The Power of the Brand
About Tea Forté
Brand Vision
Value & Positioning
Customer Profile, Current Retailers & Media Placement
Flavor Profiles & Themes
Brand Extension & Licensing Opportunities
Elevating a cup of tea into an extraordinary experience for all your senses.
Tea Forté is the global luxury tea brand identified around the world as the ultimate tea experience. Known for the variety and unparalleled quality of handcrafted teas, designdriven accessories, exquisite packaging and thoughtful approach, Tea Forté re-imagines and re-defines the contemporary tea experience by delivering a delightful and luxuriant encounter. It is this intersection of extraordinary teas and unparalleled presentation that creates Tea Forté’s exceptional experience. Enjoyed in over 35 countries, Tea Forté is presented at leading hotels, restaurants, prestige resorts and luxury retailers.
Tea Forté is not just a tea company, it is a total experience that immerses the senses. It’s where extraordinary quality meets unparalleled presentation for an exceptional experience that could only be Tea Forté.
Tea Forté products are positioned as premium quality, exquisite offerings that leverage the brand’s established goodwill, loyal audience, awardwinning flavors, and global reputation for excellence. Story-telling, presentation, and attention to detail are key components of each program.
From department stores to high-end boutiques and online channels, Tea Forté products are sold at mid-to-high end retailers around the world.
RETAILERS INCLUDE:
OUR CUSTOMER
• Ages 35-45
• Well-educated
• Higher income
CONSUMER VALUES
• Self-care, in all dimensions: physical, emotional, spiritual
• Treating themselves to little luxuries
• Connecting deeply with others
• Appreciating well-designed and valued possessions
• Discovering new things
Tea Forté’s story and its award-winning, exceptional products have been featured in revered publications and media outlets nationally and internationally.
Tea Forté has cultivated a tremendously loyal and engaged following that is passionate about the brand.
Tea Forté takes great pride in its tradition of creating inspired tea collections for your enjoyment. Each tea collection includes a variety of blends with sophisticated flavor profiles, all selected for the unique characteristics that they lend to each specific collection.
KEY UNDERLYING THEMES:
Wellness
Relaxation
Experiential
Discovery
Seasonal & Holidays
Tea Forté is seeking to harness the power of its brand and loyal customer base to expand Tea Forté into new strategic categories through licensing and meaningful brand collaborations.
AVAILABLE CATEGORIES INCLUDE
Home Fragrance
Tea Sets & Tableware
Spa & Wellness
Food & Beverage
Gifts & Home Decor
Tea Forté is applauded for their award-winning, practical designed and elegant products. Form and function, with an appreciation of good design and great artistry, define useful and modernist Tea Forté branded tea sets and tabletop products. They turn every sip and bite into a taste of poetry.
The power of scent to create emotion, a sense of space and to mark different times of day has come to the forefront post-pandemic.
BRAND EXPANSION
Wellness-conscious consumers are turning to aroma to set ambience, evoke a mood or tap into nostalgia. When experiencing Tea Forté, you first smell the aroma of the finest fruits and botanics.
Here are some of the key themes to emerge:
SENSORY JOURNEY DIFFUSING FRAGRANCE SCENTED MOMENTS MULTISENSORIAL LAYERING
Food and drinks create vital emotional connections. They can create feelings of comfort, joy, calm, energy, attachment, and much more.
People are more mindful than ever of what they consume, not just in terms of ingredients, nutrients, and quality, but also unique flavors, and fragrances to create a rich sensory experience.
Deprivation of touch and human interaction has paved the way for heightened, multisensory and ultra-tactile experiences. As the wellness universe expands to every touchpoint of consumers’ lives, environments should consider emotional care through experiences that bathe users in calmness and tranquility.
Mindfulness and intent are at the core of Tea Forté home décor and gift products.
Your home is your sanctuary. It should be space that promotes relaxation, connection, and inspiration. The Tea Forte home and gift collections are built around this concept to offer thoughtful, functional, modern, memorable, and beautifully designed pieces.
Samira Henley
VP of Brand Licensing
Samira@jewelbranding.com
Ilana Wilensky
President
Ilana@jewelbranding.com