PERSONAL 20 August 1999
Based in Kelapa G
EDUCATION 2017-present
Tarumanagara U 2014-2017
Saint Marie Voca
REACH ME
P. +62 857 1948 7
E. jessica.jordane
Gading
University (DKV)
ational School
7903
JESSICA JORDANES A college student majoring in Visual Communication who’s eager to learn and experience even more. I’m an open-minded person and I love working with new different people. I seek both knowledge and bond with others which I’m sure a great teamwork is the key to the success of a great work.
SKILLS
Ps
Ai
Pr
Bahasa Indonesia
(Native)
English
(TOEIC 820)
Communication Leadership Teamwork Time Management Organizing
es@gmail.com
ORGANIZATION 2019 Rupareka UNTAR 2019 KMDGI UNTAR 13
WORKING EXPERIENCE 2017 Best Western Plus Hotel Internship 6 months
CORPORATE
BRANDING 01 02 03 04 05
EVERSHINE TEXTILE
COMPANY OVERVIEW Evershine Tex is a company established in 1974, works in the textile industry supplying high quality fabrics and yarns nationwide and internationally.
CONCEPT
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trois
I saw that Evershine is a competitive brand based on their corporate’s vision and mission. Therefore, i choose a lion as the symbol of their competitive side and a crown to show that they’re the best in the industry with the touch of gold to represent their brand’s class and professionality. “Heart of a lion” ; a symbol of strength, courage and bravery that represents their competitiveness as a corporate.
EVERSHINE TEXTILE
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kuy COMPANY OVERVIEW KUY! is a cafe made for youngsters to hang out and spend their time together there. KUY! serves you a variety of food and beverage with a comfortable ambience, trendy and instragamable spots and ofcourse a free Wifi. They also support Indonesian E-Sport community by helding tournaments.
CONCEPT Starting off with data research (tangible and intangible) to analyze KUY!’s brand value. I saw that KUY! is a place that could build a connection between people. Here’s the result after mindmapping with “connection” as the main keyword. A door represent the possibility of building a connection by spending time together door
mask
The face with two different colors representing the sides that each human have. Those colors(sides) would be open and visible through a deep connection between both sides
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A door that could open up new sides of people through a connection between them
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ADVERTISING 01 02 03 04 05
POSTERS
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TYPOGRAPHY
Designs for advertisin contrast, direction an people’s attention
ng purposes, using typography as its’ main focus. With color and size nd whitespace in addition to give them the stopping power to catch quatorze
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quinze
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dix-huit
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PRODUCT
PACKAGING 01 02 03 04 05
LABEL DESIGNS BeeMa Honey is a producer and seller of award winning premium Artisan Indonesian raw honey. All of their honey products are a single origin produced on oraganic plantations and the neighbouring forests in Central Java, Indonesia. The 5 label designs for BeeMa Honey products, with different individual colors for each avour. The labels are designed with a simple and minimalist look, focusing on its typography. This design is approaching to a higher class product that represent BeeMa Honey’s brand product which is a premium honey.
vingt-cinq
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NEASNA
N b a
NEASNA is a local brand based in NTT with their product Virgin Coconut Oil. Their brand wanted a visual with a strong culture that could represents NTT. The patterns and colors are inspired by the traditional tenun fabric which are made in NTT.
INDOCAFE
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vingt-huit
Indocafe, established in 2010, is known for its affordable instant coffee. The mission is to redesign their instant coffee packaging to make it suitable as a higher class product (B class). In this design, i give a more modern and simple look with a bright color to catch people’s eyes. And showcase the product a little bit so people can know what they’re buying.
COMICS 01 02 03 04 05
ILLUSTRATION
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trente-trois
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COMICAL CHARACTERS Comic characters made digitally using photoshop with pen tablet. The drawing style itself is a simple and non detailed without using much color choices just like comics generally. Therefore, everyone could enjoy reading it and the comic style is memorable.
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THREE
DIMENTIONAL 01 02 03 04 05
BOOTH Love Beauty and Planet booth, designed with “garden” and “natural” as its main concept. Using wood as its base and flowers to give off the earthy natural vibes. Various kinds of displays all over the booth to showcase their products with an. This 10m x 6.5m booth is designed with a half open side for a clearer custromer flow.
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