Technology & Software
Fitness & Beauty Update
STEPN Successfully Launched its Co-Branded Limited-Edition NFT Sneakers with ASICS on Binance NFT Marketplace STEPN, a move-to-earn Web3 running app, recently joined forces with ASICS to release a limited edition “STEPN x ASICS NFT Sneaker’’ Mystery Box Collection. The NFT sneakers were hosted and minted on the BNB Chain, and the collection was launched exclusively on the Binance NFT Marketplace.
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STEPN is a Web3 lifestyle app that rewards users with crypto for moving (walking, jogging, or running) outside. To participate, users have to download the STEPN app, purchase an NFT, and then move outdoors to earn tokens. Users are able to spend their earnings within the STEPN ecosystem or swap it out to an external account and cash out for profit. The collection, co-branded by STEPN and ASICS, garnered significant interest from the community, with over 195,000 participants and subscribed tickets. The total trading volume exceeded $10M USD with the floor price being maintained at over $3,000, exemplifying the success of this Initial Game Offering (IGO) launch. Joe Pace, Head of Business Development at ASICS, commented: “ASICS is committed to inspiring people to have a sound mind in a sound body and we aspire to apply technology in thoughtful ways to advance that mission. Our partnership with STEPN and their world-class team is designed to encourage the Web3 community to step away from their screens and get walking, jogging, and running outdoors. The STEPN app is an incredible feat of technological innovation and we believe that ASICS’ immediate and long-term collaborations with them will help millions across the world achieve a sound mind in a sound body.” $100,000 from the sale proceeds of these NFT Sneakers will be donated towards a charitable cause jointly by STEPN, Binance and ASICS.
