Future Growth

5 YEAR EXPANSION PLAN

Once established as an early adopter in utilising digital design processes, 3D supply chains and wardrobe interactivity, the eBox from Rains will continue. This will result in whole-line roll out across all operations within the business.

To ensure the business concept develops and sustains, collaborations with gaming platforms such as The Sims could be implemented, to optimise the e-wardrobe and continue to engage directly with their consumer. Additionally, collaborations with resell apps such as Depop could be considered, to extend the longevity and lifecycle of Rains’ products. This would be traded through the digital twin, as opposed to the physical garment.

With regards to promotional strategies, Rains will continue to innovate within the market sector, experimenting further with the fusion of online and offline to create phygital spaces. This would close the void between physical and digital; the future of the retail landscape.