOLIO
jreid@professionalemail.com.au
+61 424 444 444
@professional
Graphic Design Branding + Logo Design, Print Design, Digital + WordPress Web Design Illustration Bespoke Print + Digital Illustration 2
Interior Design
S K I LL S & A B I LITI E S
Interior Design Residential + Commercial, Concept Development, 3D Rendering (Revit + Sketchup +AutoCAD + Photoshop + InDesign), Custom Joinery, Kitchen + Bathroom Design, Lighting Selection, Materials + Finishes + Colour Selection, Artwork Procurement , Interior Styling + Decoration
ABOUT ME
"Never Stop Dreaming"~ Jennifer Reid
Graphic Designer. Illustrator. Interior Designer. In a past life I was a primary school teacher. With a passion for ‘all things design’ I love creating spaces, whether a new website or a new kitchen, that spark joy in all who enter them. A few of my favourite things are family, long walks, great food, books and travel adventures. My favourite piece of advice: Never stop dreaming!
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OV E RV I E W
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The Carrington Hotel SOUL & SENSIBILITY I was asked to begin designing the interior of The Carrington Hotel in Katoomba, NSW. My client wanted the new design to be inspired by contemporary, local and indigenous art. The client would like to attract more local customers and tourists to the hotel through immersive experiences that are unlike any other in the Blue Mountains. The renovation will be completed in stages.
OVERALL CONCEPT
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transience
soulful
REVIVE | Grass Seed by Indigenous Artist Barbara Weir
EXPERIENCE | Awelye by Indigenous Artist Charmaine Pwerle
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ARRIVE | Barramundi Dreaming by Indigenous Artist Dianne Tchumut
intricacy
POP-UP | Puzzle Creek II by Tim Allen
sensibility
CONCEPT MOODBOARD & ART SELECTION Soul & Sensibility is the beautiful transience of the seasons and time itself. The ethereal aesthetic of the Blue Mountains – delicate, refined. A place of tradition and history. In this world, but not of it. A nod to another age. The exquisite intricacies of change as a phenomenon. A soulful connectedness to nature as part of the human experience and identity. Our constant pursuit in the understanding of nature, allowing infiltration, permeation, positively changing our mood, rejuvenating us from within.
natural
SOUL & SENSIBILITY
exquisite
beauty in the changing seasons
ethereal
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temporal traditional rejuvenated
intricate
transient
The Carrington Hotel
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ARCHITECTURAL ELEMENTS
There are some beautiful architectural elements and materials in the hotel, such as dado rails, pressed metal panels and wainscoting. These elements will look amazing with a simple change of colour palette, along with finishes, wallpaper & other decorative elements and furnishings.
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The Carrington Hotel
The Carrington Hotel
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TARGET MARKET
SITE ANALYSIS
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Bus Stop
Reception
Verandah
MAIN ENTRY UP 14
The ballroom
The Carrington Hotel
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INTRICACY The Carrington experience begins as soon as you arrive. The reception is luxurious but welcoming in its intricacy.
ARRIVE
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BUBBLE DIAGRAM
FLOOR PLAN
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The Carrington Hotel
ESCAPE An escape from the busyness of daily life and a step into a place of transience and beauty. 18
An ethereal experience but one that will last forever.
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ARRIVE
MATERIALS
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ARRIVE
ENTERTAIN
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THE LIBRARY - LOGO DESIGN
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CONCEPT BOARD
ENTERTAIN
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BUBBLE DIAGRAM
Note: green wall
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THE LIBRARY FLOORPLAN
The Carrington Hotel
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THE VERANDAH Custom bookshelving and the beautiful materiality that will feature throughout this area of the hotel.
Wine n Dine concept
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BOOKS 'N' BAKES The Library will showcase a soulful experience to warm the heart and keep visitors coming back for more. In a gorgeous new library / bakehouse concept called Books 'n' Bakes, visitors will be welcomed by a nod to the Aboriginal Dreamtime legend of the exquisite lyre bird and enter a space that will fill the soul. Storytelling and sweets. Delicious baked treats and a curated collection of books on baking, stories set in beautiful cafes, Jane Austen & other beautiful historical fiction novels - sweet for the lips, minds, eyes and soul of all who enter. The colourful circular shapes in the indigenous artwork reflect the fun and sweetness of the baked treats.
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There will also be an artwork of a lyre bird by Australian artist Sally Browne.
ENTERTAIN
ENTERTAIN
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ENTERTAIN
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THE LIBRARY ELEVATION - WINDOW SEATING
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JANE AUSTEN-ESQUE Since my Soul & Sensibility concept is a gentle nod to the title of Jane Austen’s novel Sense & Sensibility, I carried out some research to inspire the further development of my concept. The main theme in this 1811 novel is the danger of excessive sensibility (or emotionality) and sentimental nature of people compared to their commonsense rationality. My vision for The Carrington Hotel is to bring out its soul and romantic aesthetic - characteristics by which humans have gained much pleasure throughout time. It’s all about indulgence, romance, pleasure, pampering.
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ENTERTAIN
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TRANSIENCE
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The Joynton Smith Suite is the pinnacle of luxury hotel accomodation - a transient space that begs to be lived in permanently.
Textures and objects we may find in our dream home, art and materials to remind us of the transient beauty of the changing seasons in nature. Soulful and light, luxurious but comfortable, orderly yet whimsical.
REVIVE
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REVIVE
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JOYNTON SMITH SUITE FLOORPLAN
REVIVE
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MATERIALS
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CUSTOM JOINERY Hiding behind these exquisite satin brass double doors in the sitting room is everything you’ll need for your home away from home – a Nespresso coffee machine, hot water jug, tea & coffee supplies, a bar fridge and sink. An iron & fold-down ironing board are located in the large custom wardrobe in the bedroom.
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REVIVE
REVIVE
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THE POWDER ROOM
REVIVE
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THE BATHROOM
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BREWS ‘N’ BITES Brews 'n' Bites is a Pop-up Jazz Bar with spirit and sensibility. Attracting a new crowd to the hotel, this Pop-up with a moody aesthetic will showcase a mix of local Jazz bands, with Australian beers, wines & spirits being the star of the show. A funky city vibe crashing the Mountain’s party, visitors will travel from near and far for this cool bar experience.
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POP-UP
POP-UP
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AN INSTAGRAM DELIGHT Situated in this generous, unused space at the back of the hotel, Brews ‘n Bites will be the most instagrammable venue in the Blue Mountains area. There is easy access to the hotel kitchen with direct access through the back door, adjacent to this site – so there will be great food on offer, featuring local produce, as well as a focus on providing the best of Australian beers, wines and spirits. The use of brass, black metal, rustic timber and cool festoon string lighting will give this outdoor space a vibe to rival the coolest bars around the world.
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THE GELATO BAR
POP-UP
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THE BAR
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BREWS ‘N ’
Katoom
ba
S E T I B
LOGO DESIGN
POP-UP
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BUBBLE DIAGRAM
THE STAGE - CUSTOM ART & LIGHTING
LOCAL ENTERTAINMENT For the best of local entertainment, a stage to the right, to showcase the talents of jazz bands and other musical ensembles; and to the left of the bar, people of all ages can enjoy a taste of locally handmade gelato, perfect for the entire family to pay a visit to this venue. The refurbishment of The Carrington Hotel - truly set to be a delight to the soul and the senses – is sure to appeal to multitudes of visitors from near and far.
THE BAR
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POP-UP
THE GELATO BAR
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DESIGN NATION OH HAPPY DAY The first part of this brief was to design a travelling exhibition space for Design Nation, a commercial furniture studio in Redfern. The purpose of the space is to display the PP225 Flag Halyard Chair (1950) by Hans J. Wegner in the form of a ‘retrospective’. The second part of the brief was to transform the Ground Floor space of the client's heritage showroom into a showcase of local and international design products from around the globe. The aim was to produce concept ideas for the reception and waiting/breakout areas and the main circulation path of the studio space.
OVERALL CONCEPT
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OH adventure HAPPY DAY
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joy
escape
quality
oasis
changing seasons
handcrafted artisanal
CONCEPT DEVELOPMENT
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Axolotl panelling - https:// www.axolotl.com.au/ solidsurface/#solidsurface (my own custom design leaf pattern)
LED strip lighting 59
Sheer fabric strips
Gloss laminate flooring
Whitewashed timber flooring
Gloss laminate back wall
Gas fireplace / no heat option (https://www.dimplex.com.au/ all-products/fieldstone-mantel electric-fireplace) Add a breeze / winter chill thr concealed fans
Could use timber, however a mix of rope and metal rods would be an interesting use of material as used in the chair
Metal framing
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Pendant light
White gloss laminate laser cut curved wall
Transparent perspex flooring, with white styrofoam balls inside the 2 layers (like “snow”)
Rope back wall
White gloss laminate wall & floor, or could look into a more interesting Barrisol product eg. https:// barrisol.com/au/ stretch-ceiling/ stretch-ceilingsrange/barrisolperfodesign
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n /en-au/ l-2kw-
rough
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CONCEPT DEVELOPMENT
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FINAL CONCEPT Oh HappyDday is Wegner’s story of a happy day at the beach with his family, intertwined with our own experiences of the joy in adventure and escape from daily life. Tactility, the restorative characteristics of holidays, the beauty in changing seasons reflected in the playful, unpredictable shapes and shadows cast in this exhibition stand design. The botanical-shaped cutouts in the custom Axolotl panel backdrop mimic leafy trees & the seagrass planted in the pebbles are the beautiful nature scapes we are inspired by on beach adventures. Enclosed in the comfort & cosiness of a luxurious curtained hideaway, with artisanal texture, natural materiality, organic shapes and relaxed elegance, showcasing the truly timeless PP225 Flag Halyard Chair. Reminiscent of a warm, breezy day, concealed fans are installed in frames above curtains to softly move the fabric along with the seagrass below. Ocean sounds through speakers will mimic the waves, even when the stand is not in a beachside location. The stand will debut its journey on Sydney’s Bondi Beach, before being transported to its next destination. All materials used are weatherproof in case of inclement weather, however the chairs are removed for storing safely by staff offsite each evening. To add further interest to the sheer waterproof curtain panels, enclosing the space making it appear cosier, there are timber slats at the front that are random in shape, height and diameter, to look more organic and natural, like the unique twisting of tree trunks. And to add to the whole luxurious and dreamy aesthetic, an amazing jazz band will perform to the side of the exhibition stand to entertain waiting visitors.
EXHIBITION STAND
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CONCEPT DEVELOPMENT Utilising both natural & artificial lighting, Biophilic design and a natural colour palette, making way for a relaxed vibe, with a beachy, resort holiday aesthetic. Linear as well as organic shapes, as can be found in nature. Mostly white, minimal colour palette with the added interest of terracottas, greens and black. Cosy break-out area separated by curvi-linear partitioning elements. The reception area are inviting and appearing user-friendly for the receptionist to work effectively, with appropriate functionality and privacy, but also easily visible for entering visitors.
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STUDIO SPACE
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THE RECEPTION
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THE BREAK-OUT SPACE
STUDIO SPACE
Fenwick Building URBAN COCOON For this warehouse conversion of the Fenwick Stone Building in Balmain Sydney, my clients requested a glamorous city retreat that mirrors the luxury country lifestyle they enjoy in their rural Hunter Valley residence. This project included my own fabric pattern design for some of the soft furnishings.
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OVERALL CONCEPT
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Urban Coc
coon
FENWICK CONCEPT MOODBOARD Urban Cocoon is the juxtaposition of a sculptural, organic hideaway nestled within the dramatic intersection of line and plane. The peace of a rural existence amid the magnificent urban bustle of a metropolis. A calming sanctuary within a contrasting formal heritage structure. Inspired by world travel - modern vs historical architecture, spiralling Vatican staircase against modern metal staircases, juxtaposing architectural elements, the Opera House sails vs its linear steps, triangular tee-pee vs rectilinear shapes, the Trulli houses of Italy's Alberobello, the warm cocoon of a silk worm and the art of beautiful lighting - a clear juxtaposition of light and dark in relation to the luxurious & artistic mood lighting that will feature throughout the space.
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UP
Living
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Dining
Kitchen
FENWICK
FLOORPLANS
Wardrobe
Bathroom / Laundry
Bedroom
VOID
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SECTIONS
FENWICK
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INSPIRATION
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FENWICK
MATERIALS, FURNITURE, ART, LIGHTING
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CUSTOM FABRIC DESIGN
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FENWICK
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FENWICK
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THE FENWICK STAIRCASE Sculptural staircase with landings that allow an easy reach into the library shelves. LED strip lighting under timber floating treads on central brass stringer, with luxurious brass balustrade. The beautiful brass balustrade is continued on the upper level landing. The same design is repeated for the balustrade overlooking the bedroom void on the upper level, as well as on the external balcony.
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THE BEDROOM
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CUSTOM WARDROBE
FENWICK
FENWICK
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CUSTOM BUILT-IN LAUNDRY
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Carnivale Living
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Gothic Revival Miro celebration carousel flamenco
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Tiny House CARNIVALE LIVING I was asked to design the interior of a narrow heritage house in Enmore, for a hard-working designer couple who love art, music and all things Spanish. Passionate about sustainability, my clients wanted an innovative, contemporary design that respected the integrity of the original building, which is in the Victorian Gothic Revival architectural style. Carnivale Living is the Gothic Revival Architectural roots of the Tiny House intertwined with the Spanish Carnivale, traditionally celebrated at Easter time. Ornate and decorative, playful and rhythmic, asymmetrical and unpredictable.
TINY HOUSE
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CONCEPT DEVELOPMENT
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SECTION
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TINY HOUSE
FLOORPLANS
FIRST FLOOR
GROUND FLOOR
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TINY HOUSE
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THE BEDROOM
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Rectangular skylight above void
Stained glass geometric windows
Exterior wall cladding
Stained glass circular window
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Upper level rear wall
Clear glass Stained Glass Metal framing
Timber
TINY HOUSE
Custom Bedhead Partition between bedroom and void down to kitchen on lower level
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THE KITCHEN
TINY HOUSE
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THE DINING & LOUNGE ROOMS
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THE OUTDOOR AREA
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TINY HOUSE
BRIEF INSPIRATION
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CONCEPT BOARD
Decoration Studio - Modular House Brief
Live Bathe Sl
leep Botanic Luxe PREFABRICATED MODULAR HOME For this project in St Peters Sydney, health-conscious materials were a must for an asthmatic client and a regularly visiting young grandson. My clients specified their strong interest in sustainability and reusable materials for furniture selections, durable flooring and wanted an eco home with a light footprint environmentally, with a focus on concrete, timber and polished surfaces. The Botanic Luxe style speaks of elegant metals, reflective surfaces, exotic timber, natural leather and beautiful textiles. It spells individuality and imaginative attention to detail. Creating a sophisticated and refined space inspired by design elements from around the globe, this home design is refreshingly modern and luxuriously comfortable. Materials and furniture look as though they’ve lived a life before coming into this home for added charm. It is all about well-loved pieces that could very well have been sourced from a far-flung market in some exotic location.
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OVERALL CONCEPT
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BOTANIC LUXE HOUSE MOODBOARD
Live Bathe Sleep
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Decoration Studio - Modular House Brief
MOODBOARD
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Live Bathe Sleep
LOOR PLAN
A
Bed 1 Dining
Kitchen
Laundry Entry
Hall
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Patio Bath
Lounge Patio B
B Bed 2 Carport
Prefabricated Modular Home
Floor Plan
Drawn by
Sheet Size
J. Reid
Dwg. # Date A4
Decoration Studio - Modular House Brief
Scale
Patio
A100
N
A
27.05.2020 1:100
0
2
5m
2
BOTANIC LUXE
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SECTIONS
COLOUR & MATERIALS BOARD
Live Bathe Sleep
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MATERIALS
Decoration Studio - Modular House Brief
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Living & Dining Perspective / Elevation @ 1:50 Scale
LIVING & DINING
Decoration Studio - Modular House Brief
LOUNGE ROOM - FURNITURE & ACCESSORIES
BOTANIC LUXE Live Bathe Sleep
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11 Decoration Studio - Modular House Brief
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BOTANIC LUXE
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THE BATHROOM
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THE BEDROOM
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BEDROO
Dime 3600 500 d 2660
OM - CUSTOM WARDROBE
Mirrored doors
Live Bathe Sleep BOTANIC LUXE Hydraulic lifting doors (using Hafele free space flap fittings) Satin Polyurethane
ensions: 0 length depth 0 height
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Hafele knobs (H1725)
Satin Polyurethane Shaker doors
Push-to-open doors, (using Hafele K-Push Door Catch, recess mounted)
CUSTOM WARDROBE
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