Leveraging Video to Present Your Professional Brand

Your brain processes visual information 60,000 times faster than the text you’re reading right now. That’s an amazing statistic. As an executive, if a mechanism existed to drive corporate growth, productivity, or revenue 60,000 times faster, you’d be all over it in a heartbeat. Now use that same stat and that same enthusiasm to think about how video can further cement your professional brand in the mind of hiring managers. You’re already familiar with using video, we all are after the past few years. Read this blog now and find out how to craft a persuasive video resume.

It’s been twenty years since the popular film “Legally Blonde” hit movie theaters. While no one knew it back in 2001, Reese Witherspoon’s character, Elle Woods, was way ahead of her time when it came to using video as a unique way to persuade Harvard Law School that she deserved admission.

Fast forward Elle’s VHS tape to 2021, and now executives use video to create a more engaging representation of themselves, and hiring managers are taking notice. Perhaps it’s simple science, as the human brain processes visual information 60,000 times faster than text.

Career experts have recommended the use of video resumes for many years and now is the perfect time for execs like yourself to join the party. We’ve all spent the past couple years becoming much more comfortable and confident with video through platforms like Zoom and video presents you with an impressive medium for personal branding. Personal branding is a powerful way to differentiate yourself. Your brand ultimately represents the perfect blend of your technical skills, soft skills, personality, and attitude. After all, personality and attitude represent critical factors in hiring a new employee because those are the things an employer cannot change. In fact, many HR leaders and C-level executives agree that they hire for attitude because everything else can be trained.

Let’s explore the important content to include in your video in order to hook hiring managers on your personal brand.

Tell your story – Showcase your executive experience in the form of a story. Everyone loves a good and inspiring story, and your future employers are no exception. Tell them how your specific experiences and achievements make you the best fit for their organization. Easier said than done, right? SucceedSmart has you covered. Simply navigate here and view a short video we’ve put together to help you create a compelling elevator pitch. Remember, as an added value to members, SucceedSmart offers access to a wealth of useful content.

Keep it concise – Ensure that your video is no longer than a maximum of 2 minutes. It’s best to keep the length from sixty to ninety seconds. Hiring managers have a limited amount of time to review one video, so make the most of it to ensure you’re shortlisted.

Try to be as specific as possible – To make your executive-level video compelling, try to get as detailed as possible. It’s recommended to provide KPIs to showcase your achievements instead of using generic language.

Include a Call-To-Action [CTA] – Make sure that you have a CTA at the end of the video that takes the hiring managers to your LinkedIn profile or to your online portfolio. A strong CTA makes all the difference from the perspective of a hiring manager. Now’s the time for executives like yourself (that means you too, passive job seekers) to adopt this powerful content medium. SucceedSmart’s exclusive executive-only platform offers execs like yourself the opportunity to create videos that summarize your professional accomplishments while also giving you the opportunity to connect with hiring managers at Fortune 1000 corporations and fast-paced startups. Prepare today for a successful tomorrow, apply for a SucceedSmart membership today!

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