Social marketing agency Likeable Media expands monthly retainers, shortens development timelines, and boosts client satisfaction.
At A Glance Company: Likeable Media Goal: Social marketing agency
Likeable Media wanted to expand service offerings, execute on creative social campaigns quickly and within clients’ budgets, and have more time to serve as a thought leader for clients. Solution: The efficiency and
flexibility of Wildfire’s social technology platform enabled Likeable to be innovative in social on behalf of its client brands. Drawing on Wildfire’s library of social landing page templates, Likeable rapidly launched customized campaigns that catered to each client’s business objectives. Results: Likeable expanded its
average monthly retainer by 15%, shortened development timelines by 50%, and increased client satisfaction in project timelines by 50%.
Goal
Our clients trust us to be strategic thinkers. With Wildfire, we’ve been able to think outside the box, and we’ve increased the breadth of services we offer clients. We can spend our time focusing on strategy, knowing that Wildfire’s technology will enable us to execute on innovative ideas. — Ike Brooker, Vice President of Creative, Likeable Media
Likeable Media provides social content marketing and management for brands across industries such as media and entertainment, technology, healthcare and CPG, including Verizon FIOS, HarperCollins and Neutrogena. When Likeable first began delivering social campaigns for clients, the agency had to create custom applications to cater to each request. Projects demanded at least ten weeks of development time, meaning social campaigns often became cost-prohibitive to clients and put a strain on the Likeable team. The extensive custom development process kept Likeable from turning campaigns around quickly, which prevented the agency from seizing social’s unique opportunities for real-time marketing and made it harder to overdeliver for clients. Likeable needed a way to create innovative social campaigns that wouldn’t overwhelm clients’ budgets. As a thought leader in social for its clients, the agency wanted to expand its service offerings so that clients could turn to Likeable for comprehensive social expertise.
Solution Wildfire’s social technology platform provided the Likeable team with a combination of flexible software and responsive service, enabling them to execute on creative ideas efficiently and serve as strategic social advisors to clients. Wildfire’s library of page templates meant Likeable no longer had to build social landing pages from scratch. With each template designed for specific business goals, the Likeable team could rapidly create customized campaigns for clients, building once and then
launching across networks and screen sizes. “In the past, a client would want to launch a contest tomorrow and development would take us ten weeks,” said Ike Brooker, Likeable’s Vice President of Creative. “Now we can turn it around in a day.”
In the past, a client would want to launch a contest tomorrow, and development would take us ten weeks. Now we can turn it around in a day. — Ike Brooker, Likeable Media
With time saved, the Likeable team could focus on being creative thinkers and social experts for clients. The team worked closely with their Wildfire Strategists, who shared their research in social with Likeable and provided recommendations for how the learnings could benefit the agency’s clients.
Results
After partnering with Wildfire, Likeable’s development timelines shortened by 50%, and client satisfaction in project timelines improved by 50%. Likeable increased its breadth of service offerings and pitched Wildfire’s technology as a value-add for clients, leading to a 15% expansion of average monthly retainer. Driving engagement, amplification and sales for clients, Likeable tracked the impact of campaigns and shared progress with clients using Wildfire Analytics. “Now that we can create content more quickly, it’s easier for us to be thought leaders for clients,” said Brooker. “For example, with Wildfire as a cross-platform unifier, we’re able to pitch campaigns to clients that will cross boundaries, go beyond social, and influence other aspects of our clients’ marketing.”
Company Looking for a powerful, easy-to-use social marketing platform to grow, engage and monetize your audience?
Call us at 1-888-274-0929 x2
Based out of New York, Likeable Media is a global social media and word of mouth marketing agency that works with over 200 medium to large brands such as Penguin, GE and Medtronic, in verticals ranging from business and technology to lifestyle and CPG. Likeable’s mission is to use social media to create more transparent, engaged, responsive and likeable companies, organizations and governments.
Wildfire, a division of Google | 323 Fairchild Drive, Mountain View, CA 94043 | 888.274.0929 | www.wildfireapp.com | wildfire@google.com
06/13