PUBLIC R E L AT I O N S —and —
MARKETING S T R AT E G Y — for —
SO L D E J A N E I RO
S e ja m mu ito be m - v i n dos! THANK YOU FOR ALLOWING US TO SHARE OUR IDEAS FOR THE SOL DE JANEIRO LAUNCH IN THE US. WE ARE PLEASED TO PRESENT TO YOU AN OVERVIEW OF WHAT WE ARE GOING TO BE DISCUSSING TODAY IN OUR PRESENTATION. WE WILL BE STARTING WITH A BIT OF BACKGROUND ON OUR TEAM, IDEAS FOR LAUNCH STRATEGIES, HOW WE PLAN TO CREATE THE BUZZ AND OUR NEXT STEPS. WE SINCERELY HOPE THAT THIS INFORMATION PROVES TO BE INSIGHTFUL AND USEFUL.
T HE PLAN
» ABOUT US » THE SUN CARE MARKET » LAUNCH STRATEGIES FOR SOL DE JANEIRO IN THE USA -MARKET RESEARCH - PR, MARK ET IN G A N D BUS IN E S S DEV ELO P M E N T - R E TA I L P A R T N E R S
» C R E AT I N G B R A Z I L I A N » THE NEXT STEPS
BUZZ
About us » PUB LI C REL AT ION S » MARKE TI N G ST RAT EG IE S » BUS I NE S S DEV ELOP M EN T » B RAND LAU N CH E S » RE TAI L D O OR ACQ U IS IT ION ST RAT EG IE S » C E LE B RI T Y EN DOR S EM EN TS » PRO MOTI O N A L EV EN TS » PRO D UCT SA M P L IN G CA M PA IG N S » S O C I AL MEDIA M A N AG EM EN T & CA M PA I G N S » B RAND ST RAT EGY T H R OU G H PA RT N ER S H I P W I TH HE LLO & CO
JESSICA ZAPATERO
BIANCA BUCARAM
AHSHIA BERRY
THE SUN IS SHINING— ON THE GLO B A L S U N C A R E MA R KE T .
SALES POTE NT I A L » B I LLI O N IN G LOBA L SA L E S IN » GLOBAL MARKET EXPANSION PREDICTION IN YEARS » MILLION UNITS OF SUNSCREEN SOLD GLOBALLY IN » BILLION UNITS PREDICTED TO SELL GLOBALLY IN
LA UNC HI N G —
SOL DE JANE I R O I N TH E U S A . . . A ME RI C AN S LO V E BRAZ I L .
MARK ET I N G R ESEA R CH STR ATEG Y » S W O T A N A LY S I S » TA R G E T M A R K E T » USER PROFILES » S E G M E N TAT I O N A N A LY S I S » DEMOGRAPHICS » P R I M A R Y A N D S E C O N D A R Y TA R G E T M A R K E T S » MARKET LAUNCH TIMING
NYC, LOS ANGELES, MIAMI, GULF COAST—
LOCATION , LO C A TI O N, LO C A TI O N. . . » AS OF THE U S CENSUS BUREAU PROJECTED THAT APPROXIMATELY
OF THE U S POPULATION GROWTH BETWEEN AND WILL OCCUR IN THE SUN BELT
» ANTI-AGING PRODUCTS CONTINUE TO STRIVE-WITH SUN PROTECTION AT THE CORE
» HEAVIEST VACATION SATURATION IS FROM MARCH TO AUGUST DURING PEAK TANNING SEASON NATIONWIDE
THE SUN BELT
3 prong approach » P UBLI C
R E LAT I O N S
» B U S I NE S S
D E V EL O P M EN T
» M A R KET IN G
Business development strategy P LACEM EN T OPP O R T U NI T I E S : HOT E L B O U TIQ U E GIFT S HO PS
SPECIALTY RETAILERS
TOMMY BAHAMA STORES DELANO & MONDRIAN - MIAMI EVERYTHING BUT WATER HARD ROCK - LAS VEGAS SEPHORA RETAIL MONDRIAN - LOS ANGELES ONDADEMAR BOUTIQUES GRAND DEL MAR - SAN DIEGO ZINGARA SWIMWEAR VICEROY - FLORIDA FRED SEGAL RITZ CARLTON - MIAMI
DEPARTMENT STORES NORDSTROM HENRI BENDEL BLOOMINGDALES BERGDORF GOODMAN
O N L I N E R E TA I L E R S SEPHORA BEAUTY COM
TV SHOPPING
HSN - HOME SHOPPING NETWORK QVC
S P O RT I N G EV E N TS MLS SOCCER SURFING TENNIS SAILING VOLLEYBALL GOLFING
Creat i n g t he bra z i li a n b u z z
LET ’S GE T S T ART E D. P UBLI C R E LA T ION S
» O N G O I N G M ONT H LY RETAI NER » PR OJ ECT PR FLAT FEE » HOURLY PROJECT BILLING WRITING SERVICES PRESS RELEASES TRANSLATIONS
MAR K E T I N G
» CUSTOM MARKETING CAMPAIGNS BASED ON A FLAT FEE RATE
B US I N E S S DE V E LOP M E N T
» S U CC E S S FE E S » PA RT N E R /S PO NS OR S H I P PERC ENTAGE F EE
MEDI A PLACEM E NT » PUBLIC RELATIONS PAY FOR MEDIA PLACEMENT BROADCAST PRINT RADIO ONLINE
QU E ST I O N S? WE HAVE A NS W E R S .
» F E E D BACK ON OU R IDEAS » TIMING FOR LAUNCH » PARTNERSHIP AGREEMENT
OBRIGADO!