Seller’s Package
JESSIE GRANDPRE 425.248.5000 JESSIE@JESSIEGRANDPRE.COM
Windermere.com
Table of Contents 1. My Services to Sellers 2. Pricing 3. Technology and Marketing 4. Broker’s Open and Open Houses 5. Communication 6. Commission 7. Costs Affiliated With Selling 8. About Me 9. How Listing Your Home With Me Will Benefit You 10. Additional Benefits of Working With Me 10.1 Cancellation Guarantee 10.2 I am a RealtorŽ 11. What My Clients Are Saying About Me 12. Tips for Sellers 13. Thank you!
I have bought and sold 20 properties and have never used the same agent more than once, until Jessie. Now Jessie and I are working on our 7th transaction together. She Impressed me with her skills, frequent updates, knowledge, and resources. I recommended her to all my associates that are in the market to buy or sell. ~Mike
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1. My Services to Sellers:
Prepare a comparative market analysis and additional pricing methods to establish a competitive listing price Review ways to enhance your property to help receive top dollar in the sale Obtain necessary documents including, but not limited to, plat map, Seller Disclosure Statement, well log, as-built and legal description Order a title report from a title company Provide a detailed review of the Listing Agreement Produce high-quality photos and articulate marketing remarks Create an appealing and attractive listing presentation Supply professional real estate sign and lockbox Create a strong internet presence to market the property Create custom marketing materials Hold a Broker’s Open and open houses (case-by-case basis) Communicate agent and potential buyer feedback to you after showings Present all offers and explain the Purchase and Sale Agreement(s) to you Negotiate the best price and terms possible Provide a pending-to-closing calendar to you after mutual acceptance of an offer to inform you of all timelines and deadlines Submit the Purchase & Sale Agreement to our selected escrow company Coordinate information and documents with the buyer’s agent, title and escrow companies, appraiser and other parties involved in the transaction Negotiate the inspection issues Facilitate work orders, as necessary Follow-up on the buyer’s financing Ensure all contingencies in the contract are satisfied Confirm the appraisal is satisfactory Review the escrow closing statement (HUD) Orchestrate the closing and arrange for delivery of keys and garage door openers Provide the information you need to make informed decisions Do what it takes to get your home sold!
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2. Pricing Pricing is likely your biggest concern in selling your home. You are probably wondering, “How will you determine my suggested listing price?” This is a great question as pricing your home correctly is absolutely necessary in order to sell. I will extensively research homes comparable to yours that are currently on the market, pending or have recently sold. I also review listings that expired or were cancelled prior to selling. I will use this information to prepare a Comparative Market Analysis (CMA). CMA preparation is something you can expect most agents to do for you. While considering comparable sales is extremely important, it is necessary to consider more than historical data to determine an accurate listing price. It is also essential to consider current market conditions as it is likely that the market has changed since other homes have sold. In addition to considering recent sales I:
Determine your odds of selling Assess the number of listings that are active on the market vs. the number of listings that are pending. This enables me to determine market ratios and identify whether we are currently in a buyer’s market, balanced market, or seller’s market. This is critical information that has a significant impact on the pricing of your home. If the data indicates the market is to the sellers advantage, you may opt to price your home fairly aggressively. Conversely, if we are in the midst of a buyer’s market, it will be necessary to price your home more competitively. Monitor competing listings. It is important for us to be aware of the competition, along with price adjustments and other changes applied to competing homes. Review the number of days homes are spending on the market. Comparing your timeframe to sell with the average number of days homes are on the market may impact your listing price. For example, say you are relocating to a different state for employment in 60 days, yet the average market time for homes is current 180 days. This information may lead you to apply a more competitive asking price to your home than you would if the average market time was 30 days. Track absorption rates to determine how many months of inventory are currently on the market. Note the average price per square foot for recently sold homes. Calculate original list prices vs. sales prices and final list prices, for homes that have had price reductions, vs. sales prices to identify averages and trends. Consider market appreciation rates Monitor buying patterns to see if there are seasonal trends in sales of similar homes Review assessed values vs. the sales prices of recently sold comparable homes to determine the ratios. This enables me to identify if there are any consistent current market trends between assessed values and sales prices.
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Pricing Tools
100.00% 95.00% 90.00% 85.00%
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Org list price/sale price
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$250.00
$100.00 Price per square foot $50.00
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Yearly
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$150.00
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$200.00
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70.00%
Your pricing strategy will have a direct correlation with whether or not your home will sell and the corresponding timeframe. I will educate you about current market trends and conditions and will help you determine a list price that will attract buyers and provide the greatest possible return on your investment. Ultimately, my research and analysis yields data that is necessary to provide you a competitive position in the marketplace. It is important to consider your odds of selling are highest when your home is new on the market. The reason for this is your home will receive the most interest and excitement from agents and potential buyers when it first enters the market. As a result, it is critical to price your home accurately from the start. Of course too low of a list price would not allow you to realize the highest net possible on your sale. On the other hand, an excessive listing price will not attract agents or buyers and your home will begin to accumulate days on the market. An extended market time is counter-productive as statistics from the Multiple Listing Service demonstrate a correlation between the number of days homes spend on the market and price reductions. At the same time, the costs of keeping the home, such as property taxes, utility expenses, and interest on the mortgage, continue to accumulate. An extended market time can also lead potential buyers to assume there is something is wrong with your home and they may decide to forgo it altogether. As a result, it is more strategic and cost effective to have a competitive listing price from day the “For Sale” sign goes up rather than “testing the market.”
Working with Jessie was the best experience I have had in the real estate world! I have bought and sold four other homes the past. The difference in hiring Jessie as my agent was that at every turn of the buying process, she was always a step ahead of anything that could slow down the process. She does her research, knows the market and truly listens to what the buyer wants. Jessie goes above and beyond to make buying a home a stress free experience. She is a 10 in my book! I will refer Jessie to anyone looking to buy or sell a home! ~Barbara
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3. Technology and Marketing Technology and marketing are critical components in selling your home. Technology has changed everything, including selling real estate. I am technologically savvy and I understand trends in technological advances and the impact technology has had on real estate marketing. A strong listing presentation and internet presence are critical to a successful marketing campaign. I take great pride in my marketing campaign. My marketing campaign provides a professional presentation for homes through a variety of marketing and technological avenues.
I will create an appealing presentation for your home. My first step is to make sure your home is ready to be show-cased. The way you live in your home and the way we market and sell your house are two different things! I will walk-through your home and advise you if I have any recommendations for improvement. It is imperative to de-clutter, de-personalize and detail your home, as you would a car for sale. First impressions are critical and buyers need to be able to mentally move their own belongings in. Buyers who can’t mentally move in move on. Buyers purchase homes based on price and emotion, so you need to set the stage for them to fall in love! The more in love a buyer falls, the more they will be willing to pay for your home! Preparing your home appropriately is necessary to sell your home and can increase your final sale price! Once your home is market-ready I will take high quality photos and succinctly articulate marketing remarks to promote your property. After creating an attractive and appealing presentation, I will focus on web-based marketing. It is extremely important that your listing has a strong internet presence as almost all buyers (approximately 96%) search online before physically going to look at property. Most importantly, I will list your home on the Northwest Multiple Listing Service (NWMLS). It is essential your home is listed on the NWMLS because every real estate company’s website hosts listings from the NWMLS. As a result, your listing will be available for viewing on www.windermere.com, www.remax.com, www.johnlscott.com, etc approximately 15 minutes after we submit your listing to the MLS.
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The majority of serious buyers are working with a real estate professional. Real estate agents monitor new listings very closely and will send their clients listings directly from the NWMLS. Many people enjoy searching for homes online as well. The most popular websites amongst online shoppers belong to Windermere, RE/MAX, Redfin and John L. Scott. However, I will advertise your home on several other websites as well.
Aside from the NWMLS and major real estate company’s websites, I have found the site that receives the most activity from potential buyers is Realtor.com. Realtor.com reaches buyers nationally and internationally and receives nearly 6 million unique visitors each month. Realtor.com has the most updated data online with updates every 15 minute from major MLS’ across the country. Many of the websites listed above receive minimal activity in comparison to the NWMLS and the leading real estate company’s websites. However, I still advertise on numerous websites because I believe the more exposure, the better! Your listing will also be advertised on my website, www.JessieGrandpre.com. I have invested in a custom website, rather than a template site, because custom sites rank higher with Google, thus increasing the visibility of your home. My powerful and informative website gets good traffic as it has all of the features potential buyers need to make their search process simple and efficient. I am also active in several social networking websites. My online activity is beneficial for you for a couple of reasons. First, the more activity I generate on the internet, the higher my website will rank, which provides greater exposure for your listing. In addition, buyers who are searching for real estate online are likely to come across my website and social networking sites. Potential buyers learn that I am a local real estate expert and in some cases will contact me and subsequently will become a part of my database. This puts me in a stronger position to funnel potential buyers to your listing. In summary, my marketing campaign showcases your home through professional materials and numerous technological avenues. As a result, your home will receive optimal exposure and a competitive edge in the market.
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4. Broker’s Open and Open Houses Broker’s Open:
Broker’s Opens present an opportunity for agents to preview your home. The number of agents who turnout varies by area, but for the most part attendance has been minimal in the last couple of years. I still like to hold a Broker’s Open to encourage agents to preview your home and to provide additional exposure for your listing on the NWMLS.
Open Houses: Open houses provide the opportunity for the public to preview your home. The reality is that 96% of buyer’s look at homes online. Driving around looking for open houses is not as popular these days as it has been in the past, especially with the surge in gas prices. The internet provides all of the information people want, plus more, eliminating the need for buyers to randomly look at homes hoping they meet their specific criteria. With the exception of new construction communities, most open houses yield little traffic. The majority of people who attend open houses are neighbors or folks who enjoy looking at real estate as a pastime. If people actually looking to buy a home attend an open house, the probability of that home being perfect for them is extremely low. It is also possible that open house attendees will not qualify for financing to purchase a home. It is important to consider the safety concerns involved with open houses. There have been many “incidents” at open houses recently resulting in the NWMLS, real estate brokers as well as police departments advising sellers and agents to assess the pros and cons of holding open houses. Agents have been harassed, robbed and even murdered at open houses. There are a handful of agents at my office who will not hold open houses because of safety concerns and bad experiences. People with ill-intentions have posed as potential buyers to case homes while they were open and returned later to burglarize the home. Jewelry, prescription drugs and even video games amongst other items have been stolen during open houses. Of course, it is highly unlikely that your open house would lead to misfortune. However, it is necessary for you to be aware of the risks affiliated with opening your home up to the public. Published agent feedback in response to the question, “Do open houses attract more buyers?” varies significantly. Positive comments include, “open houses can generate activity and interest in a home that wouldn’t have been generated otherwise” and “homes will not sell without showings. Open houses provide another opportunity to get potential buyers in the door.” The majority of the positive responses to this question emphasized that open house are a good source of lead generation for agents, rather than providing a selling advantage for homeowners.
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There is also a significant amount of negative feedback in response to the effectiveness of open houses. Agent comments included, “They are ineffective. They draw very few serious buyers and lots of curiosity seekers. Especially nosy neighbors who always wondered what your house might look like from the inside!” Another agent commented that he only does open houses to “show sweat equity to the seller.” A broker responded, “With all of the electronic marketing vehicles available, open houses are a bit of an antiquated marketing technique, not to mention the potential inconvenience or endangerment to the seller. There can also be safety issues and identity theft considerations.” A 30 year veteran to the business said, “I really don't believe open houses attract more buyers. They are a thing of the past. Serious buyers use the Internet and seasoned Realtors. The cost of gas is very likely keeping more people at their computers as well.” In most cases, if your home is not located in a remote area, I am willing to hold your home open as there a tiny fraction of homes that sell as a result of an open house. However, it is important that you have realistic expectations for open houses and understand the possible safety concerns. Let me know what your preferences are about holding your home open to the public.
During the course of my sale, it became evident that Jessie is well-respected by her peers in the real estate industry. I was told by four people involved in my sale that I had one of the best agents representing me. Jessie’s communication style engaged easily with all parties involved. It was evident that everyone trusted her knowledge of the sale and her commitment to closing the deal. ~Shawna
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5. Communication
What are your communication preferences? How often do you want to hear from me? What is your preferred method of communication? Telephone? Email? Text? Many people only want to hear from me when there is something to report. You may prefer more or less communication. Please let me know what you prefer and I will respond accordingly. I will supply feedback reports after the Broker’s Open and any open houses. In addition, each time an agent shows your home I will contact the agent for feedback. I will pass the comments and information along to you verbally or in the form of a feedback report. I will also periodically supply you with reports informing you how many agents have viewed your listings on the MLS and how many consumers have viewed your listing on Windermere, Realtor.com, Zillow.com and other websites that allow us to track online activity. After you accept an offer on your home there will be several subsequent steps and timelines involved with the sale. I will make you a calendar of the timelines involved and will assist you with every step.
After I accepted an offer, Jessie supplied me with an in-depth schedule of events that needed to take place between the acceptance and the closing. The calendar was extremely useful in guiding me as to when I needed to have paperwork ready and decisions made. Jessie placed an emphasis on making sure I was comfortable and informed throughout the entire transaction. ~Felice Selling a home is more complicated than just finding a buyer. There are many steps to take between pending and closing.
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6. Commission Traditionally, sellers pay 6% in commissions - 3% to the seller's agent and 3% to the buyer's agent. However, commission amounts aren't cast in stone. Commission rates can fluctuate depending on the situation and the property. For example, commissions affiliated with vacant land sales are often structured differently than commissions paid on residential sales. Commission on a $2,000,000 home may vary from a $200,000 home. I am happy to discuss the costs and the benefits of working with me. The commission structure an agent has with his or her brokerage will range from one real estate office to the next. Some agents pay a monthly “desk fee” to the broker, which can exceed $1500 per month, and then keep the majority of the commission earned. Other agents are on a commission “split” with their brokerage, which means they have an agreement on the percent of the commission the agent and brokerage will receive. Some agents retain as little as 28% of the commission. However, the most common commission structure is that the agent and the brokerage split the commission 50/50.
Consider that out of the 25% of the original commission amount that each agent typically receives, the agent will still have to pay income tax, Realtor and MLS fees, advertising costs and other miscellaneous costs including signs and installation, lockboxes, copies, website expenses, gas, cell phone, etc. The remaining balance will be the agent’s compensation for their time, expertise and effort involved in selling your home.
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7. Costs Affiliated With Selling In addition to paying real estate commissions, Sellers typically pay the following costs from their proceeds at closing: Excise tax One-half of title and escrow fees Document preparation, recording and reconveyance fees Pro-rated taxes from the tax due-date to date of closing Any costs involved with paying off the loan Any other costs agreed to in the Purchase and Sale Agreement, such as the buyer’s closing costs
There may be additional costs as well. Sellers will receive the prorated portion of pre-paid property taxes, prorated mortgage interest from payments made during the current month and a fuel rebate for oil or propane remaining in storage tank (if applicable). Prior to closing the escrow officer will generate an Estimated Settlement Statement itemizing all of the costs affiliated with selling.
8. About Me
I graduated from Willamette University then entered the work force at a corporate law firm in Seattle. I subsequently taught English in Japan and Special Education in Seattle and traveled around the world. I have worked, studied in and traveled to more than 60 countries. Traversing the world has demonstrated to me how fortunate I am to live and work in the Pacific Northwest. In 2006 I teamed up with my mom, Sally Boge, who was a very successful real estate broker. Sally was a great mentor and I quickly learned all of the intricacies involved with helping people buy and sell real estate. Sally and I made a powerful team for several years. Sally retired in 2011, knowing our clients are in excellent hands.
I am happily married to a great man, Ted, and I have a precious Boston Terrier named Max. I love travelling, playing tennis and exercising, reading, spending time with friends and family, dogs, happy hours, and attending classes on various topics related to real estate (seriously!). I thoroughly enjoy and excel at the many different components involved with being a successful realtor: marketing, negotiating, pricing, real estate contracts and legal aspects, market and trend analysis, staging, matching people with homes and properties, communicating with the numerous parties involved with a sale and problem solving. Working as a real estate broker is a great match for my skill set, energy level and personality. I can’t think of anything I’d rather do than represent home buyers and sellers!
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9. How My Representation Will Benefit You I am knowledgeable and experienced. I demonstrate an exceptional level of integrity and professionalism and am efficient, determined and organized. I will provide you with the information you need to make informed real estate decisions. My commitment is to work diligently to sell your home with the best terms possible. I have a strong network and am well regarded and respected by my peers. I have created powerful working relationships with other real estate agents and professionals in the business including lenders, title companies, attorneys and home inspectors. My business and community connections and strong agent rapport will work in your favor during your sale. I am dedicated to improving my skills and knowledge and am constantly furthering my education to better represent you. I have participated in seminars on marketing, negotiating, legal developments, financing, escrow, technology, investing, short sales and foreclosures, to name a few topics. I have earned the Seniors Real Estate Specialist, Certified Short Sale and Foreclosure Resource, Certified Negotiation Expert, Accredited Staging Professional, Certified Residential Specialist and Relationship Marketing Specialist designations. My market expertise and marketing campaign that incorporates current technological trends and professional customized materials, combined with my high level of education, knowledge, experience and strong negotiation skills will give you a tremendous selling advantage! I look forward to working with you and navigating your way through real estate.
Working with Jessie to purchase my first home was a pleasure. She was patient and understanding of my home requirements. We must have looked at 30+ houses that were with-in my categories before I made a decision. I never felt pressured to buy a specific house or rushed to make a decision. Because I was a first time home buyer, it was great to have Jessie there to help me understand the buying process. She is very knowledgeable and gave me many options to work with. There is no doubt in my mind that I would work with Jessie again when I decide to sell and/or purchase a new home. I have often recommended Jessie to my friends. The service Jessie provides is very professional and I felt very comfortable working with her. ~Calvin
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10. Additional Benefits of Working With Me 10.1 Cancellation Guarantee One question I receive regularly is, “What if I need to cancel my listing?” No problem! Just give me 24 hours. I have heard many complaints about agents refusing to cancel listings or charging exorbitant fees prior to releasing the listing. Perhaps you have heard stories as well. I guarantee to cancel your listing at any time, prior to accepting an offer to purchase your home, if you feel I have not done my job as outlined in the listing agreement, or if your circumstances change. I want you to work with me because I have earned your trust, respect and business—not because you are contractually obligated to work with me! I want and encourage an open line of communication. If I do not meet your expectations please tell me! I need to know your preferences and opinions and appreciate the opportunity to discuss any frustrations you experience. I am confident I will meet, or exceed, all of your expectations. However, if you are unhappy with my services and we are unable to work out the differences, I will respectfully cancel your listing. I realize life is full of unexpected events that could cause you to want to stay in your home. Or perhaps you’ll decide you want to utilize your home as a rental. If something comes up and you prefer to cancel your listing, I will certainly accommodate your request and you will not be required to pay any cancellation fees. I appreciate your business and hope that if you choose to list your home in the future, or if you have friends or family who could benefit from my services, you will call me again.
10.2 I am a REALTOR®
I am a members of the National Association of Realtors® (NAR), which is the largest professional organization in the United States. All real estate licensees are not the same; only real estate licensees who are members of the NAR are properly called REALTORS®. REALTORS® are obligated to follow a strict Code of Ethics and are expected to maintain the highest level of knowledge concerning the process of buying and selling real estate.
Jessie is very personable and works very hard to find the house that fits the person. She is not just about selling you a house, but helping you find a house that you can say yes I really love this place! ~Linda
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11. What My Clients Are Saying About Me Jessie, we still can’t believe you were able to sell our home in Harbour Point in less than 30 days, even in a declining market. We are very impressed with you and your team, from the lender to home inspector and even your color coordinator and window washer. At a time when honesty and trust is not always easy to come by, we wanted you to know how much we appreciate what you have done for us. We are so happy we put our trust in you because we would not be in our dream home on a lake today without you! Thank you for all of your help in making our real estate dreams come true! ~Ted and Debbie Jessie is an amazing Realtor. We knew we would be well taken care of from Jessie’s high level of professionalism at our first meeting. Jessie was extremely knowledgeable, efficient and thorough. Jessie’s ability to effectively communicate and personable demeanor made both selling our home and purchasing a new one a fun, pleasant experience. Jessie handled the most stressful events in our life with ease and care and looked out for our best interest throughout our transactions. We were amazed that she was always on the go and available, making sure we were being well taken care of. We appreciated the endless amount of resources Jessie provided. We can only hope to work with Jessie again in the future. She is the only real estate agent in the greater Seattle area that we entrust with our family and friends. ~Steve and Nicole Overall, Jessie provided a smooth and enjoyable home-selling experience. Her love of real estate was consistently demonstrated in her knowledge of the market, her attention to detail throughout the transaction, and her commitment in making sure my needs were met and addressed at all times. I will absolutely hire Jessie to represent me in all of my future real estate transactions. ~Skippy We were impressed with Jessie’s knowledge of the real estate market and her professionalism. We asked Jessie to become our real estate representative. In less than a few months she sold our condo and helped us with the purchase of our new home. Jessie is a skillful advertiser, friendly, enthusiastic and responsive. We are now very happy to be living in “The Meadows.” Thank you Jessie! ~ Salvador and RoseMarie Jessie is absolutely amazing! She went above and beyond what she needed to do. I had unsuccessful relationships with a few real estate agents before finding Jessie and now I can say that I found a real estate agent for life! ~Nick
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Jessie was great to work with and always quick to respond if we had a question or wanted to look at a house. She even went above and beyond after we closed to make sure that our house was perfect for moving in. We enjoyed working with Jessie because she is very vested in putting her clients in a house that is exactly what they want and also a good investment for their future. This was my first experience buying a house. I know that when I go to sell it and buy a different house, I would be happy to work with Jessie again. ~Deb Right from the start, we found Jessie to be easy to talk to and knowledgeable of the market and area. We have never met a real estate agent who is such a hard worker! We found that during the transaction process, as always, in real estate, potential problems would arise, but Jessie quickly and professionally found a solution. She was only a phone call away from calming the emergency at hand. We would not hesitate in recommending Jessie to anyone who has real estate needs. We appreciate her hard work and are thankful for everything she did for us. ~Don & Sally Jessie is highly professional, yet friendly and appropriate in her work and we were very satisfied with her services. Jessie understood and was very responsive to our needs. She is a good listener, addressed our concerns and was almost immediately available to us. This was very important to us because we did not live locally. We were pleased as Jessie was Johnny-on-the-Spot and we received same day answers! We never doubted that Jessie knew the market. Whenever a problem arose, she quickly provided a solution. End of problem! Jessie is enthusiastic about her role as a realtor and seems to really enjoy helping her client. It felt to us as though Jessie wanted much more than the commission, she really wanted us to be happy. We would highly recommend Jessie to anyone who needs a realtor. ~Doug & Bonnie Jessie was there for me. She offered professional wisdom and was caring as she pointed me in the right direction toward the sale of my house and the purchase of another. I appreciate that Jessie was respectful of my circumstances as she led me through both processes, and all the paperwork! I certainly would/will call on Jessie again. I know my family will be in contact with Jessie, if their needs arise. Her expertise proved itself to the family and I am thankful for everything Jessie did for me. ~Cheryl
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12. Tips For Sellers Preparing your home appropriately is important in order to sell quickly for the best possible price. Here are some tips to help you get started:
Give home a thorough cleaning Oil door hinges, tighten door knobs Have carpets professionally cleaned, or replaced if damaged Repair dripping faucets and leaky toilets Replace all burned out light bulbs Repair defective light switches Get rid of clutter both inside and out Cut and edge grass Trim hedges and weed gardens Paint, fix or wash railings, steps, storm windows, screens and doors Clean out the gutters Wash the windows Tidy up the garage Paint, wash and fix garage doors and windows
Helpful tips for showing your home:
Keep pets out of the house. Either take them with you or keep them penned in the yard or garage Put away items in the yard like garden tools, bicycles and toys Make sure your home is well lit Remove clutter from tables and shelves. Less clutter creates the illusion of a larger space Keep money, prescription drugs, and other valuables, out of view Add a ground up lemon to the garbage disposal to give the kitchen a fresh smell Open shades and curtains to let in light Light a fire in the fireplace to create a comfortable ambiance Keep radios and TVs off, or on a low volume
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13. Thank you! Thank you for taking the time to review my qualifications and the enclosed information. Selling your home is one of the biggest and most important transactions you will be involved with in your life! I know the process can be difficult, stressful and challenging. I am here to assist you with every step of the selling process. I will help you make wise real estate decisions and will ensure your sale goes as smoothly as possible. My market expertise and marketing campaign, combined with my strong negotiation skills, knowledge and experience, put me ahead of the competition and will give you a competitive edge in selling your home! Please let me know if you have any questions. I look forward to working with you and navigating your way through real estate. Sincerely, Jessie
Some of the homes I have sold.
JESSIE GRANDPRE 425.248.5000 JESSIE@JESSIEGRANDPRE.COM Windermere.com