Scout | Brand Book

Helping her do it all, but not alone and not perfectly

DEB WATERMAN JOHNS

WE SELL PRETTY UTILITY

Designed for function and fashion

Our products are durable, wipeable, collapsible, affordable, weigh next to nothing and they’re cute!

WOMEN-LED + DESIGNED

SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004. A working mom of four (plus multiple dogs), Deb needed large, sturdy, affordable totes to carry all her family's stuff without getting weighed down. The bags she and Ben needed didn't exist, so they made them.

Today, the team includes over 40 full-time employees, nearly all women.

DEB WATERMAN JOHNS

With 40+ years of fashion and trend-forecasting experience, Deb, our Chief Creative Officer, is the start-to-finish creative force behind every SCOUT product and pattern.

Deb has been featured in Good Housekeeping, Thrive Global, Daily Mail, The Washington Post and multiple television networks.

OUR AUDIENCE

Lifestyle:

• Age 25 – 54

• 65% 2+ children

• Kids ages 6 – 16

• 70% have pets (mostly dogs, then cats)

• 70% live in suburban/rural, 30% city

Occupation:

• 80% working moms

• Top industries: healthcare, medical service, education, IT, HR

Values: Spending time with family, making financially responsible decisions and challenging herself to be successful

DISTRIBUTION

Best Overnight Bag for Moms

SCOUT Bags are like the Jennifer Anistons of the Beach Bag World… timeless, beautiful and wildly popular.

The Best Meal-Prep Lunch Boxes to Stylishly Stash Your Food

SCOUT's Reusable Gift Bags Are the Smartest Thing You'll Buy This Holiday Season. They’re Cute and Sustainable.

Reusable Bags to Make Your Life A Bit Greener

They clean with ease, fold flat for trunk space, and fill fellow Costo shoppers with major envy!

OUR PATTERNS

Our talented pattern designers create hundreds of original designs each year, hand drawing many of them.

Each seasonal pattern is a limited edition and produced only once making each one unique work of art.

We also have two collections, featuring our Signature and State patterns, available year-round.

AVAILABLE CATEGORIES

Pet

Hydration

Health & Beauty

Footwear

Apparel

Swimwear

Garden accessories

Furniture

Rugs

LICENSED PRODUCT

Full Bedding, Bath, Home Decor

LICENSED PRODUCT

Headwear, Cold Weather,

Raingear, Swim Cover Ups,

Stationary (non-exclusive)

LICENSED PRODUCT

Dinnerware, Drinkware, Serveware, Ceramics, Party Cups, Coasters/Trivets, Garden Planters, Watering Cans, Stainless & Titan Hydration (non-exclusive), Filled Vessels - Candles (non-exclusive)

THANK YOU!