Web Design Mistakes Small Businesses Make
No Clear Calls To Action • Don't make your users work or think, or they'll leave. It's not that they aren't smart, it's that they want access to information quickly without spending unnecessary time searching for it.
• Decide what your primary target is and then define a clear objective per page. Your content should have answered, "What's in it for me?" and your call to action should now answer, "What do I do now?"
Poor Navigation • Use icons to aid navigation in your web design. They're both visually appealing and easy to use and understand.
• Provide location information so users know where they are on any given page and how to proceed to another area of the website. This can be achieved by using Breadcrumb navigation.
Color & Contrast • Color and contrast aren't usually high up on the list of priorities for a small business owner when it comes to creating a website • Using a free a Color Contrast tool (which conforms to accepted standards) you can easily check to see how the contrast on your website measures up.
Content, Content, Content • White space is possibly the most important factor to consider. It will allow the user to focus on the meaningful content within each section. • Break up lengthy pieces of information into digestible blocks of text, utilizing headings, sub-headings, bullets, blockquotes and paragraphs.
• Most people do not read unless it's absolutely necessary, and they prefer to scan through information quickly to get to the points of interest. This is why it's so important to establish a strong visual content hierarchy so users can quickly scan your site and sifting through relevant information
Clutter • The more extraneous items there are on a web page, the more unprofessional it looks, and it becomes overwhelming, confusing and distracting for the user. • Challenge every item on each page and ask, "Does it really need to be there? Does it serve a specific purpose? Can I live without it?"
• The key is to aid the visitor in finding the information they're looking for, so make sure to differentiate between areas of content, advertisements and promotions. • Prioritize your content and decide what is the most important to your visitor and potential customer — and sell it well. • Even the greatest content can become lost in a mess of words and graphics, so de-cluttering is essential.
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Reference: • http://mashable.com/2011/04/10/5-web-design-mistakes/