From Post to Lead: Facebook for REALTORS What Social Media _____ Do For Your Business: o Make up for _____ service o Lead to ______ success o Social media is ____ ______. Listen First and Never Stop… o Social media is a ___________ – Join in! Ways to listen ______________ ______________ ______________ ______________ ______________ ______________ Who is your target audience? Establish yourself as a _________ to be the first logical choice when person is ______ to buy. Helps identify _______ time to post. Understand what type of _____ they engage in most. It’s about your _________ not your brand. Get clients to like you first The more _____ content receives the more it will be ______. Likes = ___________ You Page should become a __________ for __________.
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Tips: 1. Write down phrases to search. 2. Plan a way to systematically listen to you audience using “Ways to Listen”. ______ Delete Bad Comments – _______ them. Have a plan to address negative comments. Be Authentic o Authenticity breeds ______; inauthenticity breeds _____! Excite, Inspire, and Nurture your customer base. o Post ________ content – Ask Questions… o Post a ______ to encourage likes – give away gift cards. o Start with what _______ you – hobbies, sports, clubs… Set a _______ you can manage for all your Facebook boosts. Setting the bar: Pages to look up to o Dairy Queen o Dove o Target o Century 21 o LSU
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