UT RecSports Marketing Campaign Ideas by Jess Moss Design

2010-2013 MARKETING CAMPAIGN SURVEY RESULTS Division of Recreational Sports

Wednesday, February 9, 2011

BRIEF HISTORY

Wednesday, February 9, 2011

INVOLVED ADVENTUROUS STRONG DYNAMIC WINNER ACTIVE HAPPY ENERGETIC DETERMINED FUN TEAM PLAYER INCLUSIVE LEADER INVOLVED BOLD VIBRANT FOCUSED

OUTGOING ADVENTUROUS STRONG DYNAMIC WINNER ACTIVE HAPPY ENERGETIC DETERMINED FUN TEAM PLAYER INCLUSIVE LEADER INVOLVED BOLD VIBRANT FOCUSED

UT www.utrecsports.org

FALL 2007 SCHEDULE SPRING 2008 SCHEDULE

DEFINEYOURSELF OUTGOING ADVENTUROUS STRONG DYNAMIC WINNER ACTIVE HAPPY ENERGETIC DETERMINED FUN TEAM PLAYER INCLUSIVE LEADER INVOLVED BOLD VIBRANT FOCUSED

Wednesday, February 9, 2011 UT www.utrecsports.org

SUMMER 2008 SCHEDULE

www.utrecsports.org

DEFINEYOURSELF

2007/08 DEFINE YOURSELF

PPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVEEMPOWERED OBSERVANT READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIEN PRODUCTIVE PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE BLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC RELIABLE LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE SWIFT BOLDPOSITIVE DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELYPROUD POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN PROUD TEAMPASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER C HEALTHY LIVELY PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN TEAM ORIENTED FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQU ORIENTED FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING UT D ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUEFEARLESS DARING FUN-LOVING TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPL FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE SUMMER 2009 SCHEDULE SIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE SPRING 2009ACTIVE SCHEDULE FALL 2008 SCHEDULE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEAD ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE ED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIEFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERI ENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT F ENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION G SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED SKILLED ACCOMPLISHED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AM WINNERFAST DRIVEN PROUD TEAM-ORIENTED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUSPROFICIENT CREATIVE AMAZING ENT SKILLED LOYAL FRIEND ADVENTUROUSFOCUSED DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER UNIQUEACTIVE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF ONTANEOUS IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF DISCIPLINED INTERESTED ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATH ADY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATH AWARE LETIC CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG LETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADI SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE GHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESHLEADER WHOLESOME RADI ANT CURIOUS FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED ANT FULFILLED CHAMPIONSKILLED WINNER DRIVEN PROUD TEAM-ORIENTED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUSPROFICIENT CREATIVE SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFIC ITIVE DETERMINED PROFICIENT FAST LOYAL FRIEND ADVENTUROUS FOCUSED DESERVING SELF-SUFFICIENT CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIV AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER ED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTA CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED CTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER CAPABLE OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY INVOLVED DYNAMIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPY STRONGEXPERIENCED SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE WIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYAL FRIEND ADVENTUROUS WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUS DESERVING SELF ENTEDFRESH FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUSFRESH DESERVING SELF SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUS SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE G FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTEREMPOWERED CONSTRUCTIVE SELF-DISCIPLINED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE INDIVIDUALISTIC CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE READY ALERT EDUCATEDINTERESTED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE ATTENTIVE OBSERVANT SELF-STARTER PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATE OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPYCAPABLE STRONGEXPERIENCED SELF-MOTIVATED ENERGETIC HEALTHY CED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FOCUSED FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LIVELYPROUD POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN TEAM-ORIENTED COMPETITIVE DETERMINED PROFICIENT SKILLED FASTDRIVEN LOYAL PROUD FRIEND TEAM-ORIENTED ADVENTUR NER DRIVEN TEAM-ORIENTED FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIEND ADVENTUR OUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE OUS FUN-LOVING DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIAS UE DARING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIAS TIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED E TIC HAPPYAWARE PROACTIVE INDIVIDUALISTIC CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATEDINTERESTED ENLIGHTENED RELIABLE ED INTERESTED ATTENTIVE OBSERVANT SELF-STARTER PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER CAPABLE OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT ATHLETIC CONFIDENT HAPPYCAPABLE STRONG EXPERIENCED SELF-MOTIVATED RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY ADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPY STRONGEXPERIENCED SELF-MOTIVATED ENERGETIC HEALTHY LIVELYPROUD POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN PROUD TEAM-ORIENTED COMPETITIVE DETERMINED PROFICIENT SKILLED FASTDRIVEN PROUD TEAM-ORIENTED FOCUSED COMPETITIVE DETERMINED PROF ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FOCUSED FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER LED CHAMPION WINNER DRIVEN TEAM-ORIENTED FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYAL FRIENDUNIQUE ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE LOYAL FRIEND ADVENTUROUS DESERVINGFEARLESS SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE NG ACCOMPLISHED DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPYAWARE PROACTIVE INDIVIDUALISTIC CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATEDINTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED R IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED RUCTIVE SELF-DISCIPLINED INTERESTED ATTENTIVE OBSERVANT SELF-STARTER PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENTDYNAMIC BRIGHT CONFIDENT HAPPYCAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BR ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED ATHLETIC LEADER DYNAMIC ATHLETIC RELIABLE LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELYPROUD POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED WINNER DRIVEN PROUD TEAM-ORIENTED COMPETITIVE DETERMINED PRO CHAMPION WINNER DRIVEN PROUD TEAM-ORIENTED FOCUSED COMPE STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATEFOCUSED FRESH WHOLESOME RADIANT FULFILLED HOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN TEAM-ORIENTED FOCUSED COMPETITIVE DETERMINED PROCHAMPION FICIENT SKILLED LOYAL FRIENDUNIQUE ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING TENACIOUS DEDICATED PLAYFUL UNIQUE FIT FICIENT SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVINGFEARLESS SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICA OUS CREATIVE AMAZINGFAST ACCOMPLISHED DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED C SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT SELF-STARTER PRODUCTIVE EMPOWERED SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PROD READY ALERT EDUCATED ENLIGHTENED RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENTDYNAMIC ATHLETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE G DETERMINED INVOLVED DYNAMIC ATHLETIC RELIABLE LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT DILIGENT READYBOLD ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELYPROUD POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN PROUD TEAM-ORIENTED COM TIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN TEAM-ORIENTED FOCUSED COM STRONG BRIGHT CONFIDENT HAPPY SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATEFOCUSED FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN PROUD TEAM PETITIVE DETERMINED PROFICIENT LOYAL FRIENDUNIQUE ADVENTUROUS DESERVING FEARLESS SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING TENACIOUS DEDI CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FE VING SELF-SUFFICIENT CURIOUS CREATIVE SKILLED AMAZINGFAST ACCOMPLISHED DARING FUN-LOVING DEDI PETITIVETENACIOUS DETERMINED PROFICIENT SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVINGFEARLESS SELF-SUFFICIENT CURIOUS CATED PLAYFUL UNIQUESELF-STARTER FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE A PROACTIVE INDIVIDUALISTIC CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT CATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE BLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC RELIABLE LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIEN SWIFT BOLDPOSITIVE DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN PROUD TEAMPASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER C HEALTHY LIVELY PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN PROUD TEAM SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE ORIENTED FOCUSED COMPETITIVE DETERMINED PROFICIENT LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUSPROFICIENT CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING D ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE SKILLED AMAZINGFAST ACCOMPLISHED UNIQUE DARING FUN-LOVING ORIENTED FOCUSED COMPETITIVE DETERMINED SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQU FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE SIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF-DISCIPL ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERI EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEAD ED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIEFFECTIVE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE ENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION G SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT FULFILLED CHAMPION ENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADIANT F WINNERFAST DRIVEN PROUD TEAM-ORIENTED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUSPROFICIENT CREATIVE AMAZING ENT SKILLED LOYAL FRIEND ADVENTUROUSFOCUSED DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED SKILLED ACCOMPLISHED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUS CREATIVE AM UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE SELF ONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER CONSTRUCTIVE UNIQUE DARINGSELF FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATH ADY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED INVOLVED DYNAMIC ATH AWARE DISCIPLINED INTERESTED ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED GHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESHLEADER WHOLESOME RADI LETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE FRESH WHOLESOME RADI SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE LETIC CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG ITIVE DETERMINED PROFICIENT FAST LOYAL FRIEND ADVENTUROUS FOCUSED DESERVING SELF-SUFFICIENT CREATIVE ANT FULFILLED CHAMPIONSKILLED WINNER DRIVEN PROUD TEAM-ORIENTED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUS DESERVING SELF-SUFFICIENT CURIOUSPROFICIENT CREATIVE SKILLED FAST LOYAL FRIEND ADVENTUROUS DESERVING SELF-SUFFIC ANT CURIOUS FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED ED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIVIDUALISTIC SELF-STARTER AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE INDIV CTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTANDING DETERMINED CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE OUTSTA WIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE INVOLVED DYNAMIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY POSITIVE PASSIONATE INVOLVED DYNAMIC ATHLETIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY LIVELY ENTEDFRESH FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUSFRESH DESERVING SELF WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYALPROUD FRIENDTEAM-ORIENTED ADVENTUROUS DESERVING SELF WHOLESOME RADIANT FULFILLED CHAMPION WINNER DRIVEN FOCUSED COMPETITIVE DETERMINED PROFICIENT SKILLED FAST LOYAL FRIEND ADVENTUROUS G FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS TENACIOUS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUSIASTIC HAPPY PROACTIVE Photo:TENACIOUS Michael Wetterauer SUFFICIENT CURIOUS CREATIVE AMAZING ACCOMPLISHED UNIQUE DARING FUN-LOVING FEARLESS DEDICATED PLAYFUL UNIQUE FIT SPONTANEOUS ACTIVE IMPRESSIVE ENTHUS ATTENTIVE OBSERVANT SELF-STARTER PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE INDIVIDUALISTIC CONSTRUCTIVE SELF-DISCIPLINED INTERESTED AWARE ATTENTIVE OBSERVANT PRODUCTIVE READY ALERT EDUCATEDINTERESTED ENLIGHTENED RELIABLE RESPONSIBLE EFFECTIVE INDIVIDUALISTIC SELF-STARTEREMPOWERED CONSTRUCTIVE SELF-DISCIPLINED AWARE ATTENTIVE OBSERVANT PRODUCTIVE EMPOWERED READY ALERT EDUCATED ENLIGHTENED RELIABLE CED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPY STRONG SELF-MOTIVATED ENERGETIC HEALTHY OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER CAPABLE EXPERIENCED OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHTATHLETIC CONFIDENT HAPPYCAPABLE STRONGEXPERIENCED SELF-MOTIVATED ENERGETIC HEALTHY OUTSTANDING DETERMINED INVOLVED DYNAMIC LEADER OUTGOING INCLUSIVE SWIFT BOLD DILIGENT BRIGHT CONFIDENT HAPPY STRONG SELF-MOTIVATE

DEFINE YOURSELF

2008/09 DEFINE YOURSELF Wednesday, February 9, 2011

FALL 2009 SCHEDULE SPRING 2010 SCHEDULE www.utrecsports.org

www.utrecsports.org

SUMMER 2010 In Progress

I AM DETERMINED POSITIVE EDUCATED FUN LIVELY PASSIONATE ACTIVE READY HAPPY CURIOUS DESERVING STRONG

Text

2009/10 DEFINE YOURSELF Wednesday, February 9, 2011

2010/11 CAMPAIGN GOALS

Awareness Continue to reach across campus using less resources

Participation Get students and faculty/staff into our doors

Inclusion Open community powered by students

Wednesday, February 9, 2011

TARGET Our main demographic is almost exclusively 18-24 years old. Today's college students are tomorrow's parents, decision makers and customers. So we not only benefit from a good relationship with them now, but in years to come. The UT Austin student population is 50.5 % women and 49.5 % men Classification: Freshman 13.7 % Sophomore 15.8 % Junior 18.3 % Senior 26.8 % Law 2.9 % Graduate 22.5 % Nontraditional-age students, those 25 years old and over, comprise 6.5 percent of all undergraduates Other targets would be: faculty and staff (including their spouse/partner/childern), Texas Ex members (including their spouse/ partner/childern) studentsâ&#x20AC;&#x2122; spouse/partner or children and the community at large.

Wednesday, February 9, 2011

CAMPAIGN DEVELOPMENT

Research Concept Development & Presentations Refine Campaign Ideas Market Testing

Wednesday, February 9, 2011

CONCEPT A

Wednesday, February 9, 2011

COLOR PALETTE:

Black Grey White

Wednesday, February 9, 2011

CONCEPT B

FUN

Wednesday, February 9, 2011

STARTS HERE

COLOR PALETTE:

8bWYa =h[o M^_j[

Wednesday, February 9, 2011

CONCEPT C

YOU RecSports

YOU RecSports 2

YOU RecSports

Wednesday, February 9, 2011

COLOR PALETTE: YOU RecSports

NEON INK: neon green

(pantone 802c)

neon pink

(pantone 806c)

neon blue

(pantone 801 c)

neon orange

YOU RecSports

(pantone 804c)

YOU RecSports

white-major accent black-photos grey-photos Wednesday, February 9, 2011

Wednesday, February 9, 2011

STUDENT AND MEMBER FEEDBACK

Survey 1st week of March 514 respondents

Wednesday, February 9, 2011

Of the three options displayed, which color palette do you like the best?

Be HERE. ____Starts Here You = RecSports

26% 35%

39%

Wednesday, February 9, 2011

Of the three taglines displayed, which tagline do you like best?

Be HERE. ____Starts Here You = RecSports

15% 38%

47%

Wednesday, February 9, 2011

Of the three options displayed, which do you like the best overall?

Be HERE. ____Starts Here You = RecSports

29%

33%

38%

Wednesday, February 9, 2011

What is your primary source for information about UT RecSports? 70

0 Printed Publications

Wednesday, February 9, 2011

Web/Internet

I never seek info

On average, how often do you reference the UT RecSports Schedule? 50

0 never

Wednesday, February 9, 2011

occasionally

regularly

often

What type of RecSports information do you typically need most often? 60

0 fees & prices

Wednesday, February 9, 2011

facility hours & locations

membership info class & activity schedules

NEXT STEPS

Wednesday, February 9, 2011