IN UNCHARTED T E R R I T O R Y, T R U S T A P R O V E N P E R F O R M E R. CITATION LATITUDE: The Best-Selling Midsize Jet Four Years in a Row. In times of challenge, stay on course for your business objectives. With a stand-up cabin and stand-out features to make your journey more comfortable and efficient, the CITATION LATITUDE jet is the world’s best-selling midsize jet four years running for a reason. It’s your surest route from today to tomorrow.
A SOLUTION FOR EVERY SKY.
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Lejos 3
38.10m (125’) | Benetti | 2017 | $15,975,000 Fernando Nicholson | +1 305 776 3096 | fnicholson@camperandnicholsons.com
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Volume 60 . Issue 1 . 2021 . JetsetMag.com
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24 what’s new
44 Taste
30 speed
54 arizona golf
34 charter
62 altitude
Trending - A Guide to Everything That Should Be On Your Radar Right Now
The New Corvette Stingray An American Supercar Breaks The Mold
Winning the High Seas The Yachting Spotlight of 2021 18
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Crème de la Crème Distinguished Restauranteurs Rise to the Next Level of Taste
Golfstruck in the Desert Chase Winter Blues Away in Scottsdale’s Sonoran Splendor
Jetset’s World Renowned Contributors Barry LaBov, Ken McElroy, Kim Kiyosaki & Dr. Demartini
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62 industry
74 finance
64 estates
82 inspire
70 feature
88 aviation
Bad Ideas Turned Good When Brainstorming, Keep an Open Mind
Making Inflation Work for You How Having “Good” Debt Can Be a Wise Move
Daniel Craig’s Curtain Call And the Big, Bold Business of Bond
High Need Low Power Put Yourself in the Strongest Negotiation Position Possible
Awaken Your Greatest Potential Start by Identifying Your True Priorities
Wild Blue Yonder Luxury Aviation Reaches New Heights in 2021 ISSUE 1 . 2021
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World Renowned Jetset’s Executive Editorial Team
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Robert Kiyosaki
Daymond John
Dr. John Demartini
Ken McElroy
Barry LaBov
Best known as the author of Rich Dad Poor Dad —the #1 personal finance book of all time—Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes the world needs more entrepreneurs. With perspectives on money and investing that often contradict conventional wisdom, Robert has earned an international reputation for straight talk, irreverence, and courage and has become a passionate and outspoken advocate for financial education. His most recent book, Fake Money, Fake Teachers, Fake Assets: How Lies Are Making the Poor and Middle Class Poorer, was released in April 2019. Robert continues to challenge conventional wisdom and asks the questions that will help readers sift through today’s information overload to uncover ways to assess what’s real... and what isn’t. To learn more, visit richdad.com.
An entrepreneur in every sense of the word, Daymond John has come a long way from his initial $40 budget by growing FUBU into a six-billion-dollar brand. The founder of FUBU, Presidential Ambassador of Global Entrepreneurship and co-star of ABC’s hit series Shark Tank, John is a celebrated pioneer in the fashion industry, a bestselling author, a branding guru and a highly sought-after motivational speaker. John’s track record as an award-winning entrepreneur includes receiving over 35 honors including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign and Ernst & Young’s New York Entrepreneur of the Year Award. His firm Shark Branding offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. John has three best-selling books, Display of Power, The Brand Within, and The Power of Broke. To learn more, visit daymondjohn.com or sharkbranding.com.
Dr. John Demartini, one of the world’s leading authorities and educators on human behavior and leadership development, is the founder of the Demartini Institute, which offers an extensive curriculum of more than 76 courses on self-development, life mastery and leadership. Demartini’s knowledge is the culmination of 46-plus years of cross-disciplinary research, and he travels internationally full time, addressing audiences in seminars and consultations. He is the author of more than 40 self-development books, including the bestseller The Breakthrough Experience, and he has produced numerous audio CDs, DVDs and online programs discussing financial and business mastery, relationship development, health and healing, the art of communication and inspiring education and leadership. Demartini has been featured in film documentaries such as “The Secret,” “The Opus,” and “Oh My God” alongside Ringo Starr, Seal and Hugh Jackman. He has also shared the stage with influential educators Stephen Covey, Wayne Dyer, Deepak Chopra, Steve Wosniak, Tony Fernandez and Donald Trump. To learn more, visit drdemartini.com.
Ken McElroy has more than 26 years of experience in multifamily asset and property management and development. MC Companies is a full-service real estate investment and property management group that since 1985 has developed, built and managed multifamily housing communities. Currently it owns more than 8,000 units in several states, including Arizona, Texas, and Nevada. McElroy is the author of the best-selling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, and The ABC’s of Property Management. He is also a contributor for The Real Book of Real Estate by Robert Kioysaki, as well as The Midas Touch by Donald Trump and Robert Kiyosaki. McElroy’s fourth book, The Sleeping Giant, is dedicated to the new class of entrepreneurs emerging in today’s economy. McElroy is also an active member of the Young Presidents Organization (YPO) and the Entrepreneurs Organization (EO), holding several board positions including president. He has enjoyed inspiring people worldwide, appearing and speaking for various programs and leading industry events. To learn more, visit kenmcelroy.com.
Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, is founder, president and CEO of LABOV Marketing Communications and Training in Fort Wayne, Ind. LABOV was founded in 1981 and has a client list of national and international brands in a variety of industries, including automotive, recreational vehicles, motorcycles, financial services, private aviation, healthcare and higher education. LaBov has authored or coauthored more than a dozen business books, including The Umbrella Story series of business parables. LaBov has been published in national and international publications as well as appeared on CNBC and Fox Business channels. In addition to its Fort Wayne headquarters, LABOV also has operations in Phoenix and Indianapolis. To learn more, visit labov.com.
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w
elcome to 2021, where the light at the end of the pandemic tunnel shines bright. What a ride 2020 was and now, we are more ready than ever to get back to life, liberty, and the pursuit of happiness. I can’t help but feel optimistic about business recovery even if things look a little different coming out of this. We can already see demand for both business and leisure travel ramp up while private aircraft, automotive, and yacht manufacturers are bringing fresh ideas to their designs and introducing some stunning innovations. As always, the first issue of the new year previews the most groundbreaking, sophisticated jets, yachts, and automobiles to get you revved up about the coming year. You won’t believe your eyes as an American classic breaks the mold. When on the road, the all-new 2020 Corvette Stingray shocks and awes passersby, particularly the biggest exotic car enthusiasts. Read about David Haraldsen’s experience with the head-turning supercar as it delivers the power, design, and performance synonymous with the Chevy favorite. In Winning the High Seas, Si Si Penaloza gives you an insider’s take on the best winter and summer sailing hotspots. These ultra-luxurious locations draw the most sophisticated travelers seeking sleek superyacht adventures. She also calls out a few of my favorite high concept yachts and explorer boats that bring versatility and style to any high-seas journey. Let us take you from the high seas to the desert of Scottsdale, Arizona, where golf is the name of the game. We share the details of four of the city’s most celebrated courses and reveal their host resorts and their luxury amenities. In our hospitality feature, Crème de la Crème, Anne-Marie Pritchett talks menu and restaurant design with six celebrated restauranteurs who are next-level leaders in the industry. These culinary legends are the ultimate hosts, and their restaurants make ideal fly in, dine in, fly out destinations for business or pleasure. Speaking of legendary, Daniel Craig has embodied James Bond for 14 years and these films have grossed $3B to date. Find out from industry icons why No Time to Die, the latest Bond saga, has been delayed until October 2021. And to wrap it all up, let’s talk jets. Discover the Embraer/ Porsche Duet that pairs the Phenom 300E with the 911 Turbo S for the ultimate joyride from road to runway — just one of the many innovative, expressive new offers from the world of private aviation. Let’s toast to a new year where we make up for lost time by getting out there and enjoying the luxury comforts. Don’t forget to hop on Jetsetmag.com for new and compelling daily content geared toward the affluent lifestyle. Sincerely,
Darrin Austin CEO/Publisher, Jetset Magazine
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Takeoff // What’s New
A GUIDE TO EVERYTHING THAT SHOULD BE ON YOUR RADAR
TRENDING AIRCRAFT: Hill Helicopters HX50 Hill Helicopters is well on their way to revolutionizing the light helicopter industry with its concept for a sleek, five-seat turbine helicopter model dubbed the HX50. The company plans to bring the HX50 to market as early as 2023 at a price point of US$665,000. Instead of launching as a certified aircraft, Hill plans to debut as an experimental category, eliminating many of the regulatory layers associated with certification. The company hopes to leverage the appeal of the model, attracting a customer base of private owners, whose participation in the build process will make them more conscientious pilots.
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TRENDING TIMEPIECE: Zenith DEFY Classic Carbon Carbon fiber is prized for its combination of lightness and durability as well as its futuristic appearance. With the DEFY Classic Carbon, Zenith debuts an ergonomic solid carbon bracelet to an automatic watch, an unprecedented technical feat and edgy design statement. Each link in the bracelet is a piece of solid carbon fiber, molded and machined with precision in such a way that it highlights the layers or “strata” of the carbon fiber. The effect is altogether stunning. Adding to the cache? As the layering patterns of carbon fiber can differ from one component to the next, no two watches will be exactly alike.
TRENDING LOUIS VUITTON: Tambour Damier Graphite Race Virgil Abloh’s influence is abundantly evident in the new version of Louis Vuitton’s emblematic Tambour watch inspired by the House’s iconic Damier Graphite canvas. LV eschews its minimalist approach, opting for an athletic colorway that evokes Abloh’s beloved menswear designs. Think black strap with electric green accents, and can be swapped for an even bolder fluorescent green.
TRENDING DESIGN: Urbet Spain Ego E-Scooter Spanish mobility company Urbet’s latest offering is the Ego, an electric moped with an arch-shaped theme, with the front and rear suspension fitting snugly to the curved cutouts of the central bodywork.
TRENDING DESIGN: Montblanc High Artistry Pen The Montblanc High Artistry collection features Taj Mahalinspired writing instruments. All are products of precise stone cutting and setting, enameling, goldwork, and hand engraving. Each pen looks like a traditional Mughal dagger which is an insignia of power in India. The pen cap top looks like the monumental dome of Taj Mahal.
ISSUE 1 . 2021
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Takeoff // What’s New
TRENDING CONCEPT: Glam Pods by WATG Engineered and envisioned for remote locations, Glam Pods are a solution for overnight guest experiences ranging from a residential property’s backyard guest house to an off-the-grid lifestyle. Inspired by the spiraling coil of a shell, these 3D printed 40-foot pods offer a smartly laid out 300 square feet of total floor area, allowing a living space large enough to accommodate a king-size bed and lounge area. An on-site private bathroom and walk-in closet are discreetly located in the back of each pod.
TRENDING CONCEPT: HiPhi X Electric SUV Human Horizons has officially launched its highly anticipated HiPhi X, the world’s first continuously evolving super SUV. A new breed of next-generation intelligent all-electric vehicles, this debut opens up boundless possibilities with Human Horizons’ innovative “TECHLUXE”, luxury technology experience. The innovative evolvable super SUV is positioned as a ground-breaking product that redefines the era of smart electric cars, and features world-first technologies in a host of fields from safety and design, to autonomous driving and adaptive learning.
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ULTRA TALL. ULTRA WIDE. EVERY INCH A FALCON.
Get ready to experience the tallest and widest cabin in business aviation. The Falcon 6X has a 5,500 nm (10,186 km) range and a top speed of Mach .90. And like all Falcons, it performs with utmost efficiency even at challenging airports. Falcon 6X. The roomiest, most productive 5,500 nm you’ll ever experience.
WWW.FALCON6X.COM l FRANCE: +33 1 47 11 88 68 l USA: +1 201 541 4600
Takeoff // What’s New
TRENDING DESIGN: Xenos Hyperyacht Xenos offers various layout possibilities for recreational or transportation needs, named respectively “Hyperyacht” for private use or “Sea Jet Piercer” for passengers transportation. Measuring 130 feet, Xenos represents a refreshing new approach of yachting. Equipped with twin, triple or quadruple engine set ups, with horsepower range from 7300 bhp to 15000 bhp Jet drive, the Xenos will reach a top speed of 90 knots by setting the record of the most fastest 130 ft yacht in the world.
TRENDING AVIATION: Airspeeder Racing Copter Airspeeder flying cars are set to take flight and emerge as the F1 of the skies. 2021 will see the launch of a race series for flying cars called Airspeeder, featuring manned electric multicopter vehicles that reach speeds up to 200kph. Powered by electric batteries, they will take off and land vertically (eVTOL), using up to eight propellers. The maximum weight, with a pilot on board, will be 250kgs. Each battery should allow around ten minutes of flying time. Pilots will switch speeders at regular pit stops.
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Takeoff // Speed
An American Supercar Breaks The Mold by David Haraldsen
I
t’s as American as apple pie: for nearly 70 years, the Chevrolet Corvette has been among the automotive world’s most recognizable icons, one that classic car collectors have consistently coveted not only as a savvy investment, but also for the unmatched driving experience afforded by this quintessential American-made V8. With the advent of the high-performance automotive age, though, with high-priced European supercars dominating the road and the buzz, the Corvette was barely a part of the conversation. Clearly, the model needed a revamp, including fresh design cues and cutting-edge technology capable of competing for market share alongside today’s popular exotics. Following years of anticipation and speculation about what Chevrolet’s ambitions would conjure, the all-new 2020 Corvette Stingray made its debut in the summer of 2019. My initial reaction to the 2020 Corvette was equal parts shock and awe. This particular exotic car enthusiast was blown away by the striking body lines and bold supercar vibe of the new ‘Vette. Visual wow factor aside, the obvious question is whether the Corvette’s new mid-engine C8 platform delivers on performance; with a starting price under $60,000, can the new model actually contend with the likes of Ferrari and McLaren? The short answer: YES! Sky-high demand for the new ‘Vette makes it a bit of a unicorn at the moment (albeit not for much longer). Fortunately, our friends at Chevrolet kindly allowed us to spend some with the car to give our readers a first-hand take on how the new 2020 Corvette Stingray lives up to its hype. The heart of the stunning Stingray is its new, naturally aspirated 6.2L small block V8 (dubbed LT2), capable of producing 495 horsepower and 470 lb-ft of torque when equipped with the optional Z51 package (a must-have upgrade given the vehicle’s exceptionally low starting price and performance potential). The new motor has been harmoniously synced to an eight-speed dual-clutch transmission with paddle shifters. The Stingray’s innovative mid-engine configuration launches it from zero to sixty in a staggering 2.9 seconds and reaches a top speed of up to 194 mph. The new model also features a variety of driving modes to accommodate drivers’ personal preferences, including the unexpectedly smooth Tour mode that turns the snarling American supercar into an exceptionally comfortable daily driving cruiser. A right turn of the control knob presents Sport and Track modes, the latter of which quickly became our go-to setting, with both modes opening the exhaust baffles and stiffening up the suspension.
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“The new Stingray is available as both a coupe and a convertible, with nearly identical performance metrics (an impressive feat in itself).� ISSUE 12 . 2021 2017
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On the inside, the Corvette features a gorgeous driver-centric cabin design, with cleverly placed buttons for driver and passenger climate control settings along the center console. A racing inspired hexagonal steering wheel allows for easy viewing access to the model’s 12-inch digital instrument panel, while the 8-inch touchscreen infotainment system is strategically angled toward the driver. Various interior trim levels come in a variety of colors and options of leather, micro suede, and carbon fiber, as well as three different seating choices. Overall, the new interior is a substantial improvement over previous versions and far exceeded our expectations. The new Stingray is available as both a coupe and a convertible, with nearly identical performance metrics (an impressive feat in itself). This also marks the first time a Corvette has featured a hardtop convertible option, with the drop top operating in merely 16 seconds at speeds up to 30 mph while still maintaining the vehicle’s rear trunk space, even with the roof down. The new C8 Corvette has already received massive acclaim, winning multiple Car of the Year awards in addition to taking home the GTLM class win in the 2020 WeatherTech SportsCar Championship. Yet even with all the industry accolades and racing recognition, I have to admit, at such a competitive asking price I was skeptical of the new Corvette’s real-world performance. Having tested many of the industry’s finest supercars, I was waiting for the new Corvette to fall short of expectations - but it never happened. Each opportunity to get behind the wheel was an exhilarating experience, and performance never faltered. Whether on the city streets or the open highway, the Stingray did much more than just turn heads: it somehow managed to break the mold on what it means to be a supercar. This isn’t just a high-priced piece of art you store in a garage for fear of adding too many miles. This is a car that was meant to be driven, every day, and driven fast!
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Takeoff // Charter
By Si Si Penaloza
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p
rivate yacht charters are both prestigious and luxurious, making this kind of excursion-based travel popular among Fortune 100 executives and the global elite. One of our trusted sources of insider intel, Y.CO, revealed an uptick in enquiries for holiday yacht charter. Clearly, their clientele viewing it as a liberating, safer alternative to the tight restrictions they are facing at home. Mounting safety-related uncertainties deeply impacted businesses within the yacht charter market in 2020. As we tiptoe into this new year, operators are increasingly promoting yacht charter as one of the safest holiday alternatives, where exposure to densely populated public areas is minimal to zero. Yachts enable family and friends to enjoy leisure time in the safety and comfort of their own private haven.
Princess Yachts - Princess X95
ISSUE ISSUE11 . . 2021 2019
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Takeoff // Charter
Y.CO Yachts NIRVANA Sun Deck, Photo by Big Dog Media Productions
Y.CO Yachts Master Suite, Photo by Jeff Brown
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Winter Sailing Hotspots With the Caribbean season in full swing, the usual haunts of St Barts and the Bahamas bustle with yacht charterers hoping to escape colder climes. For those less interested in ‘see and be seen’, and more intrigued by a bounty of cultural highlights, a luxury yacht charter in Curaçao is the answer. The Dutch Caribbean island is celebrated for positively balmy average temperatures. Rocky cliffs sprinkled with cacti are the backdrop to a sparkling blue sea. Sail into Fuik Bay and anchor under Curaçao’s very own Table Mountain, a “miniature” of Cape Town’s. If an expanse of white sand beaches raises your pulse, a visit to uninhabited Klein Curaçao will surely satiate. Curaçao ranks high on practically every PADI certified diver’s bucket list. Renowned dive sites lie just beyond every turn of the stern. The crystal-clear waters here support an abundance of hypnotizing marine life, making Curaçao a beloved haven for snorkeling and diving enthusiasts. On the eastern end of the island lies the majesty of Santa Barbara Beach and Golf Resort, and adjacent Barbara Beach Marina. A perfect playground to take the tender to, nestled beachfront within a 2,000 acre gated plantation. Enjoy a day of golf on the 18-hole Pete Dye designed championship course, topped off by an award-winning dining experience at Shore Restaurant, a memorable spot to celebrate life’s big milestones. Another much buzzed restaurant well worth the tender JETSETMAG.COM
Y.CO Yachts Panthalassa Crow’s Nest, Photo by Alexis Andrews
has to be Kome. Stylish furnishings span two tiers of a house in trendy Pietermaai; the menu is a melting pot of chef-driven creativity, drawing from the island’s range of ethnic influences. If you and your crew thrive on being first to a trending new hotspot, Canouan recently unveiled a new marina with superb superyacht capabilities. The soft spoken pearl of St Vincent and the Grenadines, Canouan is a hushed retreat as yet undiscovered, even by the most intrepid of globetrotters. This vibrant and verdant wee isle lies just 20 miles south of the elite enclave of Mustique (where Mick Jagger and Tommy Hilfiger own villas), a major selling point for yacht insiders. You won’t find typical tourist trappings on Canouan, it is just a kiss of lush land on a pristine sea. On the south-western tip of the reef-encircled island, Sandy Lane Yacht Club—yes, by the brain trust behind Barbados’ legendary Sandy Lane resort—debuts lavish facilities poised to host superyachts and their lifestyle aficionado owners. The fully serviced marina offers 120 berths able to accommodate superyachts up to 328 feet in length. Sandy Lane Yacht Club provides all the necessary services for superyachts. Moreover, the marina’s plush accommodations, boutiques, sleek gym, sport courts and a bevvy of lively restaurants make SLYC a desirable destination in its own right, with a highly distinguished pedigree in Irish billionaire Dermot Desmond, who founded National City Brokers and owns London City Airport.
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ISSUE 1 . 2019
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Takeoff // Charter While securely docked at Sandy Lane, explore the cays and bays of this idyllic Caribbean island by tender. Despite its petite size of 3 square miles, Canouan boasts long stretches of divine platinum sand beaches and luxury diversions, from the impossibly posh Mandarin Oriental hotel and spa to Canouan Estate’s 18-hole golf course designed by impresario Jim Fazio. Set sail to the nearby Tobago Cays Marine Park to experience sun holiday barefoot thrills at their absolute finest. Think five postcard-perfect, uninhabited islands surrounded by a vodka clear lagoon. You’ll find sea turtle nesting sites and feeding areas amidst thick mangroves, and the most intact coral reefs in St. Vincent. Swim with the resident turtles, snorkel around the almost 2.5-mile-long Horseshoe Reef, or sunbathe on a deserted pearl sand beach. This right here is what yachting goals are made of. The breathtaking region is now more accessible than ever to the sun-seeking yacht set.
Summer Sailing Hotspots East Mediterranean chartering hubs like Montenegro and Croatia have come of age, competing with the well established Greek Islands. Attracting the world’s most sophisticated travelers seeking sleek new superyachts, the east also boasts a longer charter season as it remains warm into September and early October. The most auspicious debut on the Adriatic? Montenegro welcomes Portonovi. Meet the newest luxury lifestyle destination turning up the heat on the Med. This jewel is nestled within the nation’s most sublime setting. Less than an hour’s drive from both Dubrovnik, the 800 Million USD, 26 hectares luxury development sits on the secluded shores of Boka Bay, the next must-see for the discerning global traveler and property investor. A beach club will be available for all residents and guests with VIP access to private sandy beaches accessible by boat. A key element of Portonovi will be the state-of-the-art, 260 berth superyacht marina for boats between 26 and 262 feet offering unparalleled access to the Adriatic with the islands off the Dalmatian Coast just a day’s sail away. Located on the east part of the resort, the Portonovi marina is a destination of high end retail and stylish restaurants at the wharf. At the heart of the marina will be the Portonovi Yacht Club, designed by internationally renowned British design studio Winch Design. The high concept yacht club will be an iconic landmark within the resort. Its design infuses natural coastal themes and materials, whilst providing a seamless experience for superyacht owners as they step off their yacht into the rarefied embrace of the club.
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Alia Yachts 27m Atlantico Photos by Guillaume Plisson
FLORIDA YACHTS INTERNTIONAL
FOR SOME, THE SKY IS NOT THE LIMIT.
FREE YOUR IMAGINATION FYIYACHTS.COM | +1 (305)854.6020 2550 s bAYSHORE DR SUITE 102, MIAMI, FL 33133
Takeoff // Charter
Heesen Yachts Project Oslo24
Heesen Yachts Project Triton, Sky deck
Heesen Yachts Project Triton
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One&Only Portonovi’s auspicious opening this March 2021 cements the luxury cred of this thrilling new affluent playground. Poised at the graceful entrance to Boka Bay, a UNESCO World Heritage Site known for its exquisite natural beauty, the hotel’s concierge is your conduit to a rich tapestry of local culture, translating historically important Venetian architecture, some of which dates back to the 9th century. One&Only Portonovi will no doubt emerge as the jewel of Montenegro’s flourishing new Riviera. Be among the first to rejoice in pristine beaches, sun-soaked sailing, and forest hiking. Luring travelers with a myriad of cultures, the Med is home to multiple coveted superyacht destinations. Fringed by three continents and sun-soaked beaches, this cruising ground allows for endless avenues for exploration. Sardinia’s spellbinding coastline is enhanced by a rich legacy, layered with centuries of multiculturalism. European aristocrats have reveled on this leisurely isle from as early as the 1800s. Catamarans are ideal here, drawing stability not from weighted ballast but from wide beams, decidedly advantageous on such rock scattered shorelines. Home to the alluring Aeolian Islands and storied Amalfi Coast, a West Mediterranean yacht charter offers up travel hedonism at every turn. St Tropez anyone? Ideal for the nautical gymnastics of a French Riviera jaunt, how about a chase boat that feels like a superyacht? Alia Yachts unveils an 88-foot coup with the Atlantico. Naturally, the exterior look of the boat reflects that of the 180-foot mothership, Atlante. She is an aggressive explorer-type yacht, and her distinguished owner
Takeoff // Charter
36.5m Bagheera
therefore required an equally capable and high finesse chase boat. With a light-caulked teak deck, pale sofas and sunpads and dark, glossy columns in the deckhouse, Atlantico subtly reinterprets the feel of the mothership. A stylish weekender for exploring shallow bays, she offers both exhilarating speed and the range to cover 600 nautical miles at cruising speed. Speaking of speed, fancy a fast, sleek and sumptuous sport yacht? There’s a newly updated stunner on the water, ready for action. Meet the stunning 120-foot Bagheera, fresh from a major refit. Her design pedigree is outstanding, originating from Nuvolari Lenard. The prized Palmer Johnson 120 is a semi-displacement yacht with a deep-V hull that delivers top speeds of 27 knots, with a cruising speed of 21 knots. Bagheera is all set to turn heads as you cruise shallow waters in consummate style. For those ready to raise the roof, Princess Yachts’ new X Class is designed with what the marque calls an ‘open concept’ in mind. Challenged with setting a new standard of layout savvy in the debut of the X95, you’ll find adaptable spaces onboard that can be configured in a myriad of ways, offering clientele a uniquely flexible boating lifestyle. At its core is a signature concept for the flybridge and main deck interior space, both of which cover almost the full length of the yacht, creating the Super Flybridge—the X Class’s defining characteristic. When it comes to trending water toys, look no further than the
Princess Yachts - Princess X95
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43wallytender, a zippy and stylish tender that introduced the world to Wally’s “center cockpit” design, which provides all the protection of a cockpit with the practicality of a walkaround. This layout combines the enjoyment of being in the open air with the added security and comfort of a more enclosed tender. A bright berth on the horizon, Heesen Yachts’ delivery of Project Triton is scheduled for March 2021. The second in the 164-foot steel class, she is a true blue-water motor yacht, featuring a displacement steel hull designed by Heesen’s team of naval architects. She boasts a range of 3,800 nautical miles at a cruising speed of 12 knots. Her distinctive, flowing exterior lines inspired by classic automotive design are by British designer Clifford Denn. Ten guests are accommodated across five cabins, with the owner’s stateroom on the main deck forward, and four large guest suites on the lower deck. Alfresco spaces are efficiently organized for maximum lifestyle enjoyment. There has never been a more ideal year to escape the terrestrial grind. This is the season to catch up with the great leaps forward in both high concept yachts such as the X95 and upgrades in marina culture like Sandy Lane Yacht Club. Bold crossover innovation capped by à la carte versatility is the name of the game when it comes to winning the high seas. Savor your charter of choice amongst a discerning superyacht set, these destinations will surely satisfy a diverse palate of appetites and sensibilities.
Takeoff // Taste
DISTINGUISHED RESTAURANTEURS TAKE MENU AND RESTAURANT DESIGN TO THE NEXT LEVEL BY ANNE-MARIE PRITCHETT
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t has been a difficult time for restauranteurs, having to make real-world adjustments at every turn. Many have met a hard reality. Others have defied the odds and are able to continue to do what they most love: feed people and give them an unforgettable experience. These world-class chefs believe in delivering the highest quality cuisine, wine, service, and ambiance in an elegant, refined, romantic setting. Each of their destination restaurants draw guests, locally and abroad, to either forget about or celebrate something that is happening in their lives. These culinary legends draw on their own travels when curating menus and designing aesthetics. What do they all have in common? They are the ultimate hosts who are committed to elevating the dining experience and feeding the soul with their cuisine, hospitality, and aesthetics. They share a love of food, a dedication to their craft, and a commitment to safety. Each of their restaurants transport you to another time and place if only for a few hours. The following chefs and sommeliers have reached legend status.
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Tortelli with ricotta, sage, brown butter and Parmigiano-Reggiano Yolan is the signature refined Italian restaurant at The Joseph, a Luxury Collection Hotel, Nashville Photos courtesy of Haas & Haas Photography
Chef Mantuano makes house-made Tortelli at Yolan
Risotto with saffron, Parmigiano-Reggiano, lobster
Chef Tony Mantuano & Hospitality Expert Cathy Mantuano
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he Nashville food scene recently got an upgrade with a luxury edge when James Beard Award-winning and Michelin-starred Chef Tony Mantuano and celebrated wine and hospitality expert Cathy Mantuano joined The Joseph, a Luxury Collection Hotel, as food and beverage partners with the Pizzuti Companies. Prior to putting down roots in Nashville, Tony was the founding chef/partner of Chicago’s iconic Italian restaurant, Spiaggia, where Cathy ran its revered wine program. The Mantuanos direct the culinary experience at The Joseph where three distinct restaurants carry an overarching sensation of refined warmth and comfort, with a welcoming that is synonymous with Italian hospitality. Yolan, The Joseph’s signature restaurant, is ‘Nashville’s love letter to Italy’ as it marries the Mantuano’s Italian influences with the Nashville culture, bringing friendly reception, high standards, classic, simple ingredients, and local produce to light. When constructing the menu, Tony said, “We decided that we wanted to do classical Italian, with a slightly elevated plating design. The pastas honor the Roman culture; the antipastos are creative. Then, for the main course, we have a wood-burning oven for a perfectly
Assortment of house-made gelati
// cheftonymantuano.com
cooked steak or piece of fish.” The lavish dining room features modern décor, contemporary art, a temperature-controlled display case that houses nine 80-pound wheels of Parmigiano-Reggiano, and a wine wall that holds 600 bottles, each of which is carefully curated. Cathy continuously explores the modern viticulture in Italy, where she’s seeing more organic biodynamic sites and more artistically labeled bottles. Denim, inspired by Italy’s casual cafés, is a hip indoor-outdoor rooftop lounge with panoramic views, a lively bar, pool deck, and ambient music. It is laidback luxury with an American Mediterraneaninspired menu. Four Walls, expected to open this fall, is sort of a dive bar but in a more sophisticated manner. It’s cozy and Nashvillefamiliar; an intimate cocktail bar that channels the guys and gals of classic country music. When I spoke with the easygoing (yet passionate) culinary leaders, they expressed great enthusiasm in their role of setting a fresh path for a new hospitality landscape by bringing their authentic Italian cuisine to a place best known for biscuits and BBQ. “Now, there is an element that is raising the ceiling. Nashville has been anxious for fine dining and luxury hotels to arrive to the downtown area.” And here they are. ISSUE 1 . 2021
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Takeoff // Taste
The Americano
Chef Scott Conant
// scottconant.com
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onesty, integrity, soul: the holy trinity that defines each aspect of James Beard Award-winning Chef Scott Conant’s brand, restaurant sensibility, and life in general. “I think these are the most important pillars of cooking and they speak to other aspects of restaurants, as well. I like to carry them with me in life, not just cooking, but also my interactions with people.” In this light, he said, “There are four things to a restaurant that I think resonate with guests when it comes to those three pillars: service, food (a follow-up to the service experience), mood of the restaurant, and overall aesthetics. If you get this right, then you have the start of a winning combination.” When speaking with the television personality and distinguished restaurateur, he emits a hip and tailored yet bold and approachable vibe, the same sense you get when entering one
Diver Scallops
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Buttero Steak
of his three restaurants. Cellaio Steak, located in NY’s Catskills, is more of a traditional Italian steakhouse with a robust wine list; at Mora Italian in Phoenix, Conant takes a contemporary approach to Italian cooking; The Americano in Scottsdale is a swanky Eurostyle dining experience that is “modern in approach and Italian in spirit.” Conant’s enduring entrepreneurial spirit has taken him from chef de partie in his teenage years to chef de cuisine in his 20s and to owner of two of NYC’s beloved restaurants, L’Impero and Alto, thereafter. But that was just the start. With inherent talent, Conant continues to bring his visions to life through restaurant and menu design as well as through his Sprezza line of cooking and pantry essentials, his three published cookbooks, his Sprezzatura magazine, and his private label, SC Wines.
Rocher with Hazelnut Mousse, Praline Core & Blackberry Sorbet
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Takeoff // Taste
Chef Lisa Dahl
dahlrestaurantgroup.com
Mariposa Latin Inspired Grill
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xecutive owner, restaurant designer, trailblazer, goddess… Chef Lisa Dahl is pure magic. From the moment you step into any of her five Sedona restaurants, you are greeted with an ethereal feeling that wraps its arms around you and ushers you into a new realm. Each restaurant has a personality of its own, but they have one guiding force: Chef Dahl’s commitment to elevate the dining experience and feed the soul through her food, décor, hospitality, and son, Justin’s, inspiring, healing, and everlasting spirit. Since pioneering the culinary scene 25 years ago with her first restaurant, Dahl & Di Luca Ristorante Italiano, she continues to be recognized and awarded for bringing certain joie de vivre to the spiritual town. At Dahl & Di Luca, romance is always in the air. The ambiance is sophisticated yet comforting, and the cuisine is consistently delectable. No matter how many times you visit, you will be floating when you leave. Cucina Rustica features an Italian-Mediterranean menu and transports you to an ancient villa in Tuscany. It is a special place that is authentically Old World. Mariposa, with South American-inspired cuisine, is a spectacular fine-dining experience that will make you gasp upon entry at the sheer grandeur of the space and its stunning views. “The message of the artful restaurant is to showcase Mother Earth and the
Mariposa Seafood Trio
Pollo Al Rustica
Key Lime Tart
Cauliflower Tumeric Soup
gratitude of nature as a form of healing.” Pisa Lisa, a woodfired authentic pizzeria, is Dahl’s less civilized, wild, robust place where rock & roll rules the roost. An offspring of Pisa Lisa is in the works that acts as a prototype for scalability in other markets, affording the opportunity for investors. Butterfly Burger is her newest concept that puts you in a dark, sultry, Manhattan-style lounge. The bar is sexy, the décor is couture, and the food is next-level delicious. My thoughts when dining at each restaurant? There is no place I’d rather be in this moment, and I can’t wait to come back. Up for a quick getaway? Fly into Sedona Airport (KSEZ) and first visit Pisa Lisa for a casual bite. Next, get fancy, and head out to one of Dahl Restaurant Group’s fine-dining experiences. Day 2: Hit Butterfly Burger on the way out.
W O R L D W I D E D I A M O N D SOU R C I N G S P E C I A L I S TS
22 carat diamond necklace $19,950 set with perfectly matched colorless laboratory grown diamonds
14601 N. Scottsdale Rd, Suite 125 Scottsdale, AZ 85254
(480) 656-0652 www.thediamondguys.net ISSUE 1 . 2021
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Takeoff // Taste
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hef Matt Carter is one of Scottsdale’s most recognized and respected restauranteurs. With an unstoppable drive to elevate the Arizona food scene, he draws on his own travels to bring cuisine and design aesthetics from around the world to the Phoenix area. Since the birth of his first restaurant, Zinc Bistro, 20 years ago, Carter has set out to transport guests to far-off places through multiple venues that offer differing dining experiences. Zinc whisks you off to a Parisian café where you might unwind in a garden terrace nibbling on le charcuterie and fromage while sipping a flute of champagne. The Mission draws on Carter’s travels across Spain, Central Mexico, and South America. “It started out with the ‘pork tacos’ or ‘Mexican food’ concept, but I wanted to expand my horizons to other Latin countries like Cuba and Dominican Republic. That was the direction for the food, and it transferred over to the design.” With two locations, guests can experience Old World influences combined with modern elegance while enjoying an array of tacos, hand-pressed tortillas, a famed tableside guac, and other specialty Latin-inspired cuisine and cocktails. Fat Ox features a modern twist on Italian food. “I always
Chef Matt Carter chefmattcarter.com
The Mission, Old Town Scottsdale
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pictured my Italian restaurant to have a little bit of what I love about all aspects of the country: the flashiness of Milan where I imagine Ferraris and big Gucci bags, the rugged mountains of Tuscany where I picture steaks and rosemary and big red wines, and the south of Rome because it shares similarities with American Southwest flavors and terrain.” Every aspect of each restaurant is done with artistry and intension. What’s next for the world-class chef? Perhaps a sandwich shop, a bakery that focuses on laminated dough, a simple taco shop, Matt Carter’s Great Arizona Restaurant, and opening current concepts in other states. Stay tuned for more on these possibilities.
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Takeoff // Taste
Florie’s at Four Seasons Resort Palm Beach
Chef Mauro Colagreco
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// floriespb.com
ighly awarded and regarded Chef Mauro Colagreco was chosen by his two and three Michelin-starred peers as the best of the best in the annual ‘Le 100 Chefs 2020’ ranking which is touted as a real ‘barometer’ of gastronomy. Further, the Argentine-Italian culinary export’s first restaurant, Mirazur, in Menton on the Cote D’Azur, was recently awarded three Michelin stars and tops the list of the ‘World’s 50 Best Restaurant Awards 2019.’ Colagreco has a multitude of restaurants located in France, Argentina, China, Palm Beach, and his newest, CÔTE by Mauro Colagreco, in Bangkok. He also owns a vintage bread bakery in Menton. One of his newest and most illustrious dining experiences is Florie’s at the Four Seasons Resort Palm Beach in Florida. Colagreco brings his Mediterranean spirit, multicultural background, and international vision to the restaurant. “Palm Beach is an ideal place for me with all of its similarities to my home in the
Local Burrata with Florida Citrus and Sicilian Pistachios
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South of France including the environment, the sun, and the sea.” Florie’s chef de cuisine, Nino La Spina, previously led the kitchen at Colagreco’s GrandCoeur brasserie and served as sous chef at Mirazur. The Florie’s menu is inspired by Colagreco’s own garden as it presents earth-conscious offerings that incorporate flowers, plants, and herbs both local to Florida and native to his home in the French Riviera. The culinary experience is centered around live-fire cooking as the chef favors a stone hearth oven, yakitori grill, and an à la broche spit-roasting technique. Colagreco’s cooking philosophy is rooted in using the freshest hand-chosen ingredients that are prepared closest to their pure form and presented naturally. Florie’s is Colagreco’s first restaurant in the U.S. The Four Seasons Resort Palm Beach is the only 5-star, 5-diamond hotel on the island and is part of The Palm Beaches in Southeast Florida — known as ‘America’s First Resort Destination.’
Hamachi Ceviche (dishes change seasonally)
Seated Snapper with Braised Fennel, Savoy Cabbage, Cucumber
WILLIAMHENRY.COM ISSUE 1 . 2021
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Takeoff // Taste Arizona Golf
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ince the golden age of Arnold Palmer and Jack Nicklaus, Scottsdale has carved its way into the Golf Hall of Fame with 1,223 holes and 51 golf courses, not to mention an additional 200 courses sprinkled across the greater Valley of the Sun area. Few destinations can rival the pitch perfect golf landscape found in Scottsdale’s Sonoran Desert, with its remarkably lush fairways – often bordered by billion-year-old rock formations – and impressive saguaro cacti lining the courses. With 330-plus days of annual sunshine, it’s no wonder why this city is an unparalleled global golf destination.
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Hole 8 - Raptor Course - Credit: Lonna Tucker
Hole 8 - Raptor Course - Credit: Lonna Tucker
Grayhawk Golf Club
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// grayhawk.com
cottsdale’s acclaimed Grayhawk Golf Club offers two of the Southwest’s most engaging golf experiences – the par-72 Talon Course and the par-72 Raptor Course. The club opened in 1994 and both courses consistently rank among Scottsdale’s top courses to play. Boasting 36-holes of desert golf, this high-end facility provides superior course conditions and offers a thrilling challenge that commands a player’s respect. Both courses have a lot to offer when it comes to difficulty and scoring. We found the Grayhawk’s Raptor course a juggernaut of links requiring laser focus. The scenery put us under its spell with panoramic views of the McDowell Mountains. The Tom Fazio designed course, measuring 7,151 yards, features rolling fairways with beautiful multi-tiered bent grass greens, with tempting undulation, that will challenge your short game. Fazio also utilized numerous swales
Hole 9 - Talon Course
and vast bunkers, many of which are steep, adding drama as well as aesthetic value to the course. Many of the tough holes require some finesse, so knowing where to miss is key, while the easier holes have many options off the tee and reward creativity. With some occasional narrow fairways, strategic bunker placements and longer par 3’s, Raptor can present a tenacious challenge for any level of golfer. Your approach shots are everything. Miss your target landing zone by a few feet and you’re staring at bogie. Being a bit more exposed to the wind, the demand for precise shots is greater, but good shots are rewarded and birdies can be made on any hole. Make no mistake, this is the sunseeker’s ideal winter golf escape. Located within a radius of only a few miles of The Boulders, We-Ko-Pa, and Talking Stick as possible places to stay while exploring Grayhawk Golf Club.
Hole 12 - Talon Course
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Takeoff // Taste
The Residences - Penthouse South
Camelback Presidential Suite
The Citizens Club Pool
Ahi Tartare at Hearth ‘61
Camelback Presidential Suite Terrace
Mountain Shadows Resort Scottsdale
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Hole 3 - The Short Course - Credit: Dave Sansom Photography
// mountainshadows.com
ountain Shadows Resort Scottsdale is a refreshing upscale resort with on trend roots in 1950s modernism. Golf aficionados, meet the only 18-hole, par-3 course in Arizona known as The Short Course. Views of the iconic Camelback Mountain begin to cascade into your round of golf; for snowbird golfers from the eastern seaboard, this proves particularly thrilling. With an emphasis on fun for the casual golfer, while presenting hearty challenges for the serious pro. At just 2,310 yards from the back tees, each hole offers complex undulated greens, rising ridges and dramatic slopes. While brute strength, distance and power are not required, the course layout can constantly change depending on your chosen tee marker. Originally designed by golf course architect Arthur Jack Snyder in 1961, the remake of this much-celebrated course has been meticulously executed to please a new generation of golfers. Entrusted to the care of golf architect Forrest Richardson, who worked with Snyder for more than 25 years, the rebirth of the course continues to wow locals and international guests alike. When the resort first opened in 1959, Mountain Shadows won the heart of Hollywood. This secluded desert oasis quickly became a fancy-free playground for big-name entertainers—think Lucille Ball, JETSETMAG.COM
Bob Hope, Sammy Davis Jr. Westroc Hospitality invested $100 million to rebuild this desert icon from the ground up. The renewed Mountain Shadows resort opened in 2017, luring discerning travelers with a posh new lodging choice in the Phoenix-Scottsdale market. The resort, with 183 rooms and 42 condominiums and suites, takes full advantage of its Sonoran desert setting. The design endows Mid-Century modern motifs with a decidedly contemporary spin. The interiors wink playfully at the property’s heritage. Floor-to-ceiling glass along with flowing alfresco areas give a spine-tingling sense of forgetting whether you’re inside or out. After a full day on the course, tuck into a hearty dinner at Hearth ’61. Located just inside the entrance to Mountain Shadows, Hearth ’61 is open and airy, and radiates a welcoming vibe. The venue honors the town’s origins by gathering guests around robust food and upbeat conviviality. Serving seasonal American fare with Mediterranean influences, Chef Charles Wiley takes inspiration from time-honored flavor pairings. Ingredient-driven cuisine is served up around the massive “statement” hearth at the center of the exhibition kitchen. Sunday Brunch spotlighting divine Bloody Marys is the real deal here, snag a table and watch the scene wake up to piping hot coffee concoctions.
Hearth ‘61 Patio
The Short Course - Credit: Dave Sansom Photography
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Takeoff // Arizona Taste Golf
TPC Scottsdale
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// TPC.com/Scottsdale
t is no wonder that professionals and amateurs alike consider TPC Scottsdale, offering 36 holes of championship golf, to be one of Arizona’s top golf destination properties. Designed by the team of Tom Weiskopf and Jay Morrish, the Stadium and Champions courses opened in 1987 and appeals to all levels of ability. With two spectacular layouts to choose from, the biggest challenge may be deciding which course to play first. As the PGA TOUR stop with the largest crowds of any golf event in the world, the Waste Management Phoenix Open brings immeasurable attention to TPC Scottsdale’s Stadium Course, renovated in 2014. The end result was more aesthetically pleasing to resort guests and strategically more challenging to PGA TOUR players. Throughout the course, players will find an ideally balanced layout that blends challenge and playability. Bigshouldered fairways are framed by boulders that amaze almost as much as they aim to stupefy. Course conditions are top notch and having a chance to play where the pros do is always a treat. The final stretch of holes on the back nine were designed to add drama for when the PGA Tour rolls through town. This final stretch includes an island green par 5, the 16th hole that transforms into “The Coliseum” during the Phoenix Open – (providing fans with one of the most exciting par-3 settings in
Hole 3 - Stadium Course
Hole 4 - Stadium Course
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professional sports), a drivable par 4, and a stout finishing twoshotter over water. Arrive early to take advantage of some of the best practice facilities available anywhere. Stay at the prestigious AAA 5-Diamond Fairmont Scottsdale Princess Resort, adjacent to the golf course and delivering the utmost luxury in service and accommodations. Six pools, including the newly opened Sunset Beach with 9,000 square feet of white sand, and a Trailblazers Kids Club has families raving about the Princess too. The Fairmont-operated dining offering at the clubhouse is Toro Latin Restaurant and Rum Bar by Richard Sandoval. Serving chef specialties with a Pan Latin flair overlooking the 18th green, the restaurant features a sushi and ceviche bar, wok dishes, grilled entrees and the Valley’s largest selection of 105 different rums.
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Takeoff // Taste Arizona Golf
Hole 1 - Acacia Course at The Westin Kierland Golf Club
Golfboards
SkyWatch
The Westin Kierland Golf Club
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// kierlandgolf.com
he Westin Kierland Golf Club, designed by Scott Miller, features 27 holes that form a cohesive collection of nines: Acacia, Ironwood, and Mesquite. Each nine marinates in its own flavor and structure, each enjoyable and challenging and can be combined a la carte to create an 18-hole experience. With multiple tee boxes available at each course, golfers are ensured over 6900 yards from the tips on distinct desert-style layouts. Kierland’s park-like setting makes the perfect place to savor the essence of true resort-style, championship-level, desert golf. Enjoy the spacious greens and expansive fairways on each nine, but try your hardest to avoid the 300+ bunkers, large lakes and dry washes if you’d like to shoot a score worth bragging about. Silicon Valley touches like Segway Golf are much touted by repeat guests; golfers traverse the course on a Segway specially crafted to carry clubs. Golf Bikes and TurfRiders allow golfers to cycle the course and GolfBoards, which golfers can use to “surf the earth” while golfing. Of course, you can still rent an air-conditioned golf cart, which blows cool air on the back of your neck to keep you crisp and comfortable. The venues of the property are resplendent with artwork that paints a colorful portrait of Arizona’s forebears - Native Americans, JETSETMAG.COM
Hole 5 - Mesquite Course
pioneers, artisans, rogues. Explorers and history makers - that helped shape the state’s cultural heritage. Set on 250 acres in North Scottsdale, The Westin Kierland Resort & Spa provides contemporary design paired with an evolving collection of signature experiences. We especially love the kindred nightly series dubbed “Bagpipes at Sunset” -- a celebration of the Scottsdale Scottish heritage. This unforgettable property offers accommodation ranging from well-appointed hotel rooms to spacious Casita suites. Serving as the perfect home base, each spacious room provides luxurious amenities, stunning views of the surrounding area, private balconies and patios and the Westin brand’s signature Heavenly Beds. While kids enjoy the onsite Aquaventure water park, couples relax at the sparkling adults-only pool, frosty margaritas in hand. Agave, The Arizona Spa, is a must. Picture a rejuvenating destination showcasing rare, desert-inspired treatments and you’re practically there. On the gastro front, Nuevo-Latino cuisine from James Beard Awardwinner Chef Douglas Rodriguez over delivers on many dishes. As a golf resort, a family getaway, and a corporate retreat, the Westin Kierland is a clear standout in Scottsdale.
pxg. the science of sexy. When you think PXG, think “the science of sexy.” Our all-new 2021 0211 Golf Clubs include high performance, uber-forgiving irons, hybrids, fairways and drivers. All at prices you simply won’t believe – certainly not from us.
PXG clubs are only sold direct by PXG. PXG . C O M | 84 4 . P LAY. PXG
N O B O DY M A K E S GO L F C LU B S T H E WAY W E D O. P E R I O D.® ISSUE 1 . 2021
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Altitude // Industry
WHEN BRAINSTORMING, KEEP AN OPEN MIND BY BARRY LABOV
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o you’re in a creative meeting and the first thing the organizer says is, “There are no bad ideas.” You sit there looking at everyone in the meeting and think to yourself, “Yeah, right, everyone at some point has come up with a bad idea or two.” The reality is, there are indeed bad ideas . . . lots of them, but that’s ok. In fact, bad ideas are a crucial step in the process of getting to a really good idea.
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It’s natural to want that first idea to be the idea that works. It’s quicker, makes you feel good and you can get right to the business of executing. That’s not the norm, however. While the world’s greatest innovators are remembered for their successes, they had to go through many failed attempts to get to the one that worked. Many ideas were put to the test, sometimes several at one time. If they were lucky, there was one idea that worked. If they didn’t succeed, they had to go back to the drawing board and start creating and testing more ideas. In his book, “The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts and Cultures,” Frans Johansson states, “The strongest correlation for quality of ideas is, in fact, quantity of ideas.” The more ideas we have, the more likely we will discover quality ideas that can be tested and implemented. Studies have been conducted that support this assertion. When we’re encouraged to develop lots of ideas—good, bad and mediocre—it’s easier to let the creativity flow. There are many strategies out there for creating ideas. One exercise we use in our collaborative strategy sessions is showing clients a positive headline about their company three years in the future. We ask them to discuss what things had to have happened to make that headline a reality. Then we show them a negative headline and ask them to do the same thing. Just imagining these two extremes can focus teams on the right strategies and before you know it, you’re jamming on ideas for executing those strategies. Jamming is a core value at my company. It brings a group together to brainstorm and build off each other’s ideas—much like a band does when jamming to create a new song. Someone plays a few chords, someone else builds on that with their own chords and
before you know it, a song is taking shape. It might not be a numberone chart topper right out of the gate, but it could very well be the foundation of one. Ideating is about exploring. Bad ideas are an integral part of the process. Sometimes you might discover the new world . . . other times you may land in a swamp. Maybe you come up with an idea that could never be executed. It’s just too unrealistic, too out there. Try taking a deeper look and figure out why it’s not possible. Can it be fixed? Can parts of it be combined with another idea? Some of the best ideas are a Frankenstein-type creation—pieces of different ideas that couldn’t stand on their own, but when put together make something that works and is entirely unique. Many successful start-ups seem like a really bad idea at first. Airbnb began with three guys buying air mattresses (the “air” in Airbnb), placing them on the living room floor in their San Francisco loft and renting them out to guests to help pay the rent. As odd it may sound to rent an air mattress in a stranger’s apartment, they actually had a few bites. After some failures and reinventing themselves into a massive online vacation rental business, Airbnb is now worth $38 billion and recently started the IPO process to take the company public. So the next time you’re in a brainstorm session, keep an open mind. Accept that bad ideas are usually not all bad. They are part of the creative process. There may be parts of an idea you can use or maybe it just needs a little help to become a good one. When you limit yourself to good ideas, it’s more likely you’ll subconsciously recycle ideas or parts of ideas you’ve used before. Take a cue from Apple’s headline, Think Different. Be bold. Don’t let the fear of a bad idea stop you from exploring. ISSUE 1 . 2021
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Altitude // Estates
HOW HAVING “GOOD” DEBT CAN BE A WISE MOVE BY KEN MCELROY
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ost governments around the world are in significant debt and it’s growing. Most people around the world are in significant debt and it’s growing. In the United States and around the world, the coronavirus pandemic and the pending fallout that follows will leave most countries with a lot of unpayable debts. Consumers who lose their jobs will have difficulty making payments on credit cards, auto loans and student loans. Businesses that lose sales will default on loans. It would be one thing if our tax code was designed to fund all the promises we’re making. But it’s not. The U.S tax system does not generate enough revenues to cover the spending that policymakers have enacted. This rapidly growing imbalance between revenues and spending leads to higher and higher annual deficits, and the result is an increasing national debt balance.
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This is just basic math. When a country like the United States spends more than it earns, it will get more and more into debt as they have to borrow money (or print money) to cover the shortfall. If you want to check out the current debt in the United States (which is trending to over 30 trillion) or other countries, just go to Usdebtclock.org. If you’re dealing with some form of debt, take heart, you’re not alone. According to Debt.org, over 87 percent of United States households are in debt. Debt is not something to be afraid of nor is it too complicated. It is just something, typically money, that is owed or due. Many countries like the United States have many people at home that may be in financial trouble and need to use debt to survive just to cover their expenses or liabilities. However, people at home cannot just “print” money to cover their shortfall, unlike many countries with central banks. Debt is something you need to learn about in order to stay ahead financially in this new economy and the good news is that there is a lot each of us can do. The key is what the debt does for you—and it should always be more than what you do for the debt. But first, let’s talk about inflation. Inflation is the decline of purchasing power of a given currency over time. Many things get more expensive during inflationary periods. This is precisely why Robert Kiyosaki, author of “Rich Dad, Poor Dad,” says, “Savers are losers.” Each month, most of us happily place our money in a savings account. On the surface, it appears we are making the right financial decision, but below is an example to help put things into perspective. Let’s say you were getting a higher-than-average interest rate on your savings account of one percent, and at that time, inflation was two percent. When you run the numbers, you will see that you are
“There is much controversy on the published government inflation rate. I would encourage you to look into the various opinions, but no one can dispute the past when it comes to historical inflation rates, the gradual rise in prices and the overall devaluation of the dollar.”
losing money each month and not actually making money. Add on top of that the bank fees, and you lose even more of your savings. A dollar doesn’t buy nearly as much as it once did, as the cliché goes. Since the early 20th century, the decline in the value of a dollar has been dramatic due to inflation. A dollar in 1913 had the same buying power as $26 in 2020. The Federal Reserve System, often referred to as the Federal Reserve or simply “the Fed,” is the central bank of the United States and in its most recent statement, the Fed says it “will likely aim to achieve inflation moderately above two percent for some time.” Federalreserve.gov/faqs/economy_14400.htm Inflation is an important thing to understand as it pertains to your financial future. The truth is, you are either moving forward or backward financially, and the decisions you make will have a major impact on your financial future. Our past President of the United States Ronald Reagan said it best, “Inflation is as violent as a mugger, as frightening as an armed robber and as deadly as a hit man.” When the Fed or central banks increase the money supply (as has happened in the past and will happen in the future), this can create inflation. The worst possible scenario for a central bank is that its quantitative easing strategy may cause inflation without the intended economic growth. An economic situation where there is inflation but no economic growth is called stagflation. This is what we are facing right now. So here is where it gets interesting. Inflation actually helps those that hold debt and penalizes those that hold cash. It’s the opposite of what you might think, but in the future, debt will be an asset and cash will be a liability. ISSUE 1 . 2021
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Altitude // Estates The government can shrink the mountain of debt weighing down the U.S. economy with inflation and you can do the same if you have debt. Inflation doesn’t care if you are the government or an individual. It just does what it does. Let me explain. Most interest payments are fixed in nominal terms. Inflation makes existing debt less important in real terms. Raising the long-term inflation target from the current two percent to let’s say a still-modest four percent would substantially increase the rate at which debt effectively vanishes over time. History has shown that the U.S. has used inflation to reduce its debt. Economists Joshua Aizenman and Nancy Marion wrote about this in a research paper called “Using Inflation to Erode the U.S Public Debt.” The average inflation rate over the period (from 1946 to 1955) was 4.2 percent . . . inflation reduced the 1946 (federal) debt/GDP 108.6 percent ratio by almost 40 percent within a decade. This all starts to make sense now that the U.S. central bank recently announced a more relaxed view on inflation. It is probable that the Fed is not serious about fighting inflation anymore, and inflation will soon be going up, to reduce our current public debt and deficit, just like it did once before, in 1946. If this is true and we have another decade of higher inflation, just about a four percent inflation rate would lower all debt by about 40 percent, not just government debt, but your debt, too. There is much controversy on the published government inflation rate. I would encourage you to look into the various opinions, but no one can dispute the past when it comes to historical inflation rates, the gradual rise in prices and the overall devaluation of the dollar. Your grandparents may have hidden their money under the mattress and scoffed at the idea of owing anyone money. But in the 21st century, trying to live completely debt free is difficult and will set you back financially. What’s more, it can actually cause financial problems down the road. As you consider debt in your overall financial strategy, you will need to understand it and study it. Using “good” debt is borrowing that helps you build long-term wealth. “Bad” debt, on the other hand,
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STAN PONTE | JOSHUA JUDGE hot tub and changing rooms. Price upon Request. On On behalf behalf ofWoolworth Woolworth 100Owner Owner LLC, Alchemy Alchemy Properties Inc. Inc. and andSotheby’s Sotheby’s International International Realty Realty Inc. Inc. are are proud proud totobebethe Exclusive Exclusive Sales Sales Brokers Brokers ofofThe The Woolworth Woolworth Tower Tower Residences. Residences. Co-Brokers Brokers are arewelcomed welcomed and and On behalf of of Woolworth On behalf 100 of100 Owner Woolworth LLC,LLC, 100 Alchemy Owner Properties LLC,Properties Alchemy Inc. and Properties Sotheby’s Inc. International and Sotheby’s Realty International Inc. are proud Realty to Inc. be the areExclusive proud tothe be Sales theBrokers Exclusive of The Sales Woolworth Brokers of Tower The Woolworth Residences. Tower CoResidences. Brokers areCowelcomed CoBrokers and are welcomed and 212-418-1222 encouraged. encouraged. The The complete complete terms terms are are in ananOffering Offering Plan Plan available available from from the theSponsor. Sponsor. File FileNo. No.File CD14-0062. CD14-0062. Sponsor Sponsor reserves reserves theright right to tomake make changes changes inin accordance accordance with with the the Offering Offering Plan. Plan. Alldimensions dimensionsand andillustrations illustrations illustrations are are encouraged. The encouraged. complete terms The are complete in aninOffering terms arePlan in an available Offering from Planthe available Sponsor. from Filethe No.Sponsor. CD14-0062. No. Sponsor CD14-0062. reserves Sponsor the rightreserves tothe make the changes right to inmake accordance changes with in accordance the Offering with Plan. the All Offering dimensions Plan.All and All dimensions illustrations and are are
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encouraged. The complete terms are in an Offering Plan available from the Sponsor. File No. CD14-0062. Sponsor reserves the right to make changes in accordance with the Offering Plan. All dimensions and illustrations are approximate. Please consult the Offering Plan for more detail. All images are artist renderings. THE WOOLWORTH TOWER RESIDENCES is a trademark of Woolworth 100 Owner LLC and may not be used or reproduced without written consent. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. 38 East 61st Street, New York, NY 10065. We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing
Altitude // Estates
Ken McElroy is the co-partner of MC Companies, a real estate investment, development and management company located in Scottsdale, Ariz. He is the author of the bestselling books, The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, and The ABC’s of Property Management. McElroy is also a contributor for The Real Book of Real Estate by Robert Kiyosaki, and The Midas Touch by Donald Trump and Robert Kiyosaki. McElroy’s fourth book, The Sleeping Giant, is dedicated to the new class of entrepreneurs who are emerging in today’s economy.
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can harm your credit and deplete your finances. The difference comes down to two factors: risk and cost. I would equate bad debt with taking on too much risk without the ability to repay it. Credit card debt is probably the most common example of bad debt. The average card balance is over $6,000 per person in the Unites States and It’s considered to be a form of bad debt because of its high interest rates. Car loans are another example of bad debt because they’re used to borrow money to buy an asset that depreciates. In general, borrowing to support ongoing living expenses is not a good use of debt. Good debt is debt that’s used to pay for something that has longterm value and increases your net worth (such as a home) or helps you generate income (such as a smart investment). Unless you take on good debt, you may not be able to buy a home or get a college education—all investments that can enhance your income or net worth. Managing debt responsibly also helps you build a good credit history. Since your credit scores can be a factor in everything from renting an apartment to getting a job, a good credit score can open lots of doors. It’s true that it’s better to have no debt than to have bad debt—but having good debt and managing it wisely will be a smart financial move. If you talk to your accountant, they would argue that “the primary difference between liability and debt is that liability is a wide term which includes all the money or financial obligations which the company owes to the other party, whereas the debt is the narrow term and is part of the liability which arises when the funds are raised by the company by borrowing money from the other party.” The above statement is definitely true as it pertains to a financial statement, but when cash and debt are measured in dollars that can be devalued and could erode over time with quantitative easing and through inflation, then it’s better to hold large amounts of debt rather than large amounts of cash. JETSETMAG.COM
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aniel Craig single-handedly shifted the cinematic archetype of James Bond from one-dimensional playboy with a pistol, to a complex, emotionally scarred agent provocateur. More astronauts have moonwalked than have played the iconic role, and Craig has embodied Bond for the longest of all—14 years. In 2005, the “it” Brit was a buff, bleach blond 37 when he cinched the enviable role of the world’s most infamous spy. Now 52, his cropped hair a salty gray, he chuckles about feeling arthritic twinges on rainy days. In 1998, I was first transfixed by Craig as he smashed a supporting role as a cold-blooded priest-cum-assassin in the hypnotizing Elizabeth, starring Cate Blanchett as sovereign. He played the violence with such feral restraint; a damaged, dangerous young man on a cathartic mission. I later interviewed him for Layer Cake at the Tribeca Film Festival in the wake of 9/11. The stylized noir thriller allowed Craig to seethe and smolder with unsentimental intensity, a role that pretty much proved a sizzle reel to play the orphan turned steely MI6 agent. More state of mind than mere color, I recall flinching under the gaze of Craig’s piercing ice-blue eyes—two gas-rings left to burn on the highest setting—in a wordplay encounter that lingered for days. The business of Bond speaks volumes. Craig’s films in the title role have already grossed more than $3 billion to date. The cunning actor subtly but fundamentally rebuilt the role from the brogues up; he smashed the 007 mold in more ways than one. On his watch, we see his variation on Bond swallowed whole by love, intoxicated by revenge, wisened by age, and openly weep for the first time. His bold take on a JETSETMAG.COM
more emotive Bond resonates deeply with a generation raised on talk therapy, almond milk, and instant gratification. With an estimated budget of $250 million, No Time To Die is the most expensive Bond film to date, and one of the most costly films ever made full stop. The much-delayed release is reportedly costing MGM around $1 million per month in interest. Held back from its original April 2, 2020 release date, fans anticipated the next installment in the US on November 20. As coronavirus cases rose and cinemas in key markets remained closed, the studio announced that the film will be delayed once more. Eric Gitter, producer of Extraction and Atomic Blonde, deems it money well spent. “When you consider the “event” nature of a historic edition such as Bond 25, this strategy will pay off in spades,” he muses optimistically on our call. “If MGM schedules the release wisely, it may mark the return to life as we recognize it. From a business perspective, it boils down to protecting your initial investment. The appetite for finally seeing this film theatrically, when it is safe to do so, will feel symbolic in a sense. This premiere promises to be a juggernaut if played right.” Martin Katz, internet pioneer and producer behind David Cronenberg’s finest work and Oscar-nominated Hotel Rwanda, agrees. “There is no sense releasing a film to a world that lacks theatre screens. And there is a precedent for holding back films. It was reported that Paramount delayed the release of The Sum of All Fears after 9/11 because of its terrorist attack plot,” he explains. “In an increasingly unstable world, the theatrical business may now have to face market timing not just around school holidays, but also wildfires, political unrest and pandemics.”
“IN AN INCREASINGLY UNSTABLE WORLD, THE THEATRICAL BUSINESS MAY NOW HAVE TO FACE MARKET TIMING NOT JUST AROUND SCHOOL HOLIDAYS, BUT ALSO WILDFIRES, POLITICAL UNREST AND PANDEMICS.” - MARTIN KATZ ISSUE 1 . 2021
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Altitude // Cover Feature
Director Sam Mendes and Daniel Craig on the set of Skyfall
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In speaking with Kirstine Stewart, Head of the Future of Media, Entertainment and Information and Member of the Executive Committee at the World Economic Forum, she gives us a macro perspective. “In a world where a new streaming service seems to be launched almost weekly, MGM is in the unique position of being one of the few studios with a great catalogue of content, but with no streaming service of its own,” she observes. “The James Bond series is their jewel in the crown, and it makes a lot of sense for MGM to preserve the exclusive theatrical nature of their next Bond release while Apple and others are rumored to be looking at them for acquisition.” At press time, No Time To Die is currently slated for an October 8, 2021 release. The new year certainly hasn’t magically resolved the issues that have held the industry hostage; the same market forces remain in play and continue to inform the strategic decisions of distributors. “What we are seeing is studios’ streaming services growth strategy at work. But as studios launched streaming services the gates were put in place and they kept titles for themselves - Warner Brothers’ Wonder Woman 1984 pops up on HBO. Pixar’s Soul on Disney+ just announced the highest revenue of any film for 2020 and at not insignificant numbers,” Stewart reveals. “Studios have been struggling with how to build following against first-mover Netflix - and the forced JETSETMAG.COM
“FILM FANS HAVE AN AFFINITY FOR BOND THAT ALLOWS FOR INSPIRING REIMAGININGS AND REVIVALS. IF I WAS RUNNING MGM, I WOULD BE TAKING THE SAME STEPS.” - ERIC GITTER, PRODUCER
removal or delay of their theatrical release because of the pandemic may have been the forcing function to finally make the switch and build services to rival Netflix.” Tweaking the release date of a blockbuster hopeful, even by a single day or mere week, is the industry equivalent of rerouting a behemoth supertanker. High stakes Hollywood tradecraft of the highest order. With a significant chunk of the marketing budget spent, the date change would likely leave the studio hemorrhaging between $30M and $50M out of pocket–hardly chump change, but better than taking a Covid-19 direct hit and losing out on an estimated $300M. The Bond cinematic lexicon firmly remains a family business, which only intensifies the mystique and mythology. Albert Broccoli shot Dr. No, the first film in the franchise, in 1962. Fifty-eight years and 25 movies later, the torch is carried by his daughter Barbara Broccoli and stepson, Michael G. Wilson, who began his career on
“I SAY SKYFALL IS CRAIG’S BEST BOND FILM TO DATE FROM ADELE’S OPENING NOTE TO THE SCOTTISH LANDSCAPES TO THE FAREWELL TO DAME JUDY TO THE END.” - KIRSTINE STEWART
the set of Goldfinger. When asked if this legacy gives No Time to Die a kind of “unicorn status” when it comes to release flexibility, Gitter remarks, “Film fans have an affinity for Bond that allows for inspiring re-imaginings and revivals. If I was running MGM, I would be taking the same steps.” Working with charismatic draws like Chris Hemsworth and Charlize Theron, Gitter has seen firsthand the value of an A-list lead simply owning the part from day one, as Craig has. “He’s absolutely a part of that advantage,” he concludes. When it comes to a dual filmmaker and business-friendly distribution ecosystem, where online and the theatrical experience coexists and works in synergy, Katz conceives of theatrical enhancements leading the way. We saw a glimmer of this with Uncut Gems, Roma, and The Irishman (all of which had a minor gap, or none at all, between cinematic and online release dates). “I saw all three in a theatrical environment. Without exception, my experience of seeing those titles was superior to colleagues who stayed home to watch them on streaming platforms,” Katz enthuses. “Windows between theatrical and home video or streaming releases are now going to get narrower. We may well see additional scenes in theatrical release films that will increase their attractiveness to true fans the way Imax, ATMOS, 3D and RealD enhancements already do.”
Katz sees a real opportunity for the Bond franchise to grow out of its mold. “It would be interesting to see them follow the lead set by Armando Iannucci in The Personal History of David Copperfield and Ava Duvernay in Bridgerton and finally give us the gift of Idris Elba as Bond,” the intrepid impresario proposes. On the lasting legacy of Daniel Craig, Stewart relishes in the stamina of the actor as he takes his final curtain. “I’m Craig’s age, so as he’s gotten older as a fan it is fun to watch and wince with every stunt, thankful I’m in the audience passively watching him make 50-something look good on Bond,” she reflects. “I say Skyfall is Craig’s best Bond film to date - from Adele’s opening note to the Scottish landscapes to the farewell to Dame Judy to the end.” What is crystal clear is that cinema and culture remain cherished by society. Exceedingly relevant, especially in moments of adversity such as this. Cinemas may come back to find the audience has changed. Anxiety has been hardwired into us, as we grasp the gravity of our stark new world realities. Daniel Craig’s Bond understands the gravitas behind unseen and unshakeable odds. He’ll be the ideal antidote after an annus horribilis—to borrow from Queen Elizabeth—when we can all catch our breath, and marvel in breathless signature Bond sequences in the cinema once more. ISSUE 1 . 2021
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Altitude // Industry Finance
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Altitude // Finance
“Often times we chase after an outcome that we think must come to fruition without asking ourselves, is this outcome really that important? And is this the best outcome possible?”
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lthough several years have passed since that fateful day, it lives in my memory as if were yesterday. It was a lesson not only about power, but about the strength to face challenges head on and affirm our unwavering commitment to a mission. This was the situation: Peter asked to have lunch with me. There was something he wanted to discuss. Peter had worked for us in two of our many companies. He had moved up the ranks over the years and was now in charge of all operations for our hobby-turnedbusiness company. It was a favorite of mine. I liked Peter. I trusted him. I considered him a friend. He started the conversation with these words: “There are two things I want your agreement on . . . If not, I will quit.” I was completely taken aback. This ultimatum had come totally out of the blue. “Quit?” I asked. “Really?” Then, as the reality of the situation set in, I asked, “What are the two things you want?” “What I want,” he stated, “is an equity share in the company. The second thing I want is to shift the company’s sole focus to making money.” I took a deep breath . . . and just listened. Peter went on to explain why these changes were important to him and he kept reiterating that “. . . otherwise I will quit.” I left that lunch meeting in a state of shock. My head was spinning. Peter had been running our company for several years. He knew more about the company than anyone else—including me. Because of my trust in him I had turned over much of the responsibility for running the company, and my day-to-day involvement was minimal. JETSETMAG.COM
My first thought was, “If he quits, then who would run the company?” My next thought was, “I would have to jump in and run the company.” My plate was already very full with two of our other companies that I was very involved in. Initially, I felt both ambushed and trapped—as if I had no other option but to give in to his ultimatum. Then I took a breath . . .
High Emotion—Low Intelligence A saying we have is, “When emotions are high, intelligence is low.” So I did my best to take my emotions out of the equation . . . and took a hard look at what he wanted: equity in the company and replacing our mission with money. Equity. Many years ago, when I was just starting out as an entrepreneur, I was taught a valuable lesson. An accountant wanted a small ownership stake in one of my first companies in exchange for her accounting services. Instead of having to pay her every month, she would contribute her accounting skills to the business. As I was considering this proposition, a very dear and wise friend named Frank said to me, “Kim, never give up equity for services that you can buy in the marketplace. Only give up equity if someone brings something truly unique to the table.” Did Peter bring something truly unique to the table? My answer was an unequivocal “No.” And now that I was questioning both his loyalty and his friendship, I had to admit that I could pay someone to do what he was doing. So, I could not agree to his first demand.
REMOTE. REFINED.
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Altitude // Finance His second “ask” went against everything I believe as a business owner and entrepreneur. The purpose of a business is to solve a problem. If you find a need that no one else is fulfilling—and you fill that void—then the money will be a by-product of that product or service. In my experience, whenever the primary focus of a business is to make money, that business will never grow far. On top of that, this was a mission-driven company. And, as we were fond of saying, “Don’t mess with the mission.” So my answer to his second demand was also a most definite “No.” But what was really gnawing at me was how I was feeling inside. I felt as if I was given an ultimatum, not a “let’s work this out together” option. It also seemed that Peter thought he had me backed into a corner. As if he was confident in saying, “You need me. You’ll give me whatever I ask for. You cannot afford to have me quit.” And with that, my trust in him was broken. And that’s when the lightbulb went on . . . I knew what needed to be done. If I felt that I absolutely must have Peter stay with the company, then I am at high need. And if I am in high need of him not quitting, then that puts me in a position of low power when it comes to negotiating with him. High need, low power. Believe me, this is a horrible position in which to find yourself.
The question I then had to ask myself was, “How do I go from a position of high need–low power to one of low need–high power?” The answer came quickly. And it would immediately reverse the equation. To put myself in a position of low need—high power, I had to allow Peter to quit. It was not a pleasant decision, but it felt like the right decision.
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Every Day Is a Negotiation Have you ever been in a negotiation, in business or with a family member, where you felt there was only one answer? You had to have that one outcome and nothing else would do? For example, “Yes, dear, I’ll buy you that new bike if you’ll stay at grandma’s this weekend.” Or “Of course, Mr. Customer, I will cut my price on your order if you’ll tell my boss what a great job I’ve done for you.” Or “Yes, I will give you the raise you want, just don’t leave the company.” In each of these instances you know you’re giving in and taking the easy, short-term path of least resistance. The problem is that you know, in the pit of your stomach, you’ve compromised a piece of yourself to get what you think you needed at the time. JETSETMAG.COM
Low Need—High Power How do you go from a position of high need–low power to one of low need—high power? I will tell you this, making this switch requires you to take the harder road, not the easy one . . . and to make decisions that do not simply placate, conciliate or pacify. We face situations every day in which we are put into positions of high need–low power without ever realizing it... There is only one grocery store that has your favorite brand of coffee, but because of “social distancing” there is now a line outside the store. And you hate waiting in line. Your high need of this specific brand of coffee and low power forces you to wait fifteen minutes to get into the store. How to reverse it? Seek out an even better brand of coffee somewhere else. Order multiple bags online and have it delivered. Or find out what days and times the store is least busy and shop then. How often have you faced airline delays that caused you to miss flights or have to stay overnight at an airport hotel? I dealt with that exact situation not long ago in Savannah, Georgia. I was flying from Savannah to Phoenix via Atlanta. I was at the gate waiting for my flight to Atlanta when they announced mechanical problems that would delay us thirty minutes. I thought, “No problem. I have plenty of time for my connection.” Thirty minutes turned into one hour, and then it became an hour and a half. Now I would miss my connection in Atlanta and have to spend the night in Atlanta. My high need was
that I needed to get to Phoenix for a meeting the next day. I would have to wait it out. Low power was that there were no other flights that afternoon that would get me to Phoenix. I was at the mercy of the airline. How to reverse it? The questions I asked were, does my “high need” really exist? And is there another option? Sure enough, I made some quick calls and we agreed to do the meeting via Zoom and we would follow up with a face-to-face later in the week. With that I left the gate, rented a car and headed back to my vacation home where I had a wonderful stress-free evening. The next day I flew back to Phoenix.
The Opposite Is Also True... This also works in reverse. Often times we chase after an outcome that we think must come to fruition without asking ourselves, is this outcome really that important? And is this the best outcome possible? For example, a good friend of mine was meeting with a potential business partner for his highly-innovative learning organization. He told me, “I went into that meeting crystal clear on what I wanted to get from that meeting. I knew the exact outcome I wanted and I used ISSUE 1 . 2021
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every power of persuasion to get it.” He cut to the chase in admitting: “And guess what happened? It was a disaster. I didn’t hear a word anyone was saying because I was so hell-bent on getting my outcome out of that meeting.” He went on to say, “Since then I have learned to go into meetings with no definite outcome or solution. I am truly there to listen and brainstorm. And guess what happens?” He didn’t wait for my response before he said: “The outcomes, the solutions we come to are always better than what I could have come up with on my own.” So sometimes if you are in high need of attaining a specific outcome, you can quickly put yourself in a position of low power in achieving the best possible result. Turn the Tables... One way to identify if you are in a high need–low power situation is to ask yourself these questions: “Do I feel like I have no other option?” “Do I feel like I’m being taken advantage of and have no way out?” The ultimate turnaround is the “walk out.” Buying a car is often the perfect example of this. You find the car of your dreams and you begin the negotiation. You think you’ve reached a deal when another cost or twist is added to the mix. You finally get so fed up with the negotiation that you walk out on the deal. This is a prime example of
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going from high need—”I want this car.” — to low need — “I’ll buy my car somewhere else.” Ideally, when we find ourselves in a high need—low power position, there can be many options in which both parties can get what they want. The first step, however, is to recognize when you are in a high power–low need negotiation (even with your kids) and then take the steps necessary to come to the optimal solution. The best way that I’ve found to turn the tables from high need to low need is to take a hard look at my options and alternatives. In most cases I find that what I perceived as ‘high need’ was, in fact, high comfort . . . or blissful complacency . . . or my path of least resistance. One thing I’ve found to be true with most every entrepreneur I’ve met is that we are great at finding solutions . . . and that ability can turn the tables in shifting high need to low need—even no need. And that’s the power we hold . . . in taking control and ensuring that all of our negotiations are from the position of high power. Kim Kiyosaki is co-founder and CEO of The Rich Dad Company, an education company she launched with her husband Robert, author of the international bestseller and #1 personal finance book of all time—Rich Dad Poor Dad. She is co-host of the top-rated Rich Dad Radio Show, a sought-after speaker and author of Rich Woman and It’s Rising Time! She is an entrepreneur, investor and fiercely independent rich woman who has helped millions of women around the world realize their dreams.
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BY DR. JOHN DEMARTINI 82
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have been researching and teaching in the area of personal development and human behavior since 1972, and out of all the principles and methodologies that I have been blessed to explore and study in that field, human values became one of the most significant ones. I have often been taken aback at how few books have been written on the field that I have found to be one of the most significant aspects of personal, or human, development.
Your highest values or priorities determine what you perceive, what you decide to do, and how you act in life. Stop and think about that for just a minute—how and what you perceive, what you decide to do, and how you act is based on your highest values in the full set or hierarchy of your values. Your highest values filter your attentions and sensory perceptions of reality and help you selectively attend to and bias the received information according to the hierarchy of your values, or what is most important to least important in your life. Your inter-neuron decisions are based on what you believe at each moment will provide you with the greatest number of advantages over disadvantages, rewards over risks. And your intentions and motor actions will be most consistent with what you truly value most.
Knowing what’s highest on your unique list of values or priorities and learning how to live by your highest priority can transform your life and awaken your greatest potential.
It is therefore wise to know what is truly most important, or what is truly highest on your list of values—particularly your highest priority. Many people have unrealistic expectations, delusions and fantasies about what is important to them instead of looking at what actually is important and what their lives actually demonstrate. In one of my most popular seminar programs I present, the Breakthrough Experience®, I have worked with thousands of individuals who say they have goals that they intend to accomplish, but somehow they don’t ever get around to beginning or following through on the very crucial action steps to achieving them. They will often not either initially act on them, act on them only half-heartedly, or soon give up, and they are then left with the perception that there is something wrong with them, or that they lack self-discipline. But, in fact, it is simply not truly as important as they initially imagined or fantasized about. In many of these cases, I found that this was often a result of them injecting and inculcating other people’s values—people they have unwisely put on a pedestal and envied and tried to imitate—instead of honoring what was truly most important within themselves. So, they end up self-depreciating, beating themselves up, trying to live in other people’s values and trying to conform instead of standing out and being unique. Therefore, they experience futility more than certainty and utility.
Many people often say they want to do something they claim is important, but their actions don’t demonstrate that it truly is. Your actions speak louder than your words. I often hear people say, “I want to do this, and I want to do that, but I just keep sabotaging it and not doing it.” My response to them is that it’s likely that they don’t consciously know what their true highest values are and what is evidently most important.
One of the reasons I put a complimentary Demartini Value Determination Process on my website (drdemartini.com) is because there are millions of people who are wandering around thinking that they know what is truly most important to them, when their lives already indicate that they don’t—at least consciously. As a result, they often end up setting goals that aren’t really theirs, and then wondering why they are not fulfilling them or making tangible progress in their pursuit. I often say to my students that depression is often due to a comparison of your current reality to a fantasy about how you or your life are “supposed” to be. Many people have fantasies that they are going to be or do something that’s not really as valuable or as important as they initially imagined it to be, which is one of the many reasons why I am inspired to talk about the importance of values as much as I do. This is seen every January with New Year’s resolutions. ISSUE 1 . 2021
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Altitude // Inspire Every human being consciously or unconsciously lives by a set of priorities or set of values or that which is most important to least important in their life. Their set of values is unique to them. They are like fingerprints. Therefore, trying to copy somebody else’s set of values or priorities is almost certain to diminish your potential and result in your being second at being somebody else, instead of being first at being the true and authentic you. There’s actually no competition to your true you. There only appears to be competition to people similar to you, maybe, but not the authentic and unique you. That unique set of values you live by does change over your life—you will tend to have different priorities and values when you are a child or teenager than when you are more mature or an older adult. It would be wise to prioritize and structure your life around and fulfill what is truly most important to you at any one moment in time. Not narcissistically at the expense of others, but equitably and sustainably where you fulfil your highest values while you also simultaneously serve and solve the problems for others. Your self-worth tends to go up when you live spontaneously by and congruently with your true highest value(s). When you set a goal that is aligned with your true highest value, you’re most likely to be spontaneously inspired to act on it and have the highest probability of achieving it. You are also more likely to embrace whatever challenges you may face in the pursuit of it because when your “why” is big enough your “hows” take care of themselves. Your highest value can be perceived as being your “why” or most meaningful mission. Your highest value is also what you filter your perceptions, decisions and actions by. It has been defined as the telos by the ancient Greeks, which is your teleological purpose or mission. So when you are looking for a sense of purpose and mission in life, it’s right there in your very highest value.
Your highest value or priority is what you are most likely to build momentum toward and excel at. Your highest value is where you tend to be the most inspired, most spontaneously active, and where you are likely to be the most fulfilled and find the most meaning by. It’s also where you tend to be the most objective, balanced, resilient, adaptable, disciplined, reliable and focused and expanded in awareness and potential. It’s also where you tend to expand your space and time horizons, open the doors for expanded opportunities, and play in a bigger field of possibility. When you’re unwisely attempting to live according to other’s values through imitating or conforming and not living by your own true highest values, it is most often due to making inequitable comparisons between yourself and others more so than by comparing your own actions to your own highest values.
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Altitude // Inspire
The moment you minimize yourself and compare yourself to other people, thinking with admiration that they have or do something more than yourself, then you put them on a pedestal and yourself in the pit, in turn. You’ll exaggerate them and minimize you and you’ll likely inject some of their values which will cloud the clarity of your own highest value or inspired mission of service and fulfilment. Values flow in society from those who have the most power to those with the least power, perceptually. So, the second you minimize yourself and inject other’s values, you’re likely to cloud the clarity of your own highest values. This is when you can begin feeling uncertain and give your natural intrinsic power away to others. Then the more uncertain you feel, the more you will tend to offload your decisions back to the people that you give your power to. You might also compare yourself to other people and feel proud and superior to them, and then try to project your own values onto them. Both injecting values from others, or projecting values on to others are impossible to sustain—trying to live in other people’s values or trying to get them to live in yours long-term is futile. You have a natural inclination to want to be authentic and to be loved and appreciated for who you are and so do they. And your identity revolves around and is an expression of your highest value and so, too, for others.
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Any time you are not living by your highest values and try to live by other people’s values you envy or admire, it can result in internal conflict. Many psychological conditions emerge out of such an internal conflict between what you think you “should” be doing, “ought” to be doing, “supposed” to be doing, “need” to be doing, “have’ to be doing, and “must” be doing that result from other people’s expectations and values, instead of your own, or what they “should” be doing in turn. It is wiser to: • Know what your true highest value is and give yourself permission to live congruently according to whatever that is daily; • Structure your life by priority and do the highest priority daily actions that serve the greatest number of people that also compensate you financially in return in fair exchange; and • Fill your day with high-priority actions that inspire you, instead of with low-priority distractions that don’t.
Dr. John Demartini is the founder and CEO of the Demartini Institute, a human behavior specialist, international best-selling author, educator and consultant. For more information, visit DrDemartini.com.
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Takeoff ////Charter Altitude Aviation
Luxury Aviation Reaches New Heights in 2021 By si si penaloza
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t's finally safe to look on the bright side. The private jet industry is recovering more quickly than commercial airlines, yet the nature of their business is evolving as demand trends from business travel towards leisure. The global pandemic has fundamentally disrupted the demographic and demands of private jet customers. We're more than ready to toast to the brightest, most promising options on the private aviation horizon. Two global titans at the forefront of innovation, Embraer and Porsche, have collaborated to create Duet, a limited-edition, limitedquantity Embraer Phenom 300E aircraft and Porsche 911 Turbo S car pairing. Both renowned for best in class engineering and design, Embraer and Porsche will produce just ten "duets" of business jets and sports cars, providing a truly seamless experience from road to sky, for the first time in history. As the world’s fastest and longestrange single-pilot business jet, the Phenom 300 series transformed the light jet category. The 911 is the heart of the Porsche product portfolio and has one of the longest and most celebrated traditions in the automotive industry. Duet brings the Phenom 300E and the 911 Turbo S into perfect harmony. On the western front, Set Jet is a savvy, next-generation membership-based private jet charter platform available exclusively for security pre-screened and approved members. Co-founded by Tom Smith and a group of enterprising entrepreneurs, each with decades of diverse marketing and aviation experience, Set Jet was created to offer members peak perks in luxury air travel featuring private VIP jet charters to six of the most frequently traveled destinations on the West Coast. ISSUE 1 . 2021
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As a Set Jet member, travelers enjoy conveniently located VIP private terminals without the chronic hiccups associated with commercial air travel such as price premiums for last-minute travel, random security delays, and exorbitant parking costs. Set Jet facilitates the most luxurious form of air travel in the industry, at a reasonable price for their target market. Set Jet currently flies to Los Angeles, San Diego, Orange County, Scottsdale, Las Vegas and a new non-stop flight to San Francisco starting in 2021. International charters include Cabo San Lucas, with future flight routes planned to New York, Florida, and Texas. Conservation-led luxury travel company andBeyond has launched two exclusive private jet journeys, beginning in Florida, and traveling to the Galapagos and South Africa respectively. The two itineraries, Galapagos Islands by Private Jet and Yacht and South Africa by Private Jet, are designed to offer the confidence and luxury of traveling by the most exclusive and private means possible with a small group of fellow travelers. The 10-day Galapagos itinerary explores the fauna and flora of this UNESCO World Heritage Site. The private jet stops briefly to clear customs and then travels on to the Galapagos. The group then boards the private Infinity Yacht, which features spacious cabins with their own balconies. Discover ethereal landscapes inhabited by species such as marine iguanas, sea lions, giant tortoises and a dazzling array of birds. A JETSETMAG.COM
private lecture from a key expert at the Charles Darwin Research Center draws you further into the destination, while Ecuadorian cooking classes inspire a deep dive into the flavors of the region. Looking to go the distance in 2021? Qatar Executive, the private jet division of award-winning Qatar Airways, is vying for a bigger share of the rebounding market of global private jet travelers. Renowned for its worldwide network, lavish lounges at its Doha hub, and over-the-top Q-Suite business class, the company has been a significant player in the on-demand private jet charter market’s ultra-long-haul segment. Their new Diamond Agreement is an offering that can be tailored to each individual customer’s needs. Qatar Executive targets fliers looking for extended distance options. Its entry-level Bombardier Global Express XRS and Gulfstream G500 have a range of over 5,000 nautical miles. VistaJet led the way through the onset of the global pandemic, and as a result has been awarded two AIN Top Flight Awards, for its intrepid and impressive response to COVID-19 and sustainability in 2020. The Aviation International News' (AIN) Top Flight Awards recognize the best in business aviation, honoring creativity and innovation, as well as quality and passion. With leading-edge expertise in serving the hardest to reach destinations, VistaJet has arranged for heads of state, corporate leaders, and entrepreneurs to fly to 187 countries worldwide.
The forward-thinking company helped ensure that those with critical travel requirements were able to keep moving. VistaJet offered complimentary empty leg flights to governments to help repatriate citizens and to medical organizations to offer critical transport for medical experts and key medical supplies to help fight the global pandemic. Talk about a helping hand in an empty leg, we salute this kind of compassionate thinking. For those mindful of their carbon footprint, VistaJet is your best option for flying private in 2021 and beyond. In January 2020, the company pledged to rapidly and meaningfully reduce its carbon footprint, and to explore all routes to higher levels of sustainability. VistaJet also recently took a fundamental step towards further increasing sustainability and signed a market-leading partnership with SkyNRG, offering all VistaJet customers around the world access to sustainable aviation fuel. Anyone who has ever flown commercial will tell you: the experience can be pretty inconvenient. Busy security lines, lengthy delays caused by unpredictable schedule changes, and overly crowded terminals all take away valuable time, and even worse, put you and your team at risk. Private aviation addresses the hiccups and hassles of flying commercial head-on. Textron Aviation—the team behind iconic aircraft brands Cessna and Beechcraft—know these benefits and bonuses better than anyone. Their line of Cessna CITATION jets helps them
to over-deliver on many of these perks. With one of the most diverse portfolios on the market today, Textron Aviation is able to use its jet lineup to deliver another extremely important benefit: options. The hours you save by skipping long lines at major airports are invaluable and can be converted into enhanced time for work or family. The productivity increases even more once you’ve boarded, with quiet cabins, comfortable interiors and a host of amenities geared toward busy executives. And with high speed, uninterrupted inflight Wi-Fi, you’re connected to everything on the ground, so you don’t have to worry about missing a beat while up in the air. From their signature Cessna Citation M2 jet and working up to their industry-defining Cessna Citation Longitude aircraft, enjoy a complete line of jets capable of regional, national and international travel. Such options give individuals the opportunity to choose the aircraft solution perfect for their situation while leaving latitude to adapt as circumstances change. You’re able to spend less time worrying and focus more on the tasks at hand. For control fetishists, the most significant benefit of flying private is the high level of self-determination. This doesn’t just mean sovereignty over your schedule, but control of your environment. There was a time when busy terminals and packed planes were deemed the buzzkill of any business trip or holiday. Now, they’re a potential red flag when it comes to health and safety. With private aircraft, you’re able to travel
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without sacrificing your privacy or wellbeing. Flying private means no more worrying about crowded aisles or getting stuck in the middle seat, and no more confusion around health and cleaning protocols. It’s total control over your flight experience and the wellbeing of you and your family or business team. Take a closer look at the technology, and the upside is clear. Aircraft like the Cessna Citation Latitude jet feature our favorite 2021 amenity - the purest air you’ll breathe on an aircraft. Through advanced filtration technology, in this aircraft, a HEPA filter eliminates 99.97% of airborne particles and keeps you breathing easy (and cleanly). The jet’s engines compress and kill any bacteria in the air, leaving you with purified oxygen and peace of mind. For those of means, peace of mind is priceless, and emphasis on cleanliness is a vital appeal of jet ownership. With over 5,000 American airports serving private jets, a personal aircraft makes it possible to limit travel time and reduce the need for connecting flights. This limits the circumstances for unnecessary exposure and gets you to more destinations quicker. With the most comprehensive and versatile product portfolio in the world, Textron Aviation’s lineup of Cessna Citation jets offers everything from entry point aircraft to awe-inspiring super-midsize business jets like the Cessna Citation Longitude. When you’re ready to make your triumphant return to the skies, go private. Recovery is on the horizon. There has never been a better time to take to the skies and bolster the aviation and hospitality industry. Your dream destination awaits, be sure to arrive in style.
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