© LOVEALL DESIGN CO.,LLC WWW.LOVEALLDESIGN.CO EST. 2015
BRAND GUIDELINES
M I S S I O N S T A T E M E N T
Loveall Design Co seeks to spread the joy of Christ with blooming hand-painted florals and inspirational lettering.
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Allison Loveall is a self-taught artist & illustrator based out of Phoenix, AZ. She is a wife, mother, and fulltime business owner. Her journey as an artist began in 2015 as she searched for a hobby during her early years of college. Her vibrant and inspirational art quickly became loved by friends and family motivating her to start selling her work. After graduating with a Bachelors Degree in Elementary Education in 2018, Allison decided to run Loveall Design Co full time due to the growth her business was showing. She has honed her artistry over the years, which has allowed her to cultivate a sincere love for producing art that captures the beauty of nature and maneuvering words to look just as beautiful as their meaning. She specializes in acrylic paintings and illustrating digitally on her iPad.
F
o u n d e r x A r t i s t
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V I S U A L
BRAND CONCEPT x VISION
Loveall Design Co conveys warm, vivid, and blooming floral designs along with inspirational, modern handlettering. Designs are produced on stationery, calendars, notebooks, book covers, drinkware, phone cases, home decor, and more.
Blooming. Vivid. Delightful. Inspirational.
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MOOD BOARD
W W W L O V E A L L D E S I G N C O
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#E2AA98 #FFEBE1 #D2946D #E5C3AB #DBBD74
COURIER
LOGO
FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
#636E4B #AFAD79 #DFDEBB #719690 #95B1A8
NOIR
PRIME MAIN
COLOR SCHEME
1234567890!@£$%^& abcdefghijklmnopqrstuvwxyz
LOGO C A N T E R A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 & 09
1234567890!@£$%^& ALTERNATIVE
C O N N E C T
W I T H M E
S O C I A L M E D I A
Allison has cultivated a community on social media that offers perfect opportunities to share about partnerships & collaborations.
130k+ followers and over 20M+ views
4.9k+ followers and 3.3M monthly impressions
195k+ followers and over 20M+ views
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C O N T A C T U S Allison Loveall 401 W Lone Cactus Ln Phoenix, AX 85027 allison@lovealldesign.co 602.752.6241 Beth Hooker Jewel Branding & Licensing beth@jewelbranding.com 901.619.7754
