The
Brand by Corinna Buchholz
About Artist and archivist Corinna Buchholz, owner of piddix llc, regularly travels the world with her family, a scanner and camera, returning with suitcases full of one-of-a-kind ephemera. Back home she uses her 20 years of graphic design experience to create trendsetting artwork that has made her a top licensor of vintage imagery. Corinna’s work has been featured on television and in numerous publications including NBC New York, HGTV, PBS, USA Today, Artful Blogging, Where Women Create, and Photoshop Wow. In 2006, Corinna started selling her artwork on etsy.com and quickly became one of the top 10 handmade sellers out of a million shops, a position that allows her to be on the forefront of trends and a soughtafter designer.
The personal piddix archive occupies 500 square feet and contains nearly 50,000 books, prints & other pieces of ephemera.
The
Story The inspiration for piddix came years ago when Corinna bought a box of vintage photographs at an estate sale. Hating to cut them up for her artwork, she instead researched their copyright and scanned the images, then started selling the files to other designers.
As a trained archivist with a master’s degree in history, Corinna began seeking out impossibly rare original images with timeless appeal, from 18th century French botanicals to first edition children’s books. Nearly 50,000 images later it is Corinna’s attention to quality and her ability to track down almost any image a company may desire that make her a favorite source for fun, sophisticated imagery that translates to all types of products.
The oldest item in the piddix collection is a hand-colored botanical engraving from 1787.
What Sets
Piddix Apart Piddix is the top choice for unique, incredibly high quality, trend-setting historical designs. High Quality, Unique Ephemera The piddix collection contains images from nearly 100 different archives in 24 states and five countries, plus an additional 50,000 pieces of ephemera in the personal piddix collection.
"I've scanned images from a $7000 original copy of Alice in Wonderland, from hand-colored engravings so old the paper contained splinters of wood, from collections of ephemera hidden away that no human has looked at in 100 years."
Completely Legal Images Corinna works with a team of lawyers to ensure that every part of her designs are completely legal to use for commercial publication. Let's take the example of a French postcard with 1902 postmark. Each element of the postcard must be researched for copyright in both France and the United States (as well as the country of publication of the new artwork). This includes the stamp, the handwritten text, the artist and the publisher. Plus any other considerations specific to the work including trademarks, postmarks, use of a person's likeness, whether an archive allows commercial use, and so on. At piddix, every one of these elements is researched and adhered to so customers can feel completely safe using our designs.
Original Artwork Ahead of the Trends A prominent chain that carries piddix work remarked--after a year's worth of journals sold out in three months and had to be republished: "You identified and provided a trendsetting design before we even knew to ask for it." As one of the top 10 handmade sellers on etsy for years, piddix is in a unique position to be working on trends several years before they hit major stores. Shabby Chic French, Steampunk, Marie Antoinette, Birds & Botanicals, Keep Calm Posters, and the endless procession of the latest cute animal (fox, deer, squirrel, octopus/squid) all took hold on etsy before finding their way into boutiques and mass markets.
Customer Service With thousands of repeat customers and thoroughly happy licensing clients, providing high quality customer service is top priority. Here’s just a few unsolicited comments sent from retail shops and publishers using piddix work: “Thank you so much! Your images are lovely and I’ve never been less than 100% pleased with any that I’ve received. You probably hear this a lot, but I just wanted to let you know that I really appreciate your hard work and excellent customer service. I wish you much continued success!” --Jen G. “I wanted to tell you that your attention to detail and the quality of your work are what decided me on purchasing your work. Keep up finding those fantastic graphics! Also your information on copyright law has become the standard that I use for teaching copyright law to my graphic design students. In this digital age it is all too easy for students to think they can use anything out there in their work; your information was correct, right on the mark, and easy for them to understand.” --Teresa M. “Oh my gosh, I am so excited! I feel quite lucky to be working with you, to have such beautiful images coming into the store and I think your photoshop skills are impeccable. Thank you!” --Suki “I have been very pleased with the piddix product and the wonderful service Corinna provides. I love how prompt she is in responding and her willingness to share information. I love the vintage images and LOVE the effort she goes to ensure the image is copyright [safe].....that is what keeps me coming back.” --Angela M “I just wanted to say thanks again for the designs and to pass along that people really love them. I’m happy to report that people really loved them and they pretty much flew off the shelf.” --David C.
The Products Piddix images are in use on more than 10,000 products from jewelry and totes to calendars and journals (and everything in-between), frequently becoming a top seller in their category. This extensive line caters to both boutique-level designers as well as larger companies such as: • • • • • • • • •
Target Meijer Trader Joes T.F. Publishing Coasterstone Marian Heath Flame Tree Publishing My Custom Case Metcolors
2014 TF Publishing Calendar
iphone cases for My Custom Case
And here’s just a handful of the hundreds of locations carrying piddix images: • High-end department stores including Harrods and Selfridges in London • Nearly fifty art museums such as the The British Museum, the Royal Ontario Museum, the Walker Institute of Art (MN), and the American Folk Arts Museum (NY) • And nationwide retailers such as Athropologie, Urban Outfitters and PaperSource.
Journal for Target
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Calendars
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Journals
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Jewelry
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Greeting Cards
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
The Artwork
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC2614: Eiffel Tower
PDXC3067: Leaning Tower of Pisa
PDXC3873: Ferris Wheel & Eiffel Tower
PDXC3870: Paris Seven Bridges
Carte Postale licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC3867: Eiffel Tower
PDXC3875: Colosseum
PDXC3865: Pyramid at Giza
PDXC3874: St. Mark’s Square, Venice
Carte Postale licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC6504
PDXC6506
PDXC6505
PDXC6508c
PDXC6509
PDXC6507
Eiffel Tower licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Sxrapbook Travel licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC7256
PDXC2614
PDXC5900c
PDXC4157
PDXC7258
PDXC3067b
Towers licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Plates/Platters; PDXC3867c
Serving Tray; PDXC3067
Serving Tray; PDXC2614
Vase; Eiffel Tower
Carte Postale licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Steam Transportation licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Steampunk Ladies licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC3900e
PDXC5891
PDXC5889
PDXC3907
PDXC4284c
PDXC5890
Beautiful Botanicals licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Candle Tins
Hat Boxes
Photo Boxes
Metal Water Bottles Sticky Notes
Beautiful Botanicals licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC5111c
PDXC5126c
PDXC5147b
PDXC5123
Flora & Fauna licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC5949b
PDXC6381
PDXC6373b
PDXC5242
Rose & Lotus licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC5109
PDXC5112
PDXC5113
PDXC5110
French Seed Packets licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC5123
PDXC5110c
PDXC5111c
PDXC6375
PDXC5102b
PDXC6373b
Flora & Fauna licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Dessert Plate; PDXC4357a
Dessert Plate; PDXC4366a
Dessert Plate; PDXC5365a
Dessert Plate; PDXC5365b
Butterflies licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Tray PDXC4365c
Serving or Soap Tray; PDXC5729
Serving or Soap Tray PDXC5730
Dessert Plate; PDXC5731
Dessert Plate; PDXC5728
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Dessert Plate; PDXC4284b
Dessert Plate; PDXC5461b
Dessert Plate; PDXC4284a
Dessert Plate; PDXC3900g
Sunflowers licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC5495
PDXC5483
PDXC5490
PDXC5953
PDXC5952
PDXC5892
Mixed Greens licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Vintage Bird Clutch
Dessert Plate; PDXC5949
Dessert Plate; PDXC1139b
Dessert Plate; PDXC3790b
Vintage Birds licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Dessert Plate; PDXC6373
Dessert Plate; PDXC6380
Serving Tray; PDXC6381
Dessert Plate; PDXC6381
Serving Tray; PDXC6373b
Dessert Plate; PDXC6374
Lotus Flowers licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Dessert Plate; PDXC6503
Canister/Vase; PDXC6501
Mug; Bombay Silk
Dessert Plate; PDXC6502
Cake Stand; PDXC6500 Dessert Plate; PDXC6500
“Bombay Silk” (above) is based on Indian tapestries and fabrics first displayed in Paris in 1851.
1960s Patterns licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC7753
PDXC4924
PDXC7749
PDXC4918
Pin-Ups licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC4854
PDXC4890
PDXC4867
PDXC4882
PDXC7758
PDXC4866
Pin-Ups licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Soap Dispenser
Round Plates Cookie Jar
Retro Santas licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Old World Santa Square
Noel Square
Christmas Holly Square
Birdie Snowman Square
Winter Holidays licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com Driving Santas Square corinna@piddix.com; 503.776.0099
Puzzle
Trio Platter
Vintage Christmas licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC7769
PDXC7768
PDXC7778
PDXC7771
PDXC7780
PDXC7789
Classic Tattoo Art licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Classic Tattoo Art licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC7920
PDXC7919
Horse Country Chic
Wall Art licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Family Night licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Bingo! licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC1071: Wave & Mt. Fuji
PDXC1067: Snow
PDXC1061: Cherry Blossoms
PDXC1064: The Great Wave
Japanese Woodblocks licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Dessert Plate; PDXC5680
Canister/Vase; PDXC1071
Canister; PDXC5956
Dessert Plate; PDXC1064
Serving Tray; PDXC1064 Serving Tray; PDXC1064 Dessert Plate; PDXC1071
Japanese Waves licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC3127: Italian Lakes
PDXC8431: Paris
PDXC3134: Rome
PDXC3138: Venice
Travel Posters licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC3152: Japan
PDXC4158: England
PDXC7495: Hawaii
PDXC7473: Caribbean
Travel Posters licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
PDXC1187: Alice Upsets the Jury
PDXC1185: The White Rabbit
PDXC1193: Off With Her Head
PDXC1184: Drink Me
Alice in Wonderland licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
Alice Tea Party licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
The Future As Corinna and the piddix family continue to expand their hunt for exquisite images, she will continue to keep her finger on the pulse of new and emerging trends through her connections with independent crafters. Expansion is available in all categories including: Stationery: notebooks, greeting cards, calendars, bookmarks, wrapping paper, journals, postcards, gift bags, tags, file folders. Fashion: T-shirts, fabric, dresses. Tableware: china, classic plates and mugs, napkins, placemats. Books: reprints of children’s classics, picture books. Accessories: market totes, water bottles, pocket mirrors, wedding. Home Decor: nursery prints, framed and block art, candle tins, match stick boxes, magnets. Jewelry: necklaces, bracelets, belt buckles. Bed & Bath: Shower curtains, bath & body packaging, linens. Craft Supplies: stamps, stickers. Toys: Children’s toys, blocks, puzzles, games.
licensing inquiries:
images copyright:
Julie Newman Jewel Branding & Licensing julie@jewelbranding.com; 404.303.1872
Corinna Buchholz piddix llc; www.piddix.com corinna@piddix.com; 503.776.0099
For licensing inquiries please contact:
jewel
TM
branding & licensing
Julie R. Newman Jewel Branding & Licensing 404.303.1872 julie@jewelbranding.com