Portfolio: The Sickest Ad Woman Alive by Jessica Celia

THE VOICE OF THE SICKEST AD WOMAN ALIVE

DECEMBER 2018

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

THE SICKEST AD WOMAN OF THE YEAR

JESSICA CELIA

C K E ST

AN AL I

TH E S I C K E S T A D A G E N C Y ALIVE

S P E C I A LLY P R I N TE D F O R :

T HE

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

T HE E V

C K E ST I S WO

AN AL I 2

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

T H E SI CK EST A D WOM A N A LI VE

JESSICA CELIA

THE VOICE OF THE SICKEST AD WOMAN ALIVE

“How a great campaign can touch someone’s soul is what inspires her the most to b e the sickest ad woman alive.”

JESSICA

CELIA,

The Sickest Ad Woman of The Year, 2018

M AY 2 0 1 8

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

THIS

THIS 21

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IS YEAR

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THE SAVES AND

FOR

THE

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HER IS

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AND

LASTLY,

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WHAT, REST

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HER

EVERY

PASS

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

AND

CLEAR,

AESTHETIC

SPECIAL

THE

PORTFOLIO,

EDITION

SICKEST

ABOUT

WOMAN

AGENCY

THAT

ERCIAL

RELIVE

AND

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DREAM, KIDS,

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SOMEONE’S

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LIFE,

HER

DYING

ISN’T

WHAT

LOVE.

DRIVES

CAN

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FIRST

SION

EACH

DO CRAZY!

PAGE. NUTS!

L O V E ,

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

Jessica Celia “Her dream is to be the sickest ad woman alive, inspiring enough so she can be the cover of Adweek’s magazine. She dreams crazy, but sane enough to realise it took blood and tears to reach it. She’s a strategic driven creative; creatives that make crazy ideas, but also understands strategic thinking in order to produce idea that actually works. Visually pleasing is the bonus.”

WORK EXPERIENCE

2017

PT Maybank Indonesia

(1 yr 7 mos)

Freelance Graphic Designer

2018

Hakuhodo Indonesia

(4 mos)

Jr. Art Director Intern

2018

MullenLowe Indonesia

(4 mos)

Jr. Art Director Intern

2018

Flock Company

present

Junior Strategist Intern

Making event posters, newsletter, print ad, editorial, social media content of Maybank Indonesia. Assisting art director to make visual campaign materials, such as Frisian Flag, Honda Supra X, Datsun, and PaninBank. Assisting art director to make visual campaign materials, such as Indomie, XL Home POW!, AXE, Cornetto, and Promina. Joining the strategic planning team and learning the process behind a great consumer journey.

HONOR & AWARDS 2018

Gold Winner

BG Awards at Citra Pariwara 2018.

Without further words, please do enjoy her curated works on the next page

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

SLEEVE PACK

Frisian Flag (Grow Up Milk) THE BRIEF Frisian Flag wants to promote its new packaging by adding sleeve pack to its new packaging, explaining the new Primanutri on the new formula.

MEDIA: Sleeve pack on packaging.*

ROLE Junior Art Director Intern at Hakuhodo Indonesia, 2018.

*this project is accepted by the client.

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

ADVERTISING

Head & Shoulders:

#PalingMengerti “TA K A DA YA NG LEBI H M ENGERT I, H A N YA H E A D & SHOU LDER S YA NG # PA LI NGM ENGERT I.”

HEAD & SHOULDERS: #PALINGMENGERTI

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

PHASE: Assignment*, 2017

*This is a group project, consisted of 3 people. Research process and digging the big idea were done together, but the visual material shown in this project was Jessica’s part, which is print ad series, TVC series, brand activation.

— ABOUT THE BRAND: Head & Shoulders is an American brand of anti dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961. Clinically tested over 200 times, it is the most tested and most trusted #1 dandruff shampoo in the world.

HEAD & SHOULDERS: #PALINGMENGERTI

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

CREATIVE BRIEF

COMMUNICATION PROBLEMS: In Indonesia, Head & Shoulders is not the top of the mind of dandruff shampoo for their female audiences yet. The approach of their few latest campaigns are too masculine, while its competitor (Clear) gave special approach for their female audiences, so they feel more intimate with the brand, unlike Head & Shoulders‘ image who seems to be more focus as Men’s Shampoo.

— OBJECTIVE: Driving penetrations among female audiences, by creating campaign related to female audiences daily lifetyle.

—

AUDIENCE:

INSIGHT:

Women. 18 - 25 yo.

They independent women, who are

ingle & First Jobber /

living in big cities, actively striving to

College Student.

achieve their goals. They don’t really

Living in urban. SES B.

have time for hair care, yet the polution, sweat, and public transportation be their

First jobber in creative or

main hair issues. Among those busy life,

startup company.

they actually have the desire of being

College Student in well-

supported, understood, and cared for who

known university

they are, and what they aspired to be.

HEAD & SHOULDERS: #PALINGMENGERTI

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

CREATIVE BRIEF

TAK ADA YANG LEBIH MENGERTI

I hate when dandruffed hair disturbed and

#PalingMengerti

distracted me to reach my ambition as an independent woman, who wants to be

To encourage all the independent women,

understood and supported for who I am.

to keep striving and facing all the struggles to reach their ambition, because there will always be a partner who will always Head & Shoulders is clinically tested for

understand and support their aspiration

curing men’s and women’s dandruffed hair

and struggle and accept who they are, that is Head & Shoulders.

problems.

— TONE & MANNER: Intimate, Youthful, Passionate, Active.

— MEDIA & TOUCH POINTS: TVC Series, Print Ad, Billboard, Ambient Ad, Brand Activation.

— DESIRED RESPONSE: This campaign will create much more intimacy and relevation with Head & Shoulder’s female audiences. So they will believe and put Head & Shoulders as the top of the mind for anti dandruff’s shampoo.

HEAD & SHOULDERS: #PALINGMENGERTI

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

MAIN KEY VISUAL

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

HEAD & SHOULDERS: #PALINGMENGERTI

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

TVC SERIES

TAK ADA YANG LEBIH

MENGERT I RAISA ANDRIANA

STORYLINE:

The beauty of a woman is not always seen based on physical appearance, but also from within, how she pursues her passion, the true dedication to the things she loves, or even how she faces her struggle with dedication, even in the most tiring day.

In all of those struggle, there always be a protector, a supporter, a partner who will always be there, to understand what she needs and why sheâ&#x20AC;&#x2122;s so valueable. The one who can be relied on, who always give new spirit to carry on.

T AL EN T

No one understands better than Head & Shoulder.

Raisa Andriani Singer

Greysia Polii Badminton Player

Najwa Shihab Presenter/Journalist

HEAD & SHOULDERS: #PALINGMENGERTI

Raisa Andriana Singer

JESSICA CELIA

HEAD & SHOULDERS: #PALINGMENGERTI

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

HEAD & SHOULDERS: #PALINGMENGERTI

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

BRAND ACTIVATION

Cooling Booth 1 2

AR T D I R E C T O R : WI D A D S I T I & JE S S I C A CELIA

ILLU ST RA T ED B Y: LAI LA ASPER A

To make the idea of #PalingMengerti reach the target even more, we will launch our “Cooling Booth” as a roadshow in few busy and chaotic spot in few cities in Indonesia. For example: Mall Central Park, Jakarta; Paris Van Java, Bandung; Summarecon Mall Bekasi, Bekasi; AEON Mall BSD, Tanggerang.

The objective of this activation is, as “salon dadakan” or “pop up salon” in few big malls.

INSIGHT: Malls are not the place for hanging out only, but these days people set up important meetings, business meetings, or even meeting old friends, which make a women should dressed up, and give their best apealing self to support their duty. After a long day of works, busy traffic, or even dirty polution that make them feel not as pretty and not as fresh they were in the morning, they could re-pampered themself in our cooling booth, before they continue their activities.

Not only their hair is being “retouched”, but also they can check their hair condition with the hair experts who will explain what treatment they should do the best, to achieve their best hair version.

HEAD & SHOULDERS: #PALINGMENGERTI

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

1. Hair Treatment User boleh merasakan langsung keramas menggunakan produk shampoo Head & Shoulder cool menthol, sesuai dengan keadaan rambut.

styling rambut gratis, bersama hair dresser ternama. 6. Product Standing Gigantic produk shampoo Head & Shoulder cool menthol, sebagai first impression user yang datang.

2. Hair Specialyst User bisa mendapatkan konsultasi gratis mengenai masalah rambutnya, dan mendapatkan rekomendasi produk yang paling tepat untuk keadaan rambutnya.

7. Ambassador Ambassador #PalingMengerti adalah Darius Sinatrya, Iko Uwais, Raisa Andriana, dan Najwa Shihab.

3. Shelf Vision Shelf berisi produk shampoo Head & Shoulder Cool Menthol, yang bisa langsung dibeli di tempat, dengan harga promo.

8. Consulting Booth Booth dimana user dan hair specialyst berkonsultasi, ada juga alat untuk menganalisa kesehatan kulit kepala user.

4. AC Sesuai dengan namanya, “Cooling Booth”, booth ini didesain terasa sejuk dan dingin.

9. Massaging Chair Selagi menunggu giliran, user bisa menikmati massaging chair yang sengaja disiapkan untuk memanjakan para user dari lelahnya aktivitas dan panasnya udara.

5. Hair Dressing Setelah mendapat treatment menggunakan shampoo Head&Shoulder, user juga mendapat

How this cooling booth boost the awareness? AWARE

FEEL

SPREAD

We will ask the female

Female audience will see

They will post something

influencers to make

the posting, and they

that makes them happy, so

insta-stories as they are

will be curious to try

they will spread the news

experiencing the cooling

the cooling booth, in

or even ask their friends

booth, in between their

between their busy days.

to accompany them to try

busy activites. And voila,

And they will try how the

the cooling booth. And

they get their best look,

“cool menthol” refreshes

in the end, they bought

free, fast, and also free

their day. Feel the real

the products of Head &

consulting!

sensation.

Shoulders.

HEAD & SHOULDERS: #PALINGMENGERTI

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

DIGITAL ADS

Cornetto Silverqueen Cornetto SIlverQueen x GOJEK.

Cornetto and SIlverqueen are collaborating for the newest ice cream variant, so we would like to do a partnership with CGV Cinemas to promote the ice cream on Valentineâ&#x20AC;&#x2122;s Day by making special romantic seats for those who buy two tickets via GO-TIX on GOJEK application.

PHASE: Junior Art Director Intern, at MullenLowe Group Indonesia, 2018.

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

SOCIAL CAMPAIGN

Preloved T H E PR ELOVED SA LE T H AT’S SPR E A DI NG T H E A N T I-VACCI N ES MOM’S STORY TO SAVE A NOT H ER LI VES.”

PHASE: BG Awards Gold Winner, Citra Pariwara 2018.

THE BRIEF:

The rate for immunization tends to be unstable. One of the causes that contributes to the decrease in the rate of vaccination uptake is the community’s confusion caused by the anti-vaccination movement, building a negative perception for immunization.

CORE PROBLEM:

SOLUTION:

So many false rumors about vaccines

To make them realize, following the false

have spread among moms, which scares

rumors about vaccines only brings them

them to get their child vaccinated.

nothing, but the worst harm for their child.

BG AWARDS 2018: PRELOVED

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

_ AUDIENCE: Millennials Mom. Age 25-35 years old. New moms: pregnant, have newly born baby, or kids. SES BC. Actively using social media. E-commerce users.

Insight:

FINDINGS: 1.

The number of e-commerce users

Mom TRUSTS other moms. Some tell rumors, but only a few gets to

are reported by January 2018, that millennials generation (25-34 years old) are the biggest buyers (50% of them), and 65% of them are women. (Kompas) 2. Buying pre-loved good quality things

tell the truth. 2. Nothing pleases moms other than smart deals, they can’t help but to see what the deals offer. 3. Mom will always seek and do the

for baby from another mom is a quite

best thing they can do to give their

common behavior to get great deals.

child the best care possible.

Bad rumors have affected many moms to finally be an “Anti-Vaccine Moms” by only READING THE RUMORS. Until they finally learn the ugly truth. WHAT IF, “Anti-Vaccine Moms” can save lives?

BG AWARDS 2018: PRELOVED

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

THE BIG IDEA:

Preloved by Mommies:

The preloved sale that’s spreading the regretted “Anti-Vaccine Mom”s story to save another lives.

FIRST STEP:

SECOND STEP:

THE BAIT

THE TWIST

THE IMMUNITY

BG AWARDS 2018: PRELOVED

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

FIRST STEP:

Creating many great deals “click bait” products in

THE BAIT

ALL over e-commerce in Indonesia, where our target audience are cravingly searching for preloved baby products.

The bait required ZERO COST.

27 BG AWARDS 2018: PRELOVED

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

SECOND STEP:

When they CLICK the product page, the regretted

THE TWIST

“Anti-Vaccine Moms” shares their heart-breaking experience of regretting not getting their child vaccinated in the product description. When they view other products preview, there will be Vaccine E-Voucher for MMR Vaccine. Price Stroller = Price MMR Vaccine.

Hi, I’m Rina Wati (30 y.o., Depok) “I remember those gold old days where this excellent quality stroller would accompany me and my daughter everywhere for a year. She LOVED going to the park, seeing and meeting new people. My husband and I couldn’t wait to introduce her to the world, not realizing that I was also exposing her to the

PRODUCT DESCRIPTION

horrible infecting disease, measles. I wish i

I remember those gold old days where this excellent quality stroller

could feel the pain she was feeling, I wish I

would accompany me and my daughter everywhere for a year. She LOVES going to the park, seeing and meeting new people. My husband

could see her one more time and tell her that:

and I couldn’t wait to introduce her to the world, not realizing that I was also exposing her to the horrible infecting disease, measles. I wish i could feel the pain she was feeling, I wish I could see her one more time

’Mommy’s sorry, I wish I had known better and had given you the best vaccine I could’. Dear mommies, I want this stroller to be a reminder for all the moms out there to be smart moms and make smart decisions, unlike what I did. Get your vaccine here, in Rumah Vaksin.” Click

BG AWARDS 2018: PRELOVED

Beli Sekarang

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

SECOND STEP:

THE IMMUNITY

After they purchase the E-Voucher, they will get it on their registered email, and they can exchange it in the nearest Rumah Vaksinasi. The E-Voucher will direct them to www.rumahvaksinasi.id for further information about other vaccine. Itâ&#x20AC;&#x2122;s just a click away to get vaccinated!

BG AWARDS 2018: PRELOVED

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

ILLUSTRATION

WeTheFest A SUM M ER F EST I VA L OF M USI C, A RTS, FASH ION, A N D FO OD

E THE FEST is Indonesia’s most anticipated summer festival of music, arts,

fashion and food by the country’s leading concert promoter / event organizer company Ismaya Live. They held a remake poster competition as a campaign for their event. The winner will be printed on the main event.

PHASE: Poster competition, 2016

WE THE FEST 2016

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

WE THE FEST 2016

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

ADVERTISING

Chitato:

Life is Never Flat “TO LI VE A PASSIONAT E LI F E, EVEN W I T H I TS U P A N D D OW N.”

PHASE: Assignment, 2016

ABOUT THE BRAND: Chitato is an Indonesian famous potato chips, founded in 1990.

Brand USP: The chips wavy slices are marinated in a special spice recipe that leaves you with a deep, lasting impression of what a snack should be. Brand Spirit: Life is Never Flat

CHITATO: LIFE IS NEVER FLAT

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

CHALLENGE:

BIG IDEA:

The market of potato chips snack is getting more and

Visualizing their famous brand spirit “Life is Never Flat”

more competitive each day, (main competitor: Lays)

and its authentic “crispy wavy slices chips”, that no other

how could Chitato stay to be the top of the mind of their

brand has. We always want to encourage the youngsters

audience? While there’s not much memorable & unique

to keep being bold, active, and pursuing their passion

campaign of Chitato for their audience.

every single day.

—

AUDIENCE:

KEY MESSAGE:

Students (SMP, SMA, University).

Happy, sad, laughing, crying, high or low, whatever your

Age 15 - 25 years old. Male & Female.

day goes, as long as you’re living your passion, you’re on

Living in urban. SES B-C.

the right track!

—

INSIGHT:

TONE & MANNER:

1. Life spirit: “Living our passion is a must!”

Sporty, Youthful, Active, Bold.

2. Have their own authentic style and personal way of how they pursuing their passion, and they’re very proud

—

to show it to the world.

DESIRED RESPONSE:

3. They have the highest energy to keep moving, and

“Life is Never Flat”, brand spirit of Chitato will keep

achieving to be the best.

being the top of the mind, and making a tight bonding between the audience spirit and the brand spirit itself.

CHITATO: LIFE IS NEVER FLAT

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

MAIN KEY VISUAL

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

BILLBOARD SERIES

CHITATO: LIFE IS NEVER FLAT

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

BILLBOARD SERIES

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

BRAND ACTIVATION

Chitato PassionFest. Passion is the keyword. So why don’t throw the most passionate brand activation for all the youngsters? We will make a monthly Chitato PassionFest roadshow, in few big citites in Indonesia. There will be exhibitions, talkshow, workshop, games, music, where they can actually dig deeper about their passion, and also building the networks around the good people who have the same passion.

Featuring inspiring people who will be part of the event: MUSIC PRODUCING

FILM MAKING

ENTREPENEUR 101

DIPHA BARUS DJ & Music Producer

GIANNI FAJRI Film Maker & Director

CHRISTIAN RIJANTO Founder of ISMAYA GROUP

MEDIA & PUBLISHING

ATHLETTE’S CAREER

FASHION MANAGEMENT

CHRISTIAN SUGIONO Founder of malesbanget.com

IRFAN BACHDIM Indonesia National Football Player

CARLINE DARJANTO & RIA SARWONO

Founder of Cotton Ink

CHITATO: LIFE IS NEVER FLAT

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

EDITORIAL

Belajar dari Bantaeng “SEBUA H K A J I A N R EVOLUSI M EN TA L.”

BELAJAR DARI BANTAENG

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

SCOOP OF WORK

antaeng Regency is indeed a small

Editorial, Typography

part of Sulawesi Island, but Nurdin

—

Abdullah has transformed the humble and

PHASE

beautiful Bantaeng to the new, modern, and independent Bantaeng, an established regency, through his humble heart, great

Comissioned work. — CREDITS

leadership, and generous mind. From its title “Belajar dari Bantaeng”, meaning every regency in Indonesia should be

Editor in Chief:

Endang Mariani

Writers:

Endang Mariani, Hamdi Muluk,

and Syed Afdhal Hrtis Assegaf

learning from Bantaeng, how it was built,

Art Director:

Jessica Celia

transformed, and renewed by the spirit of

Photographer:

Bayu Pramana

the people, gathered by the leadership of

Publisher:

Laboratorium Riset Indonesia

Nurdin Abdullah.

ISBN:

978-602-513898-0-4

BELAJAR DARI BANTAENG

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

BELAJAR DARI BANTAENG

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

ADVERTISING

Panin Super Bonanza JA DI M I LYA DER T I NGGA L SELA NGK A H LAGI! # SA M ATA PI BEDA

PHASE: Internship at Hakuhodo Indonesia as Junior Art Director, 2018.

BRIEF: Make a refreshment key visual for PaninBank’s campaign #SamaTapiBeda to emphasize one of the three main prize “2M” which means “2 Milyar Rupiah”. The mood is still the same as the first KV, in this refreshment KV I need to remake with different treatment to emphasize the “2M”. However this artwork is not the chosen one.

CREDITS: Agency: PT Hakuhodo Indonesia Client: PaninBank Executive Creative Director: Chow Kok Keong Creative Director: Ahmad Ridwan Fitri Creative Group Head: Edi Nurcahyo Art Director: Arsyan Syafarman Copy Writer: Toni Firdaus Graphic Designer: Andrew Ruland, Jessica Celia

PANIN SUPER BONANZA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

PANIN SUPER BONANZA

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

Boring

PHOTOGRAPHY

Less is More MINIMALISM IS DEAD. HELLO MAXIMALISM!

PHASE:

ess is More is “oh-so-last-

Assignment, 2017

year”, now it’s the personality era. Basic be boring, safe is

—

boring, and it’s the era where

EXHIBITED IN:

originality is respected. So in this

Plaza Desain 2017: Esensi

photoshoot, I wanted to show that minimalism is over, it’s the

—

era of maximalism.

ROLE: Art Director, Photographer, Make Up Artist, Stylish

LESS IS BORING

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

LESS IS BORING

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA

LESS IS BORING

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

Know her deeper. PERSONAL INFORMATION

Full Name:

Jessica Celia

Adress:

Jl. Toapekong 2 no. 56 B, Kebayoran Lama, Jakarta Selatan

Date of Birth:

March 17th 1997

Present Education:

School of Design, Creative Advertising (GPA 3.4) Binus University Kemanggisan (6th Semester)

Graphic Design Software:

CONTACT DETAILS

Email:

jessscelia@gmail.com

Phone:

0878 8279 0016

LINE ID:

jejessicacelia

Instagram:

instagram.com/jesscelia

Behance:

behance.net/jessicacelia

Linked in:

linkedin.com/in/jessica-celia-7b5217126

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

ORGANIZATION EXPERIENCE

2013

2017

Theresia Festival 2013

Art Talk & Merchandising

Head of Merchandising

Vice President

2014

2017

Theresia Cup 2014

Titik Jenuh: Creating Portfolio Properly

Head of Creative

Penanggung Jawab Acara

2016

2017

Titik Jenuh: Counter Culture

The Future of Design by ADGI

Vice President

Social Media Volunteer

2016

2017

Quo Vadis

Art Camp

Design Mentor

Secretary

2016

2017

Malam Keakraban DKV

RupaRupa: Mural Competition

Social Media Content Creator

Head of Design

2016 - 2017 (1 year)

2017

HIMDKV Binus University

Plaza Desain 2018: Prologue

Public Relation Dept.

Koordinator Acara

With great respect and humble heart, Thank you for you time, I am very grateful that youâ&#x20AC;&#x2122;ve reached this page. I canâ&#x20AC;&#x2122;t wait to hear the good news about joining your inspiring creative team. See you real soon :-)

JESSICA CELIA

PORTFOLIO 2018: THE SICKEST AD WOMAN ALIVE

JESSICA CELIA THE SICKEST AD WOMAN ALIVE 2018 52