Feed by Jeremy Berman Put-in-Bay
Photography is one of the most powerful tools for boosting your social media presence, helping you stand out in a visually driven platform. A great photo can capture attention instantly, inviting followers to stop scrolling and engage with your content With a few practical tips, you can turn your social media feed into a compelling visual story that authentically reflects your brand or personal style, as defined by Jeremy Berman Put-in-Bay.
To start, think about the purpose behind each photo Social media photos work best when they’re intentional and thoughtfully crafted, even when they appear spontaneous. Consider what you want the image to communicate about you or your brand Are you sharing a behind-the-scenes glimpse, a lifestyle moment, or a product feature? Each type of content can benefit from a slightly different approach in composition, tone, and style. Knowing your purpose will guide you in setting up shots that tell a story rather than simply filling space on your feed
Framing and composition play a significant role in the effectiveness of any photo The rule of thirds is a popular and easy technique to follow imagining your frame divided into a
three-by-three grid and placing your subject along these lines or intersections creates balance and makes for a more dynamic image. Negative space is another helpful tool; it allows your subject to breathe, bringing them into sharper focus By experimenting with angles, distances, and perspectives, you can find creative ways to make even the most straightforward scenes more interesting.
Natural lighting is key for most social media photography. When shooting outdoors, aim to take photos in the softer, diffused light of the morning or late afternoon Indoors, position subjects near a window or use a reflector to brighten up the scene Avoid direct flash or harsh artificial lighting, as these can create unwanted shadows and alter colors. Instead, use soft lighting to add warmth and depth, making your photos feel inviting and professional
Post-production is where you can make your visual identity come alive. A consistent editing style across your posts not only helps your feed look polished but also creates a signature look that followers recognize. Choose a few subtle adjustments that enhance your photos without altering them drastically, such as slightly adjusting brightness and contrast or enhancing colors to match your brand’s personality Many apps, like Lightroom and VSCO, offer tools to help you build custom presets that make it easy to maintain consistency with each new post.
Lastly, consider how your photos fit within the bigger picture of your social media profile A cohesive feed draws viewers in and creates a sense of story or theme, making your profile feel more like a curated gallery than a collection of random images Using a planning app can help you visualize how each photo will look next to others, allowing you to maintain a seamless flow
By bringing intention, composition, lighting, and consistent editing into your social media photography, you can craft a captivating feed that not only looks beautiful but also resonates with your audience These techniques empower you to build a solid online presence that represents you or your brand authentically, keeping followers engaged and coming back for more.