Restaurant Marketing Agency Launched to Help Restaurants

Local award-winning marketing consultant Vicky White launches a restaurant-focused marketing agency offering hands-on, affordable packages to help restaurants promote their brand, get found online, increase covers, and grow.

In the 12 months to September 2022, the number of restaurants going bust in the UK increased by 60% compared with the previous year, according to advisory firm Mazars. To help restaurants weather the storm, Vicky White, a Buckinghamshire based marketing specialist has launched Appetite, a new, fullservice marketing agency dedicated to helping restaurants thrive.

Vicky has successfully run awardwinning marketing agency White Communications for over 10 years and has been increasingly specialising in restaurants. Now, she has launched Appetite to help restaurants grab attention and attract customers from a range of angles both online and offline. In the current economic climate, restaurants can use all the help they can get to show consumers that they’re worth spending time and money in.

Appetite’s aim is to take away the stress of restaurants managing their marketing, leaving them with time to focus on providing the best possible service when customers step through the door.

Vicky White, Founder of Appetite said: “Restaurants are an important part of our community but with so many demands on people’s time and money, restaurants can use a bit of help grabbing attention and bookings. Creating a fantastic customer experience across multiple marketing touchpoints is crucial to attracting and keeping loyal customers.”

Here are our top 6 tips to stay ahead of the game when it comes to marketing your restaurant in 2023 –

• Don’t dismiss the power of Tik Tok. Start by creating an account and getting inspiration from others. Then think about how you can use this channel to promote your restaurant

• Capture as much data as possible about your customers. Discover any allergens, eating habits, how often they visit your restaurant or order from you, so when you are retargeting your customers, your marketing is more personable and engaging

• Use social media advertising to reach customers outside of your current audience. Both Facebook and Instagram allow you to reach a wide variety of audiences - an unknown audience based on interests, age, gender and location, retargeting your customers and website visitors and reaching lookalike audiences based on your current follower trends

• Collaborate with Food Bloggers, Vloggers, and Social Media Influencers by inviting them into your restaurant. It’s a great way to increase online exposure, shows credibility and an opportunity to get additional social media content for your channels

• Offline marketing is still important – explore partnerships with other local businesses for cross promotion, research local events you can get involved in, support charities and advertise in the local press

• Google Business should be your best friend – capture the attention of customers who are turning to Google to look for local restaurants. Make sure you are regularly posting, encouraging, monitoring, and responding to reviews and your photos, videos and profile are up to date

About Appetite

Appetite is a Bucks-based full-service restaurant marketing agency run by award-winning marketing consultant Vicky White. Appetite offers hands-on, affordable marketing packages for restaurants with services including Digital Advertising, Marketing Strategy & Planning, Website Design, Social Media & Influencers, SEO, and Email Marketing.

For more information visit: appetite.whitecommunications.co.uk

Sharp strategy, fiery ideas = rich results Follow Appetite on Instagram.

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