FASHION SHOW ASSIGNMENT
EVENT PLANNING & PROMOTIONS ASIA JACKSON KANYEISHA WASHINGTON JESSICA HELIN NICOLE LENTES MAANVI KUMARI
TABLE OF CONTENTS
SPONSORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
JEREMY SCOTT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
AUTISM SPEAKS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
VENUE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
SEATING PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
FOOD MENU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
PRESS RELEASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 INVITATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 TICKETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 MAGAZINE AD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 WINDOW DISPLAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 THE LOOKS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 THE MODELS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 LINEUP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 MUSIC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 STAGING FRAMEWORK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 BUDGET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 POWERPOINT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
JEREMY SCOTT
He started his life on a farm outside Kansas City, before hitchhiking his way to Beverly Hills in Hollywood. After studying Fashion Design at the Pratt Institute in Brooklyn, New York, the American fashion designer has shown at all major Fashion Weeks and has appeared in numerous publications (i.D, Dazed & Confused, NYLON). After launching his label onto the Paris catwalk in 1997, the epitome of cool has designed an array of influential clothing and has awakened stimulating concepts, in a way which predecessors of his could only dream of achieving. Having been described as, “An example of lowbrow culture transformed into high art” due to his conceptual pieces that take elements of streetwear, graphic cartoon prints and abstract shapes, which then change every season to embrace an impulse of what he is feeling at that precise point. Highlights include the Bone to be Wild S/S 2010 collection (Wilma Flinstone meets The Rocky Horror Picture Show), Eat the Rich (A/W 2006), that saw a snickers bar sweater dress and prints now made accessible by the Lazy Oaf Store on Carnaby Street. Perhaps the most recognizable would be his collaboration with Adidas, with the gangster/angelic-wing design on the hip-hop hi-trainer being an international bestseller. Jeremy Scott is a designer who has his own brilliant mind and is not afraid of mixing the futuristic elements of tribal sportswear, ferociously bright colors and an accurate ideology of what is happening in today’s society. 3
AUTISM SPEAKS
WHAT IS AUTISM? Autism is a mental condition, present from early childhood, characterized by difficulty in communicating and forming relationships with other people and in using language and abstract concepts. ASD can be associated with intellectual disability, difficulties in motor coordination and attention and physical health issues such as sleep and gastrointestinal disturbances. Some persons with ASD excel in visual skills, music, math and art. Autism appears to have its roots in very early brain development. However, the most obvious signs of autism and symptoms of autism tend to emerge between 2 and 3 years of age. Autism Speaks continues to fund research on effective methods for earlier diagnosis, as early intervention with proven behavioral therapies can improve outcomes. Increasing autism awareness is a key aspect of this work and one in which our families and volunteers play an invaluable role. Careful research shows that this increase is only partly explained by improved diagnosis and awareness. Studies also show that autism is four to five times more common among boys than girls. An estimated 1 out of 54 boys and 1 in 252 girls are diagnosed with autism in the United States.
WHAT CAUSES AUTISM? First and foremost, we now know that there is no one cause of autism just as there is no one type of autism. Over the last five years, scientists have identified a number of rare gene changes, or mutations, associated with autism. A small number of these are sufficient to cause autism by themselves. Most cases of autism, however, appear to be caused by a combination of autism risk genes and environmental factors influencing early brain development. The clearest evidence of these autism risk factors involves events before and during birth. They include advanced parental age at time of conception (both mom and dad), maternal illness during pregnancy and certain difficulties during birth, particularly those involving periods of oxygen deprivation to the baby’s brain. It is important to keep in mind that these factors, by themselves, do not cause autism. Rather, in combination with genetic risk factors, they appear to modestly increase risk.
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583
PARK AVENUE Located in New York’s Upper East Side on Park Avenue and 63rd, 583 Park Avnue is a landmark building recently restored and available for private events. Built in 1923 and designed and renowed architectual firm of Delano & Aldrich, 583 Park Avenue is a glorious venue reminiscent of a bygone era. Complete with a grand event space, the Arcade, the Ballroom and the Balconies, 583 Park Avenue offers a tremendous amount of flexibility for all types of special events. Coupled with outstanding food and unparalleled service 583 Park Avenue has become the most talked about event space in New York City.
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583 Park Avenue is unusually versatile in its ability to accommodate any style event. The above layout is an example of one of the most common floor layouts of its Arcade space. Its spacious Arcade is designed to host up to 500 seated, dining guests. This area is perfect for dining, medium-sized receptions and hosting corporate and non-profit events.
AMENITIES: CATERING & ALCOHOL DETAILS
- Onsite Catering - Kitchen Onsite - Alcohol Allowed EVENT DECOR & FURNITURE
Furniture - Available Linens & Table Settings - Available Lighting - Available FACILITY EQUIPMENT AVAILABLE
- Staging - Piano - Dance Floors
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MENU _______________________ CANAPES Artichoke and Spinach Croquette Creole Boudin Croquette Baby Lamb Chops with Rosemary Au Jus Jumbo Lump Maryland Crab Cake with Old Bay Remoulade Veal Polpettine with Rosemary Madeira Sauce Prosciutto and Sage Palmier Pulled Beef Shortrib with Creamy Mascarpone Polenta Chicken Lollipop with Sesame Hoisin Mustard Tuna Tartare with Cucumber, Mango, and Sesame Aioli Chesapeake Style Crab Salad in a Small Roasted Potato Cup Crudite of Seasonal Vegetables with Assorted Dipping Sauces Fresh Guacamole on Homemade Crispy Tortilla Shell DESSERT Chocolate Dipped Strawberries Assortment of Homemade Truffles Pistachio and Orange Italian Biscotti American Cookies and Brownies Almond, Hazelnut and Pistachio French Macaroons Freshly Brewed Coffee Harney and Son’s Teas, English Breakfast & Chamomile Served with Arrangement of Cream and Sweeteners BEVERAGES White Wine Ngatarawa Glazebrook Sauvignon Blanc Brotherhood Riesling Clos du Val Chardonnay Gavi di Gavi White Label Maison Nicolas Vouvray Red Wine Cannonball Merlot Maison Nicolas Cabernet Sauvignon Reserve Faiveley Bourgogne Rouge Pinot Noir Cascina Castlet Barbera D’Asti DOC Tiamo Chianti El Coto Rioja Crianza Champagne Cocktails Black Velvets (Guinness & Champagne), Mimosas (Fresh-Squeezed Orange Juice & Champagne), Kir Royales (Crème de Cassis & Champagne) Dessert Wines: Quinta do Noval LBV Single Vineyard Port, Sandeman Royal Corregidor Oloroso Sherry 20 years old, Cossart Gordon & Co. Madeira Colheita Soft Drinks Freshly Squeezed Fruit Juices, Coke, Diet Coke, Ginger Ale, Sprite, Mineral Water, Flat Water, Iced Tea
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Jeremy Scott 16 Villa Gaudelet Paris, 75011 France
For release date: 09/02/13
Maanvi Kumari: Phone No.: 646-319-7687
JEREMY SCOTT SPRING-SUMMER 2014 COLLECTION Jeremy Scott will be presenting his much awaited S/S 14 collection on October 10th, 2013 at 583 Park Avenue, New York, NY. The exclusive invite-only fashion show starts at 6pm in the Ballroom followed by a cocktail reception in the Arcade. New York has always been known as the fashion capital of the United States and like most designers, Jeremy Scott has a close connection to this fashion city. He attended the Pratt Institute in Brooklyn, New York for fashion designing. Center for the fashion industry, in which activities including the design, production and retailing of fashion products; fashion events, he’s looking forward to his upcoming show. For fashion enthusiasts, a trip to New York City isn’t complete without attending the fashion industry’s most exclusive runway shows. The event is being sponsored by Adidas and Absolut. Adidas and Scott share a great relationship since the time Scott started designing for them in 2008. Absolut will partner with Jeremy Scott to make the evening an extraordinary experience by arranging an exclusive after party. They will also conduct exclusive interviews and arrange meet and greet sessions for fans. Both sponsors are looking forward to a great show.
- MORE -
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“JEREMY SCOTT/KUMARI/PG 2” Jeremy Scott has gone above and beyond with his spring-summer collection. Jeremy Scott’s eponymous line is an example of high art. Often more conceptual, the designs change drastically every season with the evolution of Scott’s whimsy. The designers quirk and creativity behind his art, and his ability to stimulate the visual senses is what captivates his audience. Fashion can be conceited, it can even be patronizing, and Scott’s designs are refreshing. The collection is filled with short, tight, sugary designs, rarely looser than second skin and longer than barely there. It is a fifties-style spectacle one would expect from the American designer - think neon green crocodile skirts, skintight scribble-covered cutout dresses and emblazoned tops. In keeping with Scott’s other collections, the prints and the patterns are a part of the silhouette and fabrics; using mostly jersey, washed denim and leather. Jeremy Scott will also be donating $25,000 to Autism Speaks in order to help and support the organization. Autism Speaks is an autism advocacy organization in the United States that sponsors autism research and conducts awareness and outreach activities aimed towards families, governments, and the public. Every year, the number of kids diagnosed with ASD grows and the rate appears to be accelerating. Autism diagnosis is hard enough and it’s also very expensive. Therapy, clinics, medicines; the cost adds up even for simple changes to everyday living. Autism speaks is a great organization that creates awareness and helps people take charge of ASD diagnosis. After getting to know the organization better, Scott has decided to make a donation to people challenged with autism and help in any way he can. Contact Michelle Walter for tickets (646) 457-7834 or check out jeremyscott.com for more information. General admission tickets cost $150 and VIP tickets cost $500.
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OUR
LOGO
Our logo is simple. Both sponsors are clearly stated and the event, a fashion show, as well. We added a rainbow underline, underneath ‘Scott’ to add a pop of color.
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THE
INVITE
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TICKETS
When a ticket is purchased on our website, we will mail out the tickets to each customer. Tickets are required to gain access into the fashion show. Aside from general admission tickets, we will also have VIP tickets (these customers will be able to sit closer to the runway and will also recieve a gift bag). We will also have a few celebrities in attendance, they will recieve tickets with their seat number, section, and aisle.
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FRIDAY OCTOBER 10TH, 2013 583 PARK AVENUE NEW YORK, NEW YORK VISIT WWW.JEREMYSCOTT.COM FOR MORE INFORMATION
THE
LOOKS The show, titled ‘Teenagers from Mars,’ featuring Jeremy Scott’s S/S 14 collection will unveil a bubblegum-pink leather jacket, leopard prints and frequent permutations of a cartoon martians face, to name a few. The show will begin with the beep of a technical disturbance, and the first outfit, an abbreviated suit, leather briefs, leather cardigan jacket and matching leather booties all in the color-bar stripe of old television test patterns. There will also be lots of perforations, extraneous zippers and color-blocking with pastel colors and black. There’s a nostalgia of the late 50s early 60s, but the collection is still a bit sinister. Scott re-envisioned the Beat Generation with the help of an icon from a different era: pop-artist Kenny Scharf, who contributed three prints to the collection.
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LOOK #1
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THE
MODELS
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THE
LINEUP
Look #1 - Charlene - TV Colored Bars Cardigan and Briefs Look #2 - Cara - TV Colored Bars Bustier and Skirt Look #3 - Jordan - TV Colored Bars Pants and Tie + White Mesh shirt Look #4 - Bambi - TV Colored Bars Swim Look #5 - Chloe - TV Colored Bars Shirt + White Mesh Skirt and Cardigan Look #6 - Charlene - Black Leather Bustier and Skirt Look #7 - Cara - Black Leather Strapless Dress Look #8 - Bambi - Alien Face Crop Top and Skirt Look #9 - Chloe - Black Leather Crop Top and Briefs Look #10 - Charlene - Pink Leather Bustier + Alien Face Pants Look #11 - Cara - Black Cardigan and Pants Look #12 - Matt - Alien Face Shirt and Shorts Look #13 - Rob - Black Leather Pants and Top Look #14 - Bambi - 50s Print Strapless Dress Look #15 - Evan - Mars or Burst Top + 50s Print Pants Look #16 - Chloe - Green Zebra Skirt + Black Crop Top Look #17 - Jordan - Green Zebra Pants + Black Shirt Look #18 - Charlene - Green Zebra Bra + Cheetah Skirt Look #19 - Cara - Cheetah Print Dress Look #20 - Matt - Cheetah Print Pants + Bomber Jacket Look #21 - Bambi - Black Leather Bra + Denim Skirt Look #22 - Rob - Black Leather Pants + Denim Shirt Look #23 - Chloe - Green Cut-Out One Shoulder Print Dress Look #24 - Evan - Green Print Top and Shorts Look #25 - Charlene - Earth Sucks Top + Green Crocodile Skirt Look #26 - Jordan - I’m A Mess Shirt + Green Crocodile Pants Look #27 - Cara - I’m A Mess Yellow Mesh Sweater and Shorts Look #28 - Bambi - Snake Print Bra + Grey Zebra Skirt Look #29 - Chloe - Snake Print Cardigan and Briefs Look #30 - Charlene - Striped Crop Top and Skirt Look #31 - Matt - Cheetah Print Shorts and Striped Blazer Look #32 - Cara - Alien Face Sweater + Pink Skirt Look #33 - Rob - Blue Alien Face Top and Shorts Look #34 - Bambi - Blue Alien Face Dress Look #35 - Evan - Pink Leather Jacket and Pants Look #36 - Chloe - Red Candy Print Crop Top + Polka Dot Skirt Look #37 - Charlene - Blue Mesh Dress Look #38 - Cara - Red Strapless Maxi Dress Look #39 - Bambi - Black Cut Out One Shoulder Maxi Dress Look #40 - Chloe - 50’s Print Cut Out One Shoulder Maxi Dress 28
THE
MUSIC My Boyfriends Back by The Angels (2:15) Lollipop Lollipop by The Chordettes (2:07) Come See About Me by The Supremes (2:24) Jimmy Mack by Martha and The Vandellas (2:55) Band of Gold by Freda Payne (2:53) Be My Baby by The Ronettes (2:44)
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STAGING
FRAMEWORK
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SEATING
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SEATING
RUNWAY
SEATING
ARIEL VIEW
Backstage BACKSTAGE
LOGO LOGO
STAGE STAGE VIEW VIEW
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ROB EVANS
EVAN VINCENT
CHARLENE ALMAREZ
BAMBI NORTHWOOD BLYTH
CHLOE NORGAARD
JORDAN ELIAS
MATT MCGLONE
CARA DELEVIGNE
BACKSTAGE VIEW
RUNWAY ENTRANCE
RUNWAY EXIT
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# PLANNED REVENUE VIP Ticket Sales General Ticket Sales Sponsorships (Adidas-$80 & Svedka-$20)
250 250 100
Fashion Show Planning Budget Cost Total x x x
$500 $100 $500 Planned Total
$125,000 $25,000 $50,000 $200,000
Planned Expenditures Budget Committee Invitations VIP Ticket Printing General Ticket Printing Total Merchandise Committee Garment Damages Garment Bags and Tags Thank You Cards Promotional Bags Total Model Committee Models - 2 Hours Chloe & Cara (In-Demand) Food Hair Make-up Dressers (16) Total
500 250 250
$363.00 $312.00 $246.00 $921.00
40 500 500
x
$2.50
x
$60.00
6 2
x x
$400.00 $500.00
4 4 2hrs
x x x
$5,000.00 $3,000.00 $14.00/hr.
$500.00 $100.00 $363.00 $30,000.00 $30,963.00
$2,400.00 $1,000.00 $300.00 $20,000.00 $12,000.00 $448.00 $36,148.00
Promotion Committee Advertising News Releases Media Kits Design Services Programs (Printing) Total
$17,530.00 $0.00 $500.00 $1,200.00 $726.00 $19,956.00
Stage Committee Venue Rental Sound Design Stage & Custom Lighting Projector Total
$38,000.00 $2,900.00 $2,000.00 Included $42,900.00
Reception Committee Music & Entertainment Flowers & DĂŠcor Drinks (Open Bar) Lighting Menu (Printing) Total
$15,000.00 $4,500.00 Inlcluded Included $859.00 $20,359.00
Food & Services Food Bar Dessert Service (20%) Tax (8.875) Total Personel Committee Security Services Photography Valet Parking/Attendees Total
500 500 500 500 500
$45.00 $12.50 $7.50 $13.00 $5.77
$22,500.00 $6,250.00 $3,750.00 $6,500.00 $505.77 $39,505.77
(5 hours) 40
x
$16.00/hr.
(5 hours)
Charitable Donation
$7,500.00 $3,500.00 $3,200.00 $14,200.00 $25,000.00
Actual Total
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$220,952.77