PROCESS BOOK Jessica Ford MESEUM Grad Show 2013 Applied Vis.Comm. II
PHASE ONE
RESEARCH
Explore MESEUM as a Brand, and Consider How Signage is Used in Spaces like Museums
Pinterest Search: Art Frame
Pinterest Search: Art Frame, Continued
Pinterest Search: Frame
Pinterest Search: Frame, Continued
Pinterest Search: Frame, Continued
Pinterest Search: Frame, Continued
Google Search: Frame
Pinterest Search: Frame Design
Pinterest Search: Frame Design, Continued
Google Search: Art Galleries
Google Search: Gallery Signage
Google Search: Gallery Signage, Continued
Pinterest Search: Gallery Signage
Google Search: Direction
Pinterest Search: Direction
Google Search: Direction Design
Google Search: This Way
Pinterest Search: Wayfinding
Pinterest Search: Wayfinding, Continued
Google Search: Timeline Wall
PHASE TWO
IDEATION
Develop the Initial Identity of MESEUM, and Exhibition Signage & Display Materials
Questions that need to be addressed, organization
MESEUM
2013
Identity Development: Research of Art Museum and Gallery Visual Identities
13
Ideation, mock-ups made in Adobe Illustrator
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Grad Show
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2013
Initial branding that was presented to the class.
Rough idea of schedule and organization of tasks
Sketching ideas and asking more questions
Sketching continued...
Sketching continued...
More questions to consider for signage
April
13th
7pm
MESEUM MESEUM Grad
Show Grad Show
MESEUM
7pm
April 13
MESEUM Grad
!!!
Show
MESEUM
MESEUM
MESEUM
April
MESEUM
Grad
April 13 7pm
MESEUM
Show
2013
13th
7pm
Show Grad MESEUM
Electric Sign (Esign): sketches and Adobe Illustrator mock-ups
MESEUM Grad Show April 13, 7pm
MESEUM Showing:April 13-24
MESEUM
Grad Show April 13, 7pm
Showing:April 13-24
MESEUM
MESEUM
Grad Show 3 April 13, 201
MESEUM
Grad Show April 13, 7pm
Showing:April 13-24
MESEUM MESEUM
MESEUM Showing:April 13-24
Esign: Adobe Illustrator mock-ups continued...
Showing:April 13-24
Showing:April 13-24
Showing:April 13-24
Showing:April 13-24
Showing:April 13-24
Esign: Adobe Illustrator mock-ups continued, (Final design Bottom Right)
Interior Sign: for display on monitors within the college
Sketches, thinking about directional signage and door signage
“Week One” Signage Mock-ups that were presented to the class
APR
13th
7pm
“Week One” Signage Mock-ups continued
Sketches: thinking about the cube-window and doors
Sketching and digital mockups for Cube Sign
Ways to indicate direction
direction, cont.
“Week Two� Directional Signage: mock-ups that were presented to the class
Took a trip to Michael’s to look at frame corners for ideas
Directional Signs...
“Week Three” Directional Signage: mock-ups that were presented to the class
“Week Three” Directional Signage: mock-ups coninued
“Week Three” Directional Signage: mock-ups coninued
“Week Three” Directional Signage: mock-ups coninued
txt
!
“Week Three” Cuboid window mock-ups presented to class
mes
“Week Three” Cuboid window mock-ups continued
Welcome to Welcome to
Welcome to Welcome to
“Week Three” Front door mock-ups presented to class
PHASE THREE
DEVELOPMENT Creating Exhibition Signage and Display Materials and Budget Planning
Working out the Budget
Budget Approval!
MESEUM: Grad Show 2013
$4498.67 GRAND TOTAL
Invites/Posters: Total $1203.81 Holmes Printing Grad invitations (1000) $531.81 Posters (in house) $72.00 Postage Provincial and National (discounted) $600.00 Catalogues: Total $1529.30 Holmes Printing Catalogues (800) $1004.30 Dollar Giant Frames to house catalogues (400) $525.00 Web Media: Total $109.00 Behance Prosite Website Account $99.00 Go Daddy Register Domain Name $10.00 Exhibition Display Materials and Signage: Total $1250.00 City Signs & Canvas Window/Front Door Signage $255.15 Cube Window Sign Decal $319.41 Home Depot Corrugated Plastic $33.56 Cornice $79.96 Spray-paint/Glue/etc $61.92 IT Services – Printing on VC Printers (pea counter) Directional Signage (interior) $500
Promotional Events/Advertising Total: $403.00 Pop-Up Portrait Studio Photo-Frame Unit $33.00 Photo Printing $220 Outdoor Frame $50 Frames (donated) $0 Plaques $100 Video Promotion/Photography Total: $3.56 E-Invitation video Paint for background wall $0 Paint Rollers $0 Wall Spackle $3.56
Initial Breakdown of Budget
Text Design for front door vinyl decals
Mock-Ups for front door decals, presented to class
Front Doors: Arrangement 1, Closed
Mock-Ups for front door decals: preferred format
Mock-Ups for front door decals using student frame images
Final Design of front door vinyl decals
Mock-up of Cube Sign presented, and was preferred by the class
Cube Sign: Vinyl decal designs
Planning and pricing materials, scaling, etc
Planning and pricing materials, scaling, continued
Pricing materials, re-working the budget figures
More budget working: Still under budget!
PHASE FOUR
EXECUTION
Construction and Installation of Signage and Display Materials
Prototyping the size of vinyl decals for the front doors
Checking the size and legibilety of the text on the doors
Front Doors: Applying vinyl -(top right img) text was crooked and was replaced
Home Depot: Pricing out some materials for sign construction
Cube Sign: Painted cornice, sizing up the frame and cutting the angles
Cube Sign: Applying the first half of the big vinyl decal
Cube Sign: Applying the second half of the big vinyl decal
Cube Sign: moved out of previous room, rebuilt/glued, and ready to install
Cube Sign: Figuring out how we are going to get it up on the cube, test run.
Determining how hiigh and where to fasten; I had to switch places due to vertigo!
Once velcro was plotted on aluminum bars, it waslifted it up agian and stuck in place.
THE END