Portfolio Jessica Castro

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Portafolio Portafolio Portafolio Portafolio Portafolio Jessica Castro

Jessica Castro

Jessica Castro

Jessica Castro Jessica Castro astro

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Welcome to my book! My name is Jessica Castro; I’m from Guatemala City and I’m a Graphic Design student at Harding University in Searcy, AR. Since a young age, I have been interested in art; I remember having a sketchbook by my side all the time. In it I had stored drawings of friends, my family, cartoons that I used to watch on TV, and my pets -- mostly everything that was in my life at that time. I have always known that art would have a big influence in my future. Since then, I have been interested in improving my skills and learning new techniques that I can apply to future projects. I believe that for an idea to be successful, we have to experiment with our choices, look for different approaches, explore the possibilities, and not be afraid of the product.

As a graphic designer and artist, I know that in order to have a voice, it is necessary to think outside the box and not be afraid of being different. As a graphic designer, I consider myself to be a critical thinker; I’m a good problem solver and a good generator of ideas. I like details, and for that reason I’m a perfectionist, as I work hard and do whatever it takes to end with a worthy and successful project. I hope you will enjoy my book and that it will spark interest in my work and furthermore, to inspire you.


Adverti sement Adverti sement Adverti


Series of Ads for Listerine (A brand of antiseptic mouthwash) In this ADS series I combined several techniques like, photography, watercolor and illustration, to recreate scenes of different famous places. The idea was to show the viewer that no matter where you are, it can be New York or Egypt, bad breath can affect your trips, but with Listerine your bad breath can be cooled away.


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posters posters POSTERS

POSTERS POSTERS posters


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Series of Posters for I P SCAN (The International Society for Child Abuse and Neglect)

The purpose of this series is to make the public aware that neglect is child abuse. Parents sometime put their social life, careers, or money before their children. That neglect can lead children to find love elsewhere, which could lead to destructive behavior.


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Poster about Yulia Brodskaya Yulia Brodskaya is a Russian artist from Moscow. She is a very interesting artist; who has worked in several art practices like: origami, collage, and handmade crafts. She’s known by her innovative paper illustrations. For that reason the poster is using the same paper illustration technique.


Bioethics Poster (Who has the right to give life or take it?) The main concept for this poster is to focus awareness on how today unborn children are aborted, frozen and could be used for other purposes. The viewer is asked how she/he feels about this topic and the design presents love and compassio for the unborn child.


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KOCO Kids Shoes (children shoe store) My partner and I create a branding campaign for a kid’s shoes store. We branded the logo, stationary, packaging, posters and product. Our concept was to create a store with a fresh look, which inspires children to be creative, and to be healthy. Everything in the store was inspired by fruit and color, even the store’s name KOCO which is a derivation of “coco” that in Spanish means Coconut.


PACKA PACKA GING GING


Memphis BBQ Original Flavor The concept is to create a healthy gourmet look to the barbeque sauce. The target consumer cares for their diet, and is looking for a natural food with fewer preservatives. I chose to create an illustration that had a handcrafted feel and used warm colors and textures to support the gourmet concept.


BOOK COVER BOOK COVER


Children’s Classic Books This is a redesign of three classic books, “Rapunzel, Thumbelina and Little Red Riding Hood”. The concept is to create a more girly and classy style for these children books that will inspire little girls to read on early age.


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G Global Explores (nonprofit organization) This is a redesigned logo for Global Explorers. The organization wanted to keep the frog from the original logo, for that reason were created 2 different ideas for the logo, one that keeps the frog and one that persuades a different approach.


Logo KOCO Kids Shoes (children shoe store)

During the branding process, my partner and I came up with several variations of the logo. The final logo conveys the main idea of the brand, which is playful, fun, and child like but at the same time sophisticated.



T-SHIRT DESIGN DESIGN DESIGN


G Hockey Xportprint (Toluca, Mexico) These are the designs that were created for distribution in Wal-Mart stores through Mexico during the Bicentenary. The target market reached were women and men between the ages of 18 to 30.


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“Creativity is a door for possibilities that opens your mind to a whole new world in where everything can be possible, even the craziest ideas.� Jessica Castro


Jessica Castro PERMANENT 16 Calle 13-25 Zona 10 Guatemala, Guatemala (502) 2366-9362 Jessikstro@hotmail.com CURRENT Harding University, 915. E Market Ave. Searcy, AR Box 13375 (501) 827-1045 Jcastro2@harding.edu


CAREER OBJECTIVE To apply my graphic design skills in an international company. Assisting my employer to reach and to exceed goals with quality design work that also helps my community and world. FORMAL EDUCATION BS Graphic Design Expected Graduation May 2011 Harding University, Searcy, Arkansas. PROFESSIONAL PROFILE Bilingual and Bicultural in Spanish and English. Proficient in Type, Layout and conceptualization. Problem solving and marketing strategies skills. Honest and dependable. Self motivated and good team leader and member.

ACTIVITIES President and Marketing Vice President of the service project Educating For Life.

Member of Red Brick Studios. Walton International Scholarship Program. Creative Assistant in the service project Jesus Project. Active member of the Smiles For Christ.


EMPLOYMENT EXPERIENCE Freelance Design.2011-2008 Logos for different companies. Posters for Bebetina, company in El Salvador and Guatemala. Introductory campaign for Ganol, distributed by Drogueria Ovidio J Vides S.A. El Salvador

BioServe, Designing Assistant. Searcy, AR. August 2011-2009 Design of images for interactive CD´s online courses. Creation and design of

biology book covers and CD labels for the next school year. Intern for Hockey Sportprint. Toluca, Mexico, June - July 2010 Bicentennial t-shirt designs for Wal-mart Mexico. Natural Beauty Salón & Spa, Executive Manager, Guatemala May – July 2009 Provided excellent customer service. Development of the budget and management

of the resources. Management of the creative and marketing areas. COMPUTER SKILLS Proficiency in the use of graphic design programs such as: Freehand, After Effects, Adobe Photoshop, Illustrator, and InDesign. CRAFT SKILLS Photography, Printmaking Techniques (Relief prints, Intaglio Prints, and Screen Prints), typography illustration and drawing.


Jessica Castro

Jessica JessicaCastro Castro Jessica Castro jcastro2@harding.edu http://www.wispweb.org/jcastro


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