Greenest: India’s First ‘Hyper-Realistic’ PlantBased Shami Kebabs Launch In Delhi Indian plant-based startup Upstablish Food Technologies has just launched the country’s first line of “hyper-realistic” plant-based meats under its brand Greenest. The range consists of high-protein plant-based alternatives to kebabs and is now available in Delhi. Looking ahead, the company will be launching its new line in more cities and has set its sights on expanding its offerings to include more plant-based products tailored to get “smart protein on India’s plates”.
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Announced on Saturday (November 14), Upstablish has launched its new Greenest brand of plant-based meat alternatives. Founded in 2017 by Gaurav Sharma, Kannan Krishnamoorthy and Dinesh Jain, the startup is one of India’s emerging group of alternative protein food techs on a mission to address the protein and nutritional needs of India amid rising challenges from climate change to zoonotic diseases.
The company’s new Greenest line of vegan Shami Kebabs have just launched in the Delhi NCR region, available through the brand’s direct-to-consumer website, coming in five varieties of flavours including salt and pepper, moroccan spices, zesty tandoori, puraani dilli and peri peri. Made primarily from soy protein, split roasted chickpeas and natural flavourings, Greenest says that the new products are the first homegrown plant-based alternatives that are deliver on mouthfeel and brings a “hyper-realistic” taste of real meat, but without the environmental or ethical concerns of its animal counterparts.
