Elevate Your Social Media Game: Photography Tips for
a Compelling
Online Presence by Jeremy Berman
Findlay Ohio
In today’s digital landscape, a well-curated social media presence is more than just a trend it’s a powerful way to connect, inspire, and grow an audience. Compelling photography is at the heart of this, serving as the first impression for anyone who stumbles upon your profile Creating images that stop the scroll involves not just technical skills but also a strategic approach to how each shot is composed, edited, and shared, as defined by Jeremy Berman Findlay Ohio.
Start by planning your content with purpose Decide on a theme or message you want your photos to convey. Are you trying to showcase a product, capture daily life, or promote a lifestyle? Having a clear purpose for each photo or series of photos helps you create content that feels cohesive and intentional This doesn’t mean each image has to look the same; instead, each contributes to a larger, unified vision that your audience can recognize and appreciate
Lighting is an essential component that can make or break a photo Natural light, particularly during early morning or late afternoon, is ideal for achieving soft, even tones This “golden hour”
lighting creates a warm, inviting feel that is incredibly flattering for portraits and outdoor shots If you’re shooting indoors, maximize daylight by positioning your subject near a window or using soft artificial lighting to maintain a natural look Consistent lighting across your photos can improve their quality and create a more polished, professional appearance on your profile.
Once your lighting is set, think about composition The way you frame your photos can add interest and impact. The rule of thirds is a helpful guide: imagine a grid overlay on your image and position your subject along these lines or at intersections to create a balanced shot Experiment with different perspectives as well shoot from above, crouch down low, or try a side angle to bring variety to your feed. Consider incorporating negative space, which allows your subject to stand out more and provides a clean, modern look to your images
Editing is where your style comes through. Consistency is vital when it comes to editing your photos Choose adjustments that align with your brand or aesthetic whether it’s bright and airy, rich and saturated, or soft and muted. Tools like Lightroom and VSCO offer preset filters, but fine-tuning elements like contrast, exposure, and warmth can make your images feel unique and cohesive Avoid heavy filters that can distort the image quality; instead, aim for subtle enhancements that bring out the best in each photo.
Finally, remember that captions and engagement are just as important as the visuals themselves. Captions can provide context, tell a story, or simply add personality to your posts. Asking questions, sharing insights, or telling behind-the-scenes stories can foster a deeper connection with your audience
Building a standout social media presence with photography takes practice Still, with a purposeful approach to content creation, lighting, composition, and editing, you’ll create a visually cohesive feed that resonates with followers and helps you grow your online impact