Absolut is a brand with a richness of history: from production process, to founder, to bartenders, to artists and popular culture. The story of Absolut is a story of reimagining what's possible and transforming from status quo to extraordinary. This story is full of people who dare to transform and create something better.
Absolut was established in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. Smith introduced fractional distillation which produces liquor without fusel alcohol in Sweden in 1877, under the name "Tiodubbelt Renadt Brännvin" (Tenfold Purified Vodka). Brännvin literally means "burnt wine" and is analogous to the German "Branntwein". The term is also used in Norwegian, Danish, Faroese and Icelandic. ("Vodka" was not used for Swedish liquor until 1958, with the potato-based Explorer Vodka.) The name was changed to "Absolut Rent Brännvin" (Absolutely Pure Vodka) by Smith to market his improved product. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold at a lower price than the monopoly's product, just outside the city border. Smith even offered free boat rides to the distillery and "Rent Brännvin" made Smith a fortune.
In 1917, the alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name "Absolut Rent Br채nnvin". The name changed with intervals, Renat Br채nnvin or Absolut Rent Br채nnvin. In 1979, the old name Absolut was picked up when the upper-price range ABSOLUT VODKA was introduced. Renat is still a euphemism for spirits in Sweden, and the name of another vodka product by Vin & Sprit. Absolut Vodka was introduced to the global market in 1979. Since its launch, Absolut has grown from 90,000 liters to 96.6 million liters in 2008. It has become the largest international spirit and is available in 126 countries. The vodka is made from winter wheat. Approximately 80,000 metric tons (2,900,000 bushels) of wheat are used annually to produce Absolut Vodka. Over one kilogram of grain is used in every one-liter bottle.
ABSOLU AR
UT VODKA RT
ABSOLUT VODKA SOME FLAVORS ABSOLUT Ruby Red
Ideal para quienes gustan del sabor de los c铆tricos. Absolut Ruby Red fue presentado en 2006 y es de sabor a pomelo rojo.
ABSOLUT Mango
Disfrutar en verano del fruto del mango es muy reconfortante y muchos tragos se preparan con esta fresca fruta. Se lanz贸 al mercado en 2007 al igual que el Absolut Pears, y ambos son excelentes para preparar c贸cteles frescos y coloridos en el verano.
ABSOLUT Kurant
El sabor de la uva, en un vodka. El Absolut Kurant nació en 1992 a modo de tributo y recordando los orígenes de Absolut y en ese entonces se pensó en llamarlo Absolut Vinbar, pero su nombre en inglés sería traducido como “bar de vinos” por lo que finalmente decidieron llamarlo como la fruta sueca, Kurant.
ABSOLUT Mandarin
Las mandarinas chinas, son realmente deliciosas pero mezclarlas con el sabor de un puro vodka sueco y bien frío, es aún mejor. Esta edición es presentada en 1999 su sabor a mandarinas y naranja, la vuelven una de las favoritas en la familia de los cítricos de Absolut.