Trend Overview: Summer Trends 2025 by Jewel Branding & Licensing

Summer Trends 2025

Misette

Digitopia: key icons

The dayglo rainbow

Oﬀerakid-friendly,brightpastel versionofarainbowfora versatileiconthatreﬂectsthe forecast'sboldpalette.

The disco ball

Addinstantglamourtosummer celebrationswhileplayinginto surreal,reﬂectivesurfaceswith shinydiscoballs.

The cartoon ower

Usethisfamiliarbubblyﬂower shapetobringaninstant seasonaltouchtopartydecor andtobuildoncartoonthemes.

The electric bolt

Agender-inclusivecomplement tobothrainbowsanddiscoballs, useboldcolourstoaddafresh ﬁnish.

The smiley face

Reﬂectingboththemesofplayful cartooniﬁcationandoptimistic design,thisiconworksforkids andadultsalike.

The Party Darling The Party Darling Wild Child Kara's Party Ideas

The Party Darling

Digitopia: styling and decor

Theconcept:forsummercelebrations,evoke joyfulcelebrationandsurreal,enveloping environmentswiththeuseofboldcolour, sculpturaliconsandover-the-topstyling.

Tabletop:treatthetableasanotherspacefor maximalistdisplays,fromboldlyprinted tableclothstosculpturalkeyicons.Folded papercentrepiecesandplatesetsaregreat categoriesforfeaturingicons.Approach tablewarewithmix-and-matchstyling,whether it'sprintonprintorcreatingcolourgradients.

Application:lushfloralarrangementsareideal foronthetableandthroughoutthevenueor home.Keepingcosttopofmind,looktobetter fauxfloralrangesthatwilllastforfuture seasonsandfilloutthearrangementswith paperdecorations,discoballs,streamersand otheraccents.Streamersandgarlandsin generalarekeyandanothergreatcategoryfor implementingicons,addingtotheimmersive feelbyadorningeverywallormakingevery doorwayagrandentrance.

The Party Darling

@greenweddingshoes

@merimeriparty

@greenweddingshoes

@chefanienass

@greenweddingshoes

Digitopia: prints and graphics

Theconcept:cartooniﬁedstylesareidealfor graphics,fromall-overrepeatstoindividual icons.Thissameplayfulnessappliestotext, withloopfontsatthefore.Boldcolouriskey, fromoverallapplicationstosurrealshis.

Textandfont:stylisedloopsandbubblyshapes deﬁnefonts.Handwrittentexthasanaive, scribbledappealtoit,furtheredbytrimsand framesofwavylines.Retro-stylebubblefonts continuetotrend,withballoon-like,wavy shapesaddingaplayfulﬁnishtostationery goods.

Patternsandgraphics:colourshisareatthe coreoftheDigitopiaforecastandaddfestive appealwhenappliedacrosswholesurfaces. Rainbowsarenotonlyakeyicon,butpalette inspirationforthesegradients.Explore cartoonishillustrations,fromsimplebubbly ﬂowerstobusyconversationalnarratives. Depictthesubjectmatterinunrealpalettesto completethelook.

Hanna Lee Tidd

Jean Bird Calligraphy

Carolyn Suzuki

The Completist

Studio Y Creative

Circus Scenes

A key icon theme for A/W 24/25, this timeless, vintage take on circus tents, games and animals is for kids' and adults' celebrations.

From classic tents to carnival rides, the circus oﬀers a wide variety of motifs and icons for consumers to build customisable stories by mixing and matching parts of ranges

The classic red and white stripes associated with the circus lend well toValentine's Day and patriotic parties, and align with bold retro stripes.

Style Me Pretty

Kara's Party Ideas

Jaala & Co

Style Me Pretty

The Knot

Hester & Cook

Court Sports

This trending activity is a key icon, offering a preppy theme for warm-weather seasons.

Centred around activities accessible to most skill levels, sports such as tennis and pickleball are an easy party theme for any occasion that speaks to all ages and genders

While consumers will be providing their own equipment, or renting spaces that provide it, all of the small decor items are key here to add a celebratory vibe

Tennis themes for bach parties and wedding events provide the opportunity for preppy custom merch and easy slogans making puns of tennis terms such as "love" and "match"

Relevantfor:kids' and adults' birthday parties, Mother's and Father's Day celebrations, summer celebrations, bach parties,summergear

Courtgirl

BB Paperie

Oh Happy Day

Miu Miu

Meri Meri Zazzle

Charming Bucolic

Countryside bakeries and woodland motifs develop cottagecore and farmhouse aesthetics for this outdoor-party theme.

Channel the shops and sights of quaint towns and countryside regions, such as with French patisseries

Picnics are a key reference, from basketry to portable treat boxes

Add whimsy with ﬂorals, greenery and woodland animals such as sweet bears and fanciful birds

Classic print directions such as gingham and chintz have ﬂexible applications across other themes, events and everyday dining ranges

Relevantfor: kids' and adults' birthdays, Valentine's and Galentine's Day parties, Easter and Mother's Day brunch, summer celebrations, baby showers, wedding showers

100 Layer Cake

Heather Taylor Home

Tara Guerard Soiree

Kara's Party Ideas

Tara Guerard Soiree

Bashify Event Co.

Inflated type

We’ve seen the rise of the ‘puff’ across fashion, interior and art but now even typography has got its bloat on. Characters are squashing, squeezing, and extruding their way into every corner of the design world. From packaging to event design, fonts are embracing their curves and filling up space like never before. Beauty brands such as Bio Self are celebrating unique type sizes and shapes, echoing the positive body image movement. Get ready to inflate your type – because in this world of bloated typography, bigger is definitely better!