C OR E
CORE Association Information Package
Jessica Ford Process Book
Phase 1
Define
Design Brief
November 16, 2012 Jessica Ford Student, BAA Visual Communications Medicine Hat Campus, Medicine Hat College jessica.ford@mymhc.ca Debbie Shaw Manager of Finance CORE Association 412 3 Street SE Medicine Hat, AB T1A 0H1 (403) 527-3302 Dear Ms. Shaw RE: CORE Association Promotional Material – Information Package Design Background As per client briefing: “CORE Association is a charity that provides supports to children and adults with developmental disabilities. As people come into services or are looking for services we want to be able to provide them with a professional looking package of information to assist them with making decisions.” This includes the brochure on general services, children services, and information specific to other programs and homes that are owned by CORE. Each of these homes has entrance requirements and considers physical conditions of persons. CORE seeks to have brochures or a page listing the features of each home to be included as part of these packages. The intent behind this project is to have families walk away with one package that contains any and all information they need regarding CORE Association. The target audience of this design project is the families seeking information of CORE and its services. This includes those individuals that may be of some mental or physical disability, therefore it is required that the information be simple, easily read and understood; not too complicated or busy in appearance. Also, it should represent the “abilities” of those helped and not their “disabilities.” Being that CORE is a charity, cost efficiency is appreciated, yet a level or professionalism must be maintained to uphold its reputation. Services Based upon the initial presentation given by Debbie Shaw on November 13, 2012, I propose to provide the following services: Information Package Design • Develop an information package housing information regarding the CORE Association and its services in a creative, clear, comprehensive, and professional manor • Organize and design the way in which information is communicated and contained within this package Deliverables • Design Brief • Process Book • Final Solution: Physical and Digital Copy of the Information Package • PDF uploaded to Blackboard
Project Procedure Initial briefing by the Client Analysis and assessment Research and Review of Information/Content provided Ideation and concept development Mid-Project Client Work Review on November 27, 2012 Re-iteration of works based on feedback and critique Preparation of for presentation and final review Presentation of final design solution at 5:00pm in class on December 7, 2012 Budget There is a budget of $4000 for this project Terms of Payment At present, this project is taking place as a project in part of the Applied Visual Communications class curriculum. Should the CORE Association choose this design for implementation in the future, compensation will be further discussed and determined at that time. Implementation The services provided by myself, Jessica Ford, includes neither the implementation (aside from mock-up concepts and final presentation deliverables during the period of which this project takes place), nor third party contracts for services such as printing, manufacturing/production of products or communication materials, or sign fabrication and erection. Agreement made as of _______________________________________________________________, 2012 between CORE Association, (herein referred to as the Client) and Jessica Ford (herein referred to as the Designer) concerning this project referred to as: CORE Association Promotional Material – Information Package Design For due remuneration as detailed in this agreement, the Designer will provide services to the Client as set out herein. This agreement forms a part of and is subject to standard terms and conditions attached. CORE Association per: ______________________________________________________________________________________ Jessica Ford per: ______________________________________________________________________________________
Phase 2
Research
Google Image Search of “Disability Services”
CORE Association
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Google Image Search of “Disability”
Google Image Search of CORE Association
Google Image Search of “Promotional Packaging”
Promotional Packaging continued...
Promotional Packaging Continued...
Google Image Search for “Portfolio Print Design”
Portfolio Print Design continued...
Google Image Search for “Information Kit”
Google Image Search for “Information Kit Design”
Google Image Search for “Package Design”
Package Design continued...
Google Image Search for “Information Package Design”
Information Package Design continued...
Google Image Search for “Graphic Design Information Package”
Google Searched “Information Graphics”
Information Graphics continued...
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Phase 3
Explore
Sketches and Ideation
Sketches and Ideation continued...
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Trying out some paper mock-ups
Phase 4
Development
Possible colour themes
Colours that were presented to the client
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Clients Ongoing Rehabilitation and Equality
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Clients Ongoing Rehabilitation and Equality
SERVICES
Clients Ongoing Rehabilitation and Equality
COMMUNITY LIVING
Working in Adobe Illustrator to develope a motif
COMMUNITY LI V I N G
ADULT Clients Ongoing Rehabilitation and Equality
ADU LT SE RVICE S Continued work in Adobe Illustrator...
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Trying out different colour treatments
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Working out colour placement on book covers and how it looks assembled
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The look of each book cover when seperated
Phase 5
Execution
Rationale: The whole “Big-Idea” of this design is that independant living is at the core with the services available at the CORE Association. I chose to use a circular motif throughout this design, reminicent of a core and/or center. I have created a series of booklets and poster made out of folded 11” x 17” paper that are assembled to both look and function as a bag full of information for clients to take with them. These booklets are held together in by a fastener that goes through the center. Each booklet then comes apart and information and/or pages can be easily added or subtracted with the use of saddle-stich binding in each booklet’s centre fold. Also, these pieces of paper can function as information posters and simply be unfolded to reveal information inside. This saves the CORE Association on costs associated with outsourced printers and can be easily assembled by staff members. Arial and Arial Rounded typefaces are used throughout the design. This sans serif font is crisp, clean, and easily legible. To keep legibility easy for clientelle, no type size less than 10 point is used in this design. The colour used in the final solution is turquoise.Turquoise is the colour of clarity of thought and open communication. Also, this colour gives a fresh, clean appearance in the design. There are slight variations in colour that may be used in the colour scheme, all of them variations of green-blue that coincide with the turquiose used.
Variation in colours that may be used
Assembled Package: Remove center fastener to take apart
The handle is 11� x 17� folded three times lengthwise in half
The biggest booklet is 11�x 17� folded once in half
The middle sized book is 11”x 17” folded in half twice
The smallest book is 11�x 17� folded in half four times. Here it demonstrates how inserting pages functions as a book
NC LU HE
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18. INDIVIDUAL SERVINGS COOKIES Regular $0.50 Large $0.75
pe op le
17. INDIVIDUAL SERVINGS MUFFINS Regular $0.70 Large $1.00
s up to 20
12. DESSERT TRAY An assortment of muffins. M $8 L $15
16. INDIVIDUAL SERVINGS FRUIT OR VEGGIE CUP Add dip $0.25 12 pieces $1.50
SPECIAL ORDERS
Soups, salads or theme trays are available by request. Holiday or party themes add fun to any event.
6. LUNCHEON TRAY 8 mixed sandwiches (32 pieces),crackers & cheese. Serves 10 people. $25 Add pickles $3 Add veggies & dip $12
ON
8. LUNCHEON TRAY 13 sandwiches (52 pieces), cheese, crackers & pickles. Serves 20 people $40 Add veggies & dip
I ND SE R I V V
UAL ID NGS I
11. DESSERT TRAY 3 or more varieties of cookies. M $13 L $20
14. ASSORTED DESSERT TRAY Assorted squares, cookies & muffins. Medium 30 pieces: 9 squares, 12 cookies, 9 muffins. Large 6 pieces: 18squares, 24 cookies, 18 muffins M $26 L $45
5. MEAT TRAY Add crackers $2 M $30 L $45
erve
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10. DESSERT TRAY 4 or more varieties of squares. M $18 L $30
15. INDIVIDUAL SANDWICHES White or brown bread with meat or fillings. Kaiser or croissan withmeat or fillings (condiments and extras on the order form) Kaiser $2 EACH Croissant $3 EACH
Me diu m La rg e
4. CHEESE TRAY Add crackers $2 M $25 L $35
P: 403-527-3302 ext 126 F: 403-529-9022 core.main@coreassoc.net
DES SE R
2. VEGGIE TRAY Add dip $5 M $15 L $30 3. CHEESE & PICKLE TRAY Add crackers $2 M $18 L $30
Affordable quality foods, service and skill development are the focus of our community catering. Fresh foods made to order, prepared with care and attention by food service trainees.
Medium has 25 pieces Large has 50 pieces
PRIC EL IS ys tra
NGRY RIR DELIVE
1. FRUIT TRAY Add yogurt dip $5 M $15 L $30
s ay tr
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ERIN T A
“Delectable delights to tanaize your taste buds!”
Employment is for everyone and everyone belongs
This is the layout used throughout the catering booklet (smallest booklet).
7. LUNCHEON TRAY “Delectable 5 kaiser & 5 croissant delights to tanaize sandwiches (20 pieces) your taste buds!” served with cheese & pickles. Serves 10 people $ 28. Add veggies& dip $1
9. LUNCHEON TRAY 10 kaisers, 10 croissants, cheese, crackers & pickles Serves 20 people $60 Add veggies & dip $10