Edison's Programming Binder Jessica Funke
Table of contents
Section One: Concept Development Section Two: Analysis of the Existing State Section Three: Spatial Studies Section Four: Proposal for the Future Site Section Five: Summary
Section One: Concept Development Branding Package Existing Precedent
Edison's We Revolve Around Records
Table of contents
Mission Statement..............................................3 Competitive Analysis......................................4 User Profiles..............................................................5 Shared Values.........................................................8 Mood Boards............................................................9 Color Studies............................................................11 Typography................................................................14 Logos................................................................................17
Mission statement Here at Edison’s our customers have a great respect for the past and the music that has influenced the ages. Our records bring the past to the present and provide customers a window into days gone by. Every Record we sell has been thoroughly examined for scratches, warping, and playability, something other stores simply cannot say. Here at Edison’s our community was created from a love of vinyl records and a belief that they still play a vital role in our society today.
Competitive analysis
RECURRING THEMES Selection Variety Exploration Active
User profiles ALICE SHARP Age: 21 Occupation: Student/Barista Status: Boyfriend, Owen Income: Low Income Keywords: Passionate, Loving, Independent
Alice is a junior journalism major at UK. She and her cat attics finch love listening to records on rainy days. They love the way records can instantly bring them to another time.
User profiles GARY CLARKE Age: 56 Occupation: Professor of Psychology Status: Single Income: High Income Keywords: Contemplative, Hard-Worker, Wise
Gary is a Psychology Professor at UK. He has been collecting records since he was a teenager, and overtime has built up an extensive collection. He especially loves the record community and sharing his love of vinyl records with others who appreciate them.
User profiles RYAN COOPER Age: 29 Occupation: Graphic Designer Status: Married 2 Years, Kate Income: Medium Income Keywords: Memorable, Thoughtful, Community-Oriented
Ryan is a graphic designer who lives in Lexington, KY with his wife Kate. He initially got into records because the album covers were a big source of inspiration in his designs. After he listened to the treasures inside he was hooked.
User profiles
SHARED VALUES Contemplative Community-Oriented Memorable
FIRST mood board SOPHISTICATED LOUNGE A REFLECTION OF THE SOPHISTICATED HISTORY OF MUSIC.
FINAL mood board COLORFUL CELEBRATION A CELEBRATION OF THE COLOR AND VARIETY OF MUSIC.
Color studies RAW INK This palette represents the raw colors of the emotions felt when looking at the mood board. But the abundance of neutrals overpower the bright colors making a somewhat dull statement.
Color studies RECORDED PRIMARIES This palette examines the primary colors utilized in the mood board. However without neutral colors it lacks the depth needed for design.
Color studies HEART AND SOUL Tis final color palette effortlessly combines the rich neutrals of Raw Ink with the bright, happy primary colors of Recorded Primaries creating an excellent base for the brand.
Typography: Iteration one NEW THIS WEEK AT EDISON’S
Rare Beatles Yellow Submarine
Featuring
Yellow Submarine Eleanor Rigby Lucy in the Sky with Diamonds With A Little Help From My Friends All You Need is Love
WHIPSMART 29 pt. VINTAGE 35 PT.
Champignon 45 pt. Whipsmart 29 pt.
typography: Iteration two NEW THIS WEEK AT EDISON’S
Metallica’s Metallica
featuring Enter Sandman Sad but True The Unforgiven Wherever I May Roam Don’t Tread on Me
SLAB TALL 29 PT.
walkway 37 pt.
Champignon 45 pt. Slab Tall 29 pt.
Typography: Final Iteration NEW THIS WEEK AT EDISON’S
Adele's 21 Featuring Rolling in the Deep Rumor Has It Turning Tables Set Fire to the Rain Love Song
MEN NEFER 29 PT.
ROAD MOVIE 45 PT.
Swenson 34 pt. Men Nefer 29 pt.
logo: Sketches
logo: Final Designs
Edison's
Edison's
Black and White
Pop Art
Of all my inventions I liked the phonograph the best - Thomas Edison
Edison's We Revolve Around Records
On site Analysis
On-site Analysis Lexington, KY
On site Analysis: POPS Resale About POPS Resale is a family owned store in Lexington, KY. Their stock contains vintage “Previously Owned Products,� which includes records, clothings, game systems, and many other products.
Mission Statement We opened in May of 1996. The goal was to sell nothing but Previously Owned Products, hence the POPS. This would be an opportunity to offer high quality used goods at reasonable prices- an excellent alternative to overpriced and over-hyped crap foisted on the American public these days. The mix changes regularly so that we can supply our customers with what they want and need. But the emphasis is always on our customers. We believe in giving the maximum value for every dollar you spend. It is our philosophy that if we offer great deals, people will keep coming back. It's been working well so far. Our philosophy on life is not dissimilar. Treat people as you would like to be treated and it will return to you many times.
On site Analysis: POPS Resale Targeted Age Group: They target the young, hip crowd who appreciate the clothing and music of the past.
What Stands Out? As soon as you walk in the users observes what can only be termed as a record playing and record inspection station for the employees to the left. It doesn’t really evoke a positive or negative response, but rather it piques the interest of the customer.
On site Analysis: POPS Resale Overall Store Image and Personality POPS stands for “Previously Owned Products� and therefore their store is basically a celebration of the vintage and retro finds that the store is so famous for. The decor and design of the store is determined by the variety of products that they have. The store sells records, record players, vintage clothing and accessories, as well as game systems. It has the classic checkerboard flooring and records decorating the walls giving it the vintage feel.
On site Analysis: POPS Resale Back room
Store Layout: The store is fairly confusing the first time you enter. It is very long and narrow and there are many ways to navigate it. The traffic has been controlled by long, narrow paths between clothing racks and records.
Clothing
Clothing
Records
Storage
Cashwrap The cashwrap is located front and center in the store. People can of course purchase items there, but they can also hold records there and can look at items in the case.
Records
Cashwrap
Employee Area
On site Analysis: POPS Resale Initial Customer Reaction POPS appears to be going for a sense of curiosity for their customers. For instance, there is exterior signage, but the windows have a mirrored tint to them, so you cannot see what is inside. They also do not have any window displays. So, based on what you initially see and feel a curious customer would be prone to entering the store.
Lighting The lighting is the classic drop ceiling lighting. There is no lighting highlighting anything until you reach the clothing in the back. Even the the lighting is just a little brighter than in the front.
On site Analysis: POPS Resale Signage Any signage that is in the store is handwritten and not very effective.
Security Security in this store is limited. There are some glass cases that are locked, but besides that security is left up to the employees walking around the store.
Focal Points Focal points have been created on the wall by displaying many colorful album covers. The merchandise is not really displayed in any special way.
On site Analysis: POPS Resale Fixturing Components The records (besides those displayed on the wall) are in the long, classic record runs. The clothing is also on standard clothing racks.
Conclusion POPS Resale is a store for young, hip crowd of today who are interested in the clothing, music, and pretty much everything from the past. It provides a space for the new generation to appreciate what it was like to live in the 1970’s and 1980’s. I believe that for this project circulation within the store will be improved upon immensely. This project will also explore branching out into additional age groups to further foster community.
Section Two: Analysis of the Existing State General Context Facts Goals
Lexington, KY: History Daniel Boone was one of the first men to explore the territory which is now the state of Kentucky. In June 1775 news spread to a group of pioneers of the battle of Lexington, Massachusetts marking the beginning of the American Revolution had begun. In the excitement of the revolution these pioneers decided to name their settlement Lexington after the famous battle. Originally part of Virginia, by 1780 the Kentucky district had become so large they divided it into three counties, Lincoln, Jefferson, and Fayette.
Lexington, KY: History
Lexington soon became a major trading post and within 20 years was the largest town in “western America.� Horses and horse racing has always been a major part of Lexington. After racing in the streets was banned in 1788 the city built its first racetrack. Finally in 1792 the Commonwealth of Kentucky split from Virginia and became the 15th state.
Lexington, KY: History The academic community has also been very influential in Lexington starting with Transylvania College (now University) in 1783. In 1865 the state establish the Agriculture and Mechanical College of the Kentucky University, now University of Kentucky, which was a land grant university. Both have had considerable pull in the Lexington area and even the state of Kentucky. The city of Lexington has continued to grow since then and is an influential, and beautiful place to live.
Lexington, KY Demographics Population: 301,569 Median household income: $48,306 Persons per square mile: 1,042.8 Land area in square miles: 283.65
Climate Average Yearly Temperature: 54.9 F Average Yearly Precipitation: 44.5� Annual Precipitation Days: 130 Annual Sunny Days: 188 Elevation: 998’
Lexington, KY: Known Facts The universities in the area bring a large student population to Lexington the months of August through early May. In the summer months of May through the beginning of August the city is left with mostly year round residents. The Lexington downtown has gone through a revitalization the past several years and is hungry for new interesting stores to add to the new atmosphere. The University of Kentucky is undergoing a large overhaul of campus dorms. They are hoping to add 9,000 beds to campus more than doubling the beds they have now. This will bring more students to Lexington. Lexington is a tight knit community and the downtown area is a perfect place to foster that community. Education has a great influence on the city of Lexington. University of Kentucky basketball games are held at Rupp Arena just one block from the site and bring thousands of people through Lexington each year.
The Site Address 126 Broadway Street Lexington, Ky
Exposure Faces the South West
Climate Average Temperature 54.9 F Average Yearly Rainfall 44.5�
Surrounding Area One Block to Rupp Arena Directly Across from Victorian Square Shops Multiple restaurants and shops walking distance Starbucks
The Site Transit Located on a Lextran Bus Route Multiple bike racks withing one block
Parking Parking Garage Parking lot Metered street parking
Traffic Located on Broadway Street (two way) Perpendicular to Short Street (one way) Perpendicular to Main Street (one way) Heavy Traffic Area
User Activity Analysis Shopping Purchasing Bands Playing Music Listening to Music Lecturing Listening to Lectures Using the Restroom
Age Group Space is appealing for users age 14-50. It mainly caters to the 18-30 age group.
Personality Hip, stylish, likes listening to music
Values Contemplative Community-Oriented Memorable
Edison's Goals Performance Requirements Diagrammatic Concepts
Community Goal Create a space that adds value to the community and brings members together.
PR 1: The space will provide flexibility for community activities to occur.
edison's edison's
Furniture and fixtures will be flexible
Exterior signage will draw users into the space
Community activities board
PR 2: The space will respond to the local context.
It will enhance the downtown community with its image
Provide a place for community members to gather
Adapt to the needs of the community
Community Goal Create a space that adds value to the community and brings members together. PR. 3: The space will support local musicians.
Stage for performances
Furnishings on wheels for venue flexibility
Lighting options for daytime vs. nighttime
Education Goal Create a space that educates users. PR 1: The space will provide a place for users to share their knowledge.
Space for listening
Space for discussion
Space for presentation
PR 2: The space will be a celebration of the history of the vinyl record.
50’s
Historical elements integrated into the space for learning
60’s
70’s
Furnishings will reflect the time period of records
Technology stations for all types of listening
Education Goal Create a space that educates users. PR 3: The space will be inviting for various age ranges.
Additional multipurpose room for activities
Traditional listening methods
Flexible event space
Identity and Image Goal Create a space with a clear identity and image. PR 1: The space will reflect the Edison’s brand.
edison's
The ceiling plane will reiterate brand ideals
The space will have an area for merchandise
The space will have fixturing unique to Edison’s
PR 2: The space will be easily understood.
Clear circulation paths
Fixtures will adapt to human form i.e. no sharp corners or protruding sections
The cash wrap will have separate purchasing and customer service stations
Identity and Image Goal Create a space with a clear identity and image. PR 3: The space will highlight the product.
Various types of fixturing to enhance product display
Exterior window displays to draw users into the space
Products will be at a reachable height
Section Three: Spatial Studies Primary Activities Furnishings and Equipment Spatial Needs
Spatial Studies Activity
Shopping
Purchasing
Bands Playing Music
Furn. | Equip Needed
Avg. Furn. | Equip. Size
Spatial Needs to Perform Activity
Storage Needs Public Access Lighting Needs (Include Avg. Sizes) Private Access
Space to Fixtures for comfortable Merchandise, Record Runs 18"x5', Record Storage navigate the racks, Natural Lighting, Record Runs, Shelving 1'x 5', 2'x10', Merchandise Public Access Ambient Lighting Space to turn Hanging Racks 1'x1' Storage, 2'x3' Shelving, around, Space to Hanging Racks review merchandise Space to wait in line, Space to put merchandise on Storage for Public Access shopping bags, on customer counter, Space to Task Lighting, 2'x2', Storage for Ambient Lighting, side, Private stand at counter, access on Space to stand purchasing supplies Natural Lighting 1'x2' employee side behind the cash register, Space to exit
Cash Register, Cash wrap
Cash Register 18"x18" Cash wrap 5'l x 2'w x 3'h
Sound System
Space for the sound system, Area big enough to fit a Sound System 2'x3', Sound System 2'x3' Stage 5'x5' performance 10'x10' minimum, Stairs for egress
Record Player 1'x1' Space in front of Record Player, Technology Stations the record player, Technology Listening to Music 1'6"x1'6", Chairs Space to sit, Space stations, Chairs 18"x18" to place record
None, Records storage already accounted for
Task Lighting
Private Access for musicians and employees
Ambient Lighting, Public Access Natural Lighting
Spatial Studies Activity
Using the Restroom
Furn. | Equip Needed
Sink, Toilet, Soap dispenser
Lecturing
Podium
Listening to Lectures
Chairs, Sound System
Avg. Furn. | Equip. Size
Spatial Needs to Perform Activity
Space in front of toilet, Space in front Sink 20"x20", Toilet of sink, Space in 60"x36", Soap front of soap Dispenser 6"x8" dispenser, Space for ADA turning radius
Podium 18"x2'
Space to enter the stage, Space to exit the stage, Space behind the podium, Space to walk around the podium
Storage Needs (Include Avg. Sizes)
Lighting Needs
Public Access Private Access
Toiletries 2'x2'
Ambient Lighting, Private Access Task Lighting
Podium Storage 18"x2'
Ambient Lighting Public Access
Space to walk in between rows of Chair 18"x18", Chair Storage 8'x10' Ambient Lighting Private Access Sound System 2'x3' seats, Space in front of seat for legs
Section Four: Proposal for the Future State Adjacency Matrix Adjacency Bubble Diagrams
Adjacency Matrix Entrance Product Display Merchandise Display Listening Station Cashwrap Customer Service Stage Public Restroom Multipurpose Room Back Room | Storage Mandatory Adjacency Secondary Adjacency No Adjacency Required
Adjacency Bubble Diagrams
Adjacency Bubble Diagram Back Room
Multipurpose Room
Stage Restroom
Mandatory Adjacency Desirable Adjacency Merch. Display
Neutral Adjacency
Cashwrap
Listening Station
Customer Service Entrance
Product Display
Adjacency Bubble Diagram Multipurpose Room
Back Room
Restroom
Stage Cashwrap Listening Station Customer Service Product Display
Mandatory Adjacency Desirable Adjacency Neutral Adjacency
Entrance
Merch. Display
Adjacency Bubble Diagram Multipurpose Room
Back Room
Mandatory Adjacency Restroom
Desirable Adjacency Neutral Adjacency
Stage Cashwrap
Product Display Customer Service
Merch. Display
Entrance
Listening Station
Section Five: Summary Finalized Parti Mission Statement
Final Parti
Mission Statement Here at Edison’s our customers have a great respect for the past and the music that has influenced the ages. Our records bring the past to the present and provide customers a window into days gone by. Every Record we sell has been thoroughly examined for scratches, warping, and playability, something other stores simply cannot say. Education is a large part of the Edison’s community and we have a desire to educate users on the vinyl record. Here at Edison’s our community was created from a love of vinyl records and a belief that they still play a vital role in our society today.
Of all my inventions I liked the phonograph the best - Thomas Edison
Edison's We Revolve Around Records