01
REBR_NDING OLD & NEW
00
AB_UT ME & CV
02
BR_NDING HIYA!
REP_CKAGING TEH KOTAK
03
05
REBR_NDING DUNSANAK
04
REBR_NDING PURBASARI
BR_CHURE (SINGAPORE)
06
SPRE_D MAGZ (MICHAEL JACKSON)
07
08
12
CAMPA_GN
EXHIBITI_N
09
11
PLAYING C_RDS
AND MANY MORE...
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DC SUPERHERO & VILLAINS
Jesslyn Angela Hi! My name is
but I usually called JA .
A 21 year old graphic design student and currently undergoing 3rd year of Visual Communication Design at Bina NusantaraUniversity. I have a passion for illustration and publication design, as well as branding. I like experimenting with many colors. I’m open to experience the work of printing and digital designing.
I perceive myself as a perfectionist. I consider everything that I do is crucial. As well as open mindedness and a will to deliver, each and everytime I can work independently as well as a team member to follow the vision and mission of a company. And for me, an ideal design is a design that has an aesthetic value, segmented to the right crowd and doing the job from the first place, which is delivering a message.
8 Packaging 7 Editorial 7 InDesign Leadership 8 Communication
9
8 Typography 10 Illustration 10 9 Execution 9 Drawing
Illustrator
9 Branding 9 Conceptualization 8 Photoshop 9 Teamwork
Part time designer at PT. Dinamika Sukses Artomoro.
‘5 besar karya terbaik’ at Pameran Plaza Desain AnACTdote 2015.
8
Marketing of Titik Dua Magazine.
Multitasking
Freelance graphic designer.
SMPK 2 BPK Penabur Junior High School
Treasurer of TKH DKV “WizCraft”.
SDK 2 BPK Penabur Elementary School
Member of Expo DKV “Krearterra” committe.
2006
Event (Exhibition) Coordinator of Plaza Desain AnACTdote 2015.
2000
Experiences & Exhibition
Skill
2009
When I’m having a bad day, I pick my guitar.
Visual Communication Design Bina Nusantara University
When MUSIC hits, i feel no pain.
SMAK 2 BPK Penabur Senior High School
2012 - present
I love drawing and painting, and i have a need to do it.
BI_DATA Full Name
:
Jesslyn Angela Wijaya
Nick Name
:
JA
Place of Birth
:
Jakarta
Date of Birth
:
July, 28th 1994
Gender
:
Female
Mobile
:
+628 389 3277 881
Address
:
Jl.Nurdin III No.12 (Jakarta Barat)
:
Jesslyn.angela28@gmail.com
Jesslyn Angela jesslynangela28 @Koaloensis
BRAND_NG& PACKAG_ING
01/ REBR_NDING OLD AND NEW Given the chances to give Old and New a new identity. Old and New is one of some antique stores in Bandung. I’d like to project freshness into it’s whole image. Old and New has a good company reputation, so good logo should come along with it.
LOGO
LD AND
Antique Store - Since 2006
This is Old and New’s new brand logo. This logo is the most visible element of Old and New universal identity in all communication media. This logo is a guarantee of the quality of products and services that unify the diverse. Old and New use the same version of logo in print, digital, and on the side of our building as signage. It's simple and easy to understand. No use of shadow
effects, no glossy reflections, gradation, and striking graphic effects. The new logo is a simple logo, but yet represent the essence of the company. It signifies a touchpoint. The new logo consists of two elements: the symbol and the logotype. We should be able to compile both things well to be able to retain its simplicity.
THE MAGNIFIER A distinctive graphic element has been created to help unify our materials and further differentiate us from our competitors. This supergraphic element is chosen because we want to tell people that they can find anything in our store. So we used magnifier as our supergraphic, as we know, we use magnifier to search something.
COLOR PALETTES
Generally the supergraphic is used only once on an application. Take care not to overuse it and apply it throughout a piece. Whenever possible the ends of the supergraphic band bleed off the sides of an application. Special artwork has been created for the supergraphic. Its configuration and proportions are fixed. Use only the approved artwork when applying the supergraphic to applications. I choose this shape for our magnifier because it is just like an old magnifier, it is representing the ‘old’ word, but not too old, so our magnifier and our modern logo type is make a good combination.
C:0% M: 0 % Y:0% K : 100 % #231F20 Opacity : 100 %
C : 24 % M: 0 % Y : 11 % K:0% #C0E5E4 Opacity : 70 %
C:0% M: 0 % Y:0% K : 88 % #1D1D1D Opacity : 100 %
I use 2 colors in our logo. The color can not be changed because it would reduce the essence of the logo. We think the contrast is very important, so that we use the background color of a bright wood so that the logo remains clearly visible. Transparency which we apply on the magnifying glass blue color has also been through some consideration.
STATIONERY
LD AND
Antique Store - Since 2006
PT. ANGKASA JAYA Jl. Maju Sejahtera no. 24 Bandar Lampung No telp. 4321009 Number : 045/Nov/2014 18th November, 2014 Subject : Meeting Request Appendix: – Dear: Mr. Ario Nugroho Manager Marketing PT. Angkasa Jaya
With respect, To celebrate the anniversary ceremony of our company, through this letter we invite all managers of PT. Angkasa Jaya to attend the preparation meeting which will be held on: Day / date : Thursday / 20th November 2014 Hours : 9:00 to 12:00 pm Venue : Multipurpose Hall Because you are a committee in this agenda, we hope that you will be able to come. Thanks for your attention.
Sincerely,
Azrul Fauzi
Jl. RE. Martadinata (Riau) No. 85, Bandung - 022-4203727
LD
Tgl.
20
AND
Kepada Yth. Tuan/Toko Antique Store - Since 2006
Jl. RE. Martadinata (Riau) No. 85, Bandung. 022-4203727
No.
Jenis Barang
Harga
QTY
Barang yang sudah dibeli tidak dapat ditukar/diuangkan kembali.
Jumlah
Hormat Kami,
(
)
TOILET SIGNAGE
UNIFORM
CASHIER COUNTER
PAPER BAG
SIGNAGE
02/ BR_NDING HIYA CLOTHING A branding & packaging project for summer clothing “HIYA!”, which means “hey ya!” in England. The characteristic of “HIYA!” is fun, colorful, and fresh. This project was very fun and I was happy when I designed it.
LOGO
“HIYA!” is a new summer clothing brand. “HIYA!” sells beach wear, surfing needs, bikinis, and the other tools for outdoor activity. The target consumers are girls/woman with young spirit, energic, and fun. So i make this fun and colorful design.
The logo is very simple. The idea came from the sunset at beach, So i make a dynamic fonts arrangement to represent the fun
brand with a gradient of sunset’s colors, with a shadow behind like the silhouette when sunset.
THE CONTAINER
This is the main box to contains the other stuffs. I make the illustration with pop art style to represent the modernity.
CARABINER PACKAGING
THE CONTAINER (BACK SIDE)
SOCKS PACKAGING
TOWEL’S BAND
PRICETAG
03/ REBR_NDING DUNSANAK Dunsanak is a small Padang restaurant near Bina Nusantara University. This rebranding project has changed the identity of Dunsanak to an exclusive and expensive Padang restaurant.
LOGO
I use gold for logo to bring the luxurious effect to this brand. I use element from the roof of the Padang’s traditional house to represent the Padang. This logo is a guarantee of the quality of products and services that unify the diverse. This logo is very simple but represent the essence of the company.
MENU; placemat; coaster; takeaway box
BUSINESS CARD
03/ REBR_NDING PURBASARI Purbasari is a local brand skincare, the characteristic is traditional and modern. The target consumers is busy women, whom still care about their skin. I have a chance to give Prubasari a new identity, no more old-fashioned identity for Purbasari.
LOGO & MAIN VISUAL Well, I made the logo in a very simple way, it’s just a javanese style logotype. I didn’t use any logogram for this. But I made main visual from Javanese ornaments, like ‘gunungan’ and Javanese carvings pattern.
Body Scrub
04/ REP_ACKAGING TEH KOTAK Teh Kotak is a local brand of tea, Teh Kotak is the first brand providing tea in a box. Very simple and instant, but now, there are so much drink in a box packaging. So I tried to change the people’s mindset about old-fashioned Teh Kotak into a modern Teh Kotak. The new packaging of Teh Kotak brings a new identity, which are feminin, simple, dynamic, and fresh. The target is 20-40 years old women, mostly of them like to maintain their body, so hopefully they will like this Less Sugar version of Teh Kotak.
EDIT_RIAL
05/ BR_CHURE (SINGAPORE) This was the first time I designed brochure, very experimental. But i know I have learned so many from this project. I tried to explore more about layout and typography, and i enjoyed the process.
“I know this is very experimental, but I’ve learned something...”
06/ SPRE_D M_GAZINE Spread Magazine for Michael Jackson. The layouts represent the characteristic of Michael Jackson and his music, and it shows how elegan and attractive the King of Pop is.
CAMP_IGN
07/ CAMPA_GN CERITA DARI BENTIAN This social campaign is about Suku Bentian in Kalimantan. This project is a part of event “Panen Raya Nusantara” or Parara. Parara helps craftsmen of the tribes in Kalimantan to sell their crafts as their livelihood. Bentian’s women usually weave wickers. Each woven’s motif they create has a meaning and story. The story is exactly what makes Bentian’s woven so different and special. So, we named our campaign “Cerita dari Bentian" because it is simple, easy to understand, and to the point.
LOGO
This simple logo is represent the “story”. By using organic shapes, the logo tells us the dynamics of the stories. This logo is including some elements of the woven ‘s motifs to represent Bentian itself.
POSTER I make the main illustrations for this campaign. I choose 2 most popular stories and make the illustrations. I choose pop art style and colors because the target is young women. The strong colors make this campaign’s visual very
eye catching and strong. Indonesian campaign usually use some colors for example light brown, dark brown, maroon, etc. So if they all compared it looks just same. But this campaign will be appreared.
BILLBOARD & BANNER
BROCHURE
FLYER & PRINT ADS
MERCHANDISE
PACKAGING
WEBSITE & WEBBANNER
STATIONERY
FINAL DISPLAY 1
FINAL DISPLAY 2
ILLUSTRTATI_N
08/ ASTRONOMY ILLUSTRATION
This illustration was made for Precis. Precis is a sketchbook brand, this illustration was made for the limiting pages inside. This illustration inspired by tarot cards. The illustration was made digitally from the very beginning.
We live by the sun.
We feel by the moon.
We move by the stars.
09/ ALICE IN WONDERLAND PLAYING CARDS I make this illustration because Alice in Wonderland is very imaginative, the character is very interesting and attractive.
K
As we all know, playing cards is the most simple and easy to play, many people like to play cards so I want to make this game more interesting.
Q
K
Q
K
J
J
Q
A
K
A
A
Q
A
A
Q
Q
A
2
A
A 3
2
3
10/ DC SUPERHEROES & VILLAINS It’s very interesting to draw a character, how to make it look alive with my style of drawing. I usually use pencil for my drawing, but sometimes I use mix media.
Wonder woman - pencil on paper
Hayley Quinn - pencil on paper
Joker - pencil on paper
Poison Ivy- pencil on paper
11/ AND MANY MORE...
Butterfly girl- pencil on paper
Captain Jack Sparrow- pencil on paper
Jesus loves children - pencil on paper
Marilyn Monroe - Poster color on paper
Lady - pencil on paper
Art Deco, Art Nouveau, Traditional, Psychedelic - Poster color on paper
This digital illustration are for my bestfriends as a gifts.
EXHIBITI_N
12/ RESTRAINT (PLAZDIS ANACTDOTE)
This was the first time for me to joined an exhibition (Plaza Desain AnACTdote 2015). To join this exhibition, we have to join the curratorial process. We have to take 4 times meetings with the currators. For this creation, we used paper cutting & layering technique. We work on it for a week in routine. It’s quite hard, but we can do it. And praise the Lord, our work is currator’s favorite.
THANKYOU.
PORTFOLIO OF JESSLYN ANGELA (2012-2015)