Why innovative drinks brands in Britain are thriving, and how they can continue to grow in 2023

Despite a difficult year ahead for many drinks brands, with consumer confidence still low and inflation proving hard to overcome, the rate of drinks start-ups in the UK is predicted to continue to grow in 2023. Indeed, already this year we have seen drinks brands such as Gunner Cocktails show the world that the UK’s drinks sector is far from closed for business.

Innovation and creativity are at the core of what the UK’s drinks market has to offer and have been the main catalysts behind its growth in recent years.

However, with consumers increasingly attracted to independent brands that can quench their thirst for exciting and innovative flavours, start-up pre-canned cocktail companies like Gunner Cocktails are the best placed to remain resilient during the incoming recession.

Indeed, here at Gunner cocktails we are predicting a 500% growth in sales in the next year. The roaring success of brands like Gunner demonstrates how the UK’s history of being home to the world’s favourite drinks brands is still thriving.

However, if the UK is to maintain its reputation as a hub for start-ups in the drinks sector, brands must look to be trend setters rather than followers.

This includes exploring the rise of no-lo drinks, dissecting consumer demand for canned drinks, and examining the differences in demands across generations. Indeed, our own research has shown that 61% of consumers prefer buying British products, and 40% feel ‘let down’ due to the ‘lack’ of alcoholfree and low-ABV drinks.

However, whilst January has been the month of the saints, that does not mean that sinners won’t have their time in the spotlight this year. Alcoholic pre-canned cocktails such as Gunner’s Sinner which adds a generous shot of aged rum to their classic Gunner Saint are growing in popularity, with the RTD (ready to drink) canned alcoholic cocktail market growing at a +7% year-on-year.

In light of this, to maximise their market share, start-ups in the drink sector should look to diversify their offering to include both alcohol-free and alcoholic offering so they can capitalise on the growing no-and-low market, which is set to be a hotbed for innovation and creativity in the coming year.

Being awarded ‘Best for Innovative Hard Surfaces Restoration and Repair Services 2022’ by Design and Build Awards and with 30 years’ experience in specialist repairs and restoration, Magicman can assist.

Our customers include celebrated hotels, famous cruise lines and busy international transport hubs. From

Park Lane to Pakistan, Bermondsey to Bermuda, we provide repair and restoration services all over the UK and around the world. At Magicman, we know that a good repair is the best thing to do.

If your premises are in need of some TLC, we have the services and equipment to help you out. We can handle minor chips, scratches, and other superficial issues as well as more major damage such as dents, burns and cracks.

Our skilled technicians can restore your premises in the highest order by addressing any unsightly damaged items in a timely manner and in an affordable manner. There’s no need to worry about how much time it will take us to complete repairs because our team is always on time—and ready to go!

We do not limit our services to small repairs; we are able to restore main entrances and windows while also working on door frames, cills and even entire buildings or shops fronts. Inside or outside, we can fix any colour, grain, or pattern you may want! We use only certified technicians who are trained and experienced with every job they undertake.

Our goal is always customer satisfaction!

We remove the panic when sudden and unexpected damage occurs which has the potential to push clients into penalty clauses. As completion deadline approaches, it is imperative that snagging issues are remedied promptly and to a standard that assists you to handover to client ‘defect free’. Magicman has both the skill sets and the ability to provide the numbers to ensure this happens.

Most items are produced in batches and replacements, in addition to being subject to long lead times, may not be the same colour or sheen of the original. A Magicman repair is the easy, cost-effective solution.

When you’re a hotelier, you can’t afford to have a room that’s not up to snuff.

That’s why Magicman is the perfect solution for when your rooms need a little work.

We’ve been providing repair services for hotels for over 30 years, and we know how important it is to keep your rooms looking and feeling brand new. We also know that sometimes things happen maybe there’s an incident that causes damage, or maybe it’s just time for an upgrade. Whatever the case may be, we’re here to help you find solutions—and fast!

Our team can handle most problems with efficiency and ease, whether they involve cabinets or furniture. We’ll even handle any of your snagging issues before you hand over possession of the room to your client, so they don’t have to worry about paying extra fees due to incomplete repairs.

We’ve got all kinds of options when it comes to repairing damaged items in your hotel rooms.

What does this mean for you?

Our business model of repairing items on site instead of ordering and installing replacements, saves you time and money and is better for the environment. Typically repairing on site saves between 50– 80% of the cost of installing a replacement. Repairing on site reduces waste to landfill and greenhouse gases created in production and delivery of replacement items. It avoids long delivery times; any possibility of ancillary damage and items can often be back in use within hours. Magicman provide teams of technicians who repair, restore, and rejuvenate (in-situ) doors, floors, furniture, sanitaryware, baths, basins, shower trays, whirlpools, ceramic tiles, handrails, panels, artworks, sculptures, reception desks, walls, common areas including bars, restaurants, gyms, and spas.

All without removal or replacement!

We are fully accredited, certified, and audited so we can deliver the standards you expect nationwide:

ISO 9001: 2015 Quality Management

ISO 14001: 2015 Environmental Management

ISO 45001: 2018 Occupational Health & Safety

We’re all about making your life easier.

That’s why we created Magicman: to help you save time, money, and resources. Our team of experts can repair hard surfaces to a wide range of different items and types of substrates, including:

• Wood and laminate

• Glass polishing

• Metal polishing

• Stone and marble repair & polishing

• Ceramic tiling

• Plastics / uPVC

• Corian

• Powder coated surfaces

• Painted surfaces (including wallpaper)

• Sanitaryware (baths, basins, and showers)

Big savings

The premise of Magicman is a simple one. Instead of replacing damaged items and surfaces we copy the colours, patterns, texture, and sheen to repair the original, typically saving between 50% - 80% compared with the cost of replacement. Better for you and better for the environment.

Because Magicman work on site (we come to you) and our repairs are so quick, without the lead time involved in ordering replacement items, the turnaround time is reduced, and costs are dramatically lowered. Also, your items are brought back into use much more quickly.

If you would like to know more, please contact enquiries@magicman.co.uk or visit our website www.magicman.co.uk