2 minute read
Activewear
NEW FROM LORNA JANE
HOLD & MOULD SPORTS BRA Designed exclusively for C to F cups
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Designed exclusively for women with bigger busts is Lorna Jane’s newly launched Hold & Mould Sports Bra.
A passion project from within the Lorna Jane team, the lightbulb moment of the Hold and Mould Bra came to life after one busty team member (an E- Cup) expressed her frustration in finding a sports bra that did everything. • She wanted shape, but without unnecessary padding. • She wanted maximum support without shoulder discomfort. • She wanted just the right amount of cleavage coverage. • She wanted minimal bounce, so she could run, jump, and stride. She wanted compression- but the flattering kind. • And she wanted to feel powerful, sexy, and secure whilst wearing it.
Doing what any female focussed; leading fashion brand would do…the Lorna Jane team designed, cut, and built the bra around her body and constructed it just for her. What resulted was a sports bra exclusively made for women with large busts, just like her. A bra that will look and feel powerful by itself and under her clothes. A game changer for voluptuous women everywhere.
A story of shape retention, comfort, unmatched support, and style, the Hold & Mould bra features: • Engineered with structured cups -that ‘hold and mould’ to support your breasts. • Fixed padding- so no bunching or rolling ever! • Stabilised lining- for less bounce. • Gel padded shoulder straps -for less pressure on your shoulders. • Complete strap adjustability – sliding straps and hooks so you can customize your fit and support • Clasp back – for adjustability and support. • No underwire - for comfort. Available in Black & Capri Blue. See what all the fuss is about: www.youtube.com
Cut out, campaign and ecomm imagery available on request
Available in Black and Capri Blue and a game changer for bounce control, and with extreme comfort and support – this exclusive new bra has been created with Lorna Jane’s patented CoolCore® fabric: helping to keep the body cooler and dryer for longer, whist naturally regulating body temperature and wicking moisture from the skin. The Coolcore fabric is a research and technology driven fabric that manages temperature and moisture to maximize an individual’s performance and recovery through chemical-free fabrics.
Making a global impact with a movement that is being embraced by millions of women worldwide, is Lorna Jane Activewear. With a mission to create the best Activewear on the planet, each sustainably produced item effortlessly blends fashion with function and is performance tested on real women. Lorna Jane does this by spending hours mimicking how their audience move their bodies to ensure each piece encourages the women that wear them becomes a fitter, faster and stronger version of themselves.
Purchase the Hold & Mould Bra for £75 directly online at
