jal
Jessica Ann Laurello
jalaurel@syr.edu
(440)474-3408 801 University Ave. Syracuse, New York
experience
ADVERTISING DIRECTOR, Zipped Magazine Syracuse, NY (fall 2011- Present)
The magazine produces one issue annually each semester. •Contact/Maintain clients for 2 advertisements per semester. • Create Advertisements for clients who don’t already have one.
ACCOUNT MANAGER, TNH: The NewHouse Agency Syracuse, NY (spring 2012)
•Working with a non-profit, Our Secret Prom Dress Closet in Syracuse, NY. • Creating a Advertising campaign to help client raise awareness if their service.
PROJECT LEADER, COMM.unity Syracuse, NY (fall 2011- Present)
•Managed the Jowonio School’s Communications plan. • Developed PR, Media, and Graphic design plan for the school. •In the process of creating 2 short promotional films. • Overall managing a group of 15 Newhouse students.
ADVERTISING DIRECTOR, Equal Time Magazine Syracuse, NY (spring 2012)
The magazine produces one issue annually each semester. •Contact local Businesses to buy advertisements. • This is the first semester the magazine is including print ads, so the main objective is to raise awareness of this to potential buyers. • Created a guerrilla marketing campaign. (Whistle Pig Whiskey)
JUNIOR CREATIVE, TNH: The NewHouse Agency Syracuse, NY (spring 2011- fall 2011)
•Worked on three Teams: Xente, Autoref, Whistle Pig Whiskey. • Created a promotional video. (Autoref )•Researched possible clients and created direct mail campaign. (Xente) • Created a guerrilla marketing campaign. (Whistle Pig Whiskey)
DESIGNER/PHOTOGRAPHER, What the Health Magazine Syracuse, NY (fall 2011)
The magazine produces one issue annually each semester. •Created layouts for two stories featured in the fall issue.
PROJECT MANAGEMENT, iifa: International Indian Film Academy Awards Toronto, Canada (summer 2011)
Worked with Wizcraft International Entertainment Pvt. Ltd. to produce Indian Cinemas biggest award ceremony. •Created a volunteer program of over 300 Toronto locals. • Managed the set up for the subevents leading up to the awards. • Helped manage sponsor relations.
education
S.I. Newhouse School of Public Communications B.S. Advertising, 2014 Dean’s List
activities
STYLIST (Fall 2011): Volunteered at Jerk Magazine, December issue.
MEMBER (Spring 2011-Present): Sigma Delta Tau Sorority, active member.
skills
Microsoft Office - PC - Mac - Photoshop - InDesign - Illustrator - Final Cut Express - Illustration/ Drawing - Conversational Italian