A Menu of Storytelling Options and Services from Small to Large April 18, 2013
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A Menu of Storytelling Options and Services from Small to Large With National Wildlife Federation, Wix.com, and Micro-Documentaries.com
Presenters
Becky Wiegand TechSoup Facilitator
Danielle Brigida National Wildlife Federation Presenter
Eric Mason Wix.com Presenter
Assisting with chat: Michael DeLong and Ale Bezdikian, TechSoup Global
Natasha Deganello Giraudie Micro-Documentaries Presenter
Today’s Agenda: • • • • • •
Introducing TechSoup Case Study: National Wildlife Federation Tools for Every Kind of Digital Story – Wix.com Making a Good Story with Third-Party Help Q&A Additional Resources
Who Is TechSoup? TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.
Who Is TechSoup? • TechSoup is a 501(c)(3) nonprofit organization. • As of June 2012, TechSoup served more than 183,000 organizations, distributed more than 9.7 million technology donations, and enabled nonprofit recipients to save more than $3.1 billion in IT expenses in 40 countries around the world. We have 52 donor partners including Microsoft, Adobe, Cisco, and Symantec, and there are currently 469 technology donations available through the TechSoup catalog.
Participant Poll • Have you or your organization created a digital story before? (yes, no, don’t know)
2013 Digital Storytelling Challenge Ale Bezdikian, TechSoup Global
2012 TSDigs Photo Winner, Fitness for Africa
TechSoup Digital Storytelling Challenge Tools and Resources
Bring your cause into focus
Shifting the Lens for Nonprofits Local Impact Map
TechSoup Member Spotlights
Types of resources to consider here at TechSoup: •Tips, how-tos, blog posts, webinars, and product demos •Digital Storytelling 101 Wiki page •Shared social media content and community knowledge •Access to experts •Past presentations and conference appearances
• A month of sharpening your digital storytelling skills • Hands-on media making project • Friendly competition – with prizes!
National Wildlife Federation Danielle Brigida Sr. Manager of Social Strategy and Integration
We Collect Stories to Tell
Just a few ways we collect stories: •Wildlife Promise •Contests/Surveys •Social Channels •Powerful Visuals
We Use Social Media to Empower Storytelling
Relying on Expressive Words and Visuals
Some Lessons Learned • Always remember your goals • Don’t collect what you won’t use • Sometimes storytelling doesn’t have an obvious effect on the outcome
Adventures with Storytelling • • •
We’re Learning All the Time We Collect and Share Stories We Use Stories to Build Relationships
Tools for Every Kind of Digital Story Eric Mason US Director of Communication, Wix.com
Digital Storytelling
Eric Mason, Wix | @wigdawg | ericmason@wix.com
“The man (or woman) is only half himself (or herself), the other half is his (or her) expression.� Ralph Waldo Emerson, From "The Poet"
Keep It Simple – Keep It Focused
Go Straight For The Heart
Connect
Be Yourself…and have fun!
Resources •
http://www.Wix.com/ http://www.wix.com/blog/2013/04/non-profit-websites/
Applications that help you communicate tell your story online… •
Donations = Fundable, ChipIn, PaySimple, Blackbaud and Fundly, Artful.ly, Paypal, etc…
•
Communications = Zoho, GoogleApps, OpenOffice.org
•
Community = daPulse, Ning, Care2, Facebook, Twitter,
Thank You
Eric Mason, Wix | @wigdawg |
Making Good Stories with Third-Party Support Natasha Deganello Giraudie, CEO of Micro-Documentaries
Short Films, Big Impact Advancing your mission by producing bite-size, poignant, inspiring video content
3 most typical strategic challenges: CAPTURING ATTENTION STAYING TOP OF MIND INCREASING INFLUENCE
the opportunity Increase your impact – fuel environmental, social, economic metrics. Strengthen your brand – extend your thought-leadership. Expand your reach – increase stakeholder engagement.
http://www.flickr.com/photos/roeyahram/6858584861/
your films
Promotional
Editorial
post & pray
elements for success in digital storytelling
•Publisher •Audience •Personal •Authentic •Actionable •Affordable •Editorial •Distribution •Taste
Thank you. micro-documentaries.com
Q&A Please type your questions in the chat window. Follow-up questions can be posted in the community forum:
Additional Resources • • • •
www.tsdigs.org National Wildlife Federation – www.nwf.org Wix.com Micro-Documentaries.com
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