Graphics Standards Manual
1
Contents 3
Introduction & Inspiration
6 Identity
Development
14 18 Top Three
Final Design
Designs
24 30 Primary &
Field &
Secondary
Accent
Typography
Colours
36 40 Improper Usage
2
Applications
We Are Janday. We are committed to giving our customers only the best of what we have. Our goal is to help them get to the top of the competition by listening to their input and experiences. We value their contribution to the company and the products that we produce are most certainly inspired by what professionals need. Most importantly, we value the safety of all our customers. We pay attention to how we design our products so that professionals can be confident and self–assured in every situation. 3
4
Inspiration The main idea about focusing on the safety of clients came from a simple road hazard sign. These diagonal lines are one of the absolute essentials in keeping drivers safe on the road. Whether it be rain, snow, fleet, sunshine—they warn drivers of the hazards ahead. Janday wants to communicate a similar concept about keeping construction workers and professionals safe on their field. It is our aim to keep them safe by designing our products that would minimize all possible dangers of handling a power tool for hours. Focusing on safety will not hinder the efficiency of our power tools. We want our customers to find their confidence in our promises, in the efficiency, and the safety of our products. Safety is our priority.
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Identity Development
6
Brief Summary During the beginning of the visual identity, we were required to produce a minimum of 5 examples from 6 categories: word marks, signette, logotypes, figurative marks, non figurative marks, and composite marks. It must work for print and digital applications. After the exploration process, we are to choose the top 3 designs, choose one of the 3, and then develop it further for the final. The original traits given to Janday were: trustworthy, energetic, and loyal in the beginning of the process.
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Preliminary Designs
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9
10
Refined Designs
11
12
Top 3 Designs
13
Top 3 Designs
14
Concepts
CMYK: 60/0/100/0 RGB: 114/191/68 Hex #: 71bf43 Pantone 360 C
The concept for this logo is to boost our clients in productivity. We are to place them ahead of the competition by giving them products that specialize in speed and precision. We are to be a helping hand in getting what needs to be done and to support them achieve their goals. The word mark’s visual elements are slanted in order to communicate speed and energy. The pointed serifs were designed to communicate dynamism as part of the identity. A shade of green is also used to represent productivity and progress in competition. 15
CMYK: 0/51/100/0 RGB: 247/146/30 Hex #: f7911d Pantone 715 C
The idea for this logo is the emphasis on building and assembling new technological innovations for power tools. Constant feedback by the customer is most valued by the company in order to know how power tools should be improved. In doing this, it fosters a community of professionals who are constantly connected to each other and the company. A screw is utilized to represent innovation and connectivity within the community. The shade of orange is utilized to communicate enthusiasm and optimism in innovation. 16
CMYK: 0/19/96/0 RGB: 255/206/26 Hex #: ffcd19 Pantone 123 C
Safety is the main priority of this concept. Instead of constantly and endlessly producing high quality power tools, this concept highly values what happens in the field. Janday believes that their clients’ confidence rest not only in the efficiency of the power tools but in the safety of it. From the start of the day to the end, Janday makes absolutely sure that their products are worthy of trust by professionals. The combination of a helmet and a cog is used to represent safety in the workplace. A bright shade of yellow is also used to make sure that all tools will be visible at all times. 17
Final
418
Final Pictogram Cog
+ Helmet
=
19
Black & White + Colour
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Alternate Version
21
Buffer Zone Cap Height = x x 2 x x 2
Alternate Cap Height = x x 2 x x 3 x x 2 22
x 3
Minimum Size Only use the first version up to .18 inches and no more depending on the application. If the logo has to be under that size, the second version of the logo has to be used instead.
First Version: Do not use under .18 inches.
.18 in.
.18 in.
Second Version: Use for .17 inches down to .11 inches.
.17 in.
.17 in.
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Primary & Secondary Typography
24
Typeface Selection We only use 2 typefaces for our entire identity. We use the non condensed family of Futura Std for headings, subheadings, captions on products and applications. We also use the entire family of Caslon 3 LT Std only for our body text. Specifically, Futura Std Bold, Medium, and Book should be the first choice to be used in any applications. If the situation at hand requires more weights to be utilized, do so but it is to be used judiciously.
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Headings/Subheadings
Futura Std Light Futura Std Book Futura Std Medium Futura Std Heavy Futura Std Bold Futura Std Extrabold Futura Std Light Oblique Futura Std Book Oblique Futura Std Medium Oblique Futura Std Heavy Oblique Futura Std Bold Oblique Futura Std Extrabold Oblique
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Body Text
Caslon 3 LT Std Roman Caslon 3 LT Std Italic Optimal Size The optimal setting for Caslon 3 in body text is 10.5 pt. set at 15 pt. leading. This setting is to be used specifically for letterheads and other documents that contain body texts.
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Futura Std Characters ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz !@#$%^&*()-_+={} []:;“‘<>,.?/~` 1234567890
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Caslon 3 LT Std ABCDEFGHIJKL MNOPQRSTUVW XYZ abcdefghijklmnopq rstuvwxyz !@#$%^&*()-_+={}[ ] : ;“‘ < > , .? / ~ ` 1234567890
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Field & Accent Colours
430
Field Colour 1 CMYK: 8/83/81/1 RGB: 221/81/63 Hex #: DC513E Pantone 7625 C
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Field Colour 2 CMYK: 79/54/100/24 RGB: 247/141/30 Hex #: F78D1E Pantone 715 C
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Field Colour 3 CMYK: 89/75/0/0 RGB: 53/85/166 Hex #: 3555A6 Pantone 7455 C
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Accent Colours Accent Colour 1 CMYK: 0/47/92/0 RGB: 248/153/48 Hex #: EF4829 Pantone 715 C
Accent Colour 2 CMYK: 0/89/79/0 RGB: 239/67/63 Hex #: EF433F Pantone 7417 C
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Accent Colour 3 CMYK: 80/69/0/0 RGB: 73/95/171 Hex #: 495FAB Pantone 7455 C
Accent Colour 4 CMYK: 84/16/31/0 RGB: 53/159/175 Hex #: 009FAF Pantone 7467 C
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Improper Usage
436
Doâ&#x20AC;&#x2122;s And Donâ&#x20AC;&#x2122;ts This is a basic guideline of how we present ourselves. First impressions are important and we have to make sure we get it right the first time. Our identity must reflect our continual aim for quality and excellence.
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Doâ&#x20AC;&#x2122;s...
Use black on white if there are no
Use white on black if necessary.
colours available.
Use normal set up if necessary.
Use primary or field colours if necessary on specific applications.
Use a field colour overlay with only
Use secondary element depending
30% opacity if photos are required.
on application. Make sure the foreground can be seen clearly. Only use 80% opacity for the secondary background element.
Use white on field colours depending on application use.
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Donâ&#x20AC;&#x2122;ts...
Do not stretch the type and figure.
Do not make the logo low contrast against primary/field/accent colours.
Do not any other colours except for
Do not use gradients. Never.
the assigned colours.
Do not use high contrast colours for
Do not distort secondary element
secondary element.
for the sake of fitting it in a box or combine 2 colours together.
Do not make the logo illegible if a picture will be used.
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Applications
40
Identity Usage Our main strategy is to use bold colours and our secondary element onto our products to make a lasting impact on our customers and our contributors. We want our identity to be worthy of trust and respect.
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Business Card 3.75 in.
Business Card Setup Name: Futura Std Bold
George Strombolopolous
8.3 pt./14.5 pt. leading
Manager
2 in.
T
416 134 4045
101 Hurley ST
F
(070) 445 945
Ottawa ON
E
gs@janda y.com
M2B 4Y5
www.jpc.com
Canada
W
Front View
42
Conact & Address: Futura Std Book 8.3 pt./14.5 pt. leading
Letterhead Scaled: 60%
8.5 in.
11. in
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Envelope
101 HURLEY ST OTTAWA ON M2B 4Y5 CANADA
4.125 in. MARKETING DEPT 15 MAINE ST TORONTO ON M1B !S5 CANADA
Scaled: 60%
44
9.5 in.
6.6 in.
Scaled: 60%
9.5 in.
45
Paper Folder Scaled: 35%
12 in.
9.5 in.
46
Scaled: 35%
T
416 456 78 9
F
(070) 412 3456
E
jandaypt@janda y.com
W
www.jandaypt.com
12 in.
101 Hurley St. Ottawa O N M2B 4Y5 Canada
19 in.
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Guideline Example For Box Packages Scaled: 25%
Side 1
12 in.
12 in.
Side 2
48
Side 3
Side 4
49
Box Package
50
Shirt Application
51
Tool Application
52
Equipment Bag
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Colophon Printer: Konica 7100 Softwares: Adobe Photoshop Adobe Illustrator Adobe InDesign Typefaces: Futura Std Caslon 3 LT Std Paper Size: 8 x 10 inches
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Safety Is Our Priority.