Welcome. 7 Considerations for your Enterprise Mobile Strategy June 27th, 2013
@propelics appcelerator  @appcelerator Questions, Comments to #mobilestrategy
Propelics Background – About Us 15+ year track record Fortune 500 clients Global experience 100% focused on mobile for the Enterprise • San Jose, Boston, Pittsburgh • • • •
Propelics creates mobile strategies and world class Apps for the Enterprise. Trusted by companies like yours:
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What We Do • Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation
• Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements
• Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory
Founded in 2007
Mountain View London Tokyo Beijing
148 Employees
$50M Mayfield, Translink, Storm, Sierra, eBay, Red Hat
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GSMA Global Mobile Awards 2012 Winner
Gartner 2012 Magic Quadrant Visionary for Mobile Application Development Platform
Appcelerator offers the only delivery platform built for a mobile first world
DESIGNER
DEVELOPER
QA ENGINEER
PRODUCT MANAGER
EXECUTIVE
Dashboard Cloud
Test
Performance
Analytics
Foundation
475K
56K
120M
Developers
Apps
Devices
Shahab Choudhry: Partner - Propelics Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades. He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile.
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Gamiel Gran: VP Business Development - Appcelerator In addition to his role as VP of business development at Appcelerator, Gamiel has led the Sierra Ventures CIO Advisory Board for the past five years. This Board includes more than ninety Fortune 500 CIOs and CTOs. With access to seasoned leaders from companies like eBay, Facebook, and Merck, as well as cutting-edge entrepreneurs, Gamiel is a close participant in the collective conversation on achieving mobility in the enterprise.
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(Official “mobile is big” slide)
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Hypothesis: an inflection point in innovation
Global IT spend
$3T
Innova5on inflec5on?
$2T $1T
• • • •
Desktop refresh rate Server consolida5on BYOD Cloud services
2013
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Total legacy spend 2014
2015
(Specula8ve)
(Specula8ve)
Source: Gartner: High Tech Tuesday Webinar Worldwide IT Spending Forecast 2Q July 2012; #mobilestrategy! Garter Forecast Alert: IT Spending, Worldwide 2008-20014 January 2011.
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Where innovation is concerned, mobile leads Rank 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0
Mobile
Big Data
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Cloud
Social
Other
IT Consumeriza5on, Payments, Security, EHR, Data Virtualiza5on, Iden5fy Mgmt.
Source: CIO instant poll, Evanta Leadership Series Keynote, June 2013
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From closed & rigid to open & rich
“Systems of Record”
“Systems of Engagement”
Heavy business process
Sufficient business process
Targeted process (3-‐click rule)
On premise
Public or Virtual Private Cloud
Public or Virtual Private Cloud
Rigid tradi5onal IT stack
Connectors or APIs to legacy
APIs to legacy, SaaS, cloud
Proprietary tools
Proprietary tools
Open source / freemium tools
High ini5al & ongoing costs
Quick deploy, low entry costs
New dev environment, low cost
“Feed the machine”: user experience an aaerthought
Richer UI, web-‐based for flexible access
“User is king”: experience separates winners & losers
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Everyone wants
mobile, but most
companies
aren’t sure where to start.
7 Considerations for your Enterprise Mobile Strategy
1. An App is Not a Strategy
1. An App is Not a Strategy Avoiding the “One and Done” phenomenon Random Acts of Mobile = Mobile Strategy Strategy is more than a collection of apps New Channels, New Customers, New Business Models, New Use Cases appcelerator
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2. Avoid the Wild West of App Development
2. Avoid the Wild West of App Development Barrier to entry for app development is low, “Coolâ€? Factor is high Resist the urge to be a rebel Most companies will develop between 3-5 apps before a mobile strategy is put in place Apps that provide some great features but do not deliver value Rationalize the demand, understand the value across the app portfolio appcelerator Â
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3. Mobility is Not a Bolt On
3. Mobility is Not a Bolt On Mobile for the sake of justifying the mobile device
Desktop Virtualization – device bolt on Access to data stores – technology bolt on Mobile as an afterthought – project plan bolt on Web access to enterprise apps – UI bolt on
Innovation and Ideation with mobile first mentality
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4. Think Beyond Consumer Apps
4. Think Beyond Consumer Apps
Customer
1 on 1
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Employee
Reseller #mobilestrategy!
5. Simplify the Enterprise
5. Simplify the Enterprise
Dichotomy between the Complex Enterprise and the Simple Elegance of mobile solutions appcelerator Â
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UX = UI appcelerator Â
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6. Assess the Readiness for Mobile
6. Assess the Readiness for Mobile Mobility  Strategy Enterprise Info. Mgmt. IT Delivery & Support Stage 5
Stage 4
Stage 3
App development platform
Stage 2
Network Infrastructure
Stage 1
Policy Definition & Governance
Mobile Device Mgmt. Platform Telecom Expense Mgmt. Wireless Svc. Mgmt.
Maturity Ranking
Mobile Maturity Matrix
Security Infrastructure
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7. Establish a MCOE to Provide Guidance
Mobile COE Coverage
MDM
Mobile App Dev Platform
Apps vs. Web Wireframe / Supported Devices Testing Prototyping
Mobile Web Services
Version Control
Mobile SDLC Mobile Innovation Mobile Policies Help Desk UX Guidelines
App Architecture Mobile App Inventory
BYOD Governance
Security App Deployment Mobile Analytics
TEM
7. Establish a MCOE to Provide Guidance Unclear if MCOE should be a part of IT COEs are not new so what is the issue? Mobile is still a bolt on Guidance vs. Governance appcelerator Â
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1. An App is Not a Strategy 2. Avoid the Wild West of App Development 3. Mobility is Not a Bolt on 4. Think beyond Consumer Apps 5. Simplify the Enterprise 6. Assess the Readiness for Mobile 7. Establish a MCOE to Provide Guidance
One More Consideration:
The cost of doing nothing due to “Analysis Paralysis� Mobile App Strategy Kickstart = 2-3 Week
Mobile Strategy: Approach Step I: Direction Setting
Business Drivers
Innovation Strategy & Alignment
Market Opportunity
Step II: Ideation, Assessment, Risk Analysis, Visualization
Business Segments, Verticals, Channel, solutions
INNOVATION HOTSPot
Mobile App and BYOD Risk Profile
Step III: Roadmap & Next Steps
Business & IT Roadmap
App Roadmap Innovation thru Visualization Technology Maturity Assessment
Recommend
Action Plan
Propelics Kickstarts
Mobile App Roadmap Kickstart
Mobile App Scoping and Planning
MDM/BYOD Kickstart
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Mobile App Rapid Prototyping
Special Offer Free 1 Hour Mobile Advisory Call info@propelics.com
IT Readiness for Mobile Kickstart
Prototype Factory #mobilestrategy!
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Thank you
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