NORTHERN SOUL CREATIVE STRATEGY

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northern northern northern northern northern northern northern northern northern northern northern northern

soul soul soul soul soul soul soul soul soul soul soul soul


concept

“

concept

concept

concept

The celebration of cultures coming together creating a huge sense of escapism within the community. The freedom Northern Soul holds helps the people to forget about the negativity in the world and instead they immerse themselves in the feel-good music and the crazy, care-free dance.

“

concept

concept

concept

concept


concept

concept

concept

concept

concept

concept

concept

concept


styling

styling

styling

styling

styling

styling

styling

styling


styling

styling

styling

styling

styling

styling

styling

styling


makeup and hair

makeup and hair

makeup and hair

makeup and hair


makeup and hair

makeup and hair

makeup and hair

makeup and hair


photography photography photography

photography photography photography


photography photography photography A photoshoot was conducted to produce our final ‘Northern Soul Image’ which contained four garments to represent the theme. Make up and hair, and styling were took into consideration during this. Baggy trousers, flowy skirts and blouses were a huge part of the Northern Soul scene, hence why these garments were used to reflect the concept. As shown in the images previously, natural glowy make up was used on our model in the photoshoot, as make up at Northern Soul Club Nights was simplistic, as the people who attended had a stronger focus on the music and dance within the community.

photography photography photography


photography photography photography

photography photography photography


photography photography photography

photography photography photography


photography photography photography

photography photography photography


photography photography photography

“

The notion of fitting in is something that people often struggle with. This along the hardships of everyday life means a form of escapism is essential. Northern Soul gives people the freedom to express themselves through music and dance while also feeling that they belong to the community that Northern Soul has created. Northern Soul. Keep The Faith.

“

photography photography photography


photography photography photography

photography photography photography


final final final final final final final final final final

image image image image image image image image image image


location location location location

location location location location


location location location location

location location location location


final final final final final final final final final final final final

film film film film film film film film film film film film

final final final final final final final final final final final final

location location


film film film film film film film film film film film film

final final final final final final final final final final final final

location location

film film film film film film film film film film film film


promotional promotional material material promotional promotional material material promotional promotional material material




promotional material promotional material

badges

tote bags

tote bags

badges promotional material promotional material


luos luos luos luos luos luos luos luos luos luos luos luos

nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron nrehtron


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