Centre for Recreation and Tourism Research ADVENTURE CONFERENCE – May 2013 Tuesday 21st – Thursday 23rd PROGRAMME & TRAVEL INFORMATION (Being there: slow, fast, traditional, wild, urban, natural…)
INTRODUCTION: Dear Delegate We are delighted that you will join us at this year’s Adventure Conference; and for those of you who attended last year… welcome back! This introduction is designed to take you through the format of the 3-day conference and enable you to have the very best experience you can whilst with us in the Highlands of Scotland. The conference is located in a stunning location and we hope to be able to show you some of the surrounding area on day 1 of the conference with a selection of tours and adventures, workshops and activities. The evening of day 1 will begin with some ice-breakers and then a global update from the ATTA Executive Director-Europe, Chris Doyle, who can share the latest data and trends as well as some new ATTA initiatives (http://www.adventuretravel.biz/events/type/adventureconnect/). This is followed by an informal barbeque held in the amphitheatre by the sea for discussions and ruminations around the fire – weather permitting of course! Day 2 will be the main conference day. It starts with a keynote speech from professor Alan Ewert, Indiana University and is crammed with exciting delivery from leading academics and practitioners who will challenge your thinking and provide innovative ideas for the future through their presentations – the detail of each presentation can be seen below for you to think about which session you may want to attend and link with colleagues to attend a range of sessions that you can discuss after the conference or perhaps even in the evening over a drink at the bar. The formal conference dinner will be held on the evening of Day 2 where you will be entertained with traditional music from local student musicians and inspired by our after-dinner speaker – Andy Kirkpatrick (http://andy-kirkpatrick.com/) as well as being spoilt with some wonderful delicacies from the west coast of Scotland. Day 3 begins with a keynote speech from Paul Easto, Director of Wilderness Scotland, and, again there are many options to choose from for the breakout sessions. At the end of the conference at 1.15pm on the afternoon of day 3, you will have free time to further explore your surroundings and relax before heading back to your respective parts of the world. We are fortunate to have delegates attending the conference from as far afield as Chile and South Africa this year so an afternoon of relaxation will be in order for many before heading home. Many of our delegates are departing on Friday 24th May so there is an opportunity to take one last look around the Isle of Skye or to simply enjoy the conference’s wild location beside the sea. However, buses will be laid on to take everyone to a beautiful pub by the sea at Isle Ornsay from 7pm. As a reminder, if you have not yet booked your accommodation at the venue – which is limited – please do so as soon as possible. The contact for this is Carlotta Graham (cmk.smo@uhi.ac.uk). Single occupancy en-suite rooms are available from £42.50 per person per night, bed & breakfast. Information can also be found below with regard to airport and railway station minibus transfers to and from the venue for both arrival on Monday 20th May and departure on either Thursday 23rd or Friday 24th May. All that remains is for us to thank you for your attendance, wish you a safe journey to the Highlands of Scotland and ask you to explore the programme below… your adventure awaits!
TRAVEL INFORMATION: We are delighted that there are so many international attendees to the Conference this year and we very much look forward to welcoming you to the Highlands of Scotland. Many delegates will be flying into London and will then need to book internal transfer flights through to one of the Scottish airports: Glasgow, Edinburgh or Inverness. We would recommend transfers through to Inverness airport which is the closest airport to the conference venue; car hire can also be booked at the airport: http://www.airportcarhireonline.co.uk/invernessairportcarhire.html. You can find a road route planner on either www.theaa.co.uk or www.rac.co.uk – the postcode for the venue is: IV44 8RQ. You can also view the location of the Conference venue on Google maps here: https://maps.google.co.uk/maps?q=sabhal+mor+ostaig&bav=on.2,or.r_qf.&bvm=bv.45107431,d.ZWU&biw=1280&bih=929&wrapid=tlif1365676 06726810&um=1&ie=UTF-8&hl=en&sa=N&tab=wl We are also able to offer minibus transfers from Inverness airport if you are unable to hire a car, and also from the Kyle of Lochalsh railway station should you choose to take a train from Inverness to Kyle. Should you choose to fly to either Glasgow or Edinburgh, you will need to either hire a car or take a train to get to the venue – some options are noted below for your information. IF YOU FLY INTO INVERNESS AIRPORT (recommended option): Minibus transfers from Inverness Airport to Sabhal Mor Ostaig on the Isle of Skye will be available at the following time:
On arrival, pick up from Kyle of Lochalsh railway station will be 13.30 on Monday 20th May – arrival at Sabhal Mor Ostaig at approx. 14.00 On arrival, pick up from Inverness Airport will be 18.30 on Monday 20th May – arrival at the conference venue at approx. 20.30 On departure, minibuses will leave the conference venue on Thursday 23rd May at 13.45 to arrive in Kyle at 14.15 On departure, minibuses will leave the conference venue on Friday 24th May at 09.30 to arrive at Inverness airport at 11.30
We would need to know if you wish to book onto the above minibus transfer options so please email tina.davenport.whc@uhi.ac.uk, to book – this way we can ensure sufficient seats are available on the transport. Many thanks. ALTERNATIVE ROUTES TO THE CONFERENCE: If you fly into either Glasgow or Edinburgh Airports… your best option is to hire a car and drive to the conference venue. http://www.airportcarhireonline.co.uk/edinburghairportcarhire.html | http://www.airportcarhireonline.co.uk/glasgowairportcarhire.html If you fly into Glasgow Airport… you may choose to take a train up the West Coast of Scotland Highland Line which will take you to Mallaig. Your route would be from Queen Street railway station in the centre of Glasgow to Mallaig railway station - http://www.scotrail.co.uk/. From Mallaig, you will need to link with a car & passenger ferry to take you over to the Isle of Skye via Caledonian MacBrayne Ferries http://www.calmac.co.uk/. Should you choose to take this route, please inform us in advance as we will need to arrange a special pick up for delegates traveling from this direction. The ferry terminal on Skye is 10 minutes from the conference venue. If you have any questions at all with regard to travel that are not noted above, please don’t hesitate to contact either Dr. Steve Taylor or Tina Davenport on steve.taylor.whc@uhi.ac.uk or tina.davenport.whc@uhi.ac.uk We wish you a very safe and pleasant journey.
CONFERENCE PROGRAMME: (Subject to change)
PRE-CONFERENCE ARRIVAL: Most delegates will arrive on the afternoon or evening of Monday 20th May. On arrival, you can book into your accommodation and collect your conference pack at the registration desk. A selection of informal refreshments will be available on arrival and up until 21.30. Activity workshops registration will start from 08.30 on Tuesday morning.
_____________________________________________________________________ DAY 1 – Tuesday 21st May A separate sheet of activity workshop options is available and will be emailed to you along with this programme. The main contact for booking activities is as directed on the sheet and you can book onto an activity by returning the booking form to tina.davenport.whc@uhi.ac.uk If you have any queries or concerns about the activities, please contact Dave Hills at david.hills.whc@uhi.ac.uk or call: 44 7500 064 716. These activities are included in your conference fees unless you have paid a reduced rate; in this instance an additional charge of £40 will be required. The activities will run from 09.00 through to 16.00. Time 18.00 18.15
19.00
Presenter & Organisation Dr. Peter Varley, Director of the Centre for Recreation & Tourism Research Chris Doyle, executive Director – Europe of ATTA – the Adventure Travel Trade Association. All delegates
Title & Description Official welcome to the 2013 Adventure Conference Conference Launch Session: ATTA is the leading global membership organisation for adventure travel and tourism, with more than 800 members. Conference barbeque, ice breakers, “Trangia World Championship” (form a team & win a prize…) and a dram!
____________________________________________________________________
DAY 2 – Wednesday 22nd May Time 08.30 – 09.00 09.00 – 09.15 09.15 – 10.00
SESSION ONE Time
10.00 – 11.00
10.00 – 11.00
10.00 – 11.00
Presenter & Organisation Dr. Peter Varley, Director, Centre for Recreation & Tourism Research, University of the Highlands & Islands, Scotland Keynote Speaker: Professor Alan Ewert, Indiana University, USA
Title & Description Coffee & conference registration (if not registered previously) Conference introduction
Adventure, environments and health: What is the connection?
Presenter & Organisation Dr. Lee Quinn, University of Liverpool, England
Title & Description Longing for apocalyptic adventure
Laura Alexeichik, Indiana University, USA
The space between: using liminality in adventure tourism to consider identity, risk & re-entry
Steve Johnson, University of Cumbria, England Dr. Paul Heintzman, University of Ottawa, Canada
Being in nature: Enhancing and deepening connections with nature for people in recovery or with long term conditions Spiritual outcomes of outdoor adventure: An integrative model of recent empirical research
Dr. Filipa Fernandes, CAPP/ISCSP-UTL, Portugal
Hiking trails tourism in Madeira Island: An exploratory study of motivations and trends
Dr. Alison Voight, Indiana University, USA
Facilitating outdoor adventure activities for diverse abilities
11.00 – 11.30: REFRESHMENT BREAK
Breakout room
TBC
TBC
TBC
SESSION TWO Time
Presenter & Organisation Dr. Andres Coca-Stefaniak, University of East London, England Tracy Hayes, University of Cumbria, England
11.30 – 13.00 Jason King, Leeds Metropolitan University, England Dr. Darío Perez-Brunicardi, Camilo Jose Cela University, Spain 11.30 – 13.00
11.30 – 13.00
Title & Description Innovation & Skills on high street prosperity with early practice and literature-based findings from an audit of European practice in sustainable events The challenges of social inclusion: Can tortoise and hare learn together?
TBC
Successful expeditions are anything but a trivial pursuit: A model of integrated practice from the HRE 2011 expedition Teaching outdoor sports for understanding: An ecological approach
Eilid Ormiston, School of Adventure Studies, University of the Highlands & Islands, Scotland Dr. Jorge Zamora, Conicyt Research Centre for Tourism and Heritage, Chile
Community creating through cooking: A culinary expedition
Dr. Heather Prince, University of Cumbria, England
Eliciting nature and landscape writing through outdoor experiences.
Dave Hills, School of Adventure Studies, University of the Highlands & Islands, Scotland
Does your organisation simply just blend in? Creative concepts in adventure: We take a look into the highs and lows of innovative adventure products that stood out from the crowd and ask, what is the next big thing? Tourism Adventure – Dive In!
Annabel Lawrence, Director Lochaline Dive Centre, Scotland
Breakout room
TBC
Hotspot development: Large scale mining -v- nature based tourism in Chile
13.00 – 14.00: LUNCH BREAK Please note that the session after lunch will take place in the outdoors so please dress appropriately.
TBC
SESSION THREE Time Presenter & Organisation 14.00 – 15.30
Title & Description
Myles Farnbank, Director of Training & Senior Guide, Wilderness Scotland
Experiencing the wild! (This session will take place outdoors)
Breakout room TBC
15.30 – 16.00: REFRESHMENTS SESSION FOUR Time
16.00 – 17.00
Presenter & Organisation Gilles Valade, Thompson Rivers University, Canada
Title & Description Outdoor adventure risk management, millennials and the car camping generation
Petter Thorsen, Wild Norway
Hotel Spruce: Nordic Outdoor living.
Breakout room
TBC
17.00 – 19.00 – FREE TIME
CONFERENCE DINNER Time Presenter & Organisation
Title & Description
The conference dinner will be served in the main dining room from 19.00 A Scottish themed menu is in your conference pack for your information. 19.00
The after dinner speaker at the dinner is
Andy Kirkpatrick (http://andy-kirkpatrick.com/)
Breakout room
DAY 3 – Thursday 23rd May Time 08.55 – 09.00 09.00 – 09.45
SESSION ONE Time
09.45 – 11.15
Presenter & Organisation Dr. Peter Varley Keynote Speaker: Paul Easto, Director, Wilderness Scotland
Title & Description Chair’s welcome back Adventure Tourism – what really drives the customer experience?
Presenter & Organisation Ming-Feng Huang, Aberystwyth University, Wales
Title & Description Specialisation in mountain hiking he Taiwanese “Munroes”
Dr. Lazaro Mediavilla Saldaña, University Polytechnic of Madrid, Spain
Professionals in adventure tourism through the regulating acts of the sector in Spain
Jillian Robinson, Limerick Institute of Technology, Ireland
Maximising the natural capital of a rural tourism region in Ireland
Professor Antonie Bauer, Munich University of Applied Sciences, Germany
It’s not (only) about the money: Customer preferences and satisfaction in adventure tourism
Dr. Gayle Workman, Barry University, USA
Baby boomer tourism: Marketing outdoor adventures for older adults
09.45 – 11.15 Leen Fokker, NHTV Breda University of Applied Sciences, Netherlands
Ndivhuwo Tshipala, Tshwane University of Technology, South Africa Dr. Gyln Bissix, Acadia University, Canada 09.45 – 11.15 Dr. Ashley Hardwell, Leeds Metropolitan University, England 11.15 – 11.45 – REFRESHMENT BREAK
Breakout room
TBC
TBC
Customer experiences & value congruence: Exploring the relation between extraordinary customer experiences and customer-organisation value congruence in an adventure tourism context Indicators for sustainable adventure tourism in South Africa: LARASA conference delegates’ perspective Misadventure on four wheels: The health, environmental, social and economic impacts of quad bikes in North America The outward gaze of host workers: A Himalayan perspective
TBC
SESSION TWO Time
11.45 – 13.15
11.45 – 13.15
Presenter & Organisation Ann O’Connor, Institute of Technology Tralee, Ireland
Title & Description How adventurous is the NEW adventure tourism?
Nick Davies, University of Central Lancashire, England
Who walks, where and why: The UK recreational walking market
Gill Pomfret, Sheffield Hallam University, England
The motives of adventure tourists
Dr. Paul Beedie, University of Bedford, England
Climbing fast and slow: Reflections on the experience of playing with gravity
Tristan Semple, Nevis Landscape Partnership, Scotland
Scotland’s natural capital: Ben Nevis – a case study
Pablo Caballero-Blanco and Elena Hernandez, University of Pablo de Olavide, Spain Dr. Carl Cater, Aberystwyth University, Wales
Effects on personal and social responsibility of a program through outdoor activities
11.45 – 13.15 Dr. Glyn Bissix, Acadia University, Canada
License to thrill? Critical perspectives on changes to the Adventure Activities Licensing Authority
Breakout room
TBC
TBC
TBC
Risk management in Canadian post-secondary outdoor adventure education
13.15 – 14.00: LUNCH At 14.00, the Centre for Recreation & Tourism Research 3-day Adventure Conference will conclude. However, there will be an informal gathering on Thursday evening if you’re able to stay which will include a presentation of Sea Kayaking in Scotland and also buses will be laid on to take everyone to a beautiful pub by the sea at Isle Ornsay from 7pm – we hope you can join us. We hope too that you will find the conference thought provoking, stimulating and of course… adventurous. An on-line feedback form will be sent to you along with a conference photo pack shortly after the conference… we would very much welcome your comments. Thank you for your attendance – speaker profiles can be found below for your information. www.whc.uhi.ac.uk/research
PROFILES: Christopher Doyle
|
ATTA Executive Director-Europe
Since 2004, Chris has played a key role in the organization’s strategic direction and development and is actively engaged in the organization’s research, marketing, public relations and communications efforts. Since 2005, he has directed the content and execution for each of the ATTA’s annual Adventure Travel World Summit conferences. In addition to overseeing the Summit, he is responsible for the ATTA's development efforts in Europe and speaks regularly at events worldwide on responsible adventure tourism development, trade and consumer research, trends, marketing, public relations and product innovation. For more than 25 years, he has offered an array of strategic public relations and business expertise in travel, retail, technology, sports and outdoors, fashion, home furnishings and non-profit sectors. He’s managed corporate reputations and developed extensive national awareness campaigns for retailers and manufacturers, supported the launch of six Internet concerns, worked extensively with trade organizations and industry analysts, launched numerous private-label product campaigns and managed consumer affairs crises. An active long-distance runner and avid outdoorsman, Chris, splits his time between California and Sweden with his wife, Emma, son, Aidan and daughter, Moa.
Paul Easto | Chief Executive, Wilderness Scotland Paul is one of the co-founders of Wilderness Scotland Ltd and took up the position of Chief Executive at the end of 2009. From small beginnings, Wilderness Scotland has grown to establish a market leading reputation for high quality and innovative adventure experiences in the wild places of Scotland, Ireland and England. Based in the Cairngorms National Park, Wilderness Scotland has won several major travel awards including being ranked No.1 in Europe by National Geographic in the Best Adventure Travel Companies on Earth. The company’s commitment to sustainable tourism and wilderness conservation has also contributed to its success and recognition, with Wilderness Scotland being named as the Best Green Tour Operator in the World Travel Awards and becoming a multiple winner in the World Travel Market Responsible Tourism Awards. Prior to starting Wilderness Scotland, Paul worked for in property and environmental consultancy and then in Patagonia, Chile as a Project Manager for the international adventure development organisation, Raleigh International. Paul holds an MBA with Distinction from the University of Edinburgh Business School and has completed the Entrepreneurship Development Programme with MIT Sloan School of Management. He is an advisory board member to several industry groups including the Scottish Tourism Industry Leadership Group, The Prince of Wales’ North Highland Initiative and the US Based Adventure Travel Trade Association (ATTA).
Dr. Alan Ewert | Titled Professor, Indiana University, USA Dr. Alan Ewert is a Distinguished and Titled Professor at Indiana University. He is the holder of the Patricia and Joel Meier Endowed Chair in Outdoor Leadership, and serves as the Graduate Studies Coordinator in the Department of Recreation, Park, and Tourism Studies. Dr. Ewert’s research publications include articles in the Journal of Leisure Research, Leisure Sciences, Environment and Behavior, Journal of Park and Recreation Administration, the Journal of Experiential Education, and Society and Natural Resources. To date, he has published four books including, Outdoor Adventure Pursuits: Foundations, Models, and Theories (1989); Culture, Conflict, and Communication in the Wildland-Urban Interface (1993); Natural Resource Management: The Human Dimension (1996), and Integrated Resource and Environmental Management (2004). He has authored over 190 articles and research presentations, as well as fourteen book chapters. He has instructed in a variety of programs including Outward Bound, NOLS, and Wilderness Inquiry and been a Survival Instructor for the US Air Force.