DIMENSION
Brand Style Guide
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Contents Contents..............................5 Introduction.........................8 Brand Personalities.............11 Logo Guidelines..................14 Colour Codes......................22 Typography.........................24 Applications........................28 Last But Not Least..............40 DMSN Brand Style Guide
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Introduction DMSN is a dual concept bookstore located in Seoul, South Korea. Focusing on contemporary and modern arts, we are one of the design bookstore with the biggest collection in the world. More than thaousands of books starting from the Bauhaus movement to inspire you, be prepared to get sucked into another dimension of arts. Here, at DMSN bookstore.
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Brand Personalities With more than thousands of books collection, we are not just selling books, we have some rare books those are not for sale, but you can rent and read at our shop. We are the cool looking bookstore for you young hip designers who are too cool for school. At our lounge, you can read books, have a sip of our coffee, or just simply have discussions with your colleague. We are not that ordinary bookstore.
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Logo Introduction
Original positive version, used for placement on light background.
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Negative inverted version, to be placed on dark backgrounds to create contrast.
Silver colored version, for special occasions use only.
Keyline version, for hotstamping and embossed/ debossed purposes only.
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Space Clearance
To make sure that logo is not chopped off the egdes or clashed with some other graphic elements, the logo must be given space at least 25% of the logo height, which represented by the capital M.
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Minimum Size Print:
Screen:
The guide for the minimum size is useful for both print and screen logo usage, to make sure that the logo is seen properly.
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Incorrect Usage Boxing up the logo using another color such as red is not allowed, as its not comfortable for the eyes. Using the keyline logo apart from hot stamping and/or emboss/deboss effect is prohibited.
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Changing the typeface of the text below the logo is strictly prohibited. Changing the text below the logo is not allowed.
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Adding effects such as drop shadow is not allowed. The logo must always face the front, changing the logo perspective is strictly prohibited.
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Changing the logo color partially/ fully is strictly not allowed. Please resize the logo properly, do not strecth or compress the logo out of the proportional size.
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Colour Codes
Black CMYK: 100/100/100/100 RGB: 0/0/0 # 000000
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Light Grey CMYK: 0/0/0/10 RGB: 204/204/204 #cccccc
White CMYK: 0/0/0/0 RGB: 255/255/255 #ffffff
Silver (PANTONE 877 C) CMYK: 47/38/38/2 RGB: 142/144/145 #a3a2a0
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Typography Screen
Aa Aa
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DMSN Brand Style Guide
Arial
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
Aa Aa
Arial Italic
Arial Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
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Aa Aa
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Helvetica
Helvetica Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
Aa Aa
Helvetica Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
Helvetica Bold Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;&@%!?*) 1234567890
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Applications Merchandises
We are proud of who we are, so we need to show a bit more of ourself right? That’s why we are using so many media such as merchandises, our corporate stationery, advertisments, posters, etc to let you know more about us.
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Letterhead
297mm
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DMSN Brand Style Guide 210mm
Envelope
220mm
110mm
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Complimentary Slip
100mm
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200mm
Name Card 50mm
80mm
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Last But Not Least... We hope you get to know us better after going through this guide, its time to close the book, and remember that we’ll always be ready to bring you to another dimension, see you at the store. Do check our website http://dmsn.co.kr/
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DMSN © 2014