J-Walking
Issue 1 | Winter/Spring 2014
Beauty
Entertainment
Fashion
Fitness
J - Walking | Winter/Spring 2014
On-location hair and makeup services.
2
Services:
Clients/Projects:
• Executive coaching and consulting • Media outreach • PR strategic planning • Press and news release writing and distribution • Integrated marketing communications • Content creation/Writing/Copy Editing • Crisis management and communication • Community relations • Social media • Issues management • Reputation management • Business plan research and development • Information system management • Policy and procedure development
• Conduit Dance • Buzy Body Sports • Columbia Fashion Week • Hair Walk: The Movement • Fall in Love with Fashion • Friendship Baptist Church • Impressive Koncepts • TJ’s Elements • Carolina Hair Studios
Photo Credit: Patrick Oates Photograpphy
Call 803.354.6996.
3
J - Walking | Winter/Spring 2014
Table of Contents
J-Walking
Issue 1 | Winter/Spring 2014
6 Editorial: The Lone Wayfaring Stranger 16 Southeast Runway 18 PR Guerilla Tactics: 9 Steps to be PR Savvy 20 Your Guide to Thrifting: 5 Tips on Siftng through Trash for Your Treasure 21 Featured Model: Lolita Frazier 22 Artist Spotlight: J. Wils Photo Credit: Dalvin Spann
Beauty
Welcome to the first issue of J-Walking magazine. Since 18 when I helped to develop my church’s first newsletter, I have desired to be a part of another publication. In the meantime, I waited for someone else to do it. So, finally after years of nurturing an unrealized dream, I determined to publish one myself. According to Merriam-Webster, Jaywalk means “to cross a street carelessly or at an illegal or dangerous place.” This definition perfectly encapsulated my DIY attitude. At any time I decided to do something great, it was never at an intersection with working traffic signals. I just looked both ways, stepped onto the asphalt and STRuTTED.
Entertainment
Fashion
Fitness
THE COVER PHOTOGRAPHER: DALVIN SPANN WWW.IZMSOFART.COM HAM: THE CHOSEN ONES SALON & SPA FB.COM/THECHOSENONESSC WARDROBE: MARCUS HARDIN JEWELRY: MARACUS HARDIN MODEL: J. ROCHELLE LOWERY LIKE US ON FACEBOOK! FB.COM/EMERALDKINGPR WWW.EK-PR.BIZ
Each quarter J-Walking will highlight my favorite creative arts entrepreneurs in beauty, entertainment, fashion and fitness from the Soda City and throughout the Southeast. Furthermore, a fashion editorial spread featuring yours truly will grace the pages of each issue. In this inaugural issue, we spotlight the Southeast’s best runway coach, Lolita Frazier, and her Loco Strut on page 21. Guest writer Kalyn Oyer gives us 5 Tips on Sifting through the Ttrash to Find Your Treasure on page 20. Finally, check my music review on one of my new favorites J. Wils’s latest release, 125th Street on page 22. Namaste,
4
5
The Lone Wayfaring Stranger
J - Walking | Winter/Spring 2014
PHOTOGRAPHER: DALVIN SPANN HAM: THE CHOSEN ONES SALON & SPA WARDROBE: MARCUS HARDIN JEWELRY: MARCUS HARDIN MODEL: J. ROCHELLE LOWERY
6
7
J - Walking | Winter/Spring 2014
8
9
J - Walking | Winter/Spring 2014
10
11
J - Walking | Winter/Spring 2014
12
13
J - Walking | Winter/Spring 2014
14
15
J - Walking | Winter/Spring 2014
Southeast Runway February
DC Fashion Week Feb. 13 - 17 Charlotte International Fashion Week Feb. 13 - 15
March
NOLA Fashion Week Charleston Fashion Week
April
Runaway Runway Stlyle Exhibition Metro Style Weekend Concord Fashion Week
May
Miami Fashion Week
June
Columbia Fashion Week
August
Atlanta International Fashion Week HairWalk: The Movement CLT
September
RME Florence Fashion Week(end) Charlotte Fashion Week Haute.lanta Fashion Week
October
HairWalk: The Movement CAE VA Fashion Week
March 15 - 22 March 18 - 22 April 5 April 17 April 25 - 26 April 23 - 26 May 15 - 18 June 18 - 21 July 29 - Aug. 3 Aug. 15 Sept. 19 - 20 Sept. 16 - 20 Sept. 17 - 20
Model Citizens
Whether you’re looking to perfect your runway walk or your everyday stride, model and catwalk coach Lolita Frazier can turn your walk into a loco strut. Learn in three classes posture, grace and attitude for a show-stopping walk.
Oct. 3 Oct. 5 - 12
Book yours today!
scmodelcitizens@gmail.com (202) 203-9908
16
17
J - Walking | Winter/Spring 2014
Guerilla Tactics PR tips for the beauty, entertainment, fashion & fitness professional
1
Good writing is the foundation of credible, effective communications.
3
Keep an updated SWOT chart to help you hit business opportunities out of the park.
5
When naming a business, a U.S. Patent and Trademark TESS search is essential.
7
2
Rember the Golden Rule: Do unto others as you would have them do unto you.
4
Issue management is the basis of a solid communications program.
Starting over is a self-help and educational book on how to better take care of yourself and how to have a new outlook on life. In this book you will find tips on how to be healthy, how look better, and how to feel better. Mr. Eaddy’s concept is based on balance of mind, body, and spirit as your guide to true health. So let’s get rid of the old and add the new. With Mr. Eaddy’s daily reflections and action steps, you will be self-empowered with the tools to embark on a road to a healthier lifestyle. In simple terms, you will be prepared to Start Over.
6
Be creatively unpredictable but consistently professional.
Choose your PR battles wisely, not all will end in reputation loss.
9
8
Write the vision plainly.
Click here for yours today.
Check the calendar for other major happenings and competitors’ events.
18
19
Your Guide to Thrifting:
5 Tips on Sifting through the Trash to Discover Your Treasure
1. We all know that the average Goodwill is cheap, but you can get even MORE bang for your buck at Goodwill outlets, where there are literally bins upon bins of unsorted clothes. At these outlets, which you can find around Columbia, you usually pay by the pound, so you can get like four or five lightweight items for under $2! It’s pretty incredible. You can stumble upon so many awesome things if you dig in. But step one…layer up on the hand sanitizer.
20
Lolita Frazier aka
Loco Strut
can get a little daunting, pushing aside hanger after hanger to discover if that Tshirt really says “I love chicks” or “I love dicks.” Oh, and if you ever find a T-shirt that says either of those things, please don’t buy it. Let’s stick to cut-off highwaisted jeans and retro grandpa sweaters, please.
JW: How did you get into modeling? LF: I was approached by someone at my daughter’s school who asked me to enter a model competition.
4. Avoid stains. Even if you find the cutest thing ever, if it has a noticeable stain on it, then that is all you are going to be thinking about when you wear it. I mean, is it blood or ketchup? These are used clothes. YOU WILL NEVER KNOW! And no matter how much you tell yourself it will be able to come out in the wash, it won’t.
5. Go for those “wow” items that really stand out. That doesn’t mean they have 2. The next most important thing to re- to be tacky, but who cares if you pick up a member at any thrift store is to set aside a boring white V-neck, even if it is only $3? large block of time, so you can really dig Stretch yourself and your style and go in and sort through what’s in front of you. for those vintage finds that you might not That pile of XXL mom jeans might just be normally wear, but when you think about it hiding a chevron 70s sweater that will go you could pair it with something already in perfect with your leggings and combat your wardrobe to make a really cute outfit. boots! Always dig deeper than your eyes Stay Nifty and Thrifty XOXO, initially allow. 3. Do some arm workouts to improve your stamina. I’m serious. Lifting mega high piles of old wool sweaters can get pretty heavy once you end up doing it about 100 times in a row. Even the racks
Featured Model
Kalyn
JW: What’s your favorite style of modeling? LF: Runway.
JW: Who’s your favorite fashion personality? LF: Grace Jones. I love the fact that she was so raw and confident and was not afraid to be different.
JW: What advice do you have for aspiring models? Photo Credit: Ed Brown
Thrifting is a lot like dumpster diving, especially at global hipster haven dives like Goodwill and the local charity store. Here are some tips to really find that one-of-akind article of clothing you are looking for that will set you apart from the crowd and give you that low-price-tag high.
J - Walking | Winter/Spring 2014
LF: To model from the inside out! Do not base your decision to become a model totally off of your looks, beauty is in the eye of the beholder.
21
97;8:
Artist Spotlight
J. WILS
Food for Thought, 2013 Audacrease Entertainment Group
An ode to one of Harlem’s Black Renaissance icons, minimalist vocalizations that occurred only in the hooks and Langston Hughes, Columbia-transplant J. Wils drops bridges. Still, if all elevator music were like Elevator Music an instrumental album that’s a symphonic sancopha. moreshorttripsinthe vertical trolley would turn into joyrides.
siveness of Jim Crow, the multi-talented artist’s concept album runs the gamut of his musical diversity. A triumphant blend of smooth jazzy samples with ATCQish snares and kicks, the Citadel graduate gives a major salute to a few of his musical heroes through this independently produced southern masterpiece. Although 125th Street is an euphonious sonic transmission, the visionary’s absentee lyricism is painfully conspicuous J. Wils’s powerful wordplay that led the vanguard of his 2013 release, Food for Thought was abandoned for 22
If the sophomore curse existed, then Charleston- na- fully evades using “bitch” as a synonym or detive J. Wils must be blessed with immunity as he scriptor of this woman; although, he does admits that delivered the divine utterance Food for Thought. It “hoes will be hoes.” And I’d have to admit I consulted seems the 23-year-old artist has developed a for- Merriam-Webster’s iphone app to find “preterit.” If
Just as the title alone evokes nostalgic memories remieffervescence of black Harlem in spite of the oppres-
97;8: J. WILS
125th Street, 2014 Audacrease Entertainment Group
niscent of Hughes’s eponymous poem of the creative
J - Walking | Winter/Spring 2014
The Metro sounds like an el train racing furiously above
mula to deliver amazing rhymes full of verve, rhythm you’re wondering like I was, it means in the past.
the city packed tightly with people like sardines on a
and expert marksman-like lyricism each time. And no
busy Monday morning commute. In another serendipitous
surprise when his musical influence are Cutrtis Mayfield,
track The Real, the audiophile feels that Billie Holiday
Kayne West, Common, Bob Marley and The Roots.
ated creative eruption, this album could have been produced in the 1930s in the shop above Frank’s.
well-placed accenting vocalizations as opposed to superfluous murmurings. However, Good and Evil is
could suddenly jump on the hook. With an authentic feel of one of America’s greatest periods of melin-
Throughout the album J. Wils builds on the use of
On the opening track, the young spitter flexes his lyri- the audiophile’s aphrodisiac, a special treat thickly cal muscle like an NPC body builder eyeing IFBB Pro layered with a be-bop intro interlaced well placed status. In Lab Rats, J. Wils and J.I. Beaty acrobati- “uhs.” The conscious spitter surfs the sample’s cally volley rhymes like a team of Cirque Du Soleil soulful jazz melody like he hailed from the beaches trapeze artists. Reminiscent of the soul-baring Dra- of Hawaii rather than the Holy City. And his Food konian rap ballads, Deceiving describes a woman for Thought as foretold by his Prophecy were made leading a double life that reveals a “heart cold- holy by the baptism of the waters of his hometown. er than Michigan.” He impressively and skill23
J-Walking
24