THE FANTASTIC FOUR THE DOWNTO-EARTH TRENDSETTERS, GOODBUY GIRLS AND HELLO BOYS, ARE GIVING US YET ANOTHER REASON TO MEANDER AROUND 5 POINTS. AND YES, THEIR STORIES ARE AS ADORABLY INTERTWINED AS YOU WOULD EXPECT
by zarna surti | photography by jeremy ryan ////////// 53
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“We needed a bigger store so we could have more friends,”says a
realized it was time to start selling their finds, especially since they both had singer-songwriter friends who were constantly performing and needed affordable clothing for gigs. Tanya points to the vintage stage clothing that adorns the walls. “My mom was a big inspiration. My dad is an entertainer, so all through the ’80s and ’90s, they were on stage together.” So it comes as no surprise that
fashionably disheveled brunette, her back against a case full of vintage turquoise jewelry. Across from her hangs a cream-colored fringe jacket that could have been picked right off Loretta Lynn’s back. She shoots a glance at her partner in crime, wearing fitted jeans and camel-colored leather cowboy boots. Say hello to the Goodbuy Girls, owners Kim Davison and Tanya Coe. These are the girls we all want to hang out with—the ones dripping in vintage gems, effortlessly throwing on denim, bandanas, and boots (in a seriously chic way). Those gorgeous girls that are not only impeccably dressed and fun to hang out with, but could probably drink you under the table any night of the week. Kim and Tanya met in the most unlikely of places—assigned seats in economics class. “Who even has assigned seats in college?” Tanya laughs, adjusting her leather blazer. They were instant buds and started hanging out in the Nashville music scene, where Tanya remembers that Kim, who worked for Warner Bros. at the time, “would always invite me to all of the cool parties.” Watching them, I could tell they were those college girls that did whatever they wanted, whenever they wanted. They have this great rapport. It’s a mix between Lucy & Tanya is a singer-songwriter. Ethel and Destiny’s Child—play- “My mom almost died when she found out this stuff was coming ful and fierce. The initial stages of what back in style,” she adds, “that’s would eventually be known as where the whole idea was born!” Before opening Goodbuy Goodbuy Girls began when their friends started giving them items Girls, like many twentysomethey didn’t want anymore. As things, Kim and Tanya ended up Kim pulls up her over-the-knee in career fields they didn’t love. socks, she recalls, “It was bizarre. Tanya worked nonstop in finanWe liked to go thrifting and an- cial accounting software, which tiquing. But people would just most definitely didn’t allow her give us stuff, and we’d give it to wardrobe of vintage concert tees, our friends.” Eventually, they flowy dresses, and cowboy boots
"MY MOM ALMOST DIED WHEN SHE FOUND OUT THIS STUFF WAS COMING BACK IN STYLE."
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E "WE GAVE TH LANDLORD S TEN DOLLAR BECAUSE WE DIDN’T HAVE ANY MONEY. IT F WAS SORT O A SECURITY DEPOSIT."
GOODBUY GIRLS AND HELLO BOYS: Is located at 1108 Woodland St. For more info, visit goodbuygirlsnashville.com and helloboysnashville.com
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to shine. “She was wearing loafers,” Kim smirks. Tanya quit her accounting job, and the girls started an online store as a hobby. Soon after, they found an ad on Craigslist for a $250 retail space on 16th and Ordway in East Nashville, and the pair jumped at the idea of having their very first storefront. When they went to see the space, there was no electricity. They even had to bring flashlights to look around. “We gave the landlord ten dollars because we didn’t have any money. It was sort of a security deposit,” recalls Kim, “I don’t even think it was our ten dollars—it was from our friend, Brianne!” After some serious renovation, the pair opened their doors on Saturdays, and soon enough, Kim was able to quit her day job, and Goodbuy Girls expanded their hours to more than just one day a week. The first location was perfect for creating brand awareness and building regular clientele, but the girls were ready to move closer to 5 Points in East Nashville. Although they enjoyed being off the beaten path and getting to know the community, the owner of Alegria (who was, and still is, their neighbor) recommended a new development at 1108 Woodland Street, called The Idea Hatchery. In July 2011, Goodbuy Girls opened their new shop and adorned it with vintage gems, trendy new merchandise, and affordable jewels. By this time, Goodbuy Girls was not only a store, but also a brand and a lifestyle. A little rockabilly, a little girly, and totally badass. The GG girl is “independent, freeminded, and free-thinking,” says Kim. “We want to help girls put their looks together. There’s nothing better than walking out of here with something that makes you feel good.” The store is open seven days a week and offers an eclectic mix of vintage, handmade, and contemporary pieces— something for every shade of woman. Walking in, you’ll find rows and rows of soft, leathery cowboys boots, lace vintage dresses, crop tops, and vibrant jewelry. Even though Kim and Tanya dress Nashville’s country elite and TV
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Gavin and Kim became especially stars, as well as style video shoots, they’re not close when he came in to buy new too big for their britches. clothes, jewelry, and shoes for his friend “We’re just Nashville girls, whose apartment had just burned down. figuring it out one day at a “Kim had this amazing energy,” he says. “She was so helpful and kind to me. Ever time,” says Tanya. Along with the rock since then, we’ve been friends.” Shortly after, Jeremy and Gavin star-friendly vintage and contemporary apparel wrote a story about and photographed stands a chic little rack in Kim and Tanya for a magazine feathe corner labeled “HB” ture. “That’s when we all really got to (short for “Hello Boys”). know each other,” recalls Jeremy. At the This is where Gavin time, Kim was busy crafting pieces, and O’Neill and Jeremy Ryan, co-owners of Tanya was focusing on writing music. Although the gals wanted to expand furHello Boys, come in. In 2010, Gavin, a lumberjack-chic ther, neither one of them had the time Californian, moved to Nashville to be to do so. One night, Kim and Gavin with his boyfriend, Jeremy, a Kentucky strolled over to Drifters, casually disnative who was studying photography. cussing the men’s line. On a whim, Kim While Jeremy was in school, Gavin said, “Hey, why don’t you just open the would hang out at the girls’ boutique. “I men’s store?” Two months later, Hello was the worst little customer. I tried on Boys opened their doors. And the rest is this one pair of boots seven times be- East Nashville history. Hello Boys had less than two weeks fore I bought them,” says Gavin with a cover boy smile. “I even started slowly to complete the space they were lucky enough to land in The Idea Hatchery, creeping into helping customers!”
just a few steps down from the girls. In less than ten days, they transformed the entire retail space and opened its doors just in time for the Tomato Art Fest this past summer. They used the handiwork of friends like Dan Carr to craft barnyard shelves, and they scoured shops for rustic features to adorn the space. It doesn’t hurt that Gavin has an elegant aesthetic, and Jeremy runs his own photography and design company. The two of them seem virtually unstoppable together. Hello Boys is dripping with vintage clothes and accessories for the modern Southern gentleman, and most pieces could easily be unisex. Their eye for leather is impeccable, and their collection of men’s vintage clothing is one of the most artfully curated in town. Gavin and Jeremy also make sure to carry pieces by up-and-coming designers, like Christina Postell ties, and bracelets by Renee Nantes. These items maintain the look that has folks like Elvis Costello walking through their doors.
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Gavin says the Hello Boys brand is all about “being authentic and authentically yourself.” And that’s exactly what Kim and Tanya are going for. “Anytime there is a big deal to be made, we consult each other. We are a team and depend on each other to make sure our branding is respectful of the other store,” says Jeremy, the quietest of the bunch. You can tell he’s one of those people that has a million things going
on in his head at once, but chooses his words wisely. On one side, you’ve got the relaxed Tanya and Jeremy, and on the other side, you’ve got the rambunctious Gavin and Kim. They are the perfect pairings. As Tanya kicks up her cowboy boots, she says, “I never thought I’d be self-employed, but this has become everything that I ever wanted. It just happened, accidentally and organically.”
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Goodbuy Girls | Hello Boys The Joy of Painting Nashville B-Cycle Cafe Fundamental Future Unlimited Michael Carter James Willis Kat Zhang And More!
DEAR NATIVES,
president:
ANGELIQUE PITTMAN JON PITTMAN
publisher: editor-in-chief:
It’s May. So wake up and smell the roses. I know—it’s not quite summer yet, but don’t get your panties in a bunch. Soon enough, your face will be melting right along with your Bobbie’s Dairy Dip. It’s the perfect time to hit the park for a picnic, relax on the patio with a brew, break out the shorts, and get that ass on a bike. But don’t forget the deodorant or the helmet. And another thing to remember: be nice, because the weather is. Whether that means giving that idiot driver a break when he has absolutely no idea how to use the new roundabout on 8th, or actually buying a current issue of The Contributor instead of taping the old one to your dash—it’s important to pay it forward. If your mom didn’t tell you what goes around comes around, Justin Timberlake surely did. While I’m not a mother in the traditional sense, around the NATIVE office, they call me “Mama.” Don’t ask, and I won’t tell. But I will tell you one thing: I’m expecting some badass tokens of appreciation for Mother’s Day. Because I said so,
creative director:
ELISE LASKO BECCA CAPERS LAURABETH MARTIN HANNAH LOVELL
assistant editors:
art director: sales director:
KATRINA HARTWIG CAYLA MACKEY JOSHUA SIRCHIO COLIN PIGOTT JOE CLEMONS ALEX TAPPER
web editor:
TAYLOR RABOIN
account executives:
writers:
videographer:
EDITOR- IN- CHIEF
SARAH SHARP MACKENZIE MOORE
managing editor:
photographers:
Sarah Sharp,
interns:
ANDREA BEHRENDS BRENT LAFEVER LAUREN HOLLAND CAMERON POWELL JESS WILLIAMS RYAN GREEN JEREMY RYAN ALYSSE GAFKJEN DANIELLE ATKINS
WAYNE BLAKE POLLARD
ALI AKEY LEIGH WARE KATE CAUTHEN TYLER WALKER
music supervisor:
brand advisors:
CHRISTINA VINSON MALLORIE KING ZARNA SURTI DAVE PITTMAN ANDREW JOHNSON KRISTEN MCDANIEL GILLIS BERNARD ANN RAVANOS RALPH NOYES JUSTIN BARISICH WELLS ADAMS JUSTINA BIEBER, JR.
to advertise, contact:
JOE CLEMONS DAVE PITTMAN CAYLA MACKEY
for all other enquiries:
SALES@NATIVE.IS HELLO@NATIVE.IS
BEHIND THE COVER: For May’s cover shoot with Ian White, photographer Jess Williams headed to the Safe House Tattoo Studio in Edgehill Village. Luckily, Ian’s fellow artists were more than willing to lend a hand.
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