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INDEX Brand history Objectives Inspiration SS’13 Collection Face of the campaign Make-up artist Photographer Editorial Press release Website
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LOOKBOOK SS 2013
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Back to the brand..... Dalmau brothers, Custo and David, created Custo Barcelona in the early 80’s after a long trip during which they travelled all around the world. Their journey allowed them to discover not only new landscapes but the most varied of artistic, cultural and philosophical expressions. Amongst the things they found to be most worthy of interest were the typically Californian style they saw on the surfers who lived in the southern part of the state and the psychedelic look they observed in the northern part. The brothers were impressed by the colorful and innovative fashion trends they came across, and in particular the style of the tops and T-shirts which didn’t exist in Spain in those days. Using the above as a starting point, the brand was launched under the name “Custo Line”. The Dalmau brothers got to work and learned everything there was to know about printing techniques and finishing, paying special attention to graphic design, a field they felt particularly comfortable with. Through time, their research on the use of color and prints has given risen rise to designs that are innovative, bold and sophisticated. Later on, all kinds of new garments were introduced to complement Custo Barcelona’s trademark printed tops, like skirts, trousers and coats, thus giving rise to complete collections. Nowadays it could be said that Custo Barcelona is a style in itself; one that, to a certain extent, embodies a specific lifestyle.
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Custo Dalmau in one of his stores in Barcelona
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Objective The new collection is based in the disco style of the 60’s based in one of the most important fashion cities in the world, New York. The collection want to achieve young consumers and approach a new international market for the spanish brand and a development of the street style
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Ins pira tion
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Collection
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Face of the campaign
Model details Height 5 ft 9.5 in (176.53 m) Hair colour Dark blonde Eye colour Green Measurements 31-24-34 in (79-61-86 cm) Dress size 2 (US), 6 (UK), 34 (EU) Shoe size 6 (UK), 39.5 (EU) 14
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Make-up artist
Megan Martinez 16
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egan is a Texas based makeup artist with 6 years professional experience. She is known for her diverse range of artistic ability doing everything from high fashion to basic beauty. She has always had a passion for color and cosmetics. Kanye West, Pitbull, Vogue Italia, F Vietnam & Fashion TV, Victory Records, VH1, MTV, CMT, Surfer Magazine, Volcom, Betsey Johnson, Americas next top model... are some of her clients. 17
Photographer
SIMON POWELL 18
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imon Powell is an experienced international photographer of over 20 years mainly working with people. His travels haven taken him to many different destinations such as iIndia, Greenland, Nepal, America and Malawi to name just a few, but he is equally as comfortable shooting within a studio environment. Simon brings much more than just a photograph and is happy to get involved from the start of any photographic project. Simon has recently formed Hothead with Art Director Neil Donnelly.
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Press release to present the new collection in New York Sunday, September 9, 2012, New York - Custo Barcelona presented X-ray, its new Spring-Summer 2013 collection, today during New York Fashion Week. The collection invites viewers to conjure up the firm’s color and graphic universe through the filter of transparencies. Created in the union of components to formulate one-of-a-kind fabrics and innovative textures, X-ray exudes architectural lines and sheer, comfortable volumes, together with pieces that hug more closely to the body. Graphics inspired by the seabed, the cosmos and the constellations are also prominent on the lighter pieces and can be found on mirror-like fabrics and silk and nylon transparencies. Netting and tulle in bright colors also prevail as key fabrics in the collection, in coordination with metallic film prints, Lurex, elastic bands in various shades and geometric lace. Natural-fiber jacquards in fluorescent colors further form the basis of this new graphic collection by Custo.
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Custo Barcelona offered a bright and varied palette in both the women’s and men’s collections, featuring everything from pastel colors and whites to the most acid of greens, streaked with daring strokes of black. All in all, it represented an avant-garde fusion of colors to form dresses, tunics, unstructured suits and even a swimwear line. In accessories, the glasses were handmade from acetate in pastel tones with futuristic touches especially for the catwalk. The bags and watches played on the genuine, colorful geometric design and combine flawlessly with the palette used in the garments, making them the perfect final touch to top off the looks in X-ray.
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WEB
http://lifestyle
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BSITE
ebcn.wordpress.com/
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