Saving on Employee Costs with Digital Ad Agencies Digital marketing agencies live and breathe creativity. They have vast resources at their disposal that put them in prime position for making your online presence a success. Backed by a sustained network of professionals, digital ad agencies employ top-level talent with a collective knowledge of the industry and experienced manpower. If your employee costs have been spiraling out of your control for some time now, you may realize you’ve been spinning your wheels trying to advertise your company while keeping a lid on rising employee costs. But by delegating digital marketing tasks to an outside agency, you can streamline your efforts and experience positive exposure for your company. Ad agencies like Single Origin are adept at providing quick, reliable results and analysis to drive growth and nurture your brand. Creating awareness and driving action can only start with a dedicated team leading the way – a team that has the time, patience, know-how and experience to get results.
A Look at The Numbers The goal of any business, large or small, is to maximize productivity and output while saving money on operational costs. Employee costs take up a big chunk of that spending, and reducing it would be a shot in the arm to your bottom line. A big money saver, then, is not having to pay salaries to individual employees. Yet, you still want top-level talent working for you. There’s a compromise, and it makes you come out on top in the end. Outsourcing to digital ad agencies means you don’t have to pay for payroll, benefits, healthcare, and the latest technological tools. Just the salary component alone represents a huge cost savings. Consider the following median salaries:
Marketing Manager: $134,000
Social Media Marketing and Communications Manager: $100,000
SEO Manager: $76,514
Web Designer: $63,000
Pretty steep salaries. Hiring all those professionals piecemeal would be time consuming and cost prohibitive. Hiring an advertising agency would save you tens of thousands of dollars because you’re essentially hiring a full suite of professionals for one monthly price, usually falling somewhere between $4,000 and $10,000 depending on the services you need.
Experienced Manpower: Ready to Go In this day and age, hiring an agency really isn’t a luxury, it’s a necessity that not only cuts down on your costs, it prevents the need for training and wasted time getting each professional acclimated to your work place. The advertising agency you hire is already familiar with the pitfalls that can cripple your company. They know what to focus on and they know how to effectively engage and interact with marketing across several platforms. Such ad agencies also help you prioritize the proper platforms for your business, outline a clear marketing plan, and approach that plan with your budget, objectives, and branding needs in mind. In essence, they can jump right in and get started.
A Fresh Perspective Insular thinking is the enemy of in-house marketing professionals, points out Forbes. It’s all too easy for them to get stuck in creative ruts and just continue doing what they have always done. On the other hand, outsourced agencies constantly have their fingers on the pulse of what’s new and creative, pushing the envelope to incorporate fresh ideas and outside perspective. It’s not a stretch to say you’ll lose money over the long haul if your digital marketing strategy is stagnating.
Choosing The Right Platform Instagram, LinkedIn, Facebook, YouTube, SEO, PPC/AdWords, Google Display Ads, Direct Site buys, Reputation Management: every day, new platforms, tactics and ad spaces emerge, making it even more difficult to narrow down your digital advertising strategy. Not only is it important to select the right platform for your business, you also must ensure you are properly set up for success so you can utilize the data that comes out of the money you spend on the campaigns. This alone is a sizable task that requires expertise that you might not have the time to master: proper tagging, pixels, optimization, bid pricing, geo, audience targeting, engaging landing pages, A/B tests and so on. It requires a different language you must become fluent in. That’s where Single Origin comes in. We
are digital and design experts who can quickly and efficiently take on the role of “marketing department” for any client we work with. Get expertise, save time and money, and gain clarity in today’s overwhelming digital landscape. Contact Single Origin today at 925-289-8879 or fill out our online form.