OUR MISSION
H E I R L O O M E D
to keep heirlooms around for another generation to enjoy
is a lifestyle brand whose products...
are meant to be KEEPSAKES, transformed from everyday object to family heirloom
have a quality
CRAFTSMAN appeal
are VINTAGE inspired, but timeless for today
have a juxtaposition of ASPIRATIONAL + utilitarian design and are SENTIMENTAL through product details, design + packaging
will one day become a treasured FAMILY HEIRLOOM
H E I R L O O M E D
A S H L E Y S C H O E N I T H
FOUNDER + TEXTILE DESIGNER
Ashley Schoenith is the founder & lifestyle designer behind the Heirloomed Collection brand. Inspired by her upbringing of made-from-scratch cooking, her love of family, frequent trips antiquing, and her Grandmother’s knack for entertaining, her designs are a reflection of the romantic past that today’s fastpaced and disposable generation yearns for.
A passionate entrepreneur with a background in strategy, branding & online marketing, she has proven herself through past successful business ventures, collaborations and features in numerous major media outlets. Her keen eye for design and carefully honed aesthetic pairs perfectly with her love of packaging, textile & surface pattern design, branding and merchandising to create successful products and collections with lasting appeal. With a never-ending work ethic and drive for success, her visionary spirit is constantly in search of best-of-breed leaders in their own industries for collaboration.
She currently lives in Atlanta, GA with her husband Shane, and three young children, Wyatt, Sawyer and Waylon, and dog, Kona.
Find something you're passionate about and keep tremendously interested in it.
- Julia Child
C O O K B O O K R E L E A S E
SPRING 2024
publisher: GIBBS SMITH
OUR COMMUNITIES
Instagram - 33K
Pinterest - 17K / 500k mthly views
Retail Email - 20K
Wholesale Email - 2K
TOP CITIES
Atlanta New York
Houston
Chicago
DEMOGRAPHICS
Female Audience
Age: 25-54
HHI: $75K+
@HEIRLOOMEDCOLLECTION
Follow along on our blog for content centered around the home, family, style, food and more.
WWW.HEIRLOOMEDBLOG.COM
EMAIL
info@heirloomedcollection.com
OUR COMMUNITIES
OUR CUSTOMER IS AN
OLD SOUL
OUR COMMUNITY IS ...
GENERATIONAL TIMELESS
NOSTALGIC
ASPIRATIONAL
MEANINGFUL
THOUGHTFUL
AS SEEN IN PRESS:
MARTHA STEWART
THE OPRAH MAGAZINE
SOUTHERN LIVING
BETTER HOMES & GARDENS
THE WASHINGTON POST
WALL STREET JOURNAL
COUNTRY HOME
THE COTTAGE JOURNAL
FOOD NETWORK
ATLANTA MAGAZINE
FOOD MAGAZINE
ELLE DECORATION
CAST IRON COOKING
VICTORIA MAGAZINE
OUTDOOR MAGAZINE
.... AND MANY MORE
AS
MAGNOLIA
NORDSTROM
FOOD52
BELK
LL BEAN
LAUREL MERCANTILE
DAYSPRINGS
RED ENVELOPE
YANKEE CANDLE
NEIMAN MARCUS
FOOD NETWORK
BALLARD DESIGN
G&G MERCANTILE
GARNET HILL
HALLMARK
COUNTRY DOOR
.... AND OVER 800 INDEPENDENT RETAILERS ACROSS THE COUNTRY
SEEN IN RETAILERS:
PRODUCT ASSORTMENT
LICENSED COLLECTIONS
BABY. GIFT. BEDDING. HOME DECOR. ETC.
QUILTS + BEDDING
licensed through our partner:
SHANGHAI SMART DIRECT
(program launched in Summer 2018)
AS SEEN IN NORDSTROM, BELK, COUNTRY DOOR, KOHLS.COM
INFLUENCER
RELATIONSHIPS & COLLABORATIONS
WE HAVE DONE PRODUCT COLLABORATIONS, PRIVATE LABEL COLLECTIONS AND HAD INFLUENCERS CARRY OUR LINE IN THEIR OWN SHOP ASSORTMENTS.
BESPOKE TABLE LINENS
DESIGNER
INTERIOR FINISHES
We believe a story creates meaning so we invest a lot of time & passion in the art of storytelling. Engaging our community is as important to us as selling our products to them, and that is what keeps them fervently engaged in our brand story. There is a thoughtful story behind each one of our products & patterns and we can't wait to share it with our community.
B R A N D S T O R Y T E L L I N G
O U R B L O G S O C I A L M E D I A R E T A I L C A T A L O G S V I D E O S C O N T E N T
M A R K E T I N G S U P P O R T
We believe in supporting the products & programs we put out into the world. Our licensed collections are an extension of our brand and we intend to treat them that way by supporting the creative process, launch and promotion of the collections just like we do for our own collections.
E M A I L M A R K E T I N G E X P E R I E N T I A L & E V E N T S H O W T O & E D U C A T I O N A L P R O D U C T I N S P O
Bath
Craft + DIY
Experiential
Fabric
Gift + Accessories
Home Decor
Home Furnishings
Jewelry
Kitchenware
Packaging
Rugs
Scent + Fragrance
Seasonal + Holiday
Specialty Foods
Stationery + Paper
Tabletop / Dinnerware
Travel
Unique Collaborations
Wallpaper
For more information:
Jewel Branding & Licensing julie@jewelbranding.com 404.303.1872
L I C E N S I N G P A R T N E R S W E A R E C U R R E N T L Y S E E K I N G
