BRAND GAUIDELINES APRIL 2018
xkSpky
“ xkscj nks lkbfday yks “
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xkSpky
“ xkscj nks lkbfday yks “
THE BRAND WHICH SAVES YOU TIME AND MONEY
1. BRAND STORY 2. BRAND IDENTITY 3. BRAND OJECTIVE 4. ONE HOUR PITCH 5. SWOT 6. TARGET AUDIENCE 7. BRAND PRISM 8. MIND MAP 9. LOGO EXPLORATION 10. LOGO SPACING 11. LOGO USAGE DONT’S 12. COLOR PALETTE 13. TYPEFACE 14. LOGO APPLICATION 15. BRAND CAMPAIGN 16. POSTER
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On 18th March’18, we went to Udaipur for an educational trip. We spent 2 days in an NGO near the village, PACHMATA. We visited the village and learned about it and the local people’s lifestyle. In those two days, I learned a lot after hearing their stories, for instance, I realized transportation is a problem faced by many and owning a vehicle is expensive. People walk miles to work and places even small children have to travel Kilometers for their schools as they are far away from the village.
BRAND STORY
So, I decided to provide them with a cycle service so that they live with ease. Why a cycle? Because they have very narrow streets or else it would be congesting to adjust other vehicles, it’s beneficial for the health, friendly to the environment and children can enjoy it too. You can rent it with cow dungs. Renting with cow dungs would also be a bonus as they won’t need to spend money on it and would take it in a positive way because they have ample amounts available at their houses.
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This company ensures comfort when it comes to travelling so that the villagers get easy access rather than travelling to long distant places on their own, not only this but riding bicycles has always been healthy. As there is no money involved, they would easily afford it by simply giving cow dungs and would bring the barter system back in trend. “
BRAND IDENTITY
“ xkscj nks lkbfday yks“
BRAND OBJECTIVE
The main objective was to start such a brand which can initiate some useful service in the village, keeping in mind their existing thinking and their behavior. So, I chose to start a cycle stand which can add to the travel facilities in the village as there’s nearly none and also keeping in mind the scarcity in the resources provided to them. Taking money in return has always been the motive of all existing companies but here it’s a barter system where the customers would pay in cow dungs and would get the service in return and nonetheless, this also makes them active and energised as they are used to such activities which keeps them fit.
ONE ONE HOUR PITCH
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S
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-Saves time -Health beneficial -No money involved -No other competition
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-People might doubt the service. -Making them understand the concept could be difficult.
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I can introduce E-rickshaws also. Can spread it to different villages in India. Barter system can be initiated.
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Riding bicycle might not be known to all. Punctured cycle might be difficult to repair.
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TARGET AUDIENCE
Through research, My target audience is men and children of all age group. Men because they need it for traveling to places which are far away especially for work (farming). They can take their families too. Children because so that they can ride it to school rather than walking miles. It’ll save them a lot of time. why not women? because they can not ride it with wearing a sari and also on the trip we were informed to dress in Indian wear because of their lifestyle
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BRAND PRISM
PHYSIQUE
PERSONALITY
RELATIONSHIP
CULTURE
IONIC LOGO THAT REFERS TO COW DUNG AND CYCLE.
AFFORDABLE HEALTHY CONVENIENT
REFLECTION INOVATIVE FREE UNIQUE ECO FRIENDLY
INNOVATIVE FUN AND FREE UNIQUE ECO FRIENDLY
BELIEVE IN BRINGING CHANGE, INDIAN
SELF-IMAGE
MAKING CONVENIENT FOR CUSTOMERS TO TRAVEL
MIND MIND MAP
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LOGO LOGO EXPLORATION
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LOGO LOGO SPACING
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LOGO LOGO USAGE DONT’S
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COLOUR 1
COLOUR PALETTE
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TYPE TYPEFACE
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40pt
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LOGO LOGO APPLICATION
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BRAND BRAND CAMPAIN
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I chose to work on a poster for my brand campaign because in villages there’s not much of a digital media available and keeping that in mind visual media is the strongest of all. By just seeing the poster, they’ll get a good understanding of what the brand is really about. My poster contains the main tagline of the brand ie. “xkscj nks lkbfday yks” and also the tagline for the campaigning ie. “iSlk vkSj oDr nkssuks cpkvks” which will attract the target consumers and would make them curious about what the service is.
POSTE POSTER
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REFERE REFERENCING
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WWW.GOOGLE.COM WWW.PINTREST.COM WWW. greenride.in
WWW.GREENOLUTION.IN
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JERRY PETER