Jessica Seneta
A go getter creative individual who have experience on art direction and graphic design in advertising and branding.
University of Santo Tomas, Manila Bachelor of Fine Arts Major in Advertising Arts
senetajessica@gmail.com linkedin.com/in/jessicaseneta behance.net/senetajessica jessicaseneta
Table of Contents 01 Pedigree 02 Whiskas 03 WeR4Pets 04 Beep 05 Red Ribbon
01
Key visuals, campaign badge, social posts: static and video, and keyframe for 30s STB for Fill the Bowl Campaign, Chewy Chunx & Calorie Conversion
Fill the Bowl Kibbles is used as visual device to emphasize the food donation drive of the campaign.
Social Posts
Social Video Posts Post 1: Introducing Pedigree Chewy Chunx through highlighting its bite-sized shaped and RTBs.
Chewy Chunx pieces is used as transition device
Post 2: Showing that teeth cleaning with Pedigree Chewy Chunx can also be a bonding moment
Calorie Conversion
SISTER: No, no.
“Who says family can’t have their differences?” For most people, dogs aren’t just a part of the household. They truly belong as part of the family, loved the same as any other member, despite being born with obvious differences. The key to bridging those differences dif lies in nourishing them. Pedigree comes in yummy flavors and contains all the balanced nutrition dogs need— because family deserves no less than everything.
Baby Film 30s STB Keyframes Forced perspective is used as treatment for this film to creatively show how people see their dogs as part of their family.
FVO: Pedigree has 3x more protein for energy
DAD: Noooo!
MOM: Yes, this is just for you.
FVO: The best kind of care is different for everyone in the family—especially its furriest member.
and 100% complete and balanced nutrition to bring out the best in your dog.
FVO: Pedigree. Feed the good.
02
Key visuals, social posts, GIFs & concept board for Tasty Mix & Purr More Activation
Food pattern Kaleidoscope is used as visual treatment to show how Whiskas Tasty Mix comes to own a cat’s heart and tummy.
Social: Kaleidoscope | Showing the ingredients of each Whiskas Tasty Mix product in kaleidoscope pattern
Fireworks Key Visual
GIF: Fireworks Game | A GIF Game showing what goes into Whiskas Tasty Mix in an engaging way.
GIF: Ingredients RTB | Showing the ingredients of Whiskas Tasty Mix in patterns to feature the RTB
Whiskas Tasty Mix Ingredients as elements in a Foodscape
Purr More: Purrpose Activation
This is a partnership with Grab to mark places with a large population of stray cats and to make people easily donate money right in the app to help a local feeding partner care for stray cats. As riders make their way to their destinaitons, a purring notification alerts users whenever they ride past the strays. A convenient way to help stray cats.
03
logo and website design layout
04
key visual and carousel social post for Beep Tactical Campaign
Icons for Beep payment options
Different personas for each Beep payment options
shopper mom using digit QR ticket
everyday commuter using digital QR ticket via beep rewards
musikero using beep card
nerd guy using paper ticket
Carousel social post A panoramic image follows a commuter who walks people through how to redeem a QR Ticket via Beep Rewards app as he goes about his day.
05
social posts and 6s STB for Coco and Imperial
Red Ribbon Coco static post and storyboard for 6s
Chocolatey All-Around Circular camera movements to follow each step of Tripple Chocolate Roll’s contruction
SUPERS: Fudge Chocolate Icing
SUPERS: Milk Chocolate Toppings
SUPERS: Soft Chocolate Cake VO: More chocolatey
SUPERS: Milk Chocolatey in Every Layer VO: Red Ribbon Tripple Chocolate Roll
Red Ribbon Imperial static post and interactive posts
keep creating! thank you senetajessica@gmail.com linkedin.com/in/jessicaseneta behance.net/senetajessica jessicaseneta