Jersey Finance Limited, which is run as a not-for-profit organisation, was formed in 2001 to represent and promote Jersey as an International Finance Centre of excellence. It is funded by members of the local finance industry and the States of Jersey Government.
Jersey Finance has 3 main functions...
1
2
3
Communication
Development
Innovation
The central point of contact for journalists and anyone connected with the finance industry, both locally and internationally, as a source of comment, industry news and information.
It provides tools and resources that create opportunities for Jersey’s finance industry professionals to successfully promote their individual organisations, products and services.
It actively represents the finance industry’s needs and concerns with regards to legislation, regulation and other key areas of innovation that can enhance our jurisdictional product offering.
All statistics are as at 31 December 2013 unless otherwise stated
The role of Jersey Finance Prior to the formation of Jersey Finance in 2001, there was little active or co-ordinated promotion of the jurisdiction. With no planned and sustained media campaign and no formal representation, the lack of Jersey’s visibility on the international stage was enabling the aggressive marketing initiatives of our competitors to diminish Jersey’s competitiveness. Individual firms conducted their own marketing activity, but in an increasingly jurisdictionally agnostic marketplace, larger organisations had little reason to focus marketing effort on Jersey.
Jersey Finance was established with a number of objectives:
Promote
Address
Enhance
Channel
To promote Jersey as a jurisdiction globally, providing Member firms with a platform to showcase their capabilities.
To address the inaccurate perception of the finance industry.
To facilitate industry views and requirements to Government and the regulator.
To channel and attract inward investment to the island.
In a globally competitive marketplace, Jersey stands stronger if it has a united finance industry and open communication channels between industry, Government and the regulator.
A thriving finance industry means:
THE JERSEY COMMUNITY BENEFITS
THE GOVERNMENT BENEFITS
THE REGULATOR BENEFITS
more work and therefore employment opportunities to the Island
larger tax revenues for the Government to invest in public services
through a co-ordinated consultation process’
The role of Jersey Finance Vision For Jersey to be demonstrably recognised as the leading International Finance Centre in its chosen markets.
Mission To champion and develop the competitive position of Jersey’s financial services industry through the promotion and innovation of its services and products in targeted markets, while maintaining strong and sustainable stakeholder relationships with industry, Government and the regulator.
The mission statement is underpinned by supporting Jersey’s financial services industry by providing marketing, technical and business development support for the four key pillars of the financial industry.
Banking
Funds
Private Wealth
Capital Markets
Through identifying and mitigating the risks faced by the industry via engagement with key stakeholders whilst at the same time pursuing opportunities to maintain and grow business flows, we work to ensure Jersey remains competitive internationally.
The units of Jersey Finance No one area in Jersey Finance works in isolation, each of the below units work collaboratively to maximise the success and value of overall output.
Technical
Marketing
Ensure competetive platform Contribute to the Government consultations
PR and communications Events Digital
Inward Investment Seek out opportunities to attract high value low footprint entrants
JLab Investigate opportunities for innovation in Jersey’s product and service offering
Overseas Markets In-region representation events and visits
Strategic Projects
Business Development
Undertake projects and initiatives to develop the finance industry
Build, evidence and maintain relationships with target markets
Communication Jersey Finance delivers an extensive overseas programme of visits and events in key target markets such as: Greater China, the Gulf, Mature Europe and India, helping to promote Jersey’s financial services industry in an increasingly competitive global environment.
27,953 FINANCE PROFESSIONALS AND INTERMEDIARIES REACHED THROUGH 125 EVENTS IN 2013
READERSHIP OPPORTUNITIES TO SEE COVERAGE FROM JERSEY FINANCE IN 2013
Jersey Finance manages and delivers global public relation and communication campaigns to promote, defend and enhance Jersey’s reputation.
Jersey not a tax haven says PM David Cameron from Jersey Finance
Jersey Finance produces an abundance of material to market Jersey’s financial services and support local stakeholders. Below are just a few examples:
Promotional articles Media statements
Promotional brochures: - Sector specific - Market specific
Briefing documents:
- Visiting delegates - Government officials - Media - New legislation - International developments
International presentations Government presentations
Education material for local schools Press releases
Email campaigns
“Jersey is a fantastic adjunct to the UK economy” Lord Mayor of London High quality service, innovation, sophisticated and comprehensive legislation and appropriate regulation, remain at the core of Jersey’s offering. Communicating these enduring strengths of Jersey’s financial services to intermediaries, institutions and private clients globally remains an essential element of our strategy.
Jersey Finance acts as the point of contact for journalists ensuring a unified voice for the industry For the year ending 31 December 2013
Fact sheets
Social media content:
Videos
Infographics Web tools
Paid for placement advertisements Event literature
Development Global recognition Jersey Finance has dedicated resource to help grow market share in the mature markets and capture upside opportunity in the developing markets. This is achieved cost effectively by promoting Jersey through a combination of in region presence and a ‘fly-in’ strategy.
Build relationships Jersey Finance uses state of the art Customer Relationship Management systems to create a library of key intermediaries. This is then leveraged to get Jersey’s proposition and news to the most appropriate regional people to achieve the greatest value for Jersey.
Opportunity capitalisation Jersey Finance applies resource to seek out opportunities to attract high value entrants to the finance industry thus providing economic benefit.
RUSSIA & CIS
UK JERSEY
USA CHINA
GULF
INDIA
NIGERIA
KENYA
BRAZIL
SOUTH AFRICA
4
JERSEY ADVISORY GROUPS formed of regional experts providing market insight
6
COMMUNITY OF INTEREST GROUPS formed of senior industry figures discussing target regions and best practice
MEDIA HEADLINES
Innovation
PRE REPORT LAUNCH Ca of me G8 ro su n ca m lls m it in t in ax Da Ju ne hav ta vid x en C as a sa G8 me he r o ad ne n ar ta s OE lk i ng av CD oi to da dri ug nc ve h e ag on ge ai ts ns fre t t OE sh ax co CD ba rp p ck or re in at pa g e ta res x n av ew oi r da ule nc s e to lim it
Jersey Finance has an evidence-based advocacy program to factually demonstrate the benefit of Jersey, the most recent of which is the Value of Jersey to Britain report.
7 CONSULTATION RESPONSES SUBMITTED IN 2013
Jersey Finance helps co-ordinate the consultation process for proposed legislation and regulation affecting Jersey’s finance industry, between the Government, the regulator and industry. This helps ensure resourse is dedicated to the most critical issues.
By co-ordinating inter-department and agency actions, as well as forming working groups across the Government, the regulator and industry, Jersey Finance helps develop new and competitive financial service products.
6,998
HOURS DONATED BY JERSEY FINANCE MEMBERS IN 2013
28 PIECES OF INTERNATIONAL LEGISLATION/ REGULATION IN 2013 assisted by Jersey Finance
37
WORKING GROUPS HELD IN 2013
REPORT LAUNCH 2013 Ne w rs re ey po to rt th sho e UK ws Je th r cla sey e va im ‘s lu s fi up e p of na o nc rts e 1 re 80 Je po ,0 co rsey rt 00 st UK of reve av nu jo bs oi es da ’ nc for Do e UK bi n’t a nd o lli w on ri ev utw s t te as ei o off io gh Br n J ita er Je in sey r ’s an sey : ec It c d on o th brin om ntr ou g sa s b y ibu nd ill te s s o ion s fj ob of i s t nv o e th stm e UK ent Je
POST REPORT LAUNCH Je 18 rsey 0, re 00 s 0 po UK ns Pa jo ible rli bs f am or en ta ry Ac Th tiv Ca e G ity p co it ove ec ntr al E rnm on ibu co om ti no ent y on mic ack of s Je re now rs po le Ho ey rt d Da us to an ges Je vid e of th d rs e C C ey a UK o is me mm no ro o t a n: ns ta Lo x is rd ha M ‘ ve a UK f ay n ec ant or on as of om tic Lo y ad ndo ju nc n: t’ Jer to se th y e
£5.3 MILLION
Jersey Finance Working Groups develop legislative proposals that benefit the financial services industry and meet international standards, retaining open access to the global marketplace.
Jersey not a tax haven says PM David Cameron form Jersey Finance
NATIONA R E LA INT TOP TIER IMF RATING CC & RING G2 O S NDE 0
ON EY
O TREATY SIGNED IOSC
Jersey The International Finance Centre
A W AR DS
INTERNATIONAL FINANCE CENTRE O F THE YEAR STEP Awards 2009/2010
OUTSTANDING INTERNATIONAL WEALTH FINANCIAL CENTRE
2012
Global Investor/ISF Awards 2013
IFC OF THE YEAR
2013
HIGHLY COMMENDED IFC International Fund & Product Awards 2013
IFC OF THE YEAR
Global Investor/ISF Awards 2012
BEST OFFSHORE CENTRE
International Fund & Product Awards 2013
Citywealth International Financial Centre Awards 2013 and 2014
BEST OFFSHORE CENTRE
International Fund and Product Awards 2012
Jersey Finance is responsible for compiling and submitting award submissions on behalf of Jersey’s finance industry.
BEST IN CLASS FOR FUND SERVICES
Private Banker International Awards 2012
BEST INTERNATIONAL FINANCE CENTRE
CREDIT RATING AA+
Evidence of the success and reach of Jersey Finance’s marketing activities is clearly demonstrated by a range of key global indicators.
S DE LALIST
W H
U LA
E IT
AW AR AN TI -M D
The Results
2014
BEST INTERNATIONAL FINANCE CENTRE Wealthbriefing - European Awards 2014
BEST INTERNATIONAL FINANCE CENTRE Professional Adviser - International Fund & Product Awards 2014
Wealth Briefing Awards 2013
THESE AWARDS ENHANCE JERSEY’S APPEAL AS AN INTERNATIONAL FINANCE CENTRE AND BOOST OUR REPUTATION IN THE INCREASINGLY COMPETITIVE GLOBAL MARKETPLACE