I worked as a Graphic Design intern for DoodleMaths, which is an educational application for children. I was briefed to rebrand DoodleMaths and design three additional applications, DoodleEnglish, DoodleSpell and DoodleTables. I created a brand identity and a colour scheme and carried the rebrand out through all applications and marketing materials, using the Adobe Creative Suite.
During my internship with DoodleLearning, my large project was My Travels. My Travels is a game I designed within DoodleEnglish, the concept is that children spend their stars earnt in DoodleEnglish within this game. Travelling the world and collecting stamps for their passport. I designed the character, the world map and all the stamps and souvenirs children collect.
I created work for clients aswell as working on in-house marketing briefs at Dorset Software. I learnt Adobe XD within a short space of time so I could complete this work for NHS Resolution. I created a style guide template for them to specify colours, font sizes, icons and spacing of elements for their website.
I created work for clients aswell as working on in-house marketing briefs at Dorset Software. I learnt Adobe XD within a short space of time so I could complete this work for NHS Resolution. I created a style guide template for them to specify colours, font sizes, icons and spacing of elements for their website.
During my time at Dorset Software I designed TRACE timesheets application alongside the UX designer. The UX designer completed the wireframes using Balsamiq and I designed the application using Adobe XD. TRACE is Dorset Software’s application that enables employees to book holiday, request time off and request sick pay.
During this process I thought about the user journey and learnt more about how to prototype an application using Adobe XD. I also researched Android and Apple guidelines and checked the colours and fonts aligned with accessibility requirements throughout the design process.
During my time at Groupia, I branded and designed GroupiaStays. During the pandemic, there was challenges in arranging hen and stag dos for large groups. By creating GroupiaStays, Groupia could continue to advertise their vast portfolio of accomodation to their customers in a new format. I created a moodboard and took inspiration from existing companies to design a brand and a new website. I created this website in collaboration with the Creative Director. I wireframed the website before designing it in Adobe XD, to speed up the process.
During my time at Groupia, I was responsible for all their social media channels. I created these designs in Adobe Illustrator for GoHen’s Instagram channel and found that their engagement rose as a result of my designs.
During my time at RAC as a Junior Designer I designed a considerable amount of emails, in collaboration with the marketing and content team. I designed the emails in line with RAC’s brand guidelines and email build specifications.
My process for designing these emails was to wireframe them with rough sketches, ask the senior designer and client for feedback and then finalise and create the email within Adobe XD. The header image was always created in Photoshop.
These emails were created to reflect different seasonal
I was the lead designer on this email created for the Car Insurance team. The brief was to create an email that would push sales of car insurance extras.
I analysed the copy provided and concluded that the email was about cover for your whole car, so I decided an animated gif showing a car turning would be a great way to visually represent what we were selling. I used Getty images to purchase a video of a car spinning around, selected the frames I needed, recoloured the car in Photoshop and amended the file size to fit into our Email Studio. This was a collaborative project where I recieved feedback and support from the Creative Director and Artworker throughout, helping me to learn a lot along the way.
During my time at RAC I was responsible for designing and exporting flash sale assets to be used across the website and social media. This involved exporting over twenty assets at a time in different sizes and specifications to fit different areas of the website. Creation of sale assets was a large part of my role, as T&Cs and prices would change from sale to sale.
The design on the left shows a carousel design for Instagram and the design on the right shows a flash sale email and countdown timer which I designed.
During my time at RAC I was responsible for designing and exporting flash sale assets to be used across the website and social media. This involved exporting over twenty assets at a time in different sizes and specifications to fit different areas of the website. Creation of sale assets was a large part of my role, as T&Cs and prices would change from sale to sale.
The design on the left shows a carousel design for Instagram and the design on the right shows a flash sale email and countdown timer which I designed.
I designed this sale template in collaboration with the midweight designer. We both created rough scamps and ideas and the final decision used a combination of both of our designs. I was solely responsible for creating all the sale assets in differing sizes once the design had been chosen, creating all the assets within a day. Animated gifs were often used, enabling us to show more information within the sale asset. Assets were shown on the RAC homepage, Route planner, social media, emails and the RAC blog called DRIVE.
MyRAC is the dashboard where customers can view details of their Breakdown cover, Car Insurance and any extra subscriptions they have. A regular part of my role was to design tiles advertising offers we have on and show them mocked up in MyRAC. I designed this tile with a mobile first approach and in terms of hierarchy I made the price as big as possible to entice customers to the offer.
During my time at RAC I completed several icon briefs, where I would create custom icons for articles and websites. My task was to make any new icons consistent with each other and with the existing RAC icon set.
The icons on the left were created for an article highlighting the benefits of purchasing an electric vehicle. The icons on the right were created for an article explaining what electric vehicle dashboard warning lights mean.
